The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,985 Kia Optima SX | |||
Difference: $12,860 | |||
Lowest Total Invoice: $33,431 Kia Optima SX | |||
Difference: $12,799 | |||
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Model Year | 2017 | 2017 | 2018 |
Model | Optima | Optima | 2-Series |
Trim | SX | SX Limited | 230i |
Body | 4dr Sedan | 4dr Sedan | 2dr Coupe |
Base Price | $26,855 | $36,090 | $34,800 |
Base Invoice | $25,023 | $33,481 | $33,045 |
SX Base Package | 3,085 | ||
Technology Package | 4,800 | ||
Universal garage door opener | 350 | 350 | |
Wireless charging station | 500 | ||
M Sport Design | 3,800 | ||
Driving Assistance Package | 500 | ||
Steering-linked headlights | 800 | ||
Premium Tier | 2,250 | ||
Metallic paint (extra cost) | 550 | ||
Apple CarPlay support | 300 | ||
Obstacle detection, rear | 800 | ||
Sunroof | 900 | ||
Adaptive cruise control, all-speed | 1,200 | ||
Leather seating surfaces | 1,450 | ||
SX Base Package | 2,842 | ||
Technology Package | 4,380 | ||
Universal garage door opener | 291 | 291 | |
Wireless charging station | 460 | ||
M Sport Design | 3,495 | ||
Driving Assistance Package | 645 | ||
Steering-linked headlights | 735 | ||
Premium Tier | 2,070 | ||
Metallic paint (extra cost) | 505 | ||
Apple CarPlay support | 275 | ||
Obstacle detection, rear | 735 | ||
Sunroof | 830 | ||
Adaptive cruise control, all-speed | 1,105 | ||
Leather seating surfaces | 1,335 | ||
Options (change) | 8,235 | 350 | 13,050 |
Options (change) | 7,513 | 291 | 12,190 |
Destination | 895 | 895 | 995 |
Total Price | $35,985 | $37,335 | $48,845 |
Total Invoice | $33,431 | $34,667 | $46,230 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $11,980 | |||
TrueDelta Adjusted Invoice Difference: $11,966 | |||
Model Year | 2017 | 2017 | 2018 |
Model | Optima | Optima | 2-Series |
Trim | SX | SX Limited | 230i |
Body | 4dr Sedan | 4dr Sedan | 2dr Coupe |
Engine | 245hp I4 | 245hp I4 | 248hp I4 |
Transmission | T6 | T6 | T8 |
Drivetrain | FWD | FWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | ?, 6 |
Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 225/40-18 |
Total Price | $35,985 | $37,335 | $48,845 |
Adjustments for Features | 0 | -875 | -880 |
Feature-Adjusted Total Price | $35,985 | $36,460 | $47,965 |
Cost Above Minimum | $0 | $475 | $0 |
Total Invoice | $33,431 | $34,667 | $46,230 |
Adjustments for Features | 0 | -812 | -833 |
Feature-Adjusted Total Invoice | $33,431 | $33,855 | $45,397 |
Cost Above Minimum | $0 | $424 | $0 |
Model Year | 2017 | 2017 | 2018 |
Model | Optima | Optima | 2-Series |
Trim | SX | SX Limited | 230i |
Body | 4dr Sedan | 4dr Sedan | 2dr Coupe |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | |
8-speed manually-shiftable automatic | $1300 | ||
FWD | $0 | $0 | |
RWD | $0 | ||
Accessories | |||
Power rear side windows | $200 | $200 | |
Proximity trunk or liftgate opener | $125 | $125 | |
Remote app | $25 | ||
Remote window/roof operation | $15 | ||
Semi-automated parking system | $500 | ||
Sunshades, second row | $125 | $125 | |
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Around view cameras | $500 | ||
Automatic braking, high-speed or partial | $200 | $200 | |
Blind spot warning system | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | |
Knee airbag, passenger | $75 | ||
Obstacle detection, front | $150 | ||
Pedestrian detection | $50 | ||
Rearview camera | $200 | $200 | |
Rollover sensor | $50 | $50 | |
Temporary spare tire | $150 | $150 | |
Tires, run-flat | $150 | ||
Vehicle health reports | $0 | $0 | |
Cargo Management | |||
Cargo mat | $40 | $40 | |
Overhead sunglass holder | $25 | $25 | |
Rear seat pass-through | $100 | ||
Second-row low console | $100 | ||
Climate Control | |||
Automatic air recirculation | $100 | ||
Heated windshield washer nozzles | $15 | ||
Rain-sensing wipers | $175 | ||
Rear air vents | $100 | $100 | |
Rear air vents with manual controls | $150 | ||
Residual heat | $50 | ||
Variable intermittent wipers | $75 | $75 | |
Engine / Motor | |||
Automatic start / stop | $150 | ||
Regenerative braking | $0 | ||
Exterior | |||
Black exterior trim (optional) | $0 | ||
Bright-finished exhaust tip(s) | $25 | $25 | |
Laminated front side windows | $200 | $200 | |
Painted brake calipers (optional) | $0 | $0 | |
Panoramic sunroof | $1200 | $1200 | |
Sport rocker panels (optional) | $0 | ||
Sunroof | $900 | ||
Infotainment | |||
4G LTE connectivity | $0 | ||
Android Auto support | $100 | $100 | |
CD player | $125 | ||
DVD-compatible player | $0 | ||
Handwriting recognition | $200 | ||
In-vehicle Internet | $150 | ||
Media drive | $15 | ||
MP3-compatible player | $50 | ||
Navigation map updates, three years | $0 | ||
S Voice support | $0 | ||
Satellite radio | $200 | $200 | |
