The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $38,067 Toyota Highlander Sport | ||||
Difference: $6,098 | ||||
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Model Year | 2019 | 2019 | 2010 | 2010 |
Model | Wrangler | Wrangler | Highlander | Highlander |
Trim | Unlimited Sahara | Unlimited Rubicon | Sport | Limited |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Base Price | $38,395 | $41,545 | $29,519 | $33,220 |
Trail Rail Cargo Management Group | 195 | 195 | ||
Electronic Infotainment System Group | 1,495 | 1,495 | ||
Cold Weather Group | 595 | 595 | ||
Leather seating surfaces | 1,495 | 1,495 | 1,490 | |
Proximity key | 495 | 495 | ||
Automatic climate control, front | 375 | |||
Floor mats | 185 | 275 | ||
Satellite radio | 449 | 449 | ||
Remote start | 529 | 529 | ||
Running boards | 649 | 649 | ||
Universal garage door opener | 125 | |||
Extra Value Package 6 | 2,915 | |||
Third-row seat | 1,031 | |||
Navigation system | 2,625 | |||
Heated front seats | 440 | |||
Trail Rail Cargo Management Group | 174 | 174 | ||
Electronic Infotainment System Group | 1,331 | 1,331 | ||
Cold Weather Group | 530 | 530 | ||
Leather seating surfaces | 1,331 | 1,331 | 1,192 | |
Proximity key | 441 | 441 | ||
Automatic climate control, front | 300 | |||
Floor mats | 120 | 180 | ||
Satellite radio | 359 | 359 | ||
Remote start | 380 | 380 | ||
Running boards | 425 | 425 | ||
Universal garage door opener | 100 | |||
Extra Value Package 6 | 2,624 | |||
Third-row seat | 825 | |||
Navigation system | 2,189 | |||
Heated front seats | 352 | |||
Options (change) | 4,275 | 4,275 | 7,748 | 4,967 |
Options (change) | 3,807 | 3,807 | 6,325 | 3,885 |
Destination | 1,495 | 1,495 | 800 | 800 |
Total Price | $44,165 | $47,315 | $38,067 | $38,987 |
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Lowest Adjusted Price: Toyota Highlander Limited | ||||
Lowest Adjusted Invoice: Jeep Wrangler Unlimited Rubicon | ||||
TrueDelta Adjusted Price Difference: $4,868 | ||||
TrueDelta Adjusted Invoice Difference: $28,610 | ||||
Model Year | 2019 | 2019 | 2010 | 2010 |
Model | Wrangler | Wrangler | Highlander | Highlander |
Trim | Unlimited Sahara | Unlimited Rubicon | Sport | Limited |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Engine | 285hp V6 | 285hp V6 | 270hp V6 | 270hp V6 |
Transmission | M6 | M6 | T5 | T5 |
Drivetrain | 4WD, PT w/4L | 4WD, PT w/4L | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | ?, 8 | ?, 9 | ?, 9 |
Tire (rear if not all the same) | 255/70-18 | 285/70-17 | 245/55-19 | 245/55-19 |
Total Price | $44,165 | $47,315 | $38,067 | $38,987 |
Adjustments for Features | -1,335 | -2,135 | 0 | -1,025 |
Feature-Adjusted Total Price | $42,830 | $45,180 | $38,067 | $37,962 |
Cost Above Minimum | $0 | $2,350 | $105 | $0 |
Model Year | 2019 | 2019 | 2010 | 2010 |
Model | Wrangler | Wrangler | Highlander | Highlander |
Trim | Unlimited Sahara | Unlimited Rubicon | Sport | Limited |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manual | $150 | $150 | ||
5-speed manually-shiftable automatic | $1000 | $1000 | ||
4WD, part-time w/low range | $1700 | $1700 | ||
FWD | $0 | $0 | ||
Accessories | ||||
AC power outlet | $100 | $100 | ||
Heated steering wheel | $100 | $100 | ||
Proximity key | $250 | $250 | $250 | |
Remote app | $25 | $25 | ||
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
