The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,275 Kia Optima SX Turbo | ||||
Difference: $8,215 | ||||
Lowest Total Invoice: $32,077 Kia Optima SX Turbo | ||||
Difference: $7,513 | ||||
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Model Year | 2018 | 2018 | 2015 | 2015 |
Model | A3 / S3 / RS3 | A3 / S3 / RS3 | Optima | Optima |
Trim | A3 2.0 TFSI | S3 | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $31,950 | $43,650 | $27,700 | $35,500 |
Base Invoice | $29,714 | $40,596 | $25,920 | $33,140 |
Premium Plus Package | 3,250 | |||
Technology Package | 3,200 | 3,200 | 2,400 | |
Sport Package | 650 | |||
Metallic paint (extra cost) | 575 | 575 | ||
Cargo net | 155 | 155 | 50 | 50 |
Universal garage door opener | 295 | 295 | ||
Sport suspension (upgrade) | 250 | |||
Metal pedals | 195 | |||
Carbon fiber rear spoiler | 995 | |||
Premium Package | 3,300 | |||
Premium Plus Package | 3,024 | |||
Technology Package | 2,976 | 2,976 | 2,230 | |
Sport Package | 606 | |||
Metallic paint (extra cost) | 536 | 536 | ||
Cargo net | 144 | 144 | 42 | 42 |
Universal garage door opener | 274 | 274 | ||
Sport suspension (upgrade) | 233 | |||
Metal pedals | 182 | |||
Carbon fiber rear spoiler | 926 | |||
Premium Package | 3,060 | |||
Options (change) | 9,565 | 4,225 | 5,750 | 50 |
Options (change) | 8,901 | 3,930 | 5,332 | 42 |
Destination | 975 | 975 | 825 | 825 |
Total Price | $42,490 | $48,850 | $34,275 | $36,375 |
Total Invoice | $39,590 | $45,501 | $32,077 | $34,007 |
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Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | ||||
TrueDelta Adjusted Price Difference: $6,360 | ||||
TrueDelta Adjusted Invoice Difference: $5,785 | ||||
Model Year | 2018 | 2018 | 2015 | 2015 |
Model | A3 / S3 / RS3 | A3 / S3 / RS3 | Optima | Optima |
Trim | A3 2.0 TFSI | S3 | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 186hp I4 | 292hp I4 | 274hp I4 | 274hp I4 |
Transmission | S7 | S7 | T6 | T6 |
Drivetrain | FWD | AWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 705, 14 | 705, 14 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 225/40-18 | 225/40-18 | 225/45-18 | 225/45-18 |
Total Price | $42,490 | $48,850 | $34,275 | $36,375 |
Adjustments for Features | -1,855 | -4,680 | 0 | -1,350 |
Feature-Adjusted Total Price | $40,635 | $44,170 | $34,275 | $35,025 |
Cost Above Minimum | $0 | $3,535 | $0 | $750 |
Total Invoice | $39,590 | $45,501 | $32,077 | $34,007 |
Adjustments for Features | -1,728 | -4,359 | 0 | -1,262 |
Feature-Adjusted Total Invoice | $37,862 | $41,142 | $32,077 | $32,745 |
Cost Above Minimum | $0 | $3,280 | $0 | $668 |
Model Year | 2018 | 2018 | 2015 | 2015 |
Model | A3 / S3 / RS3 | A3 / S3 / RS3 | Optima | Optima |
Trim | A3 2.0 TFSI | S3 | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
7-speed automated manual | $1200 | $1200 | ||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
FWD | $0 | $0 | $0 | |
AWD | $1700 | |||
Accessories | ||||
Heated steering wheel | $100 | |||
Remote app | $25 | $25 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Automatic braking, low-speed | $200 | $200 | ||
Forward collision warning | $200 | $200 | ||
Knee airbag, driver | $75 | $75 | ||
Knee airbag, passenger | $75 | $75 | ||
Obstacle detection, front | $150 | $150 | ||
Radar- or camera-based collision preparation system | $0 | $0 | ||
Secondary collision brake assist | $25 | $25 | ||
Temporary spare tire | $150 | $150 | ||
Torque vectoring, brake-based | $100 | $100 | ||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Air-conditioned storage compartment | $50 | $50 | ||
Overhead sunglass holder | $25 | $25 | ||
Rear seat pass-through | $100 | $100 | ||
Climate Control | ||||
Automatic air recirculation | $100 | $100 | ||
Heated windshield washer nozzles | $15 | $15 | ||
Ionizing air filtration | $50 | $50 | ||
Rain-sensing wipers | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | ||
Engine / Motor | ||||
Dual-mode exhaust, switchable | $500 | |||
Exterior | ||||
Carbon fiber rear spoiler | $300 | |||
Laminated front side windows | $200 | $200 | ||
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | ||
Sunroof, large | $1100 | $1100 | ||
Infotainment | ||||
4G LTE connectivity | $0 | $0 | ||
Android Auto support | $100 | $100 | ||
App support | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | ||
CD player | $125 | $125 | ||
DVD-compatible player | $0 | $0 | ||
Handwriting recognition | $200 | $200 | ||
In-vehicle Internet | $150 | $150 | ||
Media drive | $15 | $15 | ||
SD Card slot | $25 | $25 | ||
SMS text-to-speech reader | $25 | $25 | ||
Telematics service, such as OnStar | $200 | $200 | ||
Traffic + travel information | $25 | $25 | ||
Traffic information | $25 | $25 | ||
Voice control for external devices | $0 | $0 | ||
Wi-Fi hotspot | $50 | $50 | ||
Instruments, Lights, and Mirrors | ||||
