Model Year | 2011 | 2011 | 2019 | 2019 | 2019 |
Model | Focus | Focus | Navigator | Navigator | Navigator |
Trim | SES | SEL | Select | Reserve | Black Label |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
| | | | | |
Transmission and Drivetrain | |
5-speed manual | $0 | | | | |
4-speed automatic | | $800 | | | |
10-speed manually-shiftable automatic | | | $1500 | $1500 | $1500 |
FWD | $0 | $0 | | | |
RWD | | | $0 | | |
4WD | | | | $1700 | |
4WD w/low range | | | | | $2200 |
Accessories | |
AC power outlet | | | $100 | $100 | $100 |
Active noise reduction | | | $0 | $0 | $0 |
Adaptive cruise control, all-speed | | | | | $850 |
Cruise control | $150 | $150 | $150 | $150 | |
Hands-free trunk or liftgate | | | $100 | $100 | $100 |
Heated steering wheel | | | $100 | $100 | $100 |
Keyless entry keypad | | | $50 | $50 | $50 |
Power liftgate | | | $350 | $350 | $350 |
Power-adjustable pedals | | | $125 | $125 | $125 |
Proximity key | | | $250 | $250 | $250 |
Remote app | | | $25 | $25 | $25 |
Remote climate control | | | $25 | $25 | $25 |
Remote window/roof operation | | | $15 | $15 | $15 |
Semi-automated parking system | | | | | $500 |
Tilt steering wheel, manual | $150 | $150 | | | |
Tilt/telescoping steering wheel, power | | | $350 | $350 | $350 |
Brakes, Airbags, and Other Safety | |
4-wheel disc brakes | | | $150 | $150 | $150 |
Around view cameras | | | $500 | $500 | $500 |
Automatic braking, high-speed or partial | | | | | $200 |
Automatic braking, low-speed | | | | | $200 |
Blind spot warning system | | | $200 | $200 | $200 |
Brake assist | | | $50 | $50 | $50 |
Cross-traffic warning, rear | | | $100 | $100 | $100 |
Curve control | | | $50 | $50 | $50 |
Driver drowsiness monitor | | | | | $150 |
Following distance indicator | | | | | $25 |
Forward collision warning | | | | | $200 |
Full-size spare tire | | | $225 | $225 | $225 |
Hill descent control | | | | $250 | $250 |
Lane departure prevention, steering-based | | | | | $200 |
Lane departure warning | | | | | $200 |
Obstacle detection, front | | | $150 | $150 | $150 |
Obstacle detection, rear | | | $250 | $250 | $250 |
Pedestrian detection | | | | | $50 |
Radar- or camera-based collision preparation system | | | | | $0 |
Rollover sensor | | | $50 | $50 | $50 |
Side curtain airbags | $350 | $350 | | | |
Side curtain airbags, three rows | | | $500 | $500 | $500 |
Temporary spare tire | $150 | $150 | | | |
Trailer sway control | | | $25 | $25 | $25 |
Wide-view front camera | | | $150 | $150 | $150 |
Wide-view rear camera | | | $0 | $0 | $0 |
Cargo Management | |
Class IV trailer hitch | | | $300 | $300 | $300 |
Console with shifter | $150 | $150 | | | |
Console without shifter | | | $150 | $150 | $150 |
Integrated trailer brake controller | | | | | $200 |
Liftglass or two-piece tailgate | | | $150 | $150 | $150 |
Overhead sunglass holder | | | $25 | $25 | $25 |
Roof rails | | | $250 | $250 | $250 |
Semi-automated trailer reversing system | | | | | $200 |
Trailering equipment (7 wire) | | | $150 | $150 | $150 |
Climate Control | |
Automatic climate control, front | | | $200 | $200 | $200 |
Dual-zone climate control | | | $125 | $125 | $125 |
Interior air filter | | | $0 | $0 | $0 |
Intermittent wipers | $0 | $0 | | | |
Rain-sensing wipers | | | $175 | $175 | $175 |
Rear air vents with automatic controls | | | $250 | $250 | $250 |
Rear HVAC unit | | | $400 | $400 | $400 |
Rear wiper | | | $175 | $175 | $175 |
Wiper de-icer | | | $25 | $25 | $25 |
Engine / Motor | |
Automatic start / stop | | | $150 | $150 | $150 |
Exterior | |
Active grille shutters | | | $0 | $0 | $0 |
Bodyside moldings | | | $75 | $75 | $75 |
Bright-finished exhaust tip(s) | $25 | $25 | | | |
Deep-tinted rear windows | | | $275 | $275 | $275 |
Laminated front side windows | | | $200 | $200 | $200 |
Panoramic sunroof | | | $1200 | $1200 | $1200 |
Power-deployable running boards | | | $750 | $750 | $750 |
Rear bumper protector | | | $40 | $40 | $40 |
Rear spoiler | $200 | | $200 | $200 | $200 |
Sunroof | $900 | $900 | | | |
Tow hook(s), front | | | $40 | $40 | $40 |
Infotainment | |
4G LTE connectivity | | | $0 | $0 | $0 |
Android Auto support | | | $100 | $100 | $100 |
App support | | | $0 | $0 | $0 |
Apple CarPlay support | | | $100 | $100 | $100 |
Aux input | $50 | $50 | | | |
Concierge Services - 4 year subscription | | | | | $200 |
HD radio | | | $50 | $50 | $50 |
Navigation system | | | $600 | $600 | $600 |
Navigation, turn-by-turn | $25 | $25 | | | |
Rear seat audio controls | | | $25 | $25 | $25 |
SMS text-to-speech reader | | | $25 | $25 | $25 |
