Kia Optima Kia Optima 2017 BMW 3-Series BMW 3-Series 2018

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Kia Optima vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $35,985

Kia Optima SX   
Difference: $16,000

Lowest Total Invoice: $33,431

Kia Optima SX   
Difference: $15,554

Calculate Payments

  Down Payment Interest Rate Term
Model Year2017201720182018201820182018
ModelOptimaOptima3-Series3-Series3-Series3-Series3-Series
TrimSXSX Limited328d330i330e iPerformance340iM3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $26,855 $36,090 $41,750 $40,250 $45,600 $48,950 $65,500
Base Invoice $25,023 $33,481 $40,110 $38,115 $43,090 $46,205 $61,595
SX Base Package 3,085            
Technology Package 4,800            
Universal garage door opener 350 350          
Shadow Sport Design     600   600    
Obstacle detection, rear     600 600 750 600  
Convenience Tier     1,750 1,750 1,750    
Driving Assistance Package     500 500 500 500 500
Premium Tier     2,900 2,900 2,900 2,900  
Executive Tier     3,100 3,100 2,800 3,100  
Metallic paint (extra cost)     550 550 550 550 550
Apple CarPlay support     300 300 300 300 300
Blind spot warning system     500 500 500 500 500
Heated steering wheel     190 190 190 190  
Heated second row seats     350 350 350 350  
M Sport Design           0  
Executive Package             4,100
Sunroof             0
Leather seating surfaces             0
Wood trim             0
SX Base Package 2,842            
Technology Package 4,380            
Universal garage door opener 291 291          
Shadow Sport Design     550   550    
Obstacle detection, rear     550 550 690 550  
Convenience Tier     1,610 1,610 1,610    
Driving Assistance Package     460 460 460 460 460
Premium Tier     2,670 2,670 2,670 2,670  
Executive Tier     2,850 2,850 2,575 2,850  
Metallic paint (extra cost)     505 505 505 505 505
Apple CarPlay support     275 275 275 275 275
Blind spot warning system     460 460 460 460 460
Heated steering wheel     175 175 175 175  
Heated second row seats     320 320 320 320  
M Sport Design           0  
Executive Package             3,770
Sunroof             0
Leather seating surfaces             0
Wood trim             0
Options (change) 8,235 350 11,340 10,740 11,190 8,990 5,950
Options (change) 7,513 291 10,425 9,875 10,290 8,265 5,470
Destination 895 895 995 995 995 995 995
Gas Tax 0 0 0 0 -4,001 0 0
Total Price $35,985 $37,335 $54,085 $51,985 $53,784 $58,935 $72,445
Total Invoice $33,431 $34,667 $51,530 $48,985 $50,374 $55,465 $68,060

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Optima vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $15,795
TrueDelta Adjusted Invoice Difference: $15,361
Model Year2017201720182018201820182018
ModelOptimaOptima3-Series3-Series3-Series3-Series3-Series
TrimSXSX Limited328d330i330e iPerformance340iM3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine245hp I4245hp I4180hp I4 D248hp I4180hp I4 PiH320hp I6425hp I6
TransmissionT6T6T8M6T8T8M6
DrivetrainFWDFWDRWDRWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 10630, 10205, 9205, 9205, 9600, 16600, 16
Tire (rear if not all the same)235/45-18235/45-18225/45-18225/50-17225/45-18225/45-18255/40-18
Total Price$35,985$37,335$54,085$51,985$53,784$58,935$72,445
Adjustments for Features0-875-1,455-205-1,230-1,480-1,255
Feature-Adjusted Total Price$35,985$36,460$52,630$51,780$52,554$57,455$71,190
Cost Above Minimum$0$475$850$0$774$5,675$19,410
Total Invoice$33,431$34,667$51,530$48,985$50,374$55,465$68,060
Adjustments for Features0-812-1,386-193-1,152-1,393-1,179
Feature-Adjusted Total Invoice$33,431$33,855$50,144$48,792$49,222$54,072$66,881
Cost Above Minimum$0$424$1,352$0$430$5,280$18,089

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Features Comparison: Kia Optima vs. BMW 3-Series

