Toyota Highlander Toyota Highlander 2012 Jeep Wrangler Jeep Wrangler 2010

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Toyota Highlander vs. Jeep Wrangler Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Jeep Wrangler Invoice Comparison

Lowest Total Price: $31,170

Jeep Wrangler Unlimited Sahara   
Difference: $6,099

Lowest Total Invoice: $29,399

Jeep Wrangler Unlimited Sahara   
Difference: $4,382

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122012201220102010
ModelHighlanderHighlanderHighlanderHighlanderWranglerWrangler
TrimSELimitedHybridHybrid LimitedUnlimited SaharaUnlimited Rubicon
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Base Price $32,845 $35,745 $38,715 $44,370 $27,730 $32,050
Base Invoice $29,987 $32,635 $35,617 $40,598 $26,254 $30,186
Floor mats 315 315 315 315    
Navigation system 2,650 2,650 2,650 2,650    
Running boards 649 649 649 649    
Leather Package     2,305      
Media Center 730N         1,550 1,550
Front side airbags         490 490
Leather seating surfaces         650 650
Floor mats 200 200 200 200    
Navigation system 2,359 2,359 2,359 2,359    
Running boards 425 425 425 425    
Leather Package     2,121      
Media Center 730N         1,380 1,380
Front side airbags         436 436
Leather seating surfaces         579 579
Options (change) 3,614 3,614 5,919 3,614 2,690 2,690
Options (change) 2,984 2,984 5,105 2,984 2,395 2,395
Destination 810 810 810 810 750 750
Total Price $37,269 $40,169 $45,444 $48,794 $31,170 $35,490
Total Invoice $33,781 $36,429 $41,532 $44,392 $29,399 $33,331

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Highlander vs. Jeep Wrangler

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara
TrueDelta Adjusted Price Difference: $1,499
TrueDelta Adjusted Invoice Difference: $213
Model Year201220122012201220102010
ModelHighlanderHighlanderHighlanderHighlanderWranglerWrangler
TrimSELimitedHybridHybrid LimitedUnlimited SaharaUnlimited Rubicon
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Engine187hp I4270hp V6245hp V6 H245hp V6 H202hp V6202hp V6
TransmissionT6T5CVTCVTA4M6
DrivetrainFWDFWDAWDAWDRWD4WD, PT w/4L
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9?, 9?, 9368, 7368, 7
Tire (rear if not all the same)245/65-17245/55-19245/65-17245/55-19255/70-18255/75-17
Total Price$37,269$40,169$45,444$48,794$31,170$35,490
Adjustments for Features-4,600-5,575-5,950-7,4250-1,650
Feature-Adjusted Total Price$32,669$34,594$39,494$41,369$31,170$33,840
Cost Above Minimum$0$1,925$6,825$8,700$0$2,670
Total Invoice$33,781$36,429$41,532$44,392$29,399$33,331
Adjustments for Features-4,169-5,056-5,438-6,7550-1,550
Feature-Adjusted Total Invoice$29,612$31,373$36,094$37,637$29,399$31,781
Cost Above Minimum$0$1,761$6,482$8,025$0$2,382

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Features Comparison: Toyota Highlander vs. Jeep Wrangler

