| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota 4Runner vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota 4Runner vs. Kia Optima Invoice Comparison
Lowest Total Price: $30,765 Kia Optima EX | ||||||
| Difference: $8,449 | ||||||
Lowest Total Invoice: $28,958 Kia Optima EX | ||||||
| Difference: $5,821 | ||||||
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| Model Year | 2007 | 2015 | 2015 | 2015 | 2015 | 2015 |
| Model | 4Runner | Optima | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $34,350 | $24,190 | $32,150 | $25,790 | $27,700 | $35,500 |
| Base Invoice | $30,674 | $22,801 | $29,815 | $24,133 | $25,920 | $33,140 |
| Navigation system | 2,420 | |||||
| Side curtain airbags | 650 | |||||
| Cargo net | 49 | 50 | 50 | 50 | 50 | 50 |
| Rear spoiler | 200 | |||||
| Sunroof | 900 | |||||
| Premium Package | 3,300 | 3,300 | ||||
| Technology Package | 2,400 | 2,350 | 2,400 | |||
| Premium Tech Package | 4,600 | |||||
| Navigation system | 1,987 | |||||
| Side curtain airbags | 559 | |||||
| Cargo net | 34 | 42 | 42 | 42 | 42 | 42 |
| Rear spoiler | 160 | |||||
| Sunroof | 720 | |||||
| Premium Package | 3,060 | 3,060 | ||||
| Technology Package | 2,230 | 2,185 | 2,230 | |||
| Premium Tech Package | 4,270 | |||||
| Options (change) | 4,219 | 5,750 | 2,400 | 4,650 | 5,750 | 50 |
| Options (change) | 3,460 | 5,332 | 2,227 | 4,312 | 5,332 | 42 |
| Destination | 645 | 825 | 825 | 825 | 825 | 825 |
| Total Price | $39,214 | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 |
| Total Invoice | $34,779 | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota 4Runner dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota 4Runner vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
| TrueDelta Adjusted Price Difference: $7,894 | ||||||
| TrueDelta Adjusted Invoice Difference: $5,329 | ||||||
| Model Year | 2007 | 2015 | 2015 | 2015 | 2015 | 2015 |
| Model | 4Runner | Optima | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 236hp V6 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
| Transmission | A5 | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | RWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 8 | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 |
| Tire (rear if not all the same) | 265/60-18 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
| Total Price | $39,214 | $30,765 | $35,375 | $31,265 | $34,275 | $36,375 |
| Adjustments for Features | -555 | 0 | -950 | -200 | -900 | -1,500 |
| Feature-Adjusted Total Price | $38,659 | $30,765 | $34,425 | $31,065 | $33,375 | $34,875 |
| Cost Above Minimum | $0 | $0 | $3,660 | $300 | $2,610 | $4,110 |
| Total Invoice | $34,779 | $28,958 | $32,867 | $29,270 | $32,077 | $34,007 |
| Adjustments for Features | -492 | 0 | -883 | -187 | -842 | -1,402 |
| Feature-Adjusted Total Invoice | $34,287 | $28,958 | $31,984 | $29,083 | $31,235 | $32,605 |
| Cost Above Minimum | $0 | $0 | $3,026 | $125 | $2,277 | $3,647 |
Features Comparison: Toyota 4Runner vs. Kia Optima
| Model Year | 2007 | 2015 | 2015 | 2015 | 2015 | 2015 |
| Model | 4Runner | Optima | Optima | Optima | Optima | Optima |
| Trim | Limited | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
| Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | ||||||
| 5-speed automatic | $900 | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
| RWD | $0 | |||||
| FWD | $0 | $0 | $0 | $0 | $0 | |
| Accessories | ||||||
| AC power outlet | $100 | |||||
| Heated steering wheel | $100 | $100 | $100 | |||
| Power retractable rear window | $350 | |||||
| Proximity key | $250 | $250 | $250 | $250 | $250 | |
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | $25 | $25 | $25 | $25 | |
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
| Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
| Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
| Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | |
| Rollover sensor | $50 | |||||
| Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
| Cargo Management | ||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
| Cargo cover | $75 | |||||
| Cargo mat | $40 | |||||
| Cargo shelf, height-adjustable | $100 | |||||
| Class III trailer hitch | $250 | |||||
| Rear seat pass-through | $100 | |||||
| Roof rack | $300 | |||||
| Trailering equipment (7 wire) | $150 | |||||
| Climate Control | ||||||
| Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
| Rear wiper | $175 | |||||
| Drivetrain | ||||||
| Limited-slip rear differential | $300 | |||||
| Engine / Motor | ||||||
| Automatic start / stop | $150 | |||||
| Exterior | ||||||
| Body kit | $0 | $0 | $0 | $0 | ||
| Bodyside cladding | $350 | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
| Deep-tinted rear windows | $275 | |||||
| Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | |||||
| Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | $200 | |||
| Running boards | $350 | |||||
