The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,745 Kia Optima SX | |||||
Difference: $44,745 | |||||
Lowest Total Invoice: $32,293 Kia Optima SX | |||||
Difference: $41,664 | |||||
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Model Year | 2018 | 2018 | 2018 | 2008 | 2008 |
Model | Optima | Optima | Optima | A8 / S8 | A8 / S8 |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | A8 | S8 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,990 | $35,210 | $30,500 | $70,690 | $93,300 |
Base Invoice | $28,752 | $32,743 | $28,380 | $65,741 | $86,771 |
Technology Package | 5,000 | 5,250 | 3,000 | ||
Universal garage door opener | 350 | 350 | 350 | ||
Premium Package | 3,275 | 2,800 | |||
Adaptive cruise control | 2,100 | 2,100 | |||
Satellite radio | 550 | 550 | |||
Laminated front side windows | 600 | ||||
Cooled or ventilated front seats | 1,500 | ||||
Technology Package | 4,618 | 4,831 | 2,727 | ||
Universal garage door opener | 291 | 291 | 291 | ||
Premium Package | 3,045 | 2,605 | |||
Adaptive cruise control | 1,953 | 1,953 | |||
Satellite radio | 490 | 501 | |||
Laminated front side windows | 557 | ||||
Cooled or ventilated front seats | 1,396 | ||||
Options (change) | 5,350 | 5,600 | 3,350 | 8,025 | 5,450 |
Options (change) | 4,909 | 5,122 | 3,018 | 7,441 | 5,059 |
Destination | 895 | 895 | 895 | 775 | 775 |
Gas Tax | 0 | -4,919 | 0 | 0 | 2,100 |
Total Price | $37,235 | $36,786 | $34,745 | $79,490 | $101,625 |
Total Invoice | $34,556 | $33,841 | $32,293 | $73,957 | $94,705 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
TrueDelta Adjusted Price Difference: $41,530 | |||||
TrueDelta Adjusted Invoice Difference: $38,672 | |||||
Model Year | 2018 | 2018 | 2018 | 2008 | 2008 |
Model | Optima | Optima | Optima | A8 / S8 | A8 / S8 |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | A8 | S8 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 350hp V8 | 450hp V10 |
Transmission | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | 630, 10 | 200, 12 | 200, 12 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 235/45-18 | 255/45-18 | 265/35-20 |
Total Price | $37,235 | $36,786 | $34,745 | $79,490 | $101,625 |
Adjustments for Features | -300 | 0 | -565 | -3,780 | -3,980 |
Feature-Adjusted Total Price | $36,935 | $36,786 | $34,180 | $75,710 | $97,645 |
Cost Above Minimum | $2,755 | $2,606 | $0 | $0 | $21,935 |
Total Invoice | $34,556 | $33,841 | $32,293 | $73,957 | $94,705 |
Adjustments for Features | -278 | 0 | -525 | -3,517 | -3,709 |
Feature-Adjusted Total Invoice | $34,278 | $33,841 | $31,768 | $70,440 | $90,996 |
Cost Above Minimum | $2,510 | $2,073 | $0 | $0 | $20,556 |
Model Year | 2018 | 2018 | 2018 | 2008 | 2008 |
Model | Optima | Optima | Optima | A8 / S8 | A8 / S8 |
Trim | Hybrid EX | Plug-in Hybrid EX | SX | A8 | S8 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | ||
AWD | $1700 | $1700 | |||
Accessories | |||||
Adaptive cruise control | $600 | $600 | |||
Adaptive cruise control, all-speed | $850 | $850 | $850 | ||
Heated steering wheel | $100 | $100 | |||
Power trunk closer | $350 | $350 | |||
Proximity trunk or liftgate opener | $125 | $125 | $125 | ||
Remote window/roof operation | $15 | $15 | |||
Sunshade, rear, power | $225 | $225 | |||
Sunshades, second row | $125 | $125 | $125 | $125 | |
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Automatic braking, high-speed or partial | $200 | $200 | $200 | ||
Automatic braking, low-speed | $200 | $200 | $200 | ||
Blind spot warning system | $200 | $200 | $200 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | ||
Forward collision warning | $200 | $200 | $200 | ||
Full-size spare tire | $225 | $225 | |||
Knee airbag, passenger | $75 | $75 | |||
Lane departure warning | $200 | $200 | $200 | ||
Obstacle detection, front | $150 | $150 | |||
Rear side airbags | $300 | $300 | |||
Rollover sensor | $50 | $50 | $50 | ||
Temporary spare tire | $150 | ||||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Cargo mat | $40 | ||||
Overhead sunglass holder | $25 | $25 | $25 | ||
Climate Control | |||||
Automatic air recirculation | $100 | $100 | |||
Heated windshield washer nozzles | $15 | $15 | |||
Rain-sensing wipers | $175 | $175 | |||
Residual heat | $50 | $50 | |||
Variable intermittent wipers | $75 | $75 | $75 | ||
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | $150 | |||
Exterior | |||||
Active grille shutters | $0 | $0 | |||
Black exterior trim (optional) | $0 | ||||
Body kit | $0 | $0 | |||
Bodyside moldings | $75 | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
Laminated front side windows | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | ||||
Sunroof | $900 | $900 | |||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | ||
App support | $0 | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | $100 | ||
