

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,285 Kia Optima Hybrid EX | ||
Difference: $13,184 | ||
Lowest Total Invoice: $34,598 Kia Optima Hybrid EX | ||
Difference: $12,698 | ||
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Model Year | 2017 | 2018 |
Model | NX | Optima |
Trim | 300h | Hybrid EX |
Body | 4dr SUV | 4dr Sedan |
Base Price | $39,720 | $30,990 |
Base Invoice | $37,335 | $28,752 |
Adaptive cruise control, all-speed | 900 | |
Luxury Package | 7,145 | |
LED headlights | 1,160 | |
Obstacle detection, rear | 500 | |
Cargo net | 69 | 50 |
Technology Package | 5,000 | |
Universal garage door opener | 350 | |
Adaptive cruise control, all-speed | 828 | |
Luxury Package | 6,581 | |
LED headlights | 1,068 | |
Obstacle detection, rear | 460 | |
Cargo net | 49 | 42 |
Technology Package | 4,618 | |
Universal garage door opener | 291 | |
Options (change) | 9,774 | 5,400 |
Options (change) | 8,986 | 4,951 |
Destination | 975 | 895 |
Total Price | $50,469 | $37,285 |
Total Invoice | $47,296 | $34,598 |
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Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX | ||
TrueDelta Adjusted Price Difference: $10,254 | ||
TrueDelta Adjusted Invoice Difference: $9,952 | ||
Model Year | 2017 | 2018 |
Model | NX | Optima |
Trim | 300h | Hybrid EX |
Body | 4dr SUV | 4dr Sedan |
Engine | 154hp I4 H | 154hp I4 H |
Transmission | CVT-6 | T6 |
Drivetrain | AWD | FWD |
EPA Fuel Economy (city/highway) | 33/30 MPG | 39/46 MPG |
Audio (watts, speakers) | ?, 10 | 630, 10 |
Tire (rear if not all the same) | 225/60-18 | 215/55-17 |
Total Price | $50,469 | $37,285 |
Adjustments for Features | -2,930 | 0 |
Feature-Adjusted Total Price | $47,539 | $37,285 |
Total Invoice | $47,296 | $34,598 |
Adjustments for Features | -2,746 | 0 |
Feature-Adjusted Total Invoice | $44,550 | $34,598 |
Model Year | 2017 | 2018 |
Model | NX | Optima |
Trim | 300h | Hybrid EX |
Body | 4dr SUV | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manually-shiftable CVT | $1100 | |
6-speed manually-shiftable automatic | $1100 | |
AWD | $1700 | |
FWD | $0 | |
Accessories | ||
Power liftgate | $350 | |
Proximity trunk or liftgate opener | $125 | |
Remote app | $25 | |
Remote window/roof operation | $15 | |
Sunshades, second row | $125 | |
Tilt/telescoping steering wheel, manual | $250 | |
Tilt/telescoping steering wheel, power | $350 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Automatic braking, high-speed or partial | $200 | |
Lane departure warning | $200 | |
Obstacle detection, front | $150 | |
Radar- or camera-based collision preparation system | $0 | |
Temporary spare tire | $150 | |
Cargo Management | ||
Cargo cover | $75 | |
Overhead sunglass holder | $25 | |
Roof rails | $250 | |
Climate Control | ||
Rain-sensing wipers | $175 | |
Rear wiper | $175 | |
Variable intermittent wipers | $75 | |
Water-repellent front-door glass | $15 | |
Exterior | ||
Active grille shutters | $0 | |
Body kit | $0 | |
Bodyside cladding (gray/black) | $250 | |
Deep-tinted rear windows | $275 | |
Laminated front side windows | $200 | |
Panoramic sunroof | $1200 | |
Rear spoiler | $200 | |
Self-repairing paint | $0 | |
Sunroof | $900 | |
Wheel-lip moldings | $75 | |
Infotainment | ||
Android Auto support | $100 | |
Apple CarPlay support | $100 | |
Aux input | $50 | |
CD player | $125 | |
DVD-compatible player | $0 | |
Handwriting recognition | $200 | |
MP3-compatible player | $50 | |
Siri Eyes Free support | $0 | |
Surround sound | $250 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Instruments, Lights, and Mirrors | ||
Analog clock | $25 | |
Approach detection | $25 | |
Auto-dimming driver-side mirror | $75 | |
Auto-dimming headlights | $200 | |
Auto-dimming passenger-side mirror | $75 | |
Detailed driving style feedback | $100 | |
Fog lights | $125 | |
Interior ambient lighting | $150 | |
Mirror tilt-down in reverse | $25 | |
Steering-linked headlights | $150 | |
Seats and Interior Trim | ||
Heated second row seats | $200 | |
Manual recliner, second row seats | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power lumbar adjuster, driver seat | $100 | |
Power lumbar adjuster, passenger seat | $100 | |
Power thigh support length adjuster, driver seat | $100 | |
Power thigh support length adjuster, passenger seat | $100 | |
Wood trim | $300 | |
Suspension, Wheels, and Tires | ||
Active ride control | $25 | |
Electronic systems calibration selector | $200 | |
Total Value of Features | $8,055 | $5,125 |
Value of Feature Adjustments | $2,930 | $0 |
Value of Feature Adjustments | -2,746 | 0 |
Model Year | 2017 | 2018 |
Model | NX | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 104.7 in | 110.4 in |
Length | 182.3 in | 191.1 in |
Width | 73.6 in | 73.2 in |
Height | 64.8 in | 57.7 in |
Curb Weight | 4,180 lb. | 3,486 lb. |
Fuel Capacity | 15.9 gal. | 18.5 gal. |
Row 1 Headroom | 38.2 in | 39.8 in |
Row 1 Shoulder Room | 57.3 in | 58.1 in |
Row 1 Hip Room | 55.1 in | 56.0 in |
Row 1 Legroom | 42.8 in | 45.5 in |
Row 2 Headroom | 38.1 in | 37.8 in |
Row 2 Shoulder Room | 55.3 in | 56.4 in |
Row 2 Hip Room | 53.9 in | 56.0 in |
Row 2 Legroom | 36.1 in | 35.6 in |
Cargo Volume, Minimum | 17.7 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 54.6 ft3 | 15.9 ft3 |
Luxury Package | ||
Feature | Value | Requested? |
Wood trim | 300 | No |
Leather seating surfaces | 900 | Yes |
Power thigh support length adjuster, driver seat | 100 | No |
Power thigh support length adjuster, passenger seat | 100 | No |
Rain-sensing wipers | 100 | No |
Power liftgate | 350 | No |
Heated steering wheel | 100 | Yes |
Navigation system | 550 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 75 | Yes |
SMS text-to-speech reader | 25 | Yes |
Handwriting recognition | 200 | No |
Speed limit information | 0 | No |
Unbranded, 10 speakers (with subwoofer) | 350 | No |
Cooled or ventilated front seats | 300 | Yes |
225/60HR18 tires | 400 | No |
Vehicle health reports | 0 | Yes |
App support | 0 | Yes |
Universal garage door opener | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Compass | 0 | Yes |
Mirror tilt-down in reverse | 25 | No |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 3650 | 65% |
Total Not Requested | 1925 | 35% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | No |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | Yes |
LED headlights | 1000 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Total Requested | 3450 | 58% |
Total Not Requested | 2525 | 42% |