The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,430 Kia Optima EX | ||||||
Difference: $13,250 | ||||||
Lowest Total Invoice: $28,484 Kia Optima EX | ||||||
Difference: $11,762 | ||||||
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Model Year | 2013 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | EX | Optima | Optima | Optima | Optima | Optima |
Trim | EX37 Journey | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $39,250 | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 |
Base Invoice | $36,358 | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 |
Premium Package | 3,050 | 3,300 | 3,300 | |||
Cargo tray | 100 | 80 | 80 | 80 | 80 | 80 |
Illuminated door sill trim plates | 285 | |||||
Technology Package | 2,300 | 700 | 2,300 | |||
Panoramic sunroof | 1,500 | |||||
Premium Tech Package | 5,300 | |||||
Premium Package | 2,649 | 3,059 | 3,059 | |||
Cargo tray | 76 | 67 | 67 | 67 | 67 | 67 |
Illuminated door sill trim plates | 168 | |||||
Technology Package | 2,129 | 650 | 2,129 | |||
Panoramic sunroof | 1,395 | |||||
Premium Tech Package | 4,919 | |||||
Options (change) | 3,435 | 5,680 | 2,280 | 5,380 | 5,680 | 80 |
Options (change) | 2,893 | 5,255 | 2,112 | 4,986 | 5,255 | 67 |
Destination | 995 | 800 | 800 | 800 | 800 | 800 |
Total Price | $43,680 | $30,430 | $35,075 | $31,680 | $33,980 | $36,180 |
Total Invoice | $40,246 | $28,484 | $32,582 | $29,663 | $31,818 | $33,830 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $12,570 | ||||||
TrueDelta Adjusted Invoice Difference: $11,135 | ||||||
Model Year | 2013 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | EX | Optima | Optima | Optima | Optima | Optima |
Trim | EX37 Journey | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 325hp V6 | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 |
Transmission | T7 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | RWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 11 | ?, 8 | 550, 12 | ?, 8 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 225/55-18 | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 |
Total Price | $43,680 | $30,430 | $35,075 | $31,680 | $33,980 | $36,180 |
Adjustments for Features | -680 | 0 | -950 | -275 | -975 | -2,325 |
Feature-Adjusted Total Price | $43,000 | $30,430 | $34,125 | $31,405 | $33,005 | $33,855 |
Cost Above Minimum | $0 | $0 | $3,695 | $975 | $2,575 | $3,425 |
Total Invoice | $40,246 | $28,484 | $32,582 | $29,663 | $31,818 | $33,830 |
Adjustments for Features | -627 | 0 | -882 | -257 | -913 | -2,174 |
Feature-Adjusted Total Invoice | $39,619 | $28,484 | $31,700 | $29,406 | $30,905 | $31,656 |
Cost Above Minimum | $0 | $0 | $3,216 | $922 | $2,421 | $3,172 |
Model Year | 2013 | 2014 | 2014 | 2014 | 2014 | 2014 |
Model | EX | Optima | Optima | Optima | Optima | Optima |
Trim | EX37 Journey | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo |
Body | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
7-speed manually-shiftable automatic | $1200 | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
RWD | $0 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | |||
Remote window/roof operation | $15 | |||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | |||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Around view cameras | $500 | |||||
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
Brake- or yaw-sensor-initiated collision preparation system | $0 | |||||
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | |
Obstacle detection, front | $150 | |||||
Rearview camera | $200 | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | |||||
Temporary spare tire | $150 | |||||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Aluminum roof rails | $250 | |||||
Rear seat pass-through | $100 | |||||
Climate Control | ||||||
Automatic air recirculation | $100 | |||||
Rear wiper | $175 | |||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | ||
Bodyside cladding (gray/black) | $250 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | |||||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | $1200 | |
Rear spoiler | $200 | $200 | $200 | |||
Self-repairing paint | $0 | |||||
Sunroof | $900 | |||||
Wheel-lip moldings | $75 | |||||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | $0 | |
Concierge Services - 4 year subscription | $200 | |||||
HD radio | $50 | $50 | $50 | $50 | $50 | |
Media drive | $15 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Traffic + travel information | $25 | |||||
Traffic information | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||||
Analog clock | $25 | |||||
Compass | $0 | $0 | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | |||||
Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Aluminum trim | $100 | |||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | $300 | |
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | $200 | |
Leather door panel trim | $250 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | $75 | |||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $6,155 | $5,475 | $6,425 | $5,750 | $6,450 | $7,800 |
Value of Feature Adjustments | $680 | $0 | $950 | $275 | $975 | $2,325 |
Value of Feature Adjustments | -627 | 0 | -882 | -257 | -913 | -2,174 |
Model Year | 2013 | 2014 |
Model | EX | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 110.2 in | 110.0 in |
Length | 182.3 in | 190.7 in |
Width | 71.0 in | 72.1 in |
Height | 61.9 in | 57.9 in |
Curb Weight | 3,791 lb. | 3,238 lb. |
Fuel Capacity | 20.0 gal. | 18.5 gal. |
Row 1 Headroom | 40.5 in | 40.0 in |
Row 1 Shoulder Room | 54.8 in | 57.3 in |
Row 1 Hip Room | 52.9 in | 54.7 in |
Row 1 Legroom | 44.3 in | 45.5 in |
Row 2 Headroom | 38.4 in | 37.6 in |
Row 2 Shoulder Room | 55.1 in | 55.7 in |
Row 2 Hip Room | 50.0 in | 54.5 in |
Row 2 Legroom | 28.5 in | 34.7 in |
Cargo Volume, Minimum | 18.6 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 47.4 ft3 | 15.4 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Surround sound | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Aluminum roof rails | 250 | No |
Media drive, large | 15 | No |
Bose, 11 speakers (with subwoofer) | 350 | No |
Around view cameras | 300 | No |
Traffic + travel information | 25 | No |
Ionizing air filtration | 50 | Yes |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 1275 | 54% |
Total Not Requested | 1090 | 46% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Total Requested | 875 | 26% |
Total Not Requested | 2500 | 74% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 250 | 45% |
Total Not Requested | 300 | 55% |
Premium Tech Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Total Requested | 1850 | 41% |
Total Not Requested | 2700 | 59% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | No |
Total Requested | 875 | 27% |
Total Not Requested | 2400 | 73% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |