Kia Optima Kia Optima 2018 Audi A8 / S8 Audi A8 / S8 2018

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Kia Optima vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $36,895

Kia Optima SX   
Difference: $82,780

Lowest Total Invoice: $34,260

Kia Optima SX   
Difference: $77,107

Calculate Payments

  Down Payment Interest Rate Term
Model Year20182018
ModelOptimaA8 / S8
TrimSXS8 Plus
Body4dr Sedan4dr Sedan
Base Price $30,500 $115,900
Base Invoice $28,380 $107,788
Technology Package 3,000  
Universal garage door opener 350  
Limited Package 2,100  
Cargo net 50  
Executive Plus Package   2,800
Technology Package 2,727  
Universal garage door opener 291  
Limited Package 1,925  
Cargo net 42  
Executive Plus Package   2,604
Options (change) 5,500 2,800
Options (change) 4,985 2,604
Destination 895 975
Total Price $36,895 $119,675
Total Invoice $34,260 $111,367

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Optima vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $72,675
TrueDelta Adjusted Invoice Difference: $67,704
Model Year20182018
ModelOptimaA8 / S8
TrimSXS8 Plus
Body4dr Sedan4dr Sedan
Engine245hp I4605hp V8
TransmissionT6T8
DrivetrainFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)630, 10630, 14
Tire (rear if not all the same)235/45-18275/35-21
Total Price$36,895$119,675
Adjustments for Features0-10,105
Feature-Adjusted Total Price$36,895$109,570
Total Invoice$34,260$111,367
Adjustments for Features0-9,403
Feature-Adjusted Total Invoice$34,260$101,964

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Features Comparison: Kia Optima vs. Audi A8 / S8

Model Year20182018
ModelOptimaA8 / S8
TrimSXS8 Plus
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
8-speed manually-shiftable automatic $1300
FWD$0 
AWD $1700
Accessories 
Active noise reduction $0
Hands-free trunk or liftgate $100
Power door closers $300
Power trunk closer $350
Proximity trunk or liftgate opener$125 
Remote window/roof operation $15
Sunshade, rear, power $225
Sunshades, second row$125 
Sunshades, second row, power $225
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
911 assist$25 
Automatic braking, high-speed or partial$200 
Collision preparation system, rear $100
Cross-traffic warning, rear$100 
Full-size spare tire $225
Knee airbag, passenger $75
Lane departure prevention, steering-based $200
Obstacle detection, front $150
Radar- or camera-based collision preparation system $0
Rear side airbags $300
Temporary spare tire$150 
Vehicle health reports$0 
Wide-view front camera $150
Wide-view rear camera $0
Cargo Management 
Air-conditioned storage compartment $50
Cargo mat$40 
Overhead sunglass holder$25 
Rear seat pass-through $100
Ski sack $50
Climate Control 
Automatic air recirculation $100
Heated windshield washer nozzles $15
Rain-sensing wipers $175
Rear air vents$100 
Rear air vents with automatic controls $250
Rear dual-zone climate control $125
Residual heat $50
Variable intermittent wipers$75 
Engine / Motor 
Dual-mode exhaust, switchable $500
Exterior 
Body kit $0
Laminated rear side windows $100
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
Android Auto support$100 
App support$0 
Apple CarPlay support$100 
CD player $125
DVD-compatible player $0
Handwriting recognition $200
In-vehicle Internet $150
Media drive $15
MP3-compatible player $50
SD Card slot $25
SMS text-to-speech reader$25 
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Wi-Fi hotspot $50
Instruments, Lights, and Mirrors 
Analog clock $25
Approach detection$25 
Auto-dimming driver-side mirror $75
Auto-dimming passenger-side mirror $75
Cornering lights $50
Fog light, rear $100
Fog lights$125 
Head-up display (HUD) $350
Headlight washers $50
Interior ambient lighting$150 
Interior ambient lighting, configurable $150
Mirror tilt-down in reverse $25
Seats and Interior Trim 
Carbon fiber trim $200
Door sill trim plates $100
Folding second row seats$300 
Leather door panel trim $250
Massage, driver seat $100
Massage, passenger seat $100
Memory system, passenger seat $150
Metal pedals$75 
Power 4-way lumbar adjuster, passenger seat $150
Power headrest height adjuster, driver seat $50
Power headrest height adjuster, passenger seat $50
Power lumbar adjuster, passenger seat$100 
Power seat belt height adjusters, front row $25
Power seatback bolsters, driver seat $100
Power seatback bolsters, passenger seat $100
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Power thigh support length adjuster, driver seat $100
Power thigh support length adjuster, passenger seat $100
Power upper seatback recliner, driver seat $100
Power upper seatback recliner, passenger seat $100
Synthetic suede headliner $650
Upholstered instrument panel $300
Suspension, Wheels, and Tires 
Active steering $1000
Adaptive dampers - electrical $500
Air suspension, auto-leveling and height adjustable $1000
Alloy wheels $350
Chrome-plated alloy wheels$850 
Performance steering system (optional)$0 
Sport suspension (upgrade)$0 
Total Value of Features$5,390$15,495
Value of Feature Adjustments$0$10,105
Value of Feature Adjustments0-9,403

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Specifications Comparison: Kia Optima vs. Audi A8 / S8

Model Year20182018
ModelOptimaA8 / S8
Body4dr Sedan4dr Sedan
Wheelbase110.4 in117.8 in
Length191.1 in202.6 in
Width73.2 in76.7 in
Height57.7 in57.4 in
Curb Weight3,220 lb.4,686 lb.
Fuel Capacity18.5 gal.21.7 gal.
Row 1 Headroom39.8 in37.2 in
Row 1 Shoulder Room58.1 in59.1 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in41.4 in
Row 2 Headroom37.8 in38.1 in
Row 2 Shoulder Room56.4 in57.8 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in38.7 in
Cargo Volume15.9 ft314.2 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested252582%
Total Not Requested55018%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125Yes
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300Yes
Chrome-plated alloy wheels500No
Total Requested72559%
Total Not Requested50041%

Option Package Details
Audi A8 / S8 S8 Plus

Executive Plus Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200No
Total Requested160082%
Total Not Requested35018%

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