| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. BMW 3-Series Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. BMW 3-Series Invoice Comparison
Lowest Total Price: $21,790 Kia Optima EX | |||||||
| Difference: $20,130 | |||||||
Lowest Total Invoice: $20,029 Kia Optima EX | |||||||
| Difference: $19,641 | |||||||
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| Model Year | 2006 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series |
| Trim | EX | 320i | 328d | 330i | 330e iPerformance | 340i | M3 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $19,100 | $34,900 | $41,750 | $40,250 | $45,600 | $48,950 | $65,500 |
| Base Invoice | $17,605 | $33,135 | $40,110 | $38,115 | $43,090 | $46,205 | $61,595 |
| Leather Package | 1,000 | ||||||
| Floor mats | 85 | ||||||
| Antilock brakes (ABS) | 795 | ||||||
| Rear spoiler | 220 | ||||||
| Metallic paint (extra cost) | 550 | 550 | 550 | 550 | 550 | 550 | |
| Folding second row seats | 475 | ||||||
| Sunroof | 900 | 0 | |||||
| Sport Plus Design | 2,650 | ||||||
| Leather seating surfaces | 1,450 | 1,450 | 1,450 | 1,450 | 1,450 | 950 | |
| Shadow Sport Design | 600 | 600 | 600 | ||||
| Obstacle detection, rear | 750 | 750 | 750 | ||||
| Convenience Tier | 1,750 | 1,750 | 1,750 | ||||
| Wood trim | 0 | ||||||
| Leather Package | 890 | ||||||
| Floor mats | 65 | ||||||
| Antilock brakes (ABS) | 710 | ||||||
| Rear spoiler | 169 | ||||||
| Metallic paint (extra cost) | 505 | 505 | 505 | 505 | 505 | 505 | |
| Folding second row seats | 435 | ||||||
| Sunroof | 830 | 0 | |||||
| Sport Plus Design | 2,435 | ||||||
| Leather seating surfaces | 1,335 | 1,335 | 1,335 | 1,335 | 1,335 | 875 | |
| Shadow Sport Design | 550 | 550 | 550 | ||||
| Obstacle detection, rear | 690 | 690 | 690 | ||||
| Convenience Tier | 1,610 | 1,610 | 1,610 | ||||
| Wood trim | 0 | ||||||
| Options (change) | 2,100 | 6,025 | 5,100 | 5,100 | 5,100 | 2,000 | 1,500 |
| Options (change) | 1,834 | 5,540 | 4,690 | 4,690 | 4,690 | 1,840 | 1,380 |
| Destination | 590 | 995 | 995 | 995 | 995 | 995 | 995 |
| Gas Tax | 0 | 0 | 0 | 0 | -4,001 | 0 | 0 |
| Total Price | $21,790 | $41,920 | $47,845 | $46,345 | $47,694 | $51,945 | $67,995 |
| Total Invoice | $20,029 | $39,670 | $45,795 | $43,800 | $44,774 | $49,040 | $63,970 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or BMW 3-Series dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. BMW 3-Series
| Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
| TrueDelta Adjusted Price Difference: $14,975 | |||||||
| TrueDelta Adjusted Invoice Difference: $14,763 | |||||||
| Model Year | 2006 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series |
| Trim | EX | 320i | 328d | 330i | 330e iPerformance | 340i | M3 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 138hp I4 | 180hp I4 | 180hp I4 D | 248hp I4 | 180hp I4 PiH | 320hp I6 | 425hp I6 |
| Transmission | T4 | T8 | T8 | M6 | T8 | T8 | M6 |
| Drivetrain | FWD | RWD | RWD | RWD | RWD | RWD | RWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 120, 6 | 205, 9 | 205, 9 | 205, 9 | 205, 9 | 600, 16 | 600, 16 |
| Tire (rear if not all the same) | 205/60-15 | 225/45-18 | 225/45-18 | 225/45-18 | 225/45-18 | 225/45-18 | 255/40-18 |
| Total Price | $21,790 | $41,920 | $47,845 | $46,345 | $47,694 | $51,945 | $67,995 |
| Adjustments for Features | 0 | -5,155 | -6,780 | -5,530 | -6,805 | -6,530 | -7,695 |
| Feature-Adjusted Total Price | $21,790 | $36,765 | $41,065 | $40,815 | $40,889 | $45,415 | $60,300 |
| Cost Above Minimum | $0 | $0 | $4,300 | $4,050 | $4,124 | $8,650 | $23,535 |
| Total Invoice | $20,029 | $39,670 | $45,795 | $43,800 | $44,774 | $49,040 | $63,970 |
| Adjustments for Features | 0 | -4,878 | -6,489 | -5,226 | -6,388 | -6,165 | -7,239 |
| Feature-Adjusted Total Invoice | $20,029 | $34,792 | $39,306 | $38,574 | $38,386 | $42,875 | $56,731 |
| Cost Above Minimum | $0 | $0 | $4,514 | $3,782 | $3,594 | $8,083 | $21,939 |
Features Comparison: Kia Optima vs. BMW 3-Series
| Model Year | 2006 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series | 3-Series |
| Trim | EX | 320i | 328d | 330i | 330e iPerformance | 340i | M3 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||||
| 4-speed manually-shiftable automatic | $900 | ||||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | |||
| 6-speed manual | $150 | $150 | |||||
| FWD | $0 | ||||||
| RWD | $0 | $0 | $0 | $0 | $0 | $0 | |
| Accessories | |||||||
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | ||
| Proximity key | $250 | $250 | $250 | $250 | $250 | ||
| Remote app | $25 | ||||||
| Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | |
