The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,985 Kia Optima SX | |||||
Difference: $14,600 | |||||
Lowest Total Invoice: $33,431 Kia Optima SX | |||||
Difference: $14,399 | |||||
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Model Year | 2017 | 2017 | 2018 | 2018 | 2018 |
Model | Optima | Optima | 4-Series | 4-Series | 4-Series |
Trim | SX | SX Limited | 430i | 440i | M4 |
Body | 4dr Sedan | 4dr Sedan | 2dr Coupe | 2dr Coupe | 2dr Coupe |
Base Price | $26,855 | $36,090 | $43,300 | $49,700 | $67,700 |
Base Invoice | $25,023 | $33,481 | $40,950 | $46,900 | $63,640 |
Technology Package | 4,800 | ||||
SX Base Package | 3,085 | ||||
Universal garage door opener | 350 | 350 | |||
Wireless charging station | 500 | 500 | 500 | ||
Premium Package | 2,300 | 2,000 | |||
Active Driving Assistant | 500 | 500 | 500 | ||
Metallic paint (extra cost) | 550 | 550 | 550 | ||
Heated steering wheel | 190 | 190 | 190 | ||
Apple CarPlay support | 300 | 300 | 300 | ||
Blind spot warning system | 500 | 500 | 500 | ||
Leather seating surfaces | 1,450 | 950 | |||
Luxury Package | 1,450 | ||||
Sunroof | 0 | ||||
Obstacle detection, rear | 750 | ||||
Wood trim | 0 | ||||
Technology Package | 4,380 | ||||
SX Base Package | 2,842 | ||||
Universal garage door opener | 291 | 291 | |||
Wireless charging station | 460 | 460 | 460 | ||
Premium Package | 2,115 | 1,840 | |||
Active Driving Assistant | 460 | 460 | 460 | ||
Metallic paint (extra cost) | 505 | 505 | 505 | ||
Heated steering wheel | 175 | 175 | 175 | ||
Apple CarPlay support | 375 | 375 | 375 | ||
Blind spot warning system | 460 | 460 | 460 | ||
Leather seating surfaces | 1,335 | 875 | |||
Luxury Package | 1,335 | ||||
Sunroof | 0 | ||||
Obstacle detection, rear | 690 | ||||
Wood trim | 0 | ||||
Options (change) | 8,235 | 350 | 6,290 | 5,990 | 4,240 |
Options (change) | 7,513 | 291 | 5,885 | 5,610 | 4,000 |
Destination | 895 | 895 | 995 | 995 | 995 |
Total Price | $35,985 | $37,335 | $50,585 | $56,685 | $72,935 |
Total Invoice | $33,431 | $34,667 | $47,830 | $53,505 | $68,635 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
TrueDelta Adjusted Price Difference: $15,045 | |||||
TrueDelta Adjusted Invoice Difference: $14,810 | |||||
Model Year | 2017 | 2017 | 2018 | 2018 | 2018 |
Model | Optima | Optima | 4-Series | 4-Series | 4-Series |
Trim | SX | SX Limited | 430i | 440i | M4 |
Body | 4dr Sedan | 4dr Sedan | 2dr Coupe | 2dr Coupe | 2dr Coupe |
Engine | 245hp I4 | 245hp I4 | 248hp I4 | 320hp I6 | 425hp I6 |
Transmission | T6 | T6 | T8 | T8 | M6 |
Drivetrain | FWD | FWD | RWD | RWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | 205, 9 | 600, 16 | 600, 16 |
Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 225/45-18 | 225/45-18 | 255/40-18 |
Total Price | $35,985 | $37,335 | $50,585 | $56,685 | $72,935 |
Adjustments for Features | -545 | -1,420 | -100 | -375 | 0 |
Feature-Adjusted Total Price | $35,440 | $35,915 | $50,485 | $56,310 | $72,935 |
Cost Above Minimum | $0 | $475 | $0 | $5,825 | $22,450 |
Total Invoice | $33,431 | $34,667 | $47,830 | $53,505 | $68,635 |
Adjustments for Features | -506 | -1,319 | -95 | -354 | 0 |
Feature-Adjusted Total Invoice | $32,925 | $33,348 | $47,735 | $53,151 | $68,635 |
Cost Above Minimum | $0 | $423 | $0 | $5,416 | $20,900 |
Model Year | 2017 | 2017 | 2018 | 2018 | 2018 |
Model | Optima | Optima | 4-Series | 4-Series | 4-Series |
Trim | SX | SX Limited | 430i | 440i | M4 |
Body | 4dr Sedan | 4dr Sedan | 2dr Coupe | 2dr Coupe | 2dr Coupe |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | |||
8-speed manually-shiftable automatic | $1300 | $1300 | |||
6-speed manual | $150 | ||||
FWD | $0 | $0 | |||
RWD | $0 | $0 | $0 | ||
Accessories | |||||
Adaptive cruise control, all-speed | $850 | $850 | |||
Cruise control | $150 | $150 | $150 | ||
Hands-free trunk or liftgate | $100 | $100 | $100 | ||
Power rear side windows | $200 | $200 | |||
Proximity trunk or liftgate opener | $125 | $125 | |||
Remote app | $25 | $25 | $25 | ||
Remote window/roof operation | $15 | $15 | $15 | ||