Model Year2017201720182018201820182018
ModelOptimaOptima3-Series3-Series3-Series3-Series3-Series
TrimSXSX Limited328d330i330e iPerformance340iM3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100     
8-speed manually-shiftable automatic  $1300 $1300$1300 
6-speed manual   $150  $150
FWD$0$0     
RWD  $0$0$0$0$0
Accessories 
Adaptive cruise control, all-speed$850$850     
Cruise control  $150$150$150$150$150
Hands-free trunk or liftgate  $100$100$100$100$100
Proximity trunk or liftgate opener$125$125     
Remote app  $25$25$25$25$25
Remote window/roof operation  $15$15$15$15$15
Semi-automated parking system  $500$500$500$500$500
Sunshades, second row$125$125     
Brakes, Airbags, and Other Safety 
911 assist$25$25     
Around view cameras $500$500$500$500$500$500
Automatic braking, high-speed or partial$200$200     
Cross-traffic warning, rear$100$100     
Knee airbag, passenger  $75$75$75$75$75
Obstacle detection, front  $150$150$150$150$150
Pedestrian detection  $50$50$50$50$50
Rearview camera$200      
Rollover sensor$50$50     
Temporary spare tire$150$150     
Tires, run-flat  $150$150$150$150 
Vehicle health reports$0$0     
Wide-view front camera  $150$150$150$150$150
Cargo Management 
Air-conditioned storage compartment  $50$50$50$50$50
Cargo mat$40$40     
Overhead sunglass holder$25$25     
Climate Control 
Automatic air recirculation  $100$100$100$100$100
Heated windshield washer nozzles  $15$15$15$15$15
Rain-sensing wipers  $175$175$175$175$175
Rear air vents$100$100     
Rear air vents with manual controls  $150$150$150$150$150
Residual heat  $50$50$50$50$50
Variable intermittent wipers$75$75     
Drivetrain 
Active rear differential      $500
Engine / Motor 
3.5 kW onboard charger    $0  
8 kWh battery pack    $0  
Automatic start / stop  $150$150$150$150$150
Regenerative braking  $0$0 $0$0
Exterior 
Black exterior trim (optional)  $0 $0$0$0
Bright-finished exhaust tip(s)$25$25    $25
Laminated front side windows$200$200     
Painted brake calipers (optional)$0$0    $0
Panoramic sunroof$1200$1200     
Rear spoiler$200$200    $200
Sport rocker panels (optional)     $0$0
Sunroof  $900$900$900$900$900
Infotainment 
4G LTE connectivity  $0$0$0$0$0
Android Auto support$100$100     
CD player  $125$125$125$125$125
DVD-compatible player  $0$0$0$0$0
Handwriting recognition  $200$200$200$200$200
In-vehicle Internet  $150$150$150$150$150
Media drive  $15$15$15$15$15
MP3-compatible player  $50$50$50$50$50
Navigation map updates, three years  $0$0$0$0$0
S Voice support  $0$0$0$0$0
Satellite radio$200$200     
Satellite radio - one year subscription  $250$250$250$250$250
SMS text-to-speech reader$25$25     
Surround sound$250$250   $250$250
Telematics service, such as OnStar  $200$200$200$200$200
Traffic + travel information  $25$25$25$25$25
Traffic information$25$25     
Wireless charging station $75     
Instruments, Lights, and Mirrors 
Approach detection$25$25     
Auto-dimming driver-side mirror  $75$75$75$75$75
Fog lights  $125$125$125  
Head-up display (HUD)  $350$350$350$350$350
Headlight washers      $50
Large color reconfigurable instrument cluster display  $250$250 $250 
Large energy flow and fuel economy display    $25  
Mirror tilt-down in reverse  $25$25$25$25$25
Seats and Interior Trim 
Cooled or ventilated front seats$300$300     
Manual thigh support length adjuster, driver seat  $50$50$50$50$50
Manual thigh support length adjuster, passenger seat  $50$50$50$50$50
Metal pedals$75$75     
Power 4-way lumbar adjuster, passenger seat  $150$150$150$150$150
Power lumbar adjuster, passenger seat$100$100     
Power seatback bolsters, driver seat  $100$100$100$100$100
Power seatback bolsters, passenger seat  $100$100$100$100$100
Wood trim  $300$300$300$300$300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical      $500
Alloy wheels  $350$350$350$350$350
Chrome-plated alloy wheels $850     
Machined alloy wheels$350      
Performance steering system (optional)$0$0    $0
Sport suspension (upgrade)$0$0$0 $0$0$0
Transmission 
Downshift rev matching      $50
Steering-wheel-mounted transmission controls$100$100$100 $100  
Total Value of Features$6,340$7,215$7,795$6,545$7,570$7,820$7,595
Value of Feature Adjustments$0$875$1,455$205$1,230$1,480$1,255
Value of Feature Adjustments0-812-1,386-193-1,152-1,393-1,179

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Specifications Comparison: Kia Optima vs. BMW 3-Series