Knee airbag, driver | $75 | $75 | ||
Roll bar | $200 | $200 | ||
Rollover sensor | $50 | $50 | ||
Side curtain airbags, three rows | $500 | $500 | ||
Trailer sway control | $25 | $25 | ||
Cargo Management | ||||
Cargo area rails w/tie downs | $50 | $50 | ||
Cargo cover | $75 | $75 | ||
Liftglass or two-piece tailgate | $150 | $150 | ||
Removable second-row console | $200 | $200 | ||
Roof rails | $250 | $250 | ||
Climate Control | ||||
Rear air vents with manual controls | $150 | $150 | ||
Rear defrost | $200 | $200 | ||
Rear wiper | $175 | $175 | ||
Wiper de-icer | $25 | |||
Drivetrain | ||||
Heavy-duty front axle (optional) | $0 | |||
Limited-slip rear differential | $300 | |||
Lockable front differential | $150 | |||
Lockable rear differential | $150 | |||
Engine / Motor | ||||
Automatic start / stop | $150 | $150 | ||
Engine-block heater | $35 | $35 | ||
Exterior | ||||
Bright-finished exhaust tip(s) | $25 | |||
Externally-mounted spare | $0 | $0 | ||
Larger rear spoiler | $200 | |||
Rear bumper protector | $40 | $40 | ||
Rear spoiler | $200 | |||
Removable soft top | $2000 | $2000 | ||
Rock rails | $200 | |||
Running boards | $350 | $350 | ||
Skid plates | $150 | $150 | ||
Tow hook(s), front | $40 | $40 | ||
Tow hook(s), rear | $25 | $25 | ||
Tubular side steps | $350 | |||
Infotainment | ||||
Android Auto support | $100 | $100 | ||
App support | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | ||
Bluetooth audio streaming | $25 | $25 | ||
CD changer, in-dash | $325 | $325 | ||
HD radio | $50 | $50 | ||
Larger infotainment display | $0 | $0 | ||
MP3-compatible player | $50 | $50 | ||
Satellite radio | $200 | $200 | ||
Satellite radio - one year subscription | $250 | $250 | ||
SMS text-to-speech reader | $25 | $25 | ||
Telematics service, such as OnStar | $200 | $200 | ||
Traffic + travel information | $25 | $25 | ||
USB port | $25 | $25 | ||
Instruments, Lights, and Mirrors | ||||
Auto-dimming rearview mirror | $150 | $150 | $150 | |
Conversation mirror | $25 | $25 | ||
Heated mirrors | $25 | $25 | $25 | |
Interior ambient lighting | $150 | $150 | ||
Large color reconfigurable instrument cluster display | $250 | $250 | ||
Seats and Interior Trim | ||||
Center armrest(s), second row | $50 | $50 | ||
Door sill trim plates | $100 | |||
Folding third row seats | $600 | $600 | ||
Leather seating surfaces, third-row seats | $200 | |||
Manual fore-aft adjuster, second row seats | $75 | $75 | ||
Manual height adjuster, driver seat | $50 | $50 | ||
Manual lumbar adjuster, driver seat | $50 | $50 | ||
Manual recliner, second row seats | $75 | $75 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | ||
Power fore-aft adjuster, passenger seat | $100 | |||
Power height adjuster, driver seat | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | |||
Power thigh support length adjuster, driver seat | $100 | |||
Power tilt adjuster, driver seat | $100 | $100 | ||
Stowable center seat, second row | $150 | $150 | ||
Suspension, Wheels, and Tires | ||||
All-terrain tires | $0 | $0 | ||
Alloy wheels | $350 | $350 | $350 | |
Disconnectable stabilizer bars | $350 | |||
Off-road suspension (upgrade) | $0 | |||
Polished alloy wheels | $350 | |||
Sport suspension (upgrade) | $0 | |||
White-letter tires | $0 | |||
Total Value of Features | $7,175 | $7,975 | $5,840 | $6,865 |
