Toyota RAV4 Toyota RAV4 2012 Jeep Wrangler Jeep Wrangler 2010

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Toyota RAV4 vs. Jeep Wrangler Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Jeep Wrangler Invoice Comparison

Lowest Total Price: $26,868

Toyota RAV4 Limited   
Difference: $3,837

Lowest Total Invoice: $25,000

Toyota RAV4 Limited   
Difference: $3,985

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220102010
ModelRAV4WranglerWrangler
TrimLimitedUnlimited SaharaUnlimited Rubicon
Body4dr SUV4dr SUV4dr SUV
Base Price $25,330 $27,730 $32,050
Base Invoice $23,684 $26,254 $30,186
Floor mats 199    
Remote start 529 185 185
Media Center 730N   1,550 1,550
Front side airbags   490 490
Floor mats 126    
Remote start 380 165 165
Media Center 730N   1,380 1,380
Front side airbags   436 436
Options (change) 728 2,225 2,225
Options (change) 506 1,981 1,981
Destination 810 750 750
Total Price $26,868 $30,705 $35,025
Total Invoice $25,000 $28,985 $32,917

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Jeep Wrangler dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Jeep Wrangler

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $4,152
TrueDelta Adjusted Invoice Difference: $4,278
Model Year201220102010
ModelRAV4WranglerWrangler
TrimLimitedUnlimited SaharaUnlimited Rubicon
Body4dr SUV4dr SUV4dr SUV
Engine179hp I4202hp V6202hp V6
TransmissionA4A4M6
DrivetrainFWDRWD4WD, PT w/4L
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6368, 7368, 7
Tire (rear if not all the same)225/65-17255/70-18255/75-17
Total Price$26,868$30,705$35,025
Adjustments for Features-3150-1,650
Feature-Adjusted Total Price$26,553$30,705$33,375
Cost Above Minimum$0$0$2,670
Total Invoice$25,000$28,985$32,917
Adjustments for Features-2930-1,551
Feature-Adjusted Total Invoice$24,707$28,985$31,366
Cost Above Minimum$0$0$2,381

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Features Comparison: Toyota RAV4 vs. Jeep Wrangler

Model Year201220102010
ModelRAV4WranglerWrangler
TrimLimitedUnlimited SaharaUnlimited Rubicon
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800$800 
6-speed manual  $150
FWD$0  
RWD $0 
4WD, part-time w/low range  $1700
Accessories 
Proximity key$250  
Tilt steering wheel, manual $150$150
Tilt/telescoping steering wheel, manual$250  
Brakes, Airbags, and Other Safety 
Roll bar $200$200
Rollover sensor$50  
Side curtain airbags$350  
Cargo Management 
Cargo cover$75  
Cargo mat$40  
Cargo net$40  
Overhead sunglass holder$25  
Roof rack$300  
Climate Control 
Automatic climate control, front$200  
Dual-zone climate control$125  
Interior air filter$0  
Rear defrost$200  
Rear wiper$175  
Drivetrain 
Heavy-duty front axle (optional)  $0
Limited-slip rear differential  $300
Lockable front differential  $150
Lockable rear differential  $150
Exterior 
External spare tire shell$100  
Rear bumper protector$40  
Rear spoiler$200  
Removable soft top $2000$2000
Skid plates $150$150
Tow hook(s), front $40$40
Tow hook(s), rear $25$25
Tubular side steps $350 
Wheel-lip moldings$75  
Infotainment 
App support$0  
Audio controls on steering wheel$125  
Bluetooth audio streaming$25  
DVD-compatible player $0$0
HD radio$50  
Media drive $15$15
Off-road navigation system $0$0
Satellite radio$200  
Satellite radio - one year subscription $250$250
SMS text-to-speech reader$25  
Traffic + travel information$25  
Traffic information $25$25
Voice control for nav and audio$100  
Instruments, Lights, and Mirrors 
Automatic headlights$125  
Compass $0$0
Heated mirrors$25  
Illuminated visor mirror, driver$50  
Illuminated visor mirror, passenger$50  
Power mirrors$150  
Trip computer $150$150
Turn signals on or near mirrors$25  
Seats and Interior Trim 
Center armrest(s), second row$50  
Manual fore-aft adjuster, second row seats$75  
Manual recliner, second row seats$75  
Suspension, Wheels, and Tires 
All-terrain tires $0$0
Alloy wheels$350$350 
Disconnectable stabilizer bars  $350
Machined alloy wheels  $350
Off-road suspension (upgrade)  $0
White-letter tires $0$0
Total Value of Features$4,820$4,505$6,155
Value of Feature Adjustments$315$0$1,650
Value of Feature Adjustments-2930-1,551

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Specifications Comparison: Toyota RAV4 vs. Jeep Wrangler

Model Year20122010
ModelRAV4Wrangler
Body4dr SUV4dr SUV
Wheelbase104.7 in116.0 in
Length181.1 in184.4 in
Width71.5 in73.9 in
Height66.3 in72.3 in
Curb Weight3,361 lb.4,181 lb.
Fuel Capacity15.9 gal.21.6 gal.
Row 1 Headroom40.8 in41.3 in
Row 1 Shoulder Room57.1 in55.8 in
Row 1 Hip Room53.8 in55.6 in
Row 1 Legroom41.8 in41.0 in
Row 2 Headroom39.7 in40.3 in
Row 2 Shoulder Room55.3 in56.8 in
Row 2 Hip Room52.4 in56.7 in
Row 2 Legroom38.3 in37.2 in
Row 3 Headroom37.2 in0.0 in
Row 3 Shoulder Room52.6 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom30.0 in0.0 in
Cargo Volume,
Minimum
12.3 ft346.4 ft3
Cargo Volume,
Behind R2
37.2 ft346.4 ft3
Cargo Volume,
Maximum
73.0 ft382.0 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0No
Traffic information25Yes
Off-road navigation system0No
Media drive, large15No
USB port25Yes
Total Requested75098%
Total Not Requested152%

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