Model Year20172018
ModelOptima3-Series
Body4dr Sedan4dr Sedan
Wheelbase110.4 in110.6 in
Length191.1 in182.5 in
Width73.2 in71.3 in
Height57.7 in56.3 in
Curb Weight3,220 lb.3,502 lb.
Fuel Capacity18.5 gal.15.8 gal.
Row 1 Headroom39.8 in40.3 in
Row 1 Shoulder Room58.1 in55.1 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in42.0 in
Row 2 Headroom37.8 in37.7 in
Row 2 Shoulder Room56.4 in55.1 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in35.1 in
Cargo Volume15.9 ft313.0 ft3

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Option Package Details
Kia Optima SX

SX Base Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150Yes
Door sill trim plates100Yes
LED headlights1000Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Proximity key250Yes
Perimeter approach lighting25No
Approach detection25No
Proximity trunk or liftgate opener125No
Total Requested242593%
Total Not Requested1757%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Heated second row seats200Yes
Surround sound250Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Power lumbar adjuster, passenger seat100Yes
Power height adjuster, passenger seat50Yes
Power tilt adjuster, passenger seat100Yes
Panoramic sunroof1200No
Interior ambient lighting150Yes
Rear reading lights0No
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100No
Total Requested230045%
Total Not Requested285055%

Option Package Details
BMW 3-Series 328d

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150No
Total Requested25063%
Total Not Requested15037%
Shadow Sport Design
FeatureValueRequested?
225/45VR18 tires400No
Black exterior trim (optional)0No
Sunroof900Yes
Sport suspension (upgrade)250Yes
Total Requested115074%
Total Not Requested40026%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Power 4-way lumbar adjuster, driver seat150Yes
Total Requested140078%
Total Not Requested40022%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Traffic + travel information25No
Remote app25No
Navigation system600Yes
Total Requested90054%
Total Not Requested76546%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Steering-linked headlights150Yes
Total Requested155063%
Total Not Requested90037%

Option Package Details
BMW 3-Series 330i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150No
Total Requested25063%
Total Not Requested15037%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Power 4-way lumbar adjuster, driver seat150Yes
Total Requested140078%
Total Not Requested40022%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Traffic + travel information25No
Remote app25No
Navigation system600Yes
Total Requested90054%
Total Not Requested76546%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Steering-linked headlights150Yes
Total Requested155063%
Total Not Requested90037%

Option Package Details
BMW 3-Series 330e iPerformance

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150No
Total Requested25063%
Total Not Requested15037%
Shadow Sport Design
FeatureValueRequested?
225/45VR18 tires400No
Black exterior trim (optional)0No
Sunroof900Yes
Sport suspension (upgrade)250Yes
Total Requested115074%
Total Not Requested40026%
Convenience Tier
FeatureValueRequested?
Sunroof900Yes
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Hands-free trunk or liftgate100Yes
Power 4-way lumbar adjuster, driver seat150Yes
Total Requested140078%
Total Not Requested40022%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Traffic + travel information25No
Remote app25No
Navigation system600Yes
Total Requested90054%
Total Not Requested76546%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Steering-linked headlights150Yes
Total Requested155070%
Total Not Requested65030%

Option Package Details
BMW 3-Series 340i

Obstacle detection, rear
FeatureValueRequested?
Obstacle detection, rear250Yes
Obstacle detection, front150No
Total Requested25063%
Total Not Requested15037%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%
Premium Tier
FeatureValueRequested?
Heated front seats200Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Handwriting recognition200No
Siri Eyes Free support0Yes
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0No
Traffic + travel information25No
Remote app25No
Navigation system600Yes
Total Requested90054%
Total Not Requested76546%
M Sport Design
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Sport front fascia (optional)0No
Sport rocker panels (optional)0No
Black exterior trim (optional)0No
225/45VR18 tires400No
Total Requested25038%
Total Not Requested40062%
Executive Tier
FeatureValueRequested?
Leather seating surfaces900Yes
Large color reconfigurable instrument cluster display250No
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Steering-linked headlights150Yes
Total Requested155063%
Total Not Requested90037%

Option Package Details
BMW 3-Series M3

Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces450Yes
Upgraded leather upholstery-450No
Total Requested45063%
Total Not Requested-45037%
Executive Package
FeatureValueRequested?
Heated second row seats200Yes
Obstacle detection, front150No
Obstacle detection, rear250Yes
Heated steering wheel100Yes
Head-up display (HUD)350No
Headlight washers50No
Auto-dimming headlights200Yes
Semi-automated parking system500No
Around view cameras300Yes
Wide-view front camera150No
Steering-linked headlights150Yes
Total Requested120050%
Total Not Requested120050%
Driving Assistance Package
FeatureValueRequested?
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Speed limit information0No
Pedestrian detection50No
Total Requested60092%
Total Not Requested508%

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