The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $27,700 Kia Optima EX | ||||
Difference: $1,950 | ||||
Lowest Total Invoice: $25,755 Kia Optima EX | ||||
Difference: $2,322 | ||||
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Model Year | 2011 | 2011 | 2011 | 2013 |
Model | Optima | Optima | Optima | Tucson |
Trim | EX | EX Turbo | Hybrid | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $22,700 | $24,700 | $26,500 | $25,595 |
Base Invoice | $21,210 | $23,080 | $24,760 | $24,322 |
Premium Package | 2,250 | 2,150 | 2,850 | |
Technology Package | 2,000 | 2,000 | ||
Premium Technology Package | 5,000 | |||
Auto-dimming rearview mirror | 250 | |||
Floor mats | 100 | |||
Premium Package | 2,010 | 1,920 | 2,594 | |
Technology Package | 1,785 | 1,785 | ||
Premium Technology Package | 4,465 | |||
Auto-dimming rearview mirror | 226 | |||
Floor mats | 80 | |||
Options (change) | 4,250 | 4,150 | 5,000 | 3,200 |
Options (change) | 3,795 | 3,705 | 4,465 | 2,900 |
Destination | 750 | 750 | 750 | 855 |
Total Price | $27,700 | $29,600 | $32,250 | $29,650 |
Total Invoice | $25,755 | $27,535 | $29,975 | $28,077 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $1,800 | ||||
TrueDelta Adjusted Invoice Difference: $2,177 | ||||
Model Year | 2011 | 2011 | 2011 | 2013 |
Model | Optima | Optima | Optima | Tucson |
Trim | EX | EX Turbo | Hybrid | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 200hp I4 | 274hp I4 | 166hp I4 H | 176hp I4 |
Transmission | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 550, 12 | 550, 12 | 360, 7 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 225/55-18 |
Total Price | $27,700 | $29,600 | $32,250 | $29,650 |
Adjustments for Features | -150 | 0 | -775 | -300 |
Feature-Adjusted Total Price | $27,550 | $29,600 | $31,475 | $29,350 |
Cost Above Minimum | $0 | $2,050 | $3,925 | $0 |
Total Invoice | $25,755 | $27,535 | $29,975 | $28,077 |
Adjustments for Features | -139 | 0 | -720 | -284 |
Feature-Adjusted Total Invoice | $25,616 | $27,535 | $29,255 | $27,793 |
Cost Above Minimum | $0 | $1,919 | $3,639 | $0 |
Model Year | 2011 | 2011 | 2011 | 2013 |
Model | Optima | Optima | Optima | Tucson |
Trim | EX | EX Turbo | Hybrid | Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Heated steering wheel | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
Hill descent control | $250 | |||
Rollover sensor | $50 | |||
Temporary spare tire | $150 | $150 | $150 | |
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | $50 | |
Cargo cover | $75 | |||
Rear seat pass-through | $100 | |||
Climate Control | ||||
Ionizing air filtration | $50 | |||
Rear air vents | $100 | $100 | $100 | |
Rear wiper | $175 | |||
Wiper de-icer | $25 | |||
Exterior | ||||
Body kit | $0 | |||
Bodyside cladding (gray/black) | $250 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||
Rear spoiler | $200 | $200 | ||
Infotainment | ||||
Traffic information | $25 | $25 | $25 | |
Instruments, Lights, and Mirrors | ||||
Detailed driving style feedback | $100 | |||
Interior ambient lighting | $150 | $150 | ||
Large energy flow and fuel economy display | $25 | |||
Speaker lights | $100 | $100 | $100 | |
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Door sill trim plates | $100 | |||
Folding second row seats | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | |||
Memory system, driver seat | $200 | $200 | $200 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | |
Suspension, Wheels, and Tires | ||||
Adaptive dampers - mechanical | $100 | |||
Total Value of Features | $3,000 | $2,850 | $3,625 | $3,150 |
Value of Feature Adjustments | $150 | $0 | $775 | $300 |
Value of Feature Adjustments | -139 | 0 | -720 | -284 |
Model Year | 2011 | 2013 |
Model | Optima | Tucson |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 103.9 in |
Length | 190.7 in | 173.2 in |
Width | 72.1 in | 71.7 in |
Height | 57.3 in | 65.2 in |
Curb Weight | 3,207 lb. | 3,180 lb. |
Fuel Capacity | 18.5 gal. | 15.3 gal. |
Row 1 Headroom | 40.0 in | 39.4 in |
Row 1 Shoulder Room | 57.2 in | 57.1 in |
Row 1 Hip Room | 54.7 in | 55.5 in |
Row 1 Legroom | 45.5 in | 42.1 in |
Row 2 Headroom | 37.6 in | 39.1 in |
Row 2 Shoulder Room | 55.7 in | 55.1 in |
Row 2 Hip Room | 54.5 in | 53.4 in |
Row 2 Legroom | 34.7 in | 38.7 in |
Cargo Volume, Minimum | 15.4 ft3 | 25.7 ft3 |
Cargo Volume, Maximum | 15.4 | 55.8 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Total Requested | 1400 | 58% |
Total Not Requested | 1000 | 42% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 950 | 73% |
Total Not Requested | 350 | 27% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Total Requested | 1400 | 58% |
Total Not Requested | 1000 | 42% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 950 | 73% |
Total Not Requested | 350 | 27% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | No |
Heated steering wheel | 100 | No |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Voice control for nav and audio | 100 | Yes |
Interior ambient lighting | 150 | No |
Illuminated door sill trim plates | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Total Requested | 3250 | 56% |
Total Not Requested | 2600 | 44% |
Auto-dimming rearview mirror | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | Yes |
Traffic information | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Unbranded, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 2150 | 86% |
Total Not Requested | 350 | 14% |