Sunshades, second row | $125 | $125 | |||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | |||
Around view cameras | $500 | ||||
Automatic braking, high-speed or partial | $200 | $200 | |||
Automatic seat belt presenters, front row | $100 | $100 | $100 | ||
Cross-traffic warning, rear | $100 | $100 | |||
Knee airbag, passenger | $75 | $75 | $75 | ||
Obstacle detection, front | $150 | $150 | $150 | ||
Pedestrian detection | $50 | $50 | $50 | ||
Rearview camera | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | |||
Temporary spare tire | $150 | $150 | |||
Tires, run-flat | $150 | $150 | |||
Vehicle health reports | $0 | $0 | |||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | $50 | ||
Cargo mat | $40 | $40 | |||
Overhead sunglass holder | $25 | $25 | |||
Rear seat pass-through | $100 | $100 | $100 | ||
Second-row low console | $100 | $100 | $100 | ||
Climate Control | |||||
Automatic air recirculation | $100 | $100 | $100 | ||
Heated windshield washer nozzles | $15 | $15 | $15 | ||
Rain-sensing wipers | $175 | $175 | $175 | ||
Rear air vents | $100 | $100 | |||
Rear air vents with manual controls | $150 | $150 | $150 | ||
Residual heat | $50 | $50 | $50 | ||
Variable intermittent wipers | $75 | $75 | |||
Drivetrain | |||||
Active rear differential | $500 | ||||
Engine / Motor | |||||
Automatic start / stop | $150 | $150 | $150 | ||
Regenerative braking | $0 | $0 | $0 | ||
Exterior | |||||
Black exterior trim (optional) | $0 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | |
Laminated front side windows | $200 | $200 | |||
Painted brake calipers (optional) | $0 | $0 | $0 | ||
Panoramic sunroof | $1200 | $1200 | |||
Rear spoiler | $200 | $200 | |||
Sport rocker panels (optional) | $0 | ||||
Sunroof | $900 | $900 | $900 | ||
Infotainment | |||||
4G LTE connectivity | $0 | $0 | $0 | ||
Android Auto support | $100 | $100 | |||
CD player | $125 | $125 | $125 | ||
DVD-compatible player | $0 | $0 | $0 | ||
Handwriting recognition | $200 | $200 | $200 | ||
In-vehicle Internet | $150 | $150 | $150 | ||
Media drive | $15 | $15 | $15 | ||
MP3-compatible player | $50 | $50 | $50 | ||
Navigation map updates, three years | $0 | $0 | $0 | ||
S Voice support | $0 | $0 | $0 | ||
Satellite radio | $200 | $200 | |||
Satellite radio - one year subscription | $250 | $250 | $250 | ||
Surround sound | $250 | $250 | $250 | $250 | |
Telematics service, such as OnStar | $200 | $200 | $200 | ||
Text dictation | $50 | $50 | $50 | ||
Traffic + travel information | $25 | $25 | $25 | ||
Traffic information | $25 | $25 | |||
Voice recorder | $0 | $0 | $0 | ||
Wi-Fi hotspot | $50 | $50 | $50 | ||
Wireless charging station | $75 | $75 | $75 | $75 | |
Instruments, Lights, and Mirrors | |||||
Approach detection | $25 | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | ||
Auto-dimming headlights | $200 | $200 | |||
Fog lights | $125 | $125 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | ||
Steering-linked headlights | $150 | $150 | |||
Seats and Interior Trim | |||||
Cooled or ventilated front seats | $300 | $300 | |||
Heated second row seats | $200 | $200 | |||
Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | ||
Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | ||
Metal pedals | $75 | $75 | |||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | |||
Power seatback bolsters, driver seat | $100 | $100 | $100 | ||
Power seatback bolsters, passenger seat | $100 | $100 | $100 | ||
Wood trim | $300 | $300 | $300 | ||
Suspension, Wheels, and Tires | |||||
Adaptive dampers - electrical | $500 | ||||
Alloy wheels | $350 | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | ||||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | $0 | $0 | ||
Sport suspension (upgrade) | $0 | $0 | $0 | ||
Transmission | |||||
Downshift rev matching | $50 | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||
Total Value of Features | $7,065 | $7,940 | $6,620 | $6,895 | $6,520 |
Value of Feature Adjustments | $545 | $1,420 | $100 | $375 | $0 |
