Toyota Prius Toyota Prius 2014 Kia Optima Kia Optima 2018

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Toyota Prius vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Optima Invoice Comparison

Lowest Total Price: $29,496

Toyota Prius Four   
Difference: $2,884

Lowest Total Invoice: $27,442

Toyota Prius Four   
Difference: $2,616

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420142018
ModelPriusPriusOptima
TrimFourFiveHybrid EX
Body4dr Hatch4dr Hatch4dr Sedan
Base Price $28,435 $30,005 $30,990
Base Invoice $26,470 $27,930 $28,752
Floor mats 200 200  
Cargo net 51 51 50
Universal garage door opener     350
Cargo mat     95
Floor mats 127 127  
Cargo net 35 35 42
Universal garage door opener     291
Cargo mat     78
Options (change) 251 251 495
Options (change) 162 162 411
Destination 810 810 895
Total Price $29,496 $31,066 $32,380
Total Invoice $27,442 $28,902 $30,058

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $1,159
TrueDelta Adjusted Invoice Difference: $1,015
Model Year201420142018
ModelPriusPriusOptima
TrimFourFiveHybrid EX
Body4dr Hatch4dr Hatch4dr Sedan
Engine98hp I4 H98hp I4 H154hp I4 H
TransmissionCVTCVTT6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)51/48 MPG51/48 MPG39/46 MPG
Audio (watts, speakers)120, 8120, 8630, 10
Tire (rear if not all the same)195/65-15215/45-17215/55-17
Total Price$29,496$31,066$32,380
Adjustments for Features0-1,175-1,725
Feature-Adjusted Total Price$29,496$29,891$30,655
Cost Above Minimum$0$395$0
Total Invoice$27,442$28,902$30,058
Adjustments for Features0-1,093-1,601
Feature-Adjusted Total Invoice$27,442$27,809$28,457
Cost Above Minimum$0$367$0

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Features Comparison: Toyota Prius vs. Kia Optima

Model Year201420142018
ModelPriusPriusOptima
TrimFourFiveHybrid EX
Body4dr Hatch4dr Hatch4dr Sedan
Transmission and Drivetrain 
CVT$1000$1000 
6-speed manually-shiftable automatic  $1100
FWD$0$0$0
Accessories 
Heated steering wheel  $100
Proximity trunk or liftgate opener  $125
Brakes, Airbags, and Other Safety 
911 assist  $25
Rollover sensor  $50
Temporary spare tire$150$150 
Vehicle health reports  $0
Cargo Management 
Cargo cover$75$75 
Climate Control 
Dual-zone climate control  $125
Rear air vents  $100
Rear wiper$175$175 
Exterior 
Active grille shutters  $0
Body kit  $0
Laminated front side windows  $200
Rear spoiler$200$200 
Infotainment 
Android Auto support  $100
Apple CarPlay support  $100
CD player$125$125 
DVD-compatible player$0$0 
MP3-compatible player$50$50 
Surround sound  $250
Traffic + travel information$25$25 
Traffic information  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Approach detection  $25
Compass  $0
Detailed driving style feedback  $100
Digital instruments$0$0 
Fog lights $125 
Headlight washers $50 
LED headlights $1000 
Tachometer  $75
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Leather seating surfaces  $900
Manual height adjuster, passenger seat  $50
Memory system, driver seat  $200
Power 4-way lumbar adjuster, driver seat  $150
Power lumbar adjuster, driver seat$100$100 
Synthetic leather seating surfaces$0$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Total Value of Features$2,100$3,275$3,825
Value of Feature Adjustments$0$1,175$1,725
Value of Feature Adjustments0-1,093-1,601

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Specifications Comparison: Toyota Prius vs. Kia Optima

Model Year20142018
ModelPriusOptima
Body4dr Hatch4dr Sedan
Wheelbase106.3 in110.4 in
Length176.4 in191.1 in
Width68.7 in73.2 in
Height58.7 in57.7 in
Curb Weight3,042 lb.3,486 lb.
Fuel Capacity11.9 gal.18.5 gal.
Row 1 Headroom38.6 in39.8 in
Row 1 Shoulder Room54.9 in58.1 in
Row 1 Hip Room52.7 in56.0 in
Row 1 Legroom42.5 in45.5 in
Row 2 Headroom37.6 in37.8 in
Row 2 Shoulder Room53.1 in56.4 in
Row 2 Hip Room51.2 in56.0 in
Row 2 Legroom36.0 in35.6 in
Cargo Volume,
Minimum
21.6 ft315.9 ft3
Cargo Volume,
Maximum
39.6 ft315.9 ft3

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Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested250100%
Total Not Requested00%

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