| Tilt steering wheel, manual | $150 | ||||||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | $250 | |
| Brakes, Airbags, and Other Safety | |||||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | $0 | |
| Brake assist | $50 | $50 | $50 | $50 | $50 | $50 | |
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | |
| Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | |
| Obstacle detection, front | $150 | $150 | $150 | ||||
| Obstacle detection, rear | $250 | $250 | $250 | ||||
| Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | |
| Side curtain airbags | $350 | $350 | $350 | $350 | $350 | $350 | |
| Stability control | $400 | $400 | $400 | $400 | $400 | $400 | |
| Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | $75 | |
| Tires, run-flat | $150 | $150 | $150 | $150 | $150 | ||
| Traction control | $100 | $100 | $100 | $100 | $100 | $100 | |
| Cargo Management | |||||||
| Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | $50 | |
| Climate Control | |||||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | |
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | $15 | $15 | |
| Interior air filter | $0 | $0 | $0 | $0 | $0 | $0 | |
| Rain-sensing wipers | $175 | $175 | $175 | $175 | $175 | $175 | |
| Rear air vents with manual controls | $150 | $150 | $150 | $150 | $150 | $150 | |
| Residual heat | $50 | $50 | $50 | $50 | $50 | $50 | |
| Variable intermittent wipers | $75 | ||||||
| Drivetrain | |||||||
| Active rear differential | $500 | ||||||
| Engine / Motor | |||||||
| 3.5 kW onboard charger | $0 | ||||||
| 8 kWh battery pack | $0 | ||||||
| Automatic start / stop | $150 | $150 | $150 | $150 | $150 | $150 | |
| Regenerative braking | $0 | $0 | $0 | $0 | $0 | ||
| Exterior | |||||||
| Black exterior trim (optional) | $0 | $0 | $0 | $0 | $0 | ||
| Bodyside moldings | $75 | ||||||
| Bright-finished exhaust tip(s) | $25 | $25 | |||||
| Painted brake calipers (optional) | $0 | ||||||
| Rear spoiler | $200 | $200 | |||||
| Sport rocker panels (optional) | $0 | ||||||
| Infotainment | |||||||
| 4G LTE connectivity | $0 | ||||||
| App support | $0 | $0 | $0 | $0 | $0 | $0 | |
| Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | $125 | |
| Aux input | $50 | $50 | $50 | $50 | $50 | $50 | |
| Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | |
| Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | |
| Cassette player | $50 | ||||||
| DVD-compatible player | $0 | ||||||
| Handwriting recognition | $200 | ||||||
| HD radio | $50 | $50 | $50 | $50 | $50 | $50 | |
| In-vehicle Internet | $150 | ||||||
| Media drive | $15 | ||||||
| MP3-compatible player | $50 | $50 | $50 | $50 | $50 | $50 | |
| Navigation map updates, three years | $0 | ||||||
| Navigation system | $600 | ||||||
| S Voice support | $0 | ||||||
| Satellite radio | $200 | $200 | $200 | $200 | $200 | ||
| Siri Eyes Free support | $0 | ||||||
| Surround sound | $250 | $250 | |||||
| Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | $200 | |
| Traffic + travel information | $25 | ||||||
| Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | |
| Voice control for nav and audio | $100 | ||||||
| Instruments, Lights, and Mirrors | |||||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | $75 | |
| Compass | $0 | $0 | $0 | $0 | $0 | $0 | |
| Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | |
| Large energy flow and fuel economy display | $25 | ||||||
| LED headlights | $1000 | $1000 | $1000 | $1000 | $1000 | $1000 | |
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | $25 | |
| Outside temperature display | $50 | $50 | $50 | $50 | $50 | $50 | |
| Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | $50 | |
| Trip computer | $150 | $150 | $150 | $150 | $150 | $150 | |
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | |
| Seats and Interior Trim | |||||||
| Heated front seats | $200 | ||||||
| Manual lumbar adjuster, driver seat | $50 | ||||||
| Manual thigh support length adjuster, driver seat | $50 | $50 | $50 | $50 | $50 | $50 | |
| Manual thigh support length adjuster, passenger seat | $50 | $50 | $50 | $50 | $50 | $50 | |
| Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | |
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | ||
| Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, driver seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power seatback bolsters, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
| Wood trim | $300 | $300 | $300 | $300 | $300 | ||
| Suspension, Wheels, and Tires | |||||||
| Adaptive dampers - electrical | $500 | ||||||
| Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | $200 | |