Aux input | $50 | $50 | $50 | ||
Bluetooth audio streaming | $25 | $25 | $25 | ||
CD changer, remote | $200 | $200 | |||
HD radio | $50 | $50 | $50 | ||
iPod integration | $100 | $100 | |||
SMS text-to-speech reader | $25 | $25 | $25 | ||
Traffic information | $25 | $25 | $25 | ||
USB port | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | ||
Instruments, Lights, and Mirrors | |||||
Approach detection | $25 | $25 | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | |||
Auto-dimming headlights | $200 | $200 | $200 | ||
Auto-dimming passenger-side mirror | $75 | $75 | |||
Compass | $0 | $0 | $0 | ||
Cornering lights | $50 | $50 | |||
Detailed driving style feedback | $100 | $100 | |||
Fog light, rear | $100 | $100 | |||
Fog lights | $125 | $125 | $125 | ||
Headlight washers | $50 | $50 | |||
Large energy flow and fuel economy display | $25 | $25 | |||
LED headlights | $1000 | $1000 | $1000 | ||
Mirror tilt-down in reverse | $25 | $25 | |||
Power-folding mirrors | $50 | $50 | $50 | ||
Xenon HID headlights | $500 | $500 | |||
Seats and Interior Trim | |||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | |
Door sill trim plates | $100 | $100 | |||
Folding second row seats | $300 | $300 | |||
Heated second row seats | $200 | $200 | $200 | $200 | |
Leather door panel trim | $250 | ||||
Massage, driver seat | $100 | ||||
Massage, passenger seat | $100 | ||||
Memory system, passenger seat | $150 | $150 | |||
Metal pedals | $75 | ||||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |||
Power headrest height adjuster, driver seat | $50 | $50 | |||
Power headrest height adjuster, passenger seat | $50 | $50 | |||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | ||
Power thigh support length adjuster, driver seat | $100 | $100 | |||
Power thigh support length adjuster, passenger seat | $100 | $100 | |||
Power upper seatback recliner, driver seat | $100 | $100 | |||
Power upper seatback recliner, passenger seat | $100 | $100 | |||
Synthetic suede headliner | $650 | ||||
Wood trim | $300 | $300 | |||
Suspension, Wheels, and Tires | |||||
Adaptive dampers - electrical | $500 | $500 | |||
Air suspension, auto-leveling and height adjustable | $1000 | $1000 | |||
Alloy wheels | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | ||||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | ||||
Sport suspension (upgrade) | $0 | $0 | |||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $8,375 | $8,075 | $8,640 | $11,855 | $12,055 |
Value of Feature Adjustments | $300 | $0 | $565 | $3,780 | $3,980 |
Value of Feature Adjustments | -278 | 0 | -525 | -3,517 | -3,709 |
Model Year | 2018 | 2008 |
Model | Optima | A8 / S8 |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 115.9 in |
Length | 191.1 in | 199.3 in |
Width | 73.2 in | 74.6 in |
Height | 57.7 in | 56.9 in |
Curb Weight | 3,220 lb. | 4,289 lb. |
Fuel Capacity | 18.5 gal. | 23.8 gal. |
Row 1 Headroom | 39.8 in | 37.3 in |
Row 1 Shoulder Room | 58.1 in | 59.1 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.4 in |
Row 2 Headroom | 37.8 in | 38.0 in |
Row 2 Shoulder Room | 56.4 in | 57.5 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 37.6 in |
Cargo Volume | 15.9 ft3 | 14.6 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Forward collision warning | 200 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Total Requested | 1450 | 24% |
Total Not Requested | 4525 | 76% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | No |
Blind spot warning system | 200 | No |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Forward collision warning | 200 | No |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Total Requested | 1300 | 22% |
Total Not Requested | 4525 | 78% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Forward collision warning | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
HD radio | 50 | No |
Total Requested | 950 | 31% |
Total Not Requested | 2125 | 69% |
Cooled or ventilated front seats | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Massage, driver seat | 100 | No |
Massage, passenger seat | 100 | No |
Total Requested | 300 | 60% |
Total Not Requested | 200 | 40% |
Premium Package | ||
Feature | Value | Requested? |
Sunshades, second row | 125 | No |
Sunshade, rear, power | 225 | No |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Power decklid | 300 | No |
Proximity key | 250 | Yes |
Total Requested | 700 | 47% |
Total Not Requested | 800 | 53% |
Premium Package | ||
Feature | Value | Requested? |
Sunshades, second row | 125 | No |
Sunshade, rear, power | 225 | No |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Power decklid | 300 | No |
Proximity key | 250 | Yes |
Total Requested | 700 | 47% |
Total Not Requested | 800 | 53% |