Value of Feature Adjustments | $1,335 | $2,135 | $0 | $1,025 |
Value of Feature Adjustments | -160 | -239 | 0 | -909 |
Model Year | 2019 | 2010 |
Model | Wrangler | Highlander |
Body | 4dr SUV | 4dr SUV |
Wheelbase | 118.4 in | 109.8 in |
Length | 188.4 in | 188.4 in |
Width | 73.8 in | 75.2 in |
Height | 73.6 in | 68.1 in |
Curb Weight | 4,216 lb. | 3,848 lb. |
Fuel Capacity | 21.5 gal. | 19.2 gal. |
Row 1 Headroom | 42.6 in | 40.6 in |
Row 1 Shoulder Room | 55.7 in | 59.7 in |
Row 1 Hip Room | 53.9 in | 56.7 in |
Row 1 Legroom | 41.2 in | 43.2 in |
Row 2 Headroom | 41.7 in | 40.1 in |
Row 2 Shoulder Room | 55.7 in | 59.5 in |
Row 2 Hip Room | 56.7 in | 56.5 in |
Row 2 Legroom | 38.3 in | 38.3 in |
Row 3 Headroom | 0.0 in | 36.3 in |
Row 3 Shoulder Room | 0.0 in | 55.0 in |
Row 3 Hip Room | 0.0 in | 42.3 in |
Row 3 Legroom | 0.0 in | 29.2 in |
Cargo Volume, Minimum | 31.7 ft3 | 10.3 ft3 |
Cargo Volume, Behind R2 | 31.7 | 42.3 ft3 |
Cargo Volume, Maximum | 72.4 ft3 | 95.4 ft3 |
Trail Rail Cargo Management Group | ||
Feature | Value | Requested? |
Cargo mat | 40 | Yes |
Cargo area rails w/tie downs | 50 | No |
Total Requested | 40 | 44% |
Total Not Requested | 50 | 56% |
Electronic Infotainment System Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Telematics service, such as OnStar | 200 | No |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
App support | 0 | No |
Larger infotainment display | 0 | No |
Total Requested | 850 | 76% |
Total Not Requested | 275 | 24% |
Cold Weather Group | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated steering wheel | 100 | No |
Remote start | 150 | Yes |
Engine-block heater | 35 | No |
Total Requested | 350 | 72% |
Total Not Requested | 135 | 28% |
Trail Rail Cargo Management Group | ||
Feature | Value | Requested? |
Cargo mat | 40 | Yes |
Cargo area rails w/tie downs | 50 | No |
Total Requested | 40 | 44% |
Total Not Requested | 50 | 56% |
Electronic Infotainment System Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Telematics service, such as OnStar | 200 | No |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | No |
Traffic + travel information | 25 | No |
App support | 0 | No |
Larger infotainment display | 0 | No |
Total Requested | 850 | 76% |
Total Not Requested | 275 | 24% |
Cold Weather Group | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated steering wheel | 100 | No |
Remote start | 150 | Yes |
Engine-block heater | 35 | No |
Total Requested | 350 | 72% |
Total Not Requested | 135 | 28% |
Automatic climate control, front | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Dual-zone climate control | 125 | Yes |
Total Requested | 325 | 100% |
Total Not Requested | 0 | 0% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |
Extra Value Package 6 | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Total Requested | 700 | 100% |
Total Not Requested | 0 | 0% |
Third-row seat | ||
Feature | Value | Requested? |
Folding third row seats | 600 | No |
Third-row 2-person bench | 0 | No |
Total Requested | 0 | 0% |
Total Not Requested | 600 | 100% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Bluetooth cell phone link | 100 | Yes |
Voice control for nav and audio | 100 | Yes |
JBL, 9 speakers (with subwoofer) | 350 | No |
Total Requested | 800 | 70% |
Total Not Requested | 350 | 30% |