BMW 3-Series BMW 3-Series 2016 Kia Soul Kia Soul 2017

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BMW 3-Series vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Kia Soul Invoice Comparison

Lowest Total Price: $28,260

Kia Soul +   
Difference: $20,135

Lowest Total Invoice: $26,512

Kia Soul +   
Difference: $18,728

Calculate Payments

  Down Payment Interest Rate Term
Model Year201620162017
Model3-Series3-SeriesSoul
Trim328i328d+
Body4dr Wagon4dr Wagon4dr Hatch
Base Price $42,650 $44,150 $19,800
Base Invoice $39,920 $41,300 $18,764
Navigation system 1,950 1,950  
Cold Weather Package 800 800  
Leather seating surfaces 1,450 1,450  
Metallic paint (extra cost) 550 550  
Universal garage door opener     350
Audio Package     2,000
Primo Package     4,000
Floor mats     120
Rear spoiler     395
Interior ambient lighting     450
Illuminated door sill trim plates     250
Navigation system 1,775 1,775  
Cold Weather Package 730 730  
Leather seating surfaces 1,320 1,320  
Metallic paint (extra cost) 500 500  
Universal garage door opener     291
Audio Package     1,844
Primo Package     3,711
Floor mats     98
Rear spoiler     327
Interior ambient lighting     374
Illuminated door sill trim plates     208
Options (change) 4,750 4,750 7,565
Options (change) 4,325 4,325 6,853
Destination 995 995 895
Total Price $48,395 $49,895 $28,260
Total Invoice $45,240 $46,620 $26,512

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 3-Series vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $17,550
TrueDelta Adjusted Invoice Difference: $16,312
Model Year201620162017
Model3-Series3-SeriesSoul
Trim328i328d+
Body4dr Wagon4dr Wagon4dr Hatch
Engine240hp I4180hp I4 D161hp I4
TransmissionT8T8T6
DrivetrainAWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9315, 8
Tire (rear if not all the same)225/50-17225/50-17215/55-17
Total Price$48,395$49,895$28,260
Adjustments for Features-2,585-2,4850
Feature-Adjusted Total Price$45,810$47,410$28,260
Cost Above Minimum$0$1,600$0
Total Invoice$45,240$46,620$26,512
Adjustments for Features-2,416-2,3220
Feature-Adjusted Total Invoice$42,824$44,298$26,512
Cost Above Minimum$0$1,474$0

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Features Comparison: BMW 3-Series vs. Kia Soul

Model Year201620162017
Model3-Series3-SeriesSoul
Trim328i328d+
Body4dr Wagon4dr Wagon4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300 
6-speed manually-shiftable automatic  $1100
AWD$1700$1700 
FWD  $0
Accessories 
Proximity key  $250
Remote app$25$25 
Remote window/roof operation$15$15 
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats$0$0 
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Forward collision warning  $200
Hill descent control$250$250 
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Lane departure warning  $200
Rearview camera  $200
Rollover sensor  $50
Tires, run-flat$150$150 
Vehicle health reports  $0
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo area partition net$40$40 
Liftglass or two-piece tailgate$150$150 
Overhead sunglass holder  $25
Climate Control 
Automatic air recirculation$100$100 
Dual-zone climate control$125$125 
Heated windshield washer nozzles$15$15 
Interior air filter$0$0 
Ionizing air filtration  $50
Rain-sensing wipers$175$175 
Rear air vents with manual controls$150$150 
Residual heat$50$50 
Variable intermittent wipers  $75
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Black exterior trim (optional)$0$0 
Deep-tinted rear windows  $275
Infotainment 
4G LTE connectivity$0$0 
Android Auto support  $100
Apple CarPlay support  $100
DVD-compatible player$0$0 
Handwriting recognition$200$200 
In-vehicle Internet$150$150 
Media drive$15$15 
Navigation map updates, three years$0$0 
S Voice support$0$0 
Satellite radio  $200
Siri Eyes Free support$0$0 
SMS text-to-speech reader  $25
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Traffic information  $25
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror$75$75 
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Speaker lights  $100
Turn signals on or near mirrors$25$25 
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates$100$100 
Illuminated door sill trim plates  $200
Manual thigh support length adjuster, driver seat$50$50 
Manual thigh support length adjuster, passenger seat$50$50 
Memory system, driver seat$200$200 
Power lumbar adjuster, driver seat  $100
Power seatback bolsters, driver seat$100$100 
Power seatback bolsters, passenger seat$100$100 
Upholstered instrument cluster hood  $50
Wood trim$300$300 
Transmission 
Launch control$100  
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$6,535$6,435$3,950
Value of Feature Adjustments$2,585$2,485$0
Value of Feature Adjustments-2,416-2,3220

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Specifications Comparison: BMW 3-Series vs. Kia Soul

Model Year20162017
Model3-SeriesSoul
Body4dr Wagon4dr Hatch
Wheelbase110.6 in101.2 in
Length182.0 in163.0 in
Width71.3 in70.9 in
Height56.3 in63.5 in
Curb Weight3,621 lb.2,885 lb.
Fuel Capacity15.8 gal.14.2 gal.
Row 1 Headroom40.4 in39.6 in
Row 1 Shoulder Room55.1 in55.5 in
Row 1 Hip Room0.0 in53.2 in
Row 1 Legroom42.0 in40.9 in
Row 2 Headroom38.3 in39.5 in
Row 2 Shoulder Room55.1 in54.7 in
Row 2 Hip Room0.0 in49.3 in
Row 2 Legroom35.0 in39.1 in
Cargo Volume,
Minimum
17.5 ft324.2 ft3
Cargo Volume,
Maximum
53.0 ft361.3 ft3

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Option Package Details
BMW 3-Series 328i

Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%

Option Package Details
BMW 3-Series 328d

Navigation system
FeatureValueRequested?
DVD-compatible player0No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
Navigation system600Yes
Traffic + travel information25No
App support0Yes
Remote app25No
Total Requested70063%
Total Not Requested41537%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested500100%
Total Not Requested00%

Option Package Details
Kia Soul +

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Audio Package
FeatureValueRequested?
HD radio50Yes
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Proximity key250No
Engine immobilizer (optional)0No
Special interior trim0No
Upholstered instrument cluster hood50No
Leather-wrapped steering wheel150Yes
Apple CarPlay support100No
Android Auto support100No
Voice control for external devices0Yes
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25Yes
Bluetooth audio streaming25Yes
App support0Yes
Total Requested97550%
Total Not Requested97550%
Primo Package
FeatureValueRequested?
Leather seating surfaces900Yes
Cooled or ventilated front seats300No
Upgraded instruments0No
Panoramic sunroof1200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat100Yes
Lane departure warning system200No
Blind spot warning system200No
Rear cross-traffic detection100No
Forward collision warning200No
LED tail lights0No
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested335075%
Total Not Requested110025%

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