The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,350 Hyundai Kona Ultimate | |||
Difference: $3,600 | |||
Lowest Total Invoice: $27,120 Hyundai Kona Ultimate | |||
Difference: $2,605 | |||
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Model Year | 2013 | 2013 | 2018 |
Model | Optima | Optima | Kona |
Trim | SX | Hybrid EX | Ultimate |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $26,800 | $31,950 | $27,400 |
Base Invoice | $25,040 | $29,555 | $26,170 |
Premium Package | 2,950 | ||
Navigation system | 1,400 | ||
Premium Package | 2,635 | ||
Navigation system | 1,250 | ||
Options (change) | 4,350 | 0 | 0 |
Options (change) | 3,885 | 0 | 0 |
Destination | 800 | 800 | 950 |
Total Price | $31,950 | $32,750 | $28,350 |
Total Invoice | $29,725 | $30,355 | $27,120 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Hyundai Kona dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Hyundai Kona Ultimate | |||
TrueDelta Adjusted Price Difference: $6,375 | |||
TrueDelta Adjusted Invoice Difference: $5,260 | |||
Model Year | 2013 | 2013 | 2018 |
Model | Optima | Optima | Kona |
Trim | SX | Hybrid EX | Ultimate |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 274hp I4 | 159hp I4 H | 175hp I4 |
Transmission | T6 | T6 | S7 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 550, 12 | 550, 12 | 315, 8 |
Tire (rear if not all the same) | 225/45-18 | 215/55-17 | 235/45-18 |
Total Price | $31,950 | $32,750 | $28,350 |
Adjustments for Features | 0 | -355 | -2,775 |
Feature-Adjusted Total Price | $31,950 | $32,395 | $25,575 |
Cost Above Minimum | $0 | $445 | $0 |
Total Invoice | $29,725 | $30,355 | $27,120 |
Adjustments for Features | 0 | -329 | -2,655 |
Feature-Adjusted Total Invoice | $29,725 | $30,026 | $24,465 |
Cost Above Minimum | $0 | $301 | $0 |
Model Year | 2013 | 2013 | 2018 |
Model | Optima | Optima | Kona |
Trim | SX | Hybrid EX | Ultimate |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | |
7-speed automated manual | $1200 | ||
FWD | $0 | $0 | $0 |
Accessories | |||
Heated steering wheel | $100 | ||
Remote app | $25 | ||
Remote climate control | $25 | ||
Remote start via app | $75 | ||
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
Automatic braking, low-speed | $200 | ||
Blind spot warning system | $200 | ||
Cross-traffic warning, rear | $100 | ||
Driver drowsiness monitor | $150 | ||
Forward collision warning | $200 | ||
Lane departure prevention, steering-based | $200 | ||
Lane departure warning | $200 | ||
Obstacle detection, rear | $250 | ||
Pedestrian detection | $50 | ||
Rollover sensor | $50 | ||
Temporary spare tire | $150 | ||
Cargo Management | |||
Air-conditioned storage compartment | $50 | $50 | |
Cargo cover | $75 | ||
Rear seat pass-through | $100 | ||
Roof rails | $250 | ||
Climate Control | |||
Dual-zone climate control | $125 | $125 | |
Rain-sensing wipers | $175 | ||
Rear air vents | $100 | $100 | |
Rear wiper | $175 | ||
Variable intermittent wipers | $75 | $75 | |
Engine / Motor | |||
Automatic start / stop | $150 | ||
Exterior | |||
Body kit | $0 | $0 | |
Bodyside cladding (gray/black) | $250 | ||
Bright-finished exhaust tip(s) | $25 | ||
Deep-tinted rear windows | $275 | ||
Panoramic sunroof | $1200 | $1200 | |
Sunroof | $900 | ||
Wheel-lip moldings | $75 | ||
Infotainment | |||
Android Auto support | $100 | ||
App support | $0 | $0 | |
Apple CarPlay support | $100 | ||
CD player | $125 | $125 | |
Media drive, small | $5 | ||
MP3-compatible player | $50 | $50 | |
SMS text-to-speech reader | $25 | ||
Telematics service, such as OnStar, with navigation | $225 | ||
Traffic + travel information | $25 | ||
Traffic information | $25 | $25 | |
Voice control for external devices | $0 | ||
Wireless charging station | $75 | ||
Instruments, Lights, and Mirrors | |||
Auto-dimming headlights | $200 | ||
Cornering lights | $50 | ||
Detailed driving style feedback | $100 | ||
Head-up display (HUD) | $350 | ||
Interior ambient lighting | $150 | $150 | |
Large energy flow and fuel economy display | $25 | ||
LED headlights, single projector or low beam only | $750 | ||
Power-folding mirrors | $50 | $50 | |
Speaker lights | $100 | $100 | |
Xenon HID headlights | $500 | $500 | |
Seats and Interior Trim | |||
Aluminum trim | $100 | ||
Cooled or ventilated front seats | $300 | $300 | |
Folding second row seats | $300 | $300 | |
Heated second row seats | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | |
Leather seating surfaces | $900 | $900 | |
Manual recliner, second row seats | $75 | ||
Memory system, driver seat | $200 | $200 | |
Metal pedals | $75 | ||
Partial leather seating sufaces | $450 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | |
Suspension, Wheels, and Tires | |||
Electronic systems calibration selector | $200 | ||
Sport suspension (upgrade) | $0 | ||
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | ||
Total Value of Features | $5,825 | $6,180 | $8,600 |
Value of Feature Adjustments | $0 | $355 | $2,775 |
Value of Feature Adjustments | 0 | -329 | -2,655 |
Model Year | 2013 | 2018 |
Model | Optima | Kona |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.0 in | 102.4 in |
Length | 190.7 in | 164.0 in |
Width | 72.1 in | 70.9 in |
Height | 57.3 in | 61.0 in |
Curb Weight | 3,224 lb. | 2,891 lb. |
Fuel Capacity | 18.5 gal. | 13.2 gal. |
Row 1 Headroom | 40.0 in | 39.6 in |
Row 1 Shoulder Room | 57.2 in | 55.5 in |
Row 1 Hip Room | 54.7 in | 53.3 in |
Row 1 Legroom | 45.5 in | 41.5 in |
Row 2 Headroom | 37.6 in | 37.8 in |
Row 2 Shoulder Room | 55.7 in | 54.5 in |
Row 2 Hip Room | 54.5 in | 52.2 in |
Row 2 Legroom | 34.7 in | 34.6 in |
Cargo Volume, Minimum | 15.4 ft3 | 19.2 ft3 |
Cargo Volume, Maximum | 15.4 | 45.8 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | Yes |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
Media drive, small | 5 | No |
App support | 0 | No |
Total Requested | 475 | 16% |
Total Not Requested | 2555 | 84% |