Model Year201220122012201220102010
ModelHighlanderHighlanderHighlanderHighlanderWranglerWrangler
TrimSELimitedHybridHybrid LimitedUnlimited SaharaUnlimited Rubicon
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100     
5-speed manually-shiftable automatic $1000    
CVT  $1000$1000  
4-speed automatic    $800 
6-speed manual     $150
FWD$0$0    
AWD  $1700$1700  
RWD    $0 
4WD, part-time w/low range     $1700
Accessories 
Power liftgate$350$350 $350  
Proximity key $250 $250  
Tilt steering wheel, manual    $150$150
Tilt/telescoping steering wheel, manual$250$250$250$250  
Universal garage door opener$100$100$100$100  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0$0$0  
Knee airbag, driver$75$75$75$75  
Rearview camera$200$200$200$200  
Roll bar    $200$200
Rollover sensor$50$50$50$50  
Side curtain airbags, three rows$500$500$500$500  
Cargo Management 
Cargo cover$75$75    
Cargo mat$40$40$40$40  
Liftglass or two-piece tailgate$150$150$150$150  
Removable second-row console$200$200$200$200  
Roof rails$250$250$250$250  
Trailering equipment (4 wire)  $125$125  
Climate Control 
Automatic climate control, front $200 $200  
Dual-zone climate control $125 $125  
Interior air filter$0$0$0$0  
Rear air vents with automatic controls $250 $250  
Rear air vents with manual controls$150 $150   
Rear defrost$200$200$200$200  
Rear HVAC unit$400$400$400$400  
Rear wiper$175$175$175$175  
Wiper de-icer$25$25 $25  
Drivetrain 
Heavy-duty front axle (optional)     $0
Limited-slip rear differential     $300
Lockable front differential     $150
Lockable rear differential     $150
Engine / Motor 
Automatic start / stop  $150$150  
Exterior 
Externally-mounted spare    $0$0
Rear bumper protector$40$40$40$40  
Rear spoiler$200$200$200$200  
Removable soft top    $2000$2000
Running boards$350$350$350$350  
Skid plates    $150$150
Sunroof$900$900$900$900  
Tow hook(s), front    $40$40
Tow hook(s), rear    $25$25
Tubular side steps    $350 
Infotainment 
Audio controls on steering wheel$125$125$125$125  
Bluetooth audio streaming$25$25$25$25  
CD changer, in-dash$325$325$325$325  
CD player    $125$125
DVD-compatible player    $0$0
Media drive    $15$15
Off-road navigation system    $0$0
Satellite radio$200$200$200$200  
Satellite radio - one year subscription    $250$250
Traffic information    $25$25
Voice control for nav and audio$100$100$100$100  
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150$150$150  
Automatic headlights$125$125$125$125  
Compass    $0$0
Conversation mirror$25$25$25$25  
Heated mirrors$25$25 $25  
Illuminated visor mirror, driver$50$50$50$50  
Illuminated visor mirror, passenger$50$50$50$50  
Large energy flow and fuel economy display  $25$25  
Power mirrors$150$150$150$150  
Tachometer$75$75  $75$75
Seats and Interior Trim 
Center armrest(s), second row$50$50$50$50  
Door sill trim plates $100 $100  
Folding third row seats$600$600$600$600  
Heated front seats$200$200$200$200  
Manual fore-aft adjuster, second row seats$75$75$75$75  
Manual height adjuster, driver seat    $50$50
Manual recliner, second row seats$75$75$75$75  
Power fore-aft adjuster, driver seat$100$100$100$100  
Power fore-aft adjuster, passenger seat $100 $100  
Power height adjuster, driver seat$100$100$100$100  
Power lumbar adjuster, driver seat$100$100$100$100  
Power recliner, driver seat$100$100$100$100  
Power recliner, passenger seat $100 $100  
Power thigh support length adjuster, driver seat $100 $100  
Power tilt adjuster, driver seat$100$100$100$100  
Stowable center seat, second row$150$150$150$150  
Suspension, Wheels, and Tires 
All-terrain tires    $0$0
Alloy wheels$350$350$350$350$350 
Disconnectable stabilizer bars     $350
Machined alloy wheels     $350
Off-road suspension (upgrade)     $0
White-letter tires    $0$0
Total Value of Features$9,205$10,180$10,555$12,030$4,605$6,255
Value of Feature Adjustments$4,600$5,575$5,950$7,425$0$1,650
Value of Feature Adjustments-4,169-5,056-5,438-6,7550-1,550

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Specifications Comparison: Toyota Highlander vs. Jeep Wrangler

Model Year20122010
ModelHighlanderWrangler
Body4dr SUV4dr SUV
Wheelbase109.8 in116.0 in
Length188.4 in184.4 in
Width75.2 in73.9 in
Height68.1 in72.3 in
Curb Weight3,947 lb.4,181 lb.
Fuel Capacity19.2 gal.21.6 gal.
Row 1 Headroom40.6 in41.3 in
Row 1 Shoulder Room59.7 in55.8 in
Row 1 Hip Room56.7 in55.6 in
Row 1 Legroom43.2 in41.0 in
Row 2 Headroom40.1 in40.3 in
Row 2 Shoulder Room59.5 in56.8 in
Row 2 Hip Room56.5 in56.7 in
Row 2 Legroom38.3 in37.2 in
Row 3 Headroom36.3 in0.0 in
Row 3 Shoulder Room55.0 in0.0 in
Row 3 Hip Room42.3 in0.0 in
Row 3 Legroom29.2 in0.0 in
Cargo Volume,
Minimum
10.3 ft346.4 ft3
Cargo Volume,
Behind R2
42.3 ft346.4 ft3
Cargo Volume,
Maximum
95.4 ft382.0 ft3

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Option Package Details
Toyota Highlander Hybrid

Leather Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200No
Sunroof900No
Universal garage door opener100No
Auto-dimming rearview mirror150No
Leather-wrapped steering wheel150Yes
Compass0No
Alarm100No
Total Requested105042%
Total Not Requested145058%

Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25No
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested72595%
Total Not Requested405%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25No
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested72595%
Total Not Requested405%

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