| Skid plates | $150 | |||||
| Sunroof | $900 | |||||
| Tow hook(s), front | $40 | |||||
| Wheel-lip moldings | $75 | |||||
| Infotainment | ||||||
| App support | $0 | $0 | $0 | $0 | $0 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
| CD changer, in-dash | $325 | |||||
| CD player | $125 | $125 | $125 | $125 | $125 | |
| HD radio | $50 | $50 | $50 | $50 | $50 | |
| Rear seat audio controls | $25 | |||||
| Satellite radio | $200 | $200 | $200 | $200 | $200 | |
| SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
| Surround sound | $250 | $250 | $250 | $250 | $250 | |
| Traffic information | $25 | $25 | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
| Instruments, Lights, and Mirrors | ||||||
| Detailed driving style feedback | $100 | |||||
| Large energy flow and fuel economy display | $25 | |||||
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
| Speaker lights | $100 | $100 | $100 | $100 | $100 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
| Xenon HID headlights | $500 | $500 | $500 | |||
| Seats and Interior Trim | ||||||
| Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
| Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
| Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
| Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
| Wood trim | $300 | |||||
| Wood/leather-wrapped steering wheel | $150 | |||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | ||||
| Polished alloy wheels | $350 | |||||
| Sport suspension (upgrade) | $0 | $0 | $0 | |||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
| Total Value of Features | $6,280 | $5,725 | $6,675 | $5,925 | $6,625 | $7,225 |
| Value of Feature Adjustments | $555 | $0 | $950 | $200 | $900 | $1,500 |
| Value of Feature Adjustments | -492 | 0 | -883 | -187 | -842 | -1,402 |
Specifications Comparison: Toyota 4Runner vs. Kia Optima
| Model Year | 2007 | 2015 |
| Model | 4Runner | Optima |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 109.8 in | 110.0 in |
| Length | 189.2 in | 190.7 in |
| Width | 75.2 in | 72.1 in |
| Height | 69.3 in | 57.9 in |
| Curb Weight | 4,046 lb. | 3,238 lb. |
| Fuel Capacity | 23.0 gal. | 18.5 gal. |
| Row 1 Headroom | 39.7 in | 40.0 in |
| Row 1 Shoulder Room | 58.0 in | 57.3 in |
| Row 1 Hip Room | 55.3 in | 54.7 in |
| Row 1 Legroom | 41.8 in | 45.5 in |
| Row 2 Headroom | 39.1 in | 37.6 in |
| Row 2 Shoulder Room | 57.2 in | 55.7 in |
| Row 2 Hip Room | 55.4 in | 54.5 in |
| Row 2 Legroom | 34.6 in | 34.7 in |
| Row 3 Headroom | 32.9 in | 0.0 in |
| Row 3 Shoulder Room | 56.7 in | 0.0 in |
| Row 3 Hip Room | 48.4 in | 0.0 in |
| Row 3 Legroom | 24.1 in | 0.0 in |
| Cargo Volume, Minimum | 12.0 ft3 | 15.4 ft3 |
| Cargo Volume, Behind R2 | 36.6 ft3 | 15.4 ft3 |
| Cargo Volume, Maximum | 75.1 ft3 | 15.4 ft3 |
Option Package Details
Kia Optima EX
| Premium Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | No |
| Panoramic sunroof | 1200 | No |
| Memory system, driver seat | 200 | Yes |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Bluetooth audio streaming | 25 | No |
| App support | 0 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Total Requested | 800 | 24% |
| Total Not Requested | 2575 | 76% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 700 | 55% |
| Total Not Requested | 575 | 45% |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | No |
| Panoramic sunroof | 1200 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1750 | 100% |
Option Package Details
Kia Optima SX
| Premium Tech Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Rear cross-traffic detection | 100 | No |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Memory system, driver seat | 200 | Yes |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Bluetooth audio streaming | 25 | No |
| App support | 0 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Total Requested | 1500 | 33% |
| Total Not Requested | 3050 | 67% |
Option Package Details
Kia Optima SX Turbo
| Premium Package | ||
| Feature | Value | Requested? |
| Panoramic sunroof | 1200 | No |
| Memory system, driver seat | 200 | Yes |
| Rearview camera | 200 | Yes |
| Surround sound | 250 | No |
| Power-folding mirrors | 50 | No |
| HD radio | 50 | No |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Infinity, 8 speakers (with subwoofer) | 350 | No |
| Bluetooth audio streaming | 25 | No |
| App support | 0 | No |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | No |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Total Requested | 800 | 24% |
| Total Not Requested | 2475 | 76% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Obstacle detection, rear | 250 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | No |
| Blind spot warning system | 200 | No |
| Rear cross-traffic detection | 100 | No |
| Total Requested | 700 | 55% |
| Total Not Requested | 575 | 45% |
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