The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $26,900 Kia Optima EX | ||||||
Difference: $2,945 | ||||||
Lowest Total Invoice: $25,060 Kia Optima EX | ||||||
Difference: $3,348 | ||||||
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Model Year | 2010 | 2010 | 2012 | 2012 | 2012 | 2012 |
Model | Impala | Impala | Optima | Optima | Optima | Optima |
Trim | LT | LTZ | EX | EX Turbo | SX | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $25,555 | $29,930 | $23,200 | $25,100 | $26,500 | $25,700 |
Base Invoice | $24,533 | $28,733 | $21,675 | $23,455 | $24,760 | $24,020 |
Luxury Edition Package | 2,270 | |||||
Convenience Package | 295 | |||||
Sunroof | 900 | 900 | ||||
Premium Package | 2,950 | 2,950 | 2,950 | |||
Premium Technology Package | 5,350 | |||||
Luxury Edition Package | 1,998 | |||||
Convenience Package | 260 | |||||
Sunroof | 792 | 792 | ||||
Premium Package | 2,635 | 2,635 | 2,635 | |||
Premium Technology Package | 4,780 | |||||
Options (change) | 3,465 | 900 | 2,950 | 2,950 | 2,950 | 5,350 |
Options (change) | 3,050 | 792 | 2,635 | 2,635 | 2,635 | 4,780 |
Destination | 825 | 825 | 750 | 750 | 750 | 750 |
Total Price | $29,845 | $31,655 | $26,900 | $28,800 | $30,200 | $31,800 |
Total Invoice | $28,408 | $30,350 | $25,060 | $26,840 | $28,145 | $29,550 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $5,110 | ||||||
TrueDelta Adjusted Invoice Difference: $5,365 | ||||||
Model Year | 2010 | 2010 | 2012 | 2012 | 2012 | 2012 |
Model | Impala | Impala | Optima | Optima | Optima | Optima |
Trim | LT | LTZ | EX | EX Turbo | SX | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 211hp V6 | 230hp V6 | 200hp I4 | 274hp I4 | 274hp I4 | 166hp I4 H |
Transmission | A4 | A4 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | ?, 8 | 550, 12 | 550, 12 | 550, 12 | 550, 12 |
Tire (rear if not all the same) | 225/60-16 | 235/50-18 | 215/55-17 | 215/55-17 | 225/45-18 | 215/55-17 |
Total Price | $29,845 | $31,655 | $26,900 | $28,800 | $30,200 | $31,800 |
Adjustments for Features | 0 | -75 | -2,165 | -2,165 | -2,790 | -3,685 |
Feature-Adjusted Total Price | $29,845 | $31,580 | $24,735 | $26,635 | $27,410 | $28,115 |
Cost Above Minimum | $0 | $1,735 | $0 | $1,900 | $2,675 | $3,380 |
Total Invoice | $28,408 | $30,350 | $25,060 | $26,840 | $28,145 | $29,550 |
Adjustments for Features | 0 | -72 | -2,017 | -2,018 | -2,600 | -3,424 |
Feature-Adjusted Total Invoice | $28,408 | $30,278 | $23,043 | $24,822 | $25,545 | $26,126 |
Cost Above Minimum | $0 | $1,870 | $0 | $1,779 | $2,502 | $3,083 |
Model Year | 2010 | 2010 | 2012 | 2012 | 2012 | 2012 |
Model | Impala | Impala | Optima | Optima | Optima | Optima |
Trim | LT | LTZ | EX | EX Turbo | SX | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
4-speed automatic | $800 | $800 | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | ||
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | |||
Proximity key | $250 | $250 | $250 | $250 | ||
Remote start | $150 | $150 | ||||
Tilt steering wheel, manual | $150 | $150 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | ||
Brakes, Airbags, and Other Safety | ||||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | ||
Brake assist | $50 | $50 | $50 | $50 | ||
Rearview camera | $200 | $200 | $200 | $200 | ||
Temporary spare tire | $150 | $150 | $150 | |||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | ||
Cargo mat | $40 | $40 | ||||
Overhead sunglass holder | $25 | $25 | $25 | $25 | ||
Rear seat pass-through | $100 | |||||
Storage compartment under second row seats | $50 | $50 | ||||
Climate Control | ||||||
Automatic climate control, front | $200 | $200 | $200 | $200 | ||
Rear air vents | $100 | $100 | $100 | $100 | ||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | ||||
Bodyside moldings | $75 | $75 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | $200 | $200 | ||
