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The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $31,795 Kia Optima SX | ||||
Difference: $9,455 | ||||
Lowest Total Invoice: $29,608 Kia Optima SX | ||||
Difference: $8,813 | ||||
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Model Year | 2018 | 2008 | 2008 | 2008 |
Model | Optima | A4 / S4 / RS4 | A4 / S4 / RS4 | A4 / S4 / RS4 |
Trim | SX | A4 3.2 | S4 | RS4 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $36,300 | $48,610 | $66,910 |
Base Invoice | $28,380 | $33,761 | $45,207 | $62,227 |
Universal garage door opener | 350 | |||
Cargo net | 50 | |||
S Line Package | 900 | |||
Convenience Package | 1,700 | 2,125 | ||
iPod integration | 250 | 250 | 250 | |
Metallic paint (extra cost) | 475 | 475 | ||
Bluetooth cell phone link | 500 | 500 | ||
Obstacle detection, rear | 350 | 350 | ||
Universal garage door opener | 291 | |||
Cargo net | 42 | |||
S Line Package | 838 | |||
Convenience Package | 1,580 | 1,977 | ||
iPod integration | 233 | 233 | 233 | |
Metallic paint (extra cost) | 443 | 443 | ||
Bluetooth cell phone link | 466 | 466 | ||
Obstacle detection, rear | 325 | 325 | ||
Options (change) | 400 | 4,175 | 3,700 | 250 |
Options (change) | 333 | 3,885 | 3,444 | 233 |
Destination | 895 | 775 | 775 | 775 |
Gas Tax | 0 | 0 | 1,700 | 2,100 |
Total Price | $31,795 | $41,250 | $54,785 | $70,035 |
Total Invoice | $29,608 | $38,421 | $51,126 | $65,335 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $11,580 | ||||
TrueDelta Adjusted Invoice Difference: $10,792 | ||||
Model Year | 2018 | 2008 | 2008 | 2008 |
Model | Optima | A4 / S4 / RS4 | A4 / S4 / RS4 | A4 / S4 / RS4 |
Trim | SX | A4 3.2 | S4 | RS4 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 255hp V6 | 340hp V8 | 420hp V8 |
Transmission | T6 | CVT-7 | M6 | M6 |
Drivetrain | FWD | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 150, 10 | 215, 10 | 150, 10 |
Tire (rear if not all the same) | 235/45-18 | 235/40-18 | 235/40-18 | 255/35-19 |
Total Price | $31,795 | $41,250 | $54,785 | $70,035 |
Adjustments for Features | -2,125 | 0 | -1,150 | -875 |
Feature-Adjusted Total Price | $29,670 | $41,250 | $53,635 | $69,160 |
Cost Above Minimum | $0 | $0 | $12,385 | $27,910 |
Total Invoice | $29,608 | $38,421 | $51,126 | $65,335 |
Adjustments for Features | -1,979 | 0 | -1,073 | -816 |
Feature-Adjusted Total Invoice | $27,629 | $38,421 | $50,053 | $64,519 |
Cost Above Minimum | $0 | $0 | $11,632 | $26,098 |
Model Year | 2018 | 2008 | 2008 | 2008 |
Model | Optima | A4 / S4 / RS4 | A4 / S4 / RS4 | A4 / S4 / RS4 |
Trim | SX | A4 3.2 | S4 | RS4 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | |||
7-speed manually-shiftable CVT | $1100 | |||
6-speed manual | $150 | $150 | ||
FWD | $0 | $0 | ||
AWD | $1700 | $1700 | ||
Accessories | ||||
Proximity key | $250 | |||
Proximity trunk or liftgate opener | $125 | |||
Universal garage door opener | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Blind spot warning system | $200 | |||
Cross-traffic warning, rear | $100 | |||
Full-size spare tire | $225 | $225 | $225 | |
Knee airbag, driver | $75 | |||
Rearview camera | $200 | |||
Rollover sensor | $50 | |||
Temporary spare tire | $150 | |||
Vehicle health reports | $0 | |||
Cargo Management | ||||
Cargo mat | $40 | |||
Overhead sunglass holder | $25 | |||
Rear seat pass-through | $100 | $100 | ||
Ski sack | $50 | $50 | ||
Storage compartment under front seat(s) | $50 | $50 | $50 | |
Climate Control | ||||
Automatic air recirculation | $100 | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | ||
Rear air vents | $100 | |||
Variable intermittent wipers | $75 | $75 | ||
Exterior | ||||
Black exterior trim (optional) | $0 | |||
Body kit | $0 | |||
Bodyside moldings | $75 | $75 | $75 | |
Laminated front side windows | $200 | |||
