The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,300 Kia Optima SX | ||
Difference: $9,340 | ||
Lowest Total Invoice: $32,755 Kia Optima SX | ||
Difference: $9,903 | ||
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Model Year | 2018 | 2018 |
Model | Optima | Regal |
Trim | SX | GS |
Body | 4dr Sedan | 4dr Hatch |
Base Price | $30,500 | $39,065 |
Base Invoice | $28,380 | $37,502 |
Universal garage door opener | 350 | |
Technology Package | 3,000 | |
Remote start | 425 | |
Cargo net | 50 | |
Cargo tray | 80 | 135 |
Appearance Package | 485 | |
Sights and Sounds Package | 945 | |
Driver Confidence Package #2 | 1,690 | |
Metallic paint (extra cost) | 395 | |
Sunroof | 1,000 | |
Universal garage door opener | 291 | |
Technology Package | 2,727 | |
Remote start | 353 | |
Cargo net | 42 | |
Cargo tray | 67 | 123 |
Appearance Package | 441 | |
Sights and Sounds Package | 860 | |
Driver Confidence Package #2 | 1,538 | |
Metallic paint (extra cost) | 359 | |
Sunroof | 910 | |
Options (change) | 3,905 | 4,650 |
Options (change) | 3,480 | 4,231 |
Destination | 895 | 925 |
Total Price | $35,300 | $44,640 |
Total Invoice | $32,755 | $42,658 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||
TrueDelta Adjusted Price Difference: $5,050 | ||
TrueDelta Adjusted Invoice Difference: $5,803 | ||
Model Year | 2018 | 2018 |
Model | Optima | Regal |
Trim | SX | GS |
Body | 4dr Sedan | 4dr Hatch |
Engine | 245hp I4 | 310hp V6 |
Transmission | T6 | T9 |
Drivetrain | FWD | AWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 19/27 MPG |
Audio (watts, speakers) | 630, 10 | ?, 8 |
Tire (rear if not all the same) | 235/45-18 | 245/40-19 |
Total Price | $35,300 | $44,640 |
Adjustments for Features | 0 | -4,290 |
Feature-Adjusted Total Price | $35,300 | $40,350 |
Total Invoice | $32,755 | $42,658 |
Adjustments for Features | 0 | -4,100 |
Feature-Adjusted Total Invoice | $32,755 | $38,558 |
Model Year | 2018 | 2018 |
Model | Optima | Regal |
Trim | SX | GS |
Body | 4dr Sedan | 4dr Hatch |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
9-speed manually-shiftable automatic | $1400 | |
FWD | $0 | |
AWD | $1700 | |
Accessories | ||
Active noise reduction | $0 | |
Heated steering wheel | $100 | |
Proximity trunk or liftgate opener | $125 | |
Remote app | $25 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |
Following distance indicator | $25 | |
Knee airbag, passenger | $75 | |
Lane departure prevention, steering-based | $200 | |
Obstacle detection, front | $150 | |
Pedestrian detection | $50 | |
Radar- or camera-based collision preparation system | $0 | |
Rear side airbags | $300 | |
Safety key | $5 | |
Temporary spare tire | $150 | |
Cargo Management | ||
Cargo cover | $75 | |
Cargo mat | $40 | |
Overhead sunglass holder | $25 | |
Drivetrain | ||
Active rear differential | $500 | |
Exterior | ||
Black exterior trim (optional) | $0 | |
Body kit | $0 | |
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
4G LTE connectivity | $0 | |
Surround sound | $250 | |
Telematics service, such as OnStar, with navigation | $225 | |
Traffic information | $25 | |
Wi-Fi hotspot | $50 | |
Wireless charging station | $75 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Auto-dimming driver-side mirror | $75 | |
Auto-dimming headlights | $200 | |
Cornering lights | $50 | |
Fog lights | $125 | |
Head-up display (HUD) | $350 | |
Large color reconfigurable instrument cluster display | $250 | |
Performance meter | $150 | |
Power-folding mirrors | $50 | |
Steering-linked headlights | $150 | |
Seats and Interior Trim | ||
Door sill trim plates | $100 | |
Manual thigh support length adjuster, driver seat | $50 | |
Manual thigh support length adjuster, passenger seat | $50 | |
Massage, driver seat | $100 | |
Massage, passenger seat | $100 | |
Power 4-way lumbar adjuster, passenger seat | $150 | |
Power lumbar adjuster, passenger seat | $100 | |
Power seatback bolsters, driver seat | $100 | |
Power seatback bolsters, passenger seat | $100 | |
Suspension, Wheels, and Tires | ||
Adaptive dampers - electrical | $500 | |
Alloy wheels | $350 | |
Machined alloy wheels | $350 | |
Performance steering system (optional) | $0 | |
Sport suspension (upgrade) | $0 | |
Transmission | ||
Steering-wheel-mounted transmission controls | $100 | |
Total Value of Features | $4,040 | $8,330 |
Value of Feature Adjustments | $0 | $4,290 |
Value of Feature Adjustments | 0 | -4,100 |
Model Year | 2018 | 2018 |
Model | Optima | Regal |
Body | 4dr Sedan | 4dr Hatch |
Wheelbase | 110.4 in | 111.4 in |
Length | 191.1 in | 192.9 in |
Width | 73.2 in | 73.3 in |
Height | 57.7 in | 57.3 in |
Curb Weight | 3,494 lb. | 4,270 lb. |
Fuel Capacity | 18.5 gal. | 16.3 gal. |
Row 1 Headroom | 39.8 in | 38.8 in |
Row 1 Shoulder Room | 58.1 in | 56.9 in |
Row 1 Hip Room | 56.0 in | 55.2 in |
Row 1 Legroom | 45.5 in | 42.1 in |
Row 2 Headroom | 37.8 in | 37.4 in |
Row 2 Shoulder Room | 56.4 in | 55.4 in |
Row 2 Hip Room | 56.0 in | 54.1 in |
Row 2 Legroom | 35.6 in | 36.9 in |
Cargo Volume, Minimum | 15.9 ft3 | 31.5 ft3 |
Cargo Volume, Maximum | 15.9 | 60.7 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Surround sound | 250 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
HD radio | 50 | Yes |
Total Requested | 2250 | 73% |
Total Not Requested | 825 | 27% |
Appearance Package | ||
Feature | Value | Requested? |
Cornering lights | 50 | No |
LED headlights | 1000 | Yes |
Wireless charging station | 75 | No |
Total Requested | 1000 | 89% |
Total Not Requested | 125 | 11% |
Sights and Sounds Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Bose, 8 speakers (with subwoofer) | 350 | No |
Voice control for nav and audio | 75 | Yes |
HD radio | 50 | Yes |
Speed limit information | 0 | No |
Total Requested | 725 | 67% |
Total Not Requested | 350 | 33% |
Driver Confidence Package #2 | ||
Feature | Value | Requested? |
Head-up display (HUD) | 350 | No |
Following distance indicator | 25 | No |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention, steering-based | 200 | No |
Pedestrian detection | 50 | No |
Total Requested | 1500 | 71% |
Total Not Requested | 625 | 29% |