BMW 3-Series BMW 3-Series 2011 Audi A6 Audi A6 2012

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BMW 3-Series vs. Audi A6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A6 Invoice Comparison

Lowest Total Price: $46,650

BMW 3-Series 328i   
Difference: $13,980

Lowest Total Invoice: $43,025

BMW 3-Series 328i   
Difference: $13,426

Calculate Payments

  Down Payment Interest Rate Term
Model Year2011201120112012
Model3-Series3-Series3-SeriesA6
Trim328i335i335d3.0T
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $34,600 $42,050 $44,150 $49,900
Base Invoice $32,030 $38,885 $40,820 $46,408
Premium Package 2,650 2,650 2,650  
Folding second row seats 475 475 475  
Navigation system 2,100 2,100 2,100  
Steering-linked headlights 900      
Obstacle detection, rear 750 750 750  
Metallic paint (extra cost) 550 550 550 475
Heated front seats 500 500 500  
Proximity key 500 500 500  
Adaptive cruise control 2,400 2,400 2,400  
Satellite radio - one year subscription 350 350 350  
iPod integration   400 400  
Prestige Package       6,880
Driver Assistance Package       2,500
Premium Package 2,410 2,410 2,410  
Folding second row seats 430 430 430  
Navigation system 1,910 1,910 1,910  
Steering-linked headlights 820      
Obstacle detection, rear 685 685 685  
Metallic paint (extra cost) 500 500 500 443
Heated front seats 455 455 455  
Proximity key 455 455 455  
Adaptive cruise control 2,135 2,135 2,135  
Satellite radio - one year subscription 320 320 320  
iPod integration   365 365  
Prestige Package       6,398
Driver Assistance Package       2,327
Options (change) 11,175 10,675 10,675 9,855
Options (change) 10,120 9,665 9,665 9,168
Destination 875 875 875 875
Total Price $46,650 $53,600 $55,700 $60,630
Total Invoice $43,025 $49,425 $51,360 $56,451

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A6

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $9,070
TrueDelta Adjusted Invoice Difference: $8,846
Model Year2011201120112012
Model3-Series3-Series3-SeriesA6
Trim328i335i335d3.0T
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine230hp I6300hp I6265hp I6 D310hp V6
TransmissionT6M6T6T8
DrivetrainRWDRWDRWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)180, 8180, 8180, 8630, 14
Tire (rear if not all the same)225/45-17225/45-17225/45-17245/45-18
Total Price$46,650$53,600$55,700$60,630
Adjustments for Features-9500-950-5,860
Feature-Adjusted Total Price$45,700$53,600$54,750$54,770
Cost Above Minimum$0$7,900$9,050$0
Total Invoice$43,025$49,425$51,360$56,451
Adjustments for Features-8760-876-5,456
Feature-Adjusted Total Invoice$42,149$49,425$50,484$50,995
Cost Above Minimum$0$7,276$8,335$0

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Features Comparison: BMW 3-Series vs. Audi A6

Model Year2011201120112012
Model3-Series3-Series3-SeriesA6
Trim328i335i335d3.0T
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 $1100 
6-speed manual $150  
8-speed manually-shiftable automatic   $1300
RWD$0$0$0 
AWD   $1700
Accessories 
Adaptive cruise control$600$600$600 
Adaptive cruise control, all-speed   $850
Remote app$25$25$25 
Remote window/roof operation$15$15$15 
Tilt/telescoping steering wheel, manual$250$250$250 
Tilt/telescoping steering wheel, power   $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0$0 
Automatic braking, low-speed   $200
Blind spot warning system   $200
Collision preparation system, rear   $100
Forward collision warning   $200
Knee airbag, driver   $75
Knee airbag, passenger   $75
Radar- or camera-based collision preparation system   $0
Rearview camera   $200
Rollover sensor   $50
Temporary spare tire   $150
Tires, run-flat$150$150$150 
Cargo Management 
Air-conditioned storage compartment$50$50$50 
Cargo mat$40$40$40 
Cargo net   $40
Ski sack$50$50$50 
Climate Control 
Rear air vents with automatic controls   $250
Rear air vents with manual controls$150$150$150 
Rear dual-zone climate control   $125
Residual heat   $50
Engine / Motor 
Regenerative braking   $0
Exterior 
Body kit   $0
Infotainment 
Bluetooth audio streaming   $25
CD changer, remote   $200
DVD-compatible player   $0
Handwriting recognition   $200
In-vehicle Internet   $150
Satellite radio   $200
Satellite radio - one year subscription$250$250$250 
Surround sound   $250
Telematics service, such as OnStar$200$200$200 
Traffic + travel information   $25
Traffic information$25$25$25 
Voice control for external devices$0$0$0 
Wi-Fi hotspot   $50
Instruments, Lights, and Mirrors 
Cornering lights   $50
Fog light, rear   $100
Fog lights$125$125$125 
Seats and Interior Trim 
Cooled or ventilated front seats   $300
Floor mats   $75
Illuminated door sill trim plates   $200
Suspension, Wheels, and Tires 
Electronic systems calibration selector   $200
Total Value of Features$3,030$2,080$3,030$7,940
Value of Feature Adjustments$950$0$950$5,860
Value of Feature Adjustments-8760-876-5,456

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Specifications Comparison: BMW 3-Series vs. Audi A6

Model Year20112012
Model3-SeriesA6
Body4dr Sedan4dr Sedan
Wheelbase108.7 in114.7 in
Length178.2 in193.9 in
Width71.5 in73.8 in
Height55.9 in57.8 in
Curb Weight3,341 lb.3,683 lb.
Fuel Capacity15.9 gal.19.8 gal.
Row 1 Headroom38.5 in37.2 in
Row 1 Shoulder Room55.4 in57.5 in
Row 1 Legroom41.5 in41.3 in
Row 2 Headroom37.5 in37.8 in
Row 2 Shoulder Room55.1 in56.3 in
Row 2 Legroom34.6 in37.4 in
Cargo Volume12.0 ft314.1 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Sunroof900Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Remote app25No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Power tilt adjuster, passenger seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat50Yes
Total Requested265092%
Total Not Requested2258%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested740100%
Total Not Requested00%

Option Package Details
BMW 3-Series 335i

Premium Package
FeatureValueRequested?
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Remote app25No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Total Requested175089%
Total Not Requested22511%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested740100%
Total Not Requested00%

Option Package Details
BMW 3-Series 335d

Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Remote app25No
Total Requested175089%
Total Not Requested22511%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested740100%
Total Not Requested00%

Option Package Details
Audi A6 3.0T

Prestige Package
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Cooled or ventilated front seats300No
Steering-linked headlights150Yes
Body kit0No
Surround sound250No
Interior lights, additional0No
Cornering lights50No
Proximity key250Yes
Sport front fascia (optional)0No
Rear dual-zone climate control125No
Sport rear fascia, e.g. diffuser (optional)0No
Illuminated door sill trim plates100No
Bose, 630W, 14 speakers (with subwoofer)350No
CD changer, remote200No
Xenon HID headlights500Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200No
Auto-dimming driver-side mirror75Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
Auto-dimming passenger-side mirror75Yes
HD radio50Yes
Media drive, large15Yes
Traffic + travel information25No
In-vehicle Internet150No
Wi-Fi hotspot50No
Navigation system600Yes
Handwriting recognition200No
245/45HR18 tires400No
Total Requested221547%
Total Not Requested250053%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Forward collision warning200No
Blind spot warning system200No
Collision preparation system, rear only100No
Power-folding mirrors50Yes
Total Requested503%
Total Not Requested140097%

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