Sunroof | $900 | $900 | ||||
Infotainment | ||||||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||
HD radio | $50 | $50 | $50 | $50 | ||
Media drive, small | $5 | $5 | $5 | |||
Navigation system | $600 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | |||
Telematics service, such as OnStar | $200 | |||||
Telematics service, such as OnStar, with navigation | $225 | |||||
USB port | $25 | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | |||
Instruments, Lights, and Mirrors | ||||||
Detailed driving style feedback | $100 | |||||
Interior ambient lighting | $150 | $150 | $150 | |||
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | $100 | ||
Trip computer | $150 | $150 | $150 | $150 | ||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | ||||
Seats and Interior Trim | ||||||
Aluminum trim | $100 | |||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | ||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | ||||
Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | |
Manual lumbar adjuster, driver seat | $50 | $50 | ||||
Memory system, driver seat | $200 | $200 | $200 | $200 | ||
Metal pedals | $75 | |||||
Partial leather seating sufaces | $450 | |||||
Power height adjuster, passenger seat | $100 | $100 | ||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | ||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Machined alloy wheels | $350 | |||||
Sport suspension (upgrade) | $0 | |||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | |||||
Total Value of Features | $4,540 | $4,615 | $6,705 | $6,705 | $7,330 | $8,225 |
Value of Feature Adjustments | $0 | $75 | $2,165 | $2,165 | $2,790 | $3,685 |
Value of Feature Adjustments | 0 | -72 | -2,017 | -2,018 | -2,600 | -3,424 |
Model Year | 2010 | 2012 |
Model | Impala | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.5 in | 110.0 in |
Length | 200.4 in | 190.7 in |
Width | 72.9 in | 72.1 in |
Height | 58.7 in | 57.3 in |
Curb Weight | 3,556 lb. | 3,207 lb. |
Fuel Capacity | 17.0 gal. | 18.5 gal. |
Row 1 Headroom | 39.4 in | 40.0 in |
Row 1 Shoulder Room | 58.7 in | 57.2 in |
Row 1 Hip Room | 56.4 in | 54.7 in |
Row 1 Legroom | 42.3 in | 45.5 in |
Row 2 Headroom | 37.8 in | 37.6 in |
Row 2 Shoulder Room | 58.6 in | 55.7 in |
Row 2 Hip Room | 57.2 in | 54.5 in |
Row 2 Legroom | 37.6 in | 34.7 in |
Cargo Volume | 18.6 ft3 | 15.4 ft3 |
Luxury Edition Package | ||
Feature | Value | Requested? |
Telematics service, such as OnStar, with navigation | 25 | No |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Folding second row seats | 300 | Yes |
Center armrest(s), second row | 50 | Yes |
Rear spoiler | 200 | Yes |
Power height adjuster, passenger seat | 100 | No |
Power tilt adjuster, passenger seat | 100 | No |
Storage compartment under second row seats | 50 | No |
Bose, 8 speakers | 350 | No |
Second-row 2-section 3-person split bench | 100 | No |
Total Requested | 1750 | 71% |
Total Not Requested | 725 | 29% |
Convenience Package | ||
Feature | Value | Requested? |
Heated mirrors | 25 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Bluetooth cell phone link | 100 | Yes |
Total Requested | 375 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 300 | 10% |
Total Not Requested | 2805 | 90% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 300 | 10% |
Total Not Requested | 2805 | 90% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 300 | 10% |
Total Not Requested | 2705 | 90% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | No |
Leather seating surfaces | 900 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | No |
Heated steering wheel | 100 | No |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Interior ambient lighting | 150 | No |
Illuminated door sill trim plates | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 1800 | 28% |
Total Not Requested | 4655 | 72% |