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | |||
Rear spoiler | $200 | $200 | $200 | |
Sunroof | $900 | $900 | $900 | |
Infotainment | ||||
Android Auto support | $100 | |||
App support | $0 | |||
Apple CarPlay support | $100 | |||
Aux input | $50 | |||
Bluetooth audio streaming | $25 | |||
CD changer, in-dash | $325 | $325 | $325 | |
iPod integration | $100 | $100 | $100 | |
MP3-compatible player | $50 | $50 | $50 | |
Satellite radio | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | |||
USB port | $25 | |||
Voice control for external devices | $0 | |||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | ||
Auto-dimming passenger-side mirror | $75 | $75 | ||
Auto-dimming rearview mirror | $150 | $150 | $150 | |
Automatic headlights | $125 | $125 | $125 | |
Compass | $0 | $0 | $0 | |
Fog light, rear | $100 | $100 | $100 | |
Headlight washers | $50 | $50 | ||
LED headlights | $1000 | |||
Power-folding mirrors | $50 | $50 | $50 | |
Xenon HID headlights | $500 | $500 | $500 | |
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | ||
Carbon fiber trim | $200 | |||
Cooled or ventilated front seats | $300 | |||
Door sill trim plates | $100 | $100 | $100 | |
Leather door panel trim | $250 | $250 | ||
Manual thigh support length adjuster, driver seat | $50 | $50 | ||
Memory system, driver seat | $200 | $200 | $200 | |
Metal pedals | $75 | |||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
Power fore-aft adjuster, driver seat | $100 | $100 | ||
Power height adjuster, driver seat | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | |||
Power recliner, driver seat | $100 | $100 | ||
Power tilt adjuster, driver seat | $100 | $100 | ||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | |||
Hydraulically cross-linked dampers | $500 | |||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | |||
Sport suspension (upgrade) | $0 | $0 | ||
Ultra-sport suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $7,815 | $5,690 | $6,840 | $6,565 |
Value of Feature Adjustments | $2,125 | $0 | $1,150 | $875 |
Value of Feature Adjustments | -1,979 | 0 | -1,073 | -816 |
Model Year | 2018 | 2008 |
Model | Optima | A4 / S4 / RS4 |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 104.3 in |
Length | 191.1 in | 180.6 in |
Width | 73.2 in | 69.8 in |
Height | 57.7 in | 56.2 in |
Curb Weight | 3,220 lb. | 3,550 lb. |
Fuel Capacity | 18.5 gal. | 16.6 gal. |
Row 1 Headroom | 39.8 in | 38.4 in |
Row 1 Shoulder Room | 58.1 in | 55.1 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.8 in | 37.2 in |
Row 2 Shoulder Room | 56.4 in | 53.4 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 34.3 in |
Cargo Volume | 15.9 ft3 | 13.4 ft3 |
S Line Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Aluminum trim | 100 | No |
Special exterior trim | 0 | No |
Special interior trim | 0 | No |
Steering-wheel-mounted transmission controls | 100 | Yes |
235/40HR18 tires | 400 | No |
Total Requested | 350 | 41% |
Total Not Requested | 500 | 59% |
Convenience Package | ||
Feature | Value | Requested? |
Memory system, driver seat | 200 | Yes |
Trip computer | 150 | Yes |
Rain-sensing wipers | 100 | No |
Automatic headlights | 125 | Yes |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Compass | 0 | Yes |
Power-folding mirrors | 50 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Total Requested | 1425 | 85% |
Total Not Requested | 250 | 15% |
Convenience Package | ||
Feature | Value | Requested? |
Memory system, driver seat | 200 | Yes |
Bose, 215W, 10 speakers (with subwoofer) | 350 | No |
Rain-sensing wipers | 100 | No |
Automatic headlights | 125 | Yes |
Steering-linked headlights | 150 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Compass | 0 | Yes |
Power-folding mirrors | 50 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Total Requested | 775 | 56% |
Total Not Requested | 600 | 44% |