Surround sound | | | $250 | $250 | $250 |
Voice control for audio system | $25 | $25 | | | |
Voice control for nav and audio | | | $100 | $100 | $100 |
Wi-Fi hotspot | | | $50 | $50 | $50 |
Wireless charging station | | | $75 | $75 | $75 |
Instruments, Lights, and Mirrors | |
Approach detection | | | $25 | $25 | $25 |
Auto-dimming driver-side mirror | | | $75 | $75 | $75 |
Auto-dimming headlights | | | | | $200 |
Automatic headlights | | | $125 | $125 | $125 |
Conversation mirror | | | $25 | $25 | $25 |
Head-up display (HUD) | | | | | $350 |
Illuminated visor mirror, driver | | | $50 | $50 | $50 |
Illuminated visor mirror, passenger | | | $50 | $50 | $50 |
Interior ambient lighting | $150 | $150 | | | |
Interior ambient lighting, configurable | | | $150 | $150 | $150 |
Large color reconfigurable instrument cluster display | | | $250 | $250 | $250 |
LED headlights | | | $1000 | $1000 | $1000 |
Power-folding mirrors | | | $50 | $50 | $50 |
Steering-linked headlights | | | $150 | $150 | $150 |
Turn signals on or near mirrors | | | $25 | $25 | $25 |
Visor mirror, driver | $10 | $10 | | | |
Visor mirror, passenger | $10 | $10 | | | |
Seats and Interior Trim | |
Center armrest(s), second row | | | $50 | $50 | $50 |
Heated second row seats | | | $200 | $200 | $200 |
Illuminated door sill trim plates | | | $200 | $200 | $200 |
Leather door panel trim | | | | | $250 |
Leather seating surfaces, third-row seats | | | | | $200 |
Leather-wrapped steering wheel | $150 | $150 | | | |
Manual fore-aft adjuster, second row seats | | | $75 | $75 | $75 |
Manual height adjuster, driver seat | $50 | $50 | | | |
Manual recliner, second row seats | | | $75 | $75 | $75 |
Manual thigh support length adjuster, driver seat | | | $50 | | |
Manual thigh support length adjuster, passenger seat | | | $50 | | |
Memory system, driver seat | | | $200 | $200 | $200 |
Memory system, passenger seat | | | | $150 | $150 |
Power 4-way lumbar adjuster, driver seat | | | | $150 | $150 |
Power 4-way lumbar adjuster, passenger seat | | | | $150 | $150 |
Power fore-aft adjuster, driver seat | | | $100 | $100 | $100 |
Power fore-aft adjuster, passenger seat | | | $100 | $100 | $100 |
Power headrest fore-aft adjuster, driver seat | | | | $50 | $50 |
Power headrest fore-aft adjuster, passenger seat | | | | $50 | $50 |
Power headrest height adjuster, driver seat | | | | $50 | $50 |
Power headrest height adjuster, passenger seat | | | | $50 | $50 |
Power height adjuster, driver seat | | | $100 | $100 | $100 |
Power height adjuster, passenger seat | | | $100 | $100 | $100 |
Power lumbar adjuster, driver seat | | | $100 | | |
Power lumbar adjuster, passenger seat | | | $100 | | |
Power recliner, driver seat | | | $100 | $100 | $100 |
Power recliner, passenger seat | | | $100 | $100 | $100 |
Power recliner, third row seats | | | $150 | $150 | $150 |
Power release, second row seats | | | $50 | $50 | $50 |
Power seatback bolsters, driver seat | | | | $100 | $100 |
Power seatback bolsters, passenger seat | | | | $100 | $100 |
Power thigh bolsters, driver seat | | | | $100 | $100 |
Power thigh bolsters, passenger seat | | | | $100 | $100 |
Power thigh support length adjuster, driver seat | | | | $100 | $100 |
Power thigh support length adjuster, passenger seat | | | | $100 | $100 |
Power tilt adjuster, driver seat | | | $100 | $100 | $100 |
Power tilt adjuster, passenger seat | | | $100 | $100 | $100 |
Power upper seatback recliner, driver seat | | | | $100 | $100 |
Power upper seatback recliner, passenger seat | | | | $100 | $100 |
Power-folding headrests, third row seats | | | $50 | $50 | $50 |
Power-folding third row seats | | | $1000 | $1000 | $1000 |
Synthetic suede headliner | | | | | $650 |
Upholstered instrument cluster hood, leather | | | | | $200 |
Wood trim | | | $300 | $300 | |
Wood trim, alternative type | | | | | $300 |
Suspension, Wheels, and Tires | |
Adaptive dampers - electrical | | | $500 | $500 | $500 |
Alloy wheels | $350 | $350 | | | |
Auto-leveling rear shocks | | | $200 | $200 | $200 |
Crosswind stabilization | | | $50 | $50 | $50 |
Electronic systems calibration selector | | | $200 | $200 | $200 |
Machined alloy wheels | | | $350 | $350 | $350 |
Sport suspension (upgrade) | $0 | | | | |
Touring suspension (upgrade) | | $0 | | | |
Transmission | |
Steering-wheel-mounted transmission controls | | | $100 | $100 | $100 |
Total Value of Features | $2,895 | $3,495 | $19,045 | $22,145 | $27,520 |
Value of Feature Adjustments | $0 | $600 | $16,150 | $19,250 | $24,625 |
Value of Feature Adjustments | 0 | -557 | -664 | -346 | -343 |