Satellite radio - one year subscription | $250 | ||
Surround sound | $250 | $250 | |
Telematics service, such as OnStar | $200 | ||
Text dictation | $50 | ||
Traffic + travel information | $25 | ||
Traffic information | $25 | $25 | |
Voice recorder | $0 | ||
Wi-Fi hotspot | $50 | ||
Wireless charging station | $75 | $75 | |
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | ||
Compass | $0 | $0 | |
Mirror tilt-down in reverse | $25 | ||
Seats and Interior Trim | |||
Center armrest(s), second row | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | |
Heated second row seats | $200 | $200 | |
Manual thigh support length adjuster, driver seat | $50 | ||
Manual thigh support length adjuster, passenger seat | $50 | ||
Metal pedals | $75 | $75 | |
Power 4-way lumbar adjuster, passenger seat | $150 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | |
Power seatback bolsters, driver seat | $100 | ||
Power seatback bolsters, passenger seat | $100 | ||
Wood trim | $300 | ||
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | ||
Chrome-plated alloy wheels | $850 | ||
Machined alloy wheels | $350 | ||
Performance steering system (optional) | $0 | $0 | |
Transmission | |||
Launch control | $100 | ||
Total Value of Features | $5,815 | $6,690 | $6,695 |
Value of Feature Adjustments | $0 | $875 | $880 |
Value of Feature Adjustments | 0 | -812 | -833 |
Model Year | 2017 | 2018 |
Model | Optima | 2-Series |
Body | 4dr Sedan | 2dr Coupe |
Wheelbase | 110.4 in | 105.9 in |
Length | 191.1 in | 174.7 in |
Width | 73.2 in | 69.8 in |
Height | 57.7 in | 55.8 in |
Curb Weight | 3,220 lb. | 3,412 lb. |
Fuel Capacity | 18.5 gal. | 13.7 gal. |
Row 1 Headroom | 39.8 in | 40.1 in |
Row 1 Shoulder Room | 58.1 in | 54.4 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.5 in |
Row 2 Headroom | 37.8 in | 36.5 in |
Row 2 Shoulder Room | 56.4 in | 53.4 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 33.0 in |
Cargo Volume | 15.9 ft3 | 13.8 ft3 |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | Yes |
Door sill trim plates | 100 | Yes |
LED headlights | 1000 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Proximity key | 250 | Yes |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 2425 | 93% |
Total Not Requested | 175 | 7% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Heated second row seats | 200 | No |
Surround sound | 250 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 2350 | 46% |
Total Not Requested | 2800 | 54% |
Steering-linked headlights | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Auto-dimming headlights | 200 | Yes |
Total Requested | 350 | 100% |
Total Not Requested | 0 | 0% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Semi-automated parking system | 500 | No |
Total Requested | 250 | 28% |
Total Not Requested | 650 | 72% |
Adaptive cruise control, all-speed | ||
Feature | Value | Requested? |
Adaptive cruise control, all-speed | 700 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 900 | 100% |
Total Not Requested | 0 | 0% |
Wireless charging station | ||
Feature | Value | Requested? |
SMS text-to-speech reader | 25 | Yes |
Voice recorder | 0 | No |
Wi-Fi hotspot | 50 | No |
Wireless charging station | 75 | Yes |
Text dictation | 50 | No |
Total Requested | 100 | 50% |
Total Not Requested | 100 | 50% |
M Sport Design | ||
Feature | Value | Requested? |
Rear spoiler | 200 | Yes |
Sport suspension (upgrade) | 250 | Yes |
Wood trim | 300 | No |
225/40VR18 tires | 400 | No |
Auto-dimming driver-side mirror | 75 | No |
Proximity key | 250 | Yes |
Power-folding mirrors | 50 | Yes |
Perimeter approach lighting | 25 | No |
Interior ambient lighting | 150 | Yes |
Satellite radio - one year subscription | 250 | No |
Illuminated visor mirror, driver | 40 | Yes |
Illuminated visor mirror, passenger | 40 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Sport front fascia (optional) | 0 | No |
Sport rear fascia, e.g. diffuser (optional) | 0 | No |
Sport rocker panels (optional) | 0 | No |
Black exterior trim (optional) | 0 | No |
Total Requested | 1380 | 53% |
Total Not Requested | 1200 | 47% |
Driving Assistance Package | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Speed limit information | 0 | No |
Pedestrian detection | 50 | No |
Total Requested | 600 | 92% |
Total Not Requested | 50 | 8% |
Premium Tier | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
S Voice support | 0 | No |
4G LTE connectivity | 0 | No |
Navigation map updates, three years | 0 | No |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
In-vehicle Internet | 150 | No |
Handwriting recognition | 200 | No |
Siri Eyes Free support | 0 | Yes |
Navigation system | 600 | Yes |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 1000 | 71% |
Total Not Requested | 415 | 29% |