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Toyota RAV4 vs. Jeep Wrangler Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Jeep Wrangler Invoice Comparison

Lowest Total Price: $25,550

Toyota RAV4 Limited   
Difference: $4,420

Lowest Total Invoice: $23,557

Toyota RAV4 Limited   
Difference: $4,774

Calculate Payments

  Down Payment Interest Rate Term
Model Year200820102010
ModelRAV4WranglerWrangler
TrimLimitedUnlimited SaharaUnlimited Rubicon
Body4dr SUV4dr SUV4dr SUV
Base Price $23,755 $27,730 $32,050
Base Invoice $21,972 $26,254 $30,186
Leather seating surfaces 1,050 650 650
CD changer, in-dash   350 350
Front side airbags   490 490
Leather seating surfaces 840 579 579
CD changer, in-dash   312 312
Front side airbags   436 436
Options (change) 1,050 1,490 1,490
Options (change) 840 1,327 1,327
Destination 745 750 750
Total Price $25,550 $29,970 $34,290
Total Invoice $23,557 $28,331 $32,263

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Jeep Wrangler dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Jeep Wrangler

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $4,310
TrueDelta Adjusted Invoice Difference: $4,670
Model Year200820102010
ModelRAV4WranglerWrangler
TrimLimitedUnlimited SaharaUnlimited Rubicon
Body4dr SUV4dr SUV4dr SUV
Engine166hp I4202hp V6202hp V6
TransmissionA4A4M6
DrivetrainFWDRWD4WD, PT w/4L
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6368, 7368, 7
Tire (rear if not all the same)225/65-17255/70-18255/75-17
Total Price$25,550$29,970$34,290
Adjustments for Features0-110-1,760
Feature-Adjusted Total Price$25,550$29,860$32,530
Cost Above Minimum$0$0$2,670
Total Invoice$23,557$28,331$32,263
Adjustments for Features0-104-1,656
Feature-Adjusted Total Invoice$23,557$28,227$30,607
Cost Above Minimum$0$0$2,380

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Features Comparison: Toyota RAV4 vs. Jeep Wrangler

Model Year200820102010
ModelRAV4WranglerWrangler
TrimLimitedUnlimited SaharaUnlimited Rubicon
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
4-speed automatic$800$800 
6-speed manual  $150
FWD$0  
RWD $0 
4WD, part-time w/low range  $1700
Accessories 
Tilt steering wheel, manual $150$150
Tilt/telescoping steering wheel, manual$250  
Brakes, Airbags, and Other Safety 
Roll bar $200$200
Rollover sensor$50  
Side curtain airbags$350  
Cargo Management 
Cargo cover$75  
Cargo net$40  
Overhead sunglass holder$25  
Roof rack$300  
Climate Control 
Automatic climate control, front$200  
Dual-zone climate control$125  
Interior air filter$0  
Rear defrost$200  
Rear wiper$175  
Drivetrain 
Heavy-duty front axle (optional)  $0
Limited-slip rear differential  $300
Lockable front differential  $150
Lockable rear differential  $150
Exterior 
External spare tire shell$100  
Rear bumper protector$40  
Rear spoiler$200  
Removable soft top $2000$2000
Skid plates $150$150
Tow hook(s), front $40$40
Tow hook(s), rear $25$25
Tubular side steps $350 
Wheel-lip moldings$75  
Infotainment 
Audio controls on steering wheel$125  
Satellite radio - one year subscription $250$250
Instruments, Lights, and Mirrors 
Automatic-off headlights$25  
Compass $0$0
Heated mirrors$25  
Illuminated visor mirror, driver$50  
Illuminated visor mirror, passenger$50  
Power mirrors$150  
Trip computer $150$150
Seats and Interior Trim 
Center armrest(s), second row$50  
Floor mats $75$75
Manual fore-aft adjuster, second row seats$75  
Manual height adjuster, driver seat $50$50
Manual recliner, second row seats$75  
Power fore-aft adjuster, driver seat$100  
Power height adjuster, driver seat$100  
Power lumbar adjuster, driver seat$100  
Power recliner, driver seat$100  
Power tilt adjuster, driver seat$100  
Suspension, Wheels, and Tires 
All-terrain tires $0$0
Alloy wheels$350$350 
Disconnectable stabilizer bars  $350
Machined alloy wheels  $350
Off-road suspension (upgrade)  $0
White-letter tires $0$0
Total Value of Features$4,480$4,590$6,240
Value of Feature Adjustments$0$110$1,760
Value of Feature Adjustments0-104-1,656

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See a complete comparison of Toyota RAV4 vs. Jeep Wrangler features.

Specifications Comparison: Toyota RAV4 vs. Jeep Wrangler

Model Year20082010
ModelRAV4Wrangler
Body4dr SUV4dr SUV
Wheelbase104.7 in116.0 in
Length181.1 in184.4 in
Width71.5 in73.9 in
Height66.3 in72.3 in
Curb Weight3,301 lb.4,181 lb.
Fuel Capacity15.9 gal.21.6 gal.
Row 1 Headroom40.8 in41.3 in
Row 1 Shoulder Room57.1 in55.8 in
Row 1 Hip Room53.8 in55.6 in
Row 1 Legroom41.8 in41.0 in
Row 2 Headroom39.7 in40.3 in
Row 2 Shoulder Room55.3 in56.8 in
Row 2 Hip Room52.4 in56.7 in
Row 2 Legroom38.3 in37.2 in
Row 3 Headroom37.2 in0.0 in
Row 3 Shoulder Room52.6 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom30.0 in0.0 in
Cargo Volume,
Minimum		12.3 ft346.4 ft3
Cargo Volume,
Behind R2		37.2 ft346.4 ft3
Cargo Volume,
Maximum		73.0 ft382.0 ft3

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See a complete comparison of Toyota RAV4 vs. Jeep Wrangler specs.

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