Value of Feature Adjustments | -506 | -1,319 | -95 | -354 | 0 |
Model Year | 2017 | 2018 |
Model | Optima | 4-Series |
Body | 4dr Sedan | 2dr Coupe |
Wheelbase | 110.4 in | 110.6 in |
Length | 191.1 in | 182.6 in |
Width | 73.2 in | 71.9 in |
Height | 57.7 in | 54.2 in |
Curb Weight | 3,220 lb. | 3,559 lb. |
Fuel Capacity | 18.5 gal. | 15.8 gal. |
Row 1 Headroom | 39.8 in | 39.8 in |
Row 1 Shoulder Room | 58.1 in | 55.3 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 42.2 in |
Row 2 Headroom | 37.8 in | 36.1 in |
Row 2 Shoulder Room | 56.4 in | 51.7 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 33.7 in |
Cargo Volume | 15.9 ft3 | 15.7 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Heated second row seats | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | No |
Total Requested | 1900 | 37% |
Total Not Requested | 3250 | 63% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
Door sill trim plates | 100 | Yes |
LED headlights | 1000 | Yes |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Proximity key | 250 | Yes |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 2275 | 88% |
Total Not Requested | 325 | 12% |
Wireless charging station | ||
Feature | Value | Requested? |
SMS text-to-speech reader | 25 | Yes |
Voice recorder | 0 | No |
Wi-Fi hotspot | 50 | No |
Wireless charging station | 75 | Yes |
Text dictation | 50 | No |
Total Requested | 100 | 50% |
Total Not Requested | 100 | 50% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power 4-way lumbar adjuster, driver seat | 150 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
In-vehicle Internet | 150 | No |
Handwriting recognition | 200 | No |
Siri Eyes Free support | 0 | Yes |
S Voice support | 0 | No |
4G LTE connectivity | 0 | No |
Navigation map updates, three years | 0 | No |
Navigation system | 600 | Yes |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 1050 | 65% |
Total Not Requested | 565 | 35% |
Active Driving Assistant | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Pedestrian detection | 50 | No |
Total Requested | 600 | 92% |
Total Not Requested | 50 | 8% |
Wireless charging station | ||
Feature | Value | Requested? |
SMS text-to-speech reader | 25 | Yes |
Voice recorder | 0 | No |
Wi-Fi hotspot | 50 | No |
Wireless charging station | 75 | Yes |
Text dictation | 50 | No |
Total Requested | 100 | 50% |
Total Not Requested | 100 | 50% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
In-vehicle Internet | 150 | No |
Handwriting recognition | 200 | No |
Siri Eyes Free support | 0 | Yes |
S Voice support | 0 | No |
4G LTE connectivity | 0 | No |
Navigation map updates, three years | 0 | No |
Navigation system | 600 | Yes |
Traffic + travel information | 25 | No |
Remote app | 25 | No |
Total Requested | 900 | 68% |
Total Not Requested | 415 | 32% |
Active Driving Assistant | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Pedestrian detection | 50 | No |
Total Requested | 600 | 92% |
Total Not Requested | 50 | 8% |
Luxury Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Additional chrome trim | 0 | No |
Bright-finished exhaust tip(s) | 25 | Yes |
Chrome interior accents (optional) | 0 | No |
Total Requested | 925 | 100% |
Total Not Requested | 0 | 0% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Total Requested | 250 | 63% |
Total Not Requested | 150 | 37% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather seating surfaces | 450 | Yes |
Upgraded leather upholstery | -450 | No |
Total Requested | 450 | 63% |
Total Not Requested | -450 | 37% |
Wireless charging station | ||
Feature | Value | Requested? |
SMS text-to-speech reader | 25 | Yes |
Voice recorder | 0 | No |
Wi-Fi hotspot | 50 | No |
Wireless charging station | 75 | Yes |
Text dictation | 50 | No |
Total Requested | 100 | 50% |
Total Not Requested | 100 | 50% |
Active Driving Assistant | ||
Feature | Value | Requested? |
Lane departure warning | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Pedestrian detection | 50 | No |
Total Requested | 600 | 92% |
Total Not Requested | 50 | 8% |