| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota Prius vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota Prius vs. Kia Optima Invoice Comparison
Lowest Total Price: $30,711 Toyota Prius Four | |||
| Difference: $1,669 | |||
Lowest Total Invoice: $28,492 Toyota Prius Four | |||
| Difference: $1,566 | |||
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| Model Year | 2011 | 2011 | 2018 |
| Model | Prius | Prius | Optima |
| Trim | Four | Five | Hybrid EX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
| Base Price | $27,320 | $28,790 | $30,990 |
| Base Invoice | $25,431 | $26,801 | $28,752 |
| Navigation Package | 2,380 | 2,380 | |
| Floor mats | 200 | 200 | |
| Cargo net | 51 | 51 | 50 |
| Universal garage door opener | 350 | ||
| Cargo mat | 95 | ||
| Navigation Package | 2,139 | 2,139 | |
| Floor mats | 127 | 127 | |
| Cargo net | 35 | 35 | 42 |
| Universal garage door opener | 291 | ||
| Cargo mat | 78 | ||
| Options (change) | 2,631 | 2,631 | 495 |
| Options (change) | 2,301 | 2,301 | 411 |
| Destination | 760 | 760 | 895 |
| Total Price | $30,711 | $32,181 | $32,380 |
| Total Invoice | $28,492 | $29,862 | $30,058 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota Prius vs. Kia Optima
| Lowest Adjusted Price and Invoice: Toyota Prius Four | |||
| TrueDelta Adjusted Price Difference: $709 | |||
| TrueDelta Adjusted Invoice Difference: $675 | |||
| Model Year | 2011 | 2011 | 2018 |
| Model | Prius | Prius | Optima |
| Trim | Four | Five | Hybrid EX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
| Engine | 98hp I4 H | 98hp I4 H | 154hp I4 H |
| Transmission | CVT | CVT | T6 |
| Drivetrain | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 51/48 MPG | 51/48 MPG | 39/46 MPG |
| Audio (watts, speakers) | ?, 8 | ?, 8 | 630, 10 |
| Tire (rear if not all the same) | 195/65-15 | 215/45-17 | 215/55-17 |
| Total Price | $30,711 | $32,181 | $32,380 |
| Adjustments for Features | 0 | -1,175 | -960 |
| Feature-Adjusted Total Price | $30,711 | $31,006 | $31,420 |
| Cost Above Minimum | $0 | $295 | $0 |
| Total Invoice | $28,492 | $29,862 | $30,058 |
| Adjustments for Features | 0 | -1,090 | -891 |
| Feature-Adjusted Total Invoice | $28,492 | $28,772 | $29,167 |
| Cost Above Minimum | $0 | $280 | $0 |
Features Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2011 | 2011 | 2018 |
| Model | Prius | Prius | Optima |
| Trim | Four | Five | Hybrid EX |
| Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
| Transmission and Drivetrain | |||
| CVT | $1000 | $1000 | |
| 6-speed manually-shiftable automatic | $1100 | ||
| FWD | $0 | $0 | $0 |
| Accessories | |||
| Heated steering wheel | $100 | ||
| Proximity trunk or liftgate opener | $125 | ||
| Brakes, Airbags, and Other Safety | |||
| 911 assist | $25 | ||
| Rollover sensor | $50 | ||
| Temporary spare tire | $150 | $150 | |
| Vehicle health reports | $0 | ||
| Cargo Management | |||
| Cargo cover | $75 | $75 | |
| Climate Control | |||
| Dual-zone climate control | $125 | ||
| Ionizing air filtration | $50 | $50 | |
| Rear air vents | $100 | ||
| Rear wiper | $175 | $175 | |
| Water-repellent front-door glass | $15 | $15 | |
| Engine / Motor | |||
| Automatic start / stop | $150 | ||
| Exterior | |||
| Active grille shutters | $0 | ||
| Body kit | $0 | ||
| Laminated front side windows | $200 | ||
| Rear spoiler | $200 | $200 | |
| Infotainment | |||
| Android Auto support | $100 | ||
| App support | $0 | ||
| Apple CarPlay support | $100 | ||
| CD changer, in-dash | $325 | $325 | |
| HD radio | $50 | ||
| MP3-compatible player | $50 | $50 | |
| SMS text-to-speech reader | $25 | ||
| Surround sound | $250 | ||
| Telematics service, such as OnStar | $200 | $200 | |
| USB port | $25 | ||
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Approach detection | $25 | ||
| Compass | $0 | ||
| Detailed driving style feedback | $100 | ||
| Digital instruments | $0 | $0 | |
| Fog lights | $125 | ||
| Headlight washers | $50 | ||
| LED headlights | $1000 | ||
| Tachometer | $75 | ||
| Turn signals on or near mirrors | $25 | ||
| Seats and Interior Trim | |||
| Manual height adjuster, driver seat | $50 | $50 | |
| Manual height adjuster, passenger seat | $50 | ||
| Memory system, driver seat | $200 | ||
| Power 4-way lumbar adjuster, driver seat | $150 | ||
| Power fore-aft adjuster, driver seat | $100 | ||
| Power height adjuster, driver seat | $100 | ||
| Power lumbar adjuster, driver seat | $100 | $100 | |
| Power recliner, driver seat | $100 | ||
| Power tilt adjuster, driver seat | $100 | ||
| Suspension, Wheels, and Tires | |||
| Electronic systems calibration selector | $200 | $200 | |
| Total Value of Features | $2,590 | $3,765 | $3,550 |
| Value of Feature Adjustments | $0 | $1,175 | $960 |
| Value of Feature Adjustments | 0 | -1,090 | -891 |
Specifications Comparison: Toyota Prius vs. Kia Optima
| Model Year | 2011 | 2018 |
| Model | Prius | Optima |
| Body | 4dr Hatch | 4dr Sedan |
| Wheelbase | 106.3 in | 110.4 in |
| Length | 175.6 in | 191.1 in |
| Width | 68.7 in | 73.2 in |
| Height | 58.7 in | 57.7 in |
| Curb Weight | 3,042 lb. | 3,486 lb. |
| Fuel Capacity | 11.9 gal. | 18.5 gal. |
| Row 1 Headroom | 38.6 in | 39.8 in |
| Row 1 Shoulder Room | 54.9 in | 58.1 in |
| Row 1 Hip Room | 52.7 in | 56.0 in |
| Row 1 Legroom | 42.5 in | 45.5 in |
| Row 2 Headroom | 37.6 in | 37.8 in |
| Row 2 Shoulder Room | 53.1 in | 56.4 in |
| Row 2 Hip Room | 51.2 in | 56.0 in |
| Row 2 Legroom | 36.0 in | 35.6 in |
| Cargo Volume, Minimum | 21.6 ft3 | 15.9 ft3 |
| Cargo Volume, Maximum | 39.6 ft3 | 15.9 ft3 |
Option Package Details
Toyota Prius Four
| Navigation Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Total Requested | 950 | 83% |
| Total Not Requested | 200 | 17% |
Option Package Details
Toyota Prius Five
| Navigation Package | ||
| Feature | Value | Requested? |
| Telematics service, such as OnStar | 200 | No |
| Navigation system | 600 | Yes |
| Rearview camera | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Total Requested | 950 | 83% |
| Total Not Requested | 200 | 17% |
Option Package Details
Kia Optima Hybrid EX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | No |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
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See TrueDelta's information for all Hatchbacks
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