| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Toyota Prius Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Toyota Prius Invoice Comparison
Lowest Total Price: $32,454 Toyota Prius Four | |||
| Difference: $21,341 | |||
Lowest Total Invoice: $30,096 Toyota Prius Four | |||
| Difference: $20,054 | |||
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| Model Year | 2016 | 2016 | 2018 |
| Model | 3-Series | 3-Series | Prius |
| Trim | 328i | 328d | Four |
| Body | 4dr Wagon | 4dr Wagon | 4dr Hatch |
| Base Price | $42,650 | $44,150 | $29,685 |
| Base Invoice | $39,920 | $41,300 | $27,634 |
| Premium Package | 1,700 | 1,700 | |
| Driver Assistance Plus | 1,700 | 1,700 | |
| Driver Assistance Package | 950 | 950 | |
| Technology Package | 2,750 | 2,750 | |
| Lighting Package | 800 | 800 | |
| Heated front seats | 500 | 500 | |
| Adaptive cruise control, all-speed | 1,200 | 1,200 | |
| Metallic paint (extra cost) | 550 | 550 | |
| Advanced Technology Package | 1,350 | ||
| Floor mats | 225 | ||
| Illuminated door sill trim plates | 299 | ||
| Premium Package | 1,545 | 1,545 | |
| Driver Assistance Plus | 1,545 | 1,545 | |
| Driver Assistance Package | 865 | 865 | |
| Technology Package | 2,505 | 2,505 | |
| Lighting Package | 730 | 730 | |
| Heated front seats | 455 | 455 | |
| Adaptive cruise control, all-speed | 1,090 | 1,090 | |
| Metallic paint (extra cost) | 500 | 500 | |
| Advanced Technology Package | 1,202 | ||
| Floor mats | 140 | ||
| Illuminated door sill trim plates | 225 | ||
| Options (change) | 10,150 | 10,150 | 1,874 |
| Options (change) | 9,235 | 9,235 | 1,567 |
| Destination | 995 | 995 | 895 |
| Total Price | $53,795 | $55,295 | $32,454 |
| Total Invoice | $50,150 | $51,530 | $30,096 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius
| Lowest Adjusted Price and Invoice: Toyota Prius Four | |||
| TrueDelta Adjusted Price Difference: $14,171 | |||
| TrueDelta Adjusted Invoice Difference: $13,370 | |||
| Model Year | 2016 | 2016 | 2018 |
| Model | 3-Series | 3-Series | Prius |
| Trim | 328i | 328d | Four |
| Body | 4dr Wagon | 4dr Wagon | 4dr Hatch |
| Engine | 240hp I4 | 180hp I4 D | 95hp I4 H |
| Transmission | T8 | T8 | CVT |
| Drivetrain | AWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 205, 9 | 205, 9 | ?, 6 |
| Tire (rear if not all the same) | 225/50-17 | 225/50-17 | 195/65-15 |
| Total Price | $53,795 | $55,295 | $32,454 |
| Adjustments for Features | -7,170 | -7,070 | 0 |
| Feature-Adjusted Total Price | $46,625 | $48,225 | $32,454 |
| Cost Above Minimum | $0 | $1,600 | $0 |
| Total Invoice | $50,150 | $51,530 | $30,096 |
| Adjustments for Features | -6,684 | -6,589 | 0 |
| Feature-Adjusted Total Invoice | $43,466 | $44,941 | $30,096 |
| Cost Above Minimum | $0 | $1,475 | $0 |
Features Comparison: BMW 3-Series vs. Toyota Prius
| Model Year | 2016 | 2016 | 2018 |
| Model | 3-Series | 3-Series | Prius |
| Trim | 328i | 328d | Four |
| Body | 4dr Wagon | 4dr Wagon | 4dr Hatch |
| Transmission and Drivetrain | |||
| 8-speed manually-shiftable automatic | $1300 | $1300 | |
| CVT | $1000 | ||
| AWD | $1700 | $1700 | |
| FWD | $0 | ||
| Accessories | |||
| Hands-free trunk or liftgate | $100 | $100 | |
| Remote app | $25 | $25 | |
| Remote window/roof operation | $15 | $15 | |
| Brakes, Airbags, and Other Safety | |||
| Around view cameras | $500 | $500 | |
| Automatic braking, high-speed or partial | $200 | ||
| Cross-traffic warning, rear | $100 | ||
| Driver drowsiness monitor | $150 | $150 | |
| Hill descent control | $250 | $250 | |
| Knee airbag, passenger | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | ||
| Obstacle detection, front | $150 | $150 | |
| Obstacle detection, rear | $250 | $250 | |
| Radar- or camera-based collision preparation system | $0 | ||
| Rearview camera | $200 | ||
| Seat cushion airbag, passenger | $75 | ||
| Tires, run-flat | $150 | $150 | |
| Wide-view front camera | $150 | $150 | |
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | $50 | |
| Cargo area partition net | $40 | $40 | |
| Cargo mat | $40 | ||
| Console with shifter | $150 | $150 | |
| Console without shifter | $150 | ||
| Liftglass or two-piece tailgate | $150 | $150 | |
| Overhead sunglass holder | $25 | ||
| Climate Control | |||
| Automatic air recirculation | $100 | $100 | |
| Dual-zone climate control | $125 | $125 | |
| Heated windshield washer nozzles | $15 | $15 | |
| Rear air vents with manual controls | $150 | $150 | |
| Residual heat | $50 | $50 | |
| Engine / Motor | |||
| Regenerative braking | $0 | $0 | |
| Exterior | |||
| Active grille shutters | $0 | ||
| Black exterior trim (optional) | $0 | $0 | |
| Panoramic sunroof | $1200 | $1200 | |
| Rear spoiler | $200 | $200 | |
| Sunroof | $900 | ||
| Infotainment | |||
| 4G LTE connectivity | $0 | $0 | |
| Handwriting recognition | $200 | $200 | |
| In-vehicle Internet | $150 | $150 | |
| Media drive | $15 | $15 | |
| Navigation map updates, three years | $0 | $0 | |
| S Voice support | $0 | $0 | |
