Toyota RAV4 Toyota RAV4 2014 Ford Taurus Ford Taurus 2010

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Toyota RAV4 vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Ford Taurus Invoice Comparison

Lowest Total Price: $30,379

Toyota RAV4 Limited   
Difference: $7,436

Lowest Total Invoice: $28,276

Toyota RAV4 Limited   
Difference: $6,354

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420102010
ModelRAV4TaurusTaurus
TrimLimitedLimitedSHO
Body4dr SUV4dr Sedan4dr Sedan
Base Price $28,320 $31,770 $37,770
Base Invoice $26,478 $29,263 $34,663
Technology Package 725    
Floor mats 225    
All-weather floor mats 200 75 75
Cargo net 49    
Navigation system   1,750 1,450
Sunroof   895  
Package 303B   2,500  
Package 402B     2,800
Technology Package 646    
Floor mats 140    
All-weather floor mats 120 65 65
Cargo net 32    
Navigation system   1,523 1,262
Sunroof   779  
Package 303B   2,175  
Package 402B     2,436
Options (change) 1,199 5,220 4,325
Options (change) 938 4,542 3,763
Destination 860 825 825
Total Price $30,379 $37,815 $42,920
Total Invoice $28,276 $34,630 $39,251

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota RAV4 dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota RAV4 vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $6,421
TrueDelta Adjusted Invoice Difference: $5,424
Model Year201420102010
ModelRAV4TaurusTaurus
TrimLimitedLimitedSHO
Body4dr SUV4dr Sedan4dr Sedan
Engine176hp I4263hp V6365hp V6
TransmissionT6T6T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6390, 12390, 12
Tire (rear if not all the same)235/55-18255/45-19255/45-19
Total Price$30,379$37,815$42,920
Adjustments for Features0-1,015-3,240
Feature-Adjusted Total Price$30,379$36,800$39,680
Cost Above Minimum$0$0$2,880
Total Invoice$28,276$34,630$39,251
Adjustments for Features0-930-2,963
Feature-Adjusted Total Invoice$28,276$33,700$36,288
Cost Above Minimum$0$0$2,588

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Features Comparison: Toyota RAV4 vs. Ford Taurus

Model Year201420102010
ModelRAV4TaurusTaurus
TrimLimitedLimitedSHO
Body4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0$0 
AWD  $1700
Accessories 
Keyless entry keypad $50$50
Power liftgate$350  
Power-adjustable pedals $125$125
Sunshade, rear, power $225$225
Universal garage door opener $100$100
Brakes, Airbags, and Other Safety 
911 assist $25$25
Knee airbag, driver$75  
Lane departure warning$200  
Obstacle detection, rear $250$250
Safety key $5$5
Seat cushion airbag, passenger$75  
Vehicle health reports $0$0
Cargo Management 
Cargo cover$75  
Cargo mat$40  
Cargo tray$40  
Overhead sunglass holder $25$25
Roof rails$250  
Climate Control 
Rain-sensing wipers $175$175
Rear air vents $100$100
Rear wiper$175  
Variable intermittent wipers$75  
Exterior 
Bodyside cladding (gray/black)$250  
Bright-finished exhaust tip(s) $25$25
Deep-tinted rear windows$275  
Rear spoiler$200 $200
Wheel-lip moldings$75  
Infotainment 
App support$0  
HD radio$50  
Media drive $15$15
Surround sound $250$250
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Compass $0$0
Fog lights$125  
Interior ambient lighting $150$150
Turn signals on or near mirrors$25  
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Door sill trim plates $100$100
Heated second row seats $200$200
Leather seating surfaces $900$900
Leather-wrapped steering wheel$150 $150
Manual recliner, second row seats$75  
Metal pedals  $75
Power lumbar adjuster, passenger seat $100$100
Power recliner, passenger seat $100$100
Synthetic leather seating surfaces$0  
Synthetic suede inserts in leather seating surfaces  $0
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Chrome-clad alloy wheels $600 
Electronic systems calibration selector$200  
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$4,230$5,245$7,470
Value of Feature Adjustments$0$1,015$3,240
Value of Feature Adjustments0-930-2,963

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Specifications Comparison: Toyota RAV4 vs. Ford Taurus

Model Year20142010
ModelRAV4Taurus
Body4dr SUV4dr Sedan
Wheelbase104.7 in112.9 in
Length179.9 in202.9 in
Width72.6 in76.2 in
Height65.4 in60.7 in
Curb Weight3,436 lb.4,016 lb.
Fuel Capacity15.9 gal.20.0 gal.
Row 1 Headroom39.8 in39.0 in
Row 1 Shoulder Room57.3 in57.9 in
Row 1 Hip Room54.2 in56.3 in
Row 1 Legroom42.6 in41.9 in
Row 2 Headroom38.9 in37.8 in
Row 2 Shoulder Room55.4 in56.9 in
Row 2 Hip Room48.8 in55.8 in
Row 2 Legroom37.2 in38.1 in
Cargo Volume,
Minimum
38.4 ft320.1 ft3
Cargo Volume,
Maximum
73.4 ft320.1 ft3

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Option Package Details
Toyota RAV4 Limited

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning system200No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested50071%
Total Not Requested20029%

Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%
Package 303B
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Sunshade, rear, power225No
Rain-sensing wipers100No
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Surround sound250No
Auto-dimming headlights200Yes
Proximity key250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested95037%
Total Not Requested162563%

Option Package Details
Ford Taurus SHO

Package 402B
FeatureValueRequested?
Heated second row seats200No
Sunshade, rear, power225No
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rain-sensing wipers25No
Power-adjustable pedals125No
Auto-dimming headlights200Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested160052%
Total Not Requested147548%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%

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