Kia Optima Kia Optima 2018 Audi A4 / S4 Audi A4 / S4 2009

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Kia Optima vs. Audi A4 / S4 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Audi A4 / S4 Invoice Comparison

Lowest Total Price: $34,795

Kia Optima SX   
Difference: $10,905

Lowest Total Invoice: $32,335

Kia Optima SX   
Difference: $10,225

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820092009
ModelOptimaA4 / S4A4 / S4
TrimSXA4 2.0TA4 3.2
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $30,500 $31,000 $40,400
Base Invoice $28,380 $28,830 $37,572
Technology Package 3,000    
Universal garage door opener 350    
Cargo net 50    
Sport Package   1,450 1,450
Prestige Package   7,350 3,350
Adaptive cruise control   2,100 2,100
Navigation system   2,500 2,500
Metallic paint (extra cost)   475 475
Technology Package 2,727    
Universal garage door opener 291    
Cargo net 42    
Sport Package   1,348 1,348
Prestige Package   6,835 3,119
Adaptive cruise control   1,953 1,953
Navigation system   2,326 2,326
Metallic paint (extra cost)   443 443
Options (change) 3,400 13,875 9,875
Options (change) 3,060 12,905 9,189
Destination 895 825 825
Total Price $34,795 $45,700 $51,100
Total Invoice $32,335 $42,560 $47,586

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Dealer Price Quotes

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TrueDelta Value Comparison: Kia Optima vs. Audi A4 / S4

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $13,480
TrueDelta Adjusted Invoice Difference: $12,618
Model Year201820092009
ModelOptimaA4 / S4A4 / S4
TrimSXA4 2.0TA4 3.2
Body4dr Sedan4dr Sedan4dr Sedan
Engine245hp I4211hp I4265hp V6
TransmissionT6CVT-8T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 10505, 14505, 14
Tire (rear if not all the same)235/45-18255/35-19255/35-19
Total Price$34,795$45,700$51,100
Adjustments for Features-2,5750-1,700
Feature-Adjusted Total Price$32,220$45,700$49,400
Cost Above Minimum$0$0$3,700
Total Invoice$32,335$42,560$47,586
Adjustments for Features-2,3930-1,583
Feature-Adjusted Total Invoice$29,942$42,560$46,003
Cost Above Minimum$0$0$3,443

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Features Comparison: Kia Optima vs. Audi A4 / S4

Model Year201820092009
ModelOptimaA4 / S4A4 / S4
TrimSXA4 2.0TA4 3.2
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 $1100
8-speed manually-shiftable CVT $1100 
FWD$0$0 
AWD  $1700
Accessories 
Adaptive cruise control $600$600
Adaptive cruise control, all-speed$850  
Proximity trunk or liftgate opener$125  
Brakes, Airbags, and Other Safety 
911 assist$25  
Automatic braking, high-speed or partial$200  
Automatic braking, low-speed$200  
Cross-traffic warning, rear$100  
Knee airbag, driver$75  
Lane departure warning$200  
Radar- or camera-based collision preparation system $0$0
Rollover sensor$50  
Vehicle health reports$0  
Cargo Management 
Cargo mat$40  
Overhead sunglass holder$25  
Climate Control 
Automatic air recirculation $100$100
Heated windshield washer nozzles $15$15
Rain-sensing wipers $175$175
Rear air vents$100  
Rear air vents with automatic controls $250$250
Variable intermittent wipers$75  
Exterior 
Black exterior trim (optional)$0  
Laminated front side windows$200  
Painted brake calipers (optional)$0  
Panoramic sunroof$1200  
Rear spoiler$200  
Sunroof $900$900
Infotainment 
Android Auto support$100  
App support$0  
Apple CarPlay support$100  
Bluetooth audio streaming$25  
CD player $125$125
HD radio$50  
iPod integration $100$100
MP3-compatible player $50$50
SD Card slot $25$25
SMS text-to-speech reader$25  
Traffic information$25  
USB port$25  
Voice control for external devices$0  
Instruments, Lights, and Mirrors 
Approach detection$25  
Auto-dimming headlights$200  
Fog light, rear $100$100
LED headlights$1000  
Power-folding mirrors$50  
Xenon HID headlights $500$500
Seats and Interior Trim 
Aluminum trim $100$100
Cooled or ventilated front seats$300  
Door sill trim plates $100$100
Manual thigh support length adjuster, driver seat $50$50
Manual thigh support length adjuster, passenger seat $50$50
Metal pedals$75  
Power 4-way lumbar adjuster, passenger seat $150$150
Power lumbar adjuster, passenger seat$100  
Suspension, Wheels, and Tires 
Alloy wheels $350$350
Electronic systems calibration selector$200  
Machined alloy wheels$350  
Performance steering system (optional)$0  
Total Value of Features$7,415$4,840$6,540
Value of Feature Adjustments$2,575$0$1,700
Value of Feature Adjustments-2,3930-1,583

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Specifications Comparison: Kia Optima vs. Audi A4 / S4

Model Year20182009
ModelOptimaA4 / S4
Body4dr Sedan4dr Sedan
Wheelbase110.4 in110.6 in
Length191.1 in185.2 in
Width73.2 in71.9 in
Height57.7 in56.2 in
Curb Weight3,220 lb.3,591 lb.
Fuel Capacity18.5 gal.16.9 gal.
Row 1 Headroom39.8 in40.0 in
Row 1 Shoulder Room58.1 in55.5 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.8 in37.5 in
Row 2 Shoulder Room56.4 in54.3 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in35.2 in
Cargo Volume15.9 ft312.4 ft3

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Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200No
Surround sound250Yes
Lane departure warning200No
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25No
HD radio50No
Total Requested115037%
Total Not Requested192563%

Option Package Details
Audi A4 / S4 A4 2.0T

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0No
Forward collision alert200Yes
Total Requested650100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Trip computer150Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested1050100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
255/35YR19 tires400No
Sport suspension (upgrade)250Yes
Manual thigh support adjuster, driver seat50No
Power 4-way lumbar adjuster, passenger seat150No
Manual thigh support adjuster, passenger seat50No
Steering-wheel-mounted transmission controls100Yes
Front sport buckets100No
Total Requested35032%
Total Not Requested75068%
Prestige Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Surround sound250Yes
Proximity key250Yes
245/40HR18 tires400No
Blind spot warning system200Yes
Bang & Olufsen, 505W, 14 speakers (with subwoofer)350No
Heated front seats200Yes
iPod integration100Yes
CD changer, in-dash200No
Rear air vents with automatic controls250No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Trip computer150Yes
Rain-sensing wipers100No
Automatic headlights125Yes
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Memory system, driver seat200Yes
Bluetooth cell phone link100Yes
Compass0Yes
Dual-zone climate control125Yes
Cargo net40Yes
Total Requested289069%
Total Not Requested130031%

Option Package Details
Audi A4 / S4 A4 3.2

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0No
Forward collision alert200Yes
Total Requested650100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Total Requested900100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
255/35YR19 tires400No
Sport suspension (upgrade)250Yes
Manual thigh support adjuster, driver seat50No
Power 4-way lumbar adjuster, passenger seat150No
Manual thigh support adjuster, passenger seat50No
Steering-wheel-mounted transmission controls100Yes
Front sport buckets100No
Total Requested35032%
Total Not Requested75068%
Prestige Package
FeatureValueRequested?
Obstacle detection, rear250Yes
Surround sound250Yes
Proximity key250Yes
245/40HR18 tires400No
Blind spot warning system200Yes
Bang & Olufsen, 505W, 14 speakers (with subwoofer)350No
Total Requested95056%
Total Not Requested75044%

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