Jeep Wrangler Jeep Wrangler 2019 Toyota RAV4 Toyota RAV4 2010

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Jeep Wrangler vs. Toyota RAV4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Toyota RAV4 Invoice Comparison

Lowest Total Price: $27,180

Toyota RAV4 Limited   
Difference: $14,700

Calculate Payments

  Down Payment Interest Rate Term
Model Year201920192010
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Base Price $38,395 $41,545 $24,665
Electronic Infotainment System Group 1,495 1,495  
Proximity key 495 495  
Rearview camera     475
Navigation system     1,240
Electronic Infotainment System Group 1,331 1,331  
Proximity key 441 441  
Rearview camera     380
Navigation system     1,080
Options (change) 1,990 1,990 1,715
Options (change) 1,772 1,772 1,460
Destination 1,495 1,495 800
Total Price $41,880 $45,030 $27,180

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Jeep Wrangler dealer quotes or Toyota RAV4 dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Jeep Wrangler vs. Toyota RAV4

Lowest Adjusted Price: Toyota RAV4 Limited
Lowest Adjusted Invoice: Jeep Wrangler Unlimited Rubicon
TrueDelta Adjusted Price Difference: $11,065
TrueDelta Adjusted Invoice Difference: $22,376
Model Year201920192010
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Engine285hp V6285hp V6179hp I4
TransmissionM6M6A4
Drivetrain4WD, PT w/4L4WD, PT w/4LFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6
Tire (rear if not all the same)255/70-18285/70-17225/65-17
Total Price$41,880$45,030$27,180
Adjustments for Features-3,635-4,4350
Feature-Adjusted Total Price$38,245$40,595$27,180
Cost Above Minimum$0$2,350$0

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Features Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year201920192010
ModelWranglerWranglerRAV4
TrimUnlimited SaharaUnlimited RubiconLimited
Body4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manual$150$150 
4-speed automatic  $800
4WD, part-time w/low range$1700$1700 
FWD  $0
Accessories 
AC power outlet$100$100 
Remote app$25$25 
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
Roll bar$200$200 
Rollover sensor  $50
Side curtain airbags  $350
Trailer sway control$25$25 
Cargo Management 
Cargo cover  $75
Cargo net  $40
Overhead sunglass holder  $25
Roof rack  $300
Climate Control 
Rear defrost  $200
Rear wiper  $175
Drivetrain 
Heavy-duty front axle (optional) $0 
Limited-slip rear differential $300 
Lockable front differential $150 
Lockable rear differential $150 
Engine / Motor 
Automatic start / stop$150$150 
Exterior 
External spare tire shell  $100
Rear bumper protector  $40
Rear spoiler  $200
Removable soft top$2000$2000 
Rock rails $200 
Skid plates$150$150 
Tow hook(s), front$40$40 
Tow hook(s), rear$25$25 
Tubular side steps$350  
Wheel-lip moldings  $75
Infotainment 
Android Auto support$100$100 
App support$0$0 
Apple CarPlay support$100$100 
Bluetooth audio streaming$25$25 
Bluetooth cell phone link$100$100 
CD player  $125
HD radio$50$50 
Larger infotainment display$0$0 
MP3-compatible player  $50
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SMS text-to-speech reader$25$25 
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Traffic information  $25
USB port$25$25 
Voice control for nav and audio$100$100 
Instruments, Lights, and Mirrors 
Interior ambient lighting$150$150 
Large color reconfigurable instrument cluster display$250$250 
Trip computer$150$150 
Turn signals on or near mirrors  $25
Seats and Interior Trim 
Center armrest(s), second row  $50
Floor mats$75$75 
Manual fore-aft adjuster, second row seats  $75
Manual lumbar adjuster, driver seat$50$50 
Manual recliner, second row seats  $75
Suspension, Wheels, and Tires 
All-terrain tires$0$0 
Alloy wheels$350 $350
Disconnectable stabilizer bars $350 
Off-road suspension (upgrade) $0 
Polished alloy wheels $350 
White-letter tires$0  
Total Value of Features$7,040$7,840$3,405
Value of Feature Adjustments$3,635$4,435$0
Value of Feature Adjustments-284-3220

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Specifications Comparison: Jeep Wrangler vs. Toyota RAV4

Model Year20192010
ModelWranglerRAV4
Body4dr SUV4dr SUV
Wheelbase118.4 in104.7 in
Length188.4 in181.1 in
Width73.8 in71.5 in
Height73.6 in66.3 in
Curb Weight4,216 lb.3,361 lb.
Fuel Capacity21.5 gal.15.9 gal.
Row 1 Headroom42.6 in40.8 in
Row 1 Shoulder Room55.7 in57.1 in
Row 1 Hip Room53.9 in53.8 in
Row 1 Legroom41.2 in41.8 in
Row 2 Headroom41.7 in39.7 in
Row 2 Shoulder Room55.7 in55.3 in
Row 2 Hip Room56.7 in52.4 in
Row 2 Legroom38.3 in38.3 in
Row 3 Headroom0.0 in37.2 in
Row 3 Shoulder Room0.0 in52.6 in
Row 3 Hip Room0.0 in43.3 in
Row 3 Legroom0.0 in30.0 in
Cargo Volume,
Minimum
31.7 ft312.3 ft3
Cargo Volume,
Behind R2
31.737.2 ft3
Cargo Volume,
Maximum
72.4 ft373.0 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100No
HD radio50No
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested75067%
Total Not Requested37533%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Electronic Infotainment System Group
FeatureValueRequested?
Navigation system600Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Voice control for nav and audio100No
HD radio50No
Traffic + travel information25No
App support0No
Larger infotainment display0No
Total Requested75067%
Total Not Requested37533%

Option Package Details
Toyota RAV4 Limited

Rearview camera
FeatureValueRequested?
Rearview camera200Yes
Auto-dimming rearview mirror150Yes
Total Requested350100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Total Requested625100%
Total Not Requested00%

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