Boost gauge | $75 | |||
Cornering lights | $50 | |||
Fog light, rear | $100 | $100 | ||
Fog lights | $125 | $125 | ||
Large color reconfigurable instrument cluster display | $250 | $250 | ||
LED headlights | $1000 | |||
Power-folding mirrors | $50 | $50 | ||
Speaker lights | $100 | $100 | ||
Xenon HID headlights | $500 | $500 | $500 | |
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | ||
Cooled or ventilated front seats | $300 | $300 | ||
Door sill trim plates | $100 | $100 | ||
Floor mats | $75 | $75 | ||
Heated second row seats | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | ||
Leather door panel trim | $250 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual thigh support length adjuster, driver seat | $50 | $50 | ||
Manual thigh support length adjuster, passenger seat | $50 | $50 | ||
Memory system, driver seat | $200 | $200 | ||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | ||
Power fore-aft adjuster, driver seat | $100 | $100 | ||
Power headrest fore-aft adjuster, driver seat | $50 | $50 | ||
Power height adjuster, passenger seat | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | ||
Wood trim | $300 | |||
Wood/leather-wrapped steering wheel | $150 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||
Transmission | ||||
Launch control | $100 | |||
Total Value of Features | $7,130 | $9,955 | $5,275 | $6,625 |
Value of Feature Adjustments | $1,855 | $4,680 | $0 | $1,350 |
Value of Feature Adjustments | -1,728 | -4,359 | 0 | -1,262 |
Model Year | 2018 | 2015 |
Model | A3 / S3 / RS3 | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 103.8 in | 110.0 in |
Length | 175.4 in | 190.7 in |
Width | 70.7 in | 72.1 in |
Height | 55.7 in | 57.9 in |
Curb Weight | 3,198 lb. | 3,238 lb. |
Fuel Capacity | 13.2 gal. | 18.5 gal. |
Row 1 Headroom | 36.5 in | 40.0 in |
Row 1 Shoulder Room | 54.8 in | 57.3 in |
Row 1 Hip Room | 0.0 in | 54.7 in |
Row 1 Legroom | 41.2 in | 45.5 in |
Row 2 Headroom | 36.1 in | 37.6 in |
Row 2 Shoulder Room | 53.0 in | 55.7 in |
Row 2 Hip Room | 0.0 in | 54.5 in |
Row 2 Legroom | 35.1 in | 34.7 in |
Cargo Volume | 12.3 ft3 | 15.4 ft3 |
Premium Plus Package | ||
Feature | Value | Requested? |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 50 | No |
225/40HR18 tires | 400 | No |
Auto-dimming rearview mirror | 150 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Compass | 0 | Yes |
Additional chrome trim | 0 | No |
Aluminum trim | 100 | No |
Blind spot warning system | 200 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Body kit | 0 | Yes |
Sport front fascia (optional) | 0 | No |
Sport rear fascia, e.g. diffuser (optional) | 0 | No |
Proximity key | 250 | Yes |
Interior ambient lighting | 150 | Yes |
Apple CarPlay support | 100 | No |
Android Auto support | 100 | No |
Total Requested | 1300 | 54% |
Total Not Requested | 1100 | 46% |
Technology Package | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
Large color reconfigurable instrument cluster display | 250 | No |
Bang & Olufsen, 705W, 14 speakers (with subwoofer) | 350 | No |
Telematics service, such as OnStar | 200 | No |
Handwriting recognition | 200 | No |
Remote app | 25 | No |
Speed limit information | 0 | No |
Apple CarPlay support | 100 | No |
Android Auto support | 100 | No |
4G LTE connectivity | 0 | No |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
Traffic + travel information | 25 | No |
In-vehicle Internet | 150 | No |
Wi-Fi hotspot | 50 | No |
Total Requested | 950 | 39% |
Total Not Requested | 1465 | 61% |
Sport Package | ||
Feature | Value | Requested? |
Manual thigh support length adjuster, driver seat | 50 | No |
Manual thigh support length adjuster, passenger seat | 50 | No |
Front sport buckets | 100 | No |
Steering-wheel-mounted transmission controls | 100 | Yes |
Electronic systems calibration selector | 200 | Yes |
Total Requested | 300 | 60% |
Total Not Requested | 200 | 40% |
Technology Package | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
Large color reconfigurable instrument cluster display | 250 | No |
Bang & Olufsen, 705W, 14 speakers (with subwoofer) | 350 | No |
Telematics service, such as OnStar | 200 | No |
Handwriting recognition | 200 | No |
Remote app | 25 | No |
Speed limit information | 0 | No |
4G LTE connectivity | 0 | No |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
Traffic + travel information | 25 | No |
In-vehicle Internet | 150 | No |
Wi-Fi hotspot | 50 | No |
Total Requested | 950 | 43% |
Total Not Requested | 1265 | 57% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
HD radio | 50 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Power-folding mirrors | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Total Requested | 950 | 29% |
Total Not Requested | 2325 | 71% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1275 | 100% |
Total Not Requested | 0 | 0% |