| Performance steering system (optional) | $0 | ||||||
| Sport suspension (upgrade) | $0 | $0 | $0 | $0 | $0 | ||
| Transmission | |||||||
| Downshift rev matching | $50 | ||||||
| Steering-wheel-mounted transmission controls | $100 | $100 | |||||
| Total Value of Features | $1,625 | $6,780 | $8,405 | $7,155 | $8,430 | $8,155 | $9,320 |
| Value of Feature Adjustments | $0 | $5,155 | $6,780 | $5,530 | $6,805 | $6,530 | $7,695 |
| Value of Feature Adjustments | 0 | -4,878 | -6,489 | -5,226 | -6,388 | -6,165 | -7,239 |
Specifications Comparison: Kia Optima vs. BMW 3-Series
| Model Year | 2006 | 2018 |
| Model | Optima | 3-Series |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 106.3 in | 110.6 in |
| Length | 185.8 in | 182.5 in |
| Width | 71.5 in | 71.3 in |
| Height | 55.5 in | 56.3 in |
| Curb Weight | 3,282 lb. | 3,502 lb. |
| Fuel Capacity | 17.2 gal. | 15.8 gal. |
| Row 1 Headroom | 39.0 in | 40.3 in |
| Row 1 Shoulder Room | 56.9 in | 55.1 in |
| Row 1 Hip Room | 55.8 in | 0.0 in |
| Row 1 Legroom | 43.3 in | 42.0 in |
| Row 2 Headroom | 37.6 in | 37.7 in |
| Row 2 Shoulder Room | 55.7 in | 55.1 in |
| Row 2 Hip Room | 54.4 in | 0.0 in |
| Row 2 Legroom | 36.2 in | 35.1 in |
| Cargo Volume | 13.6 ft3 | 13.0 ft3 |
Option Package Details
Kia Optima EX
| Leather Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Total Requested | 1100 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series 320i
| Folding second row seats | ||
| Feature | Value | Requested? |
| Folding second row seats | 300 | Yes |
| Second-row 3-section 3-person split bench | 150 | No |
| Total Requested | 300 | 67% |
| Total Not Requested | 150 | 33% |
| Sport Plus Design | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | No |
| Dark-colored headliner (optional) | 0 | No |
| 225/45VR18 tires | 400 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Manual thigh support length adjuster, driver seat | 50 | No |
| Power seatback bolsters, driver seat | 100 | No |
| Manual thigh support length adjuster, passenger seat | 50 | No |
| Front sport buckets | 100 | No |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | No |
| Power-folding mirrors | 50 | No |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | No |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 50 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 50 | Yes |
| Total Requested | 750 | 34% |
| Total Not Requested | 1475 | 66% |
Option Package Details
BMW 3-Series 328d
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | No |
| Obstacle detection, front | 150 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 400 | 100% |
| Shadow Sport Design | ||
| Feature | Value | Requested? |
| 225/45VR18 tires | 400 | No |
| Black exterior trim (optional) | 0 | No |
| Sunroof | 900 | Yes |
| Sport suspension (upgrade) | 250 | No |
| Total Requested | 900 | 58% |
| Total Not Requested | 650 | 42% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | No |
| Total Requested | 900 | 50% |
| Total Not Requested | 900 | 50% |
Option Package Details
BMW 3-Series 330i
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | No |
| Obstacle detection, front | 150 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 400 | 100% |
| Shadow Sport Design | ||
| Feature | Value | Requested? |
| 225/45VR18 tires | 400 | No |
| Black exterior trim (optional) | 0 | No |
| Sunroof | 900 | Yes |
| Sport suspension (upgrade) | 250 | No |
| Total Requested | 900 | 58% |
| Total Not Requested | 650 | 42% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | No |
| Total Requested | 900 | 50% |
| Total Not Requested | 900 | 50% |
Option Package Details
BMW 3-Series 330e iPerformance
| Obstacle detection, rear | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | No |
| Obstacle detection, front | 150 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 400 | 100% |
| Shadow Sport Design | ||
| Feature | Value | Requested? |
| 225/45VR18 tires | 400 | No |
| Black exterior trim (optional) | 0 | No |
| Sunroof | 900 | Yes |
| Sport suspension (upgrade) | 250 | No |
| Total Requested | 900 | 58% |
| Total Not Requested | 650 | 42% |
| Convenience Tier | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | No |
| Power 4-way lumbar adjuster, driver seat | 150 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | No |
| Proximity key | 250 | No |
| Total Requested | 900 | 50% |
| Total Not Requested | 900 | 50% |
Option Package Details
BMW 3-Series M3
| Leather seating surfaces | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 450 | Yes |
| Upgraded leather upholstery | -450