| Satellite radio | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |
| SMS text-to-speech reader | $25 | ||
| Telematics service, such as OnStar | $200 | $200 | |
| Voice control for external devices | $0 | $0 | |
| Wireless charging station | $75 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming driver-side mirror | $75 | $75 | |
| Auto-dimming passenger-side mirror | $75 | $75 | |
| Compass | $0 | $0 | |
| Detailed driving style feedback | $100 | ||
| Digital instruments | $0 | ||
| Fog lights | $125 | $125 | |
| Interior ambient lighting | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | ||
| LED headlights | $1000 | $1000 | |
| LED headlights, single projector or low beam only | $750 | ||
| Mirror tilt-down in reverse | $25 | $25 | |
| Power-folding mirrors | $50 | $50 | |
| Steering-linked headlights | $150 | $150 | |
| Tachometer | $75 | $75 | |
| Seats and Interior Trim | |||
| Door sill trim plates | $100 | $100 | |
| Illuminated door sill trim plates | $200 | ||
| Leather-wrapped steering wheel | $150 | $150 | |
| Manual thigh support length adjuster, driver seat | $50 | $50 | |
| Manual thigh support length adjuster, passenger seat | $50 | $50 | |
| Memory system, driver seat | $200 | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | |
| Power height adjuster, passenger seat | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | ||
| Power recliner, passenger seat | $100 | $100 | |
| Power seatback bolsters, driver seat | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | |
| Wood trim | $300 | $300 | |
| Transmission | |||
| Launch control | $100 | ||
| Steering-wheel-mounted transmission controls | $100 | $100 | |
| Total Value of Features | $11,535 | $11,435 | $4,365 |
| Value of Feature Adjustments | $7,170 | $7,070 | $0 |
| Value of Feature Adjustments | -6,684 | -6,589 | 0 |
Specifications Comparison: BMW 3-Series vs. Toyota Prius
| Model Year | 2016 | 2018 |
| Model | 3-Series | Prius |
| Body | 4dr Wagon | 4dr Hatch |
| Wheelbase | 110.6 in | 106.3 in |
| Length | 182.0 in | 178.7 in |
| Width | 71.3 in | 69.3 in |
| Height | 56.3 in | 58.1 in |
| Curb Weight | 3,621 lb. | 3,076 lb. |
| Fuel Capacity | 15.8 gal. | 11.3 gal. |
| Row 1 Headroom | 40.4 in | 39.4 in |
| Row 1 Shoulder Room | 55.1 in | 55.0 in |
| Row 1 Hip Room | 0.0 in | 53.4 in |
| Row 1 Legroom | 42.0 in | 43.2 in |
| Row 2 Headroom | 38.3 in | 37.4 in |
| Row 2 Shoulder Room | 55.1 in | 53.0 in |
| Row 2 Hip Room | 0.0 in | 51.9 in |
| Row 2 Legroom | 35.0 in | 33.4 in |
| Cargo Volume, Minimum | 17.5 ft3 | 24.6 ft3 |
| Cargo Volume, Maximum | 53.0 ft3 | 62.7 ft3 |
Option Package Details
BMW 3-Series 328i
| Premium Package | ||
| Feature | Value | Requested? |
| LED headlights | 1000 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 250 | 13% |
| Total Not Requested | 1650 | 87% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 850 | 59% |
| Total Not Requested | 600 | 41% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | No |
| Rearview camera | 200 | Yes |
| Total Requested | 200 | 33% |
| Total Not Requested | 400 | 67% |
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | Yes |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | Yes |
| App support | 0 | Yes |
| Remote app | 25 | No |
| Total Requested | 1075 | 73% |
| Total Not Requested | 390 | 27% |
| Lighting Package | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | No |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 200 | 57% |
| Total Not Requested | 150 | 43% |
Option Package Details
BMW 3-Series 328d
| Premium Package | ||
| Feature | Value | Requested? |
| LED headlights | 1000 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Total Requested | 250 | 13% |
| Total Not Requested | 1650 | 87% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | No |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | Yes |
| Total Requested | 850 | 59% |
| Total Not Requested | 600 | 41% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | No |
| Rearview camera | 200 | Yes |
| Total Requested | 200 | 33% |
| Total Not Requested | 400 | 67% |
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | No |
| In-vehicle Internet | 150 | No |
| Handwriting recognition | 200 | No |
| Siri Eyes Free support | 0 | Yes |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | Yes |
| App support | 0 | Yes |
| Remote app | 25 | No |
| Total Requested | 1075 | 73% |
| Total Not Requested | 390 | 27% |
| Lighting Package | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | No |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 200 | 57% |
| Total Not Requested | 150 | 43% |
Option Package Details
Toyota Prius Four
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | No |
| Total Requested | 75 | 65% |
| Total Not Requested | 40 | 35% |
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Head-up display (HUD) | 350 | Yes |
| Total Requested | 1250 | 100% |
| Total Not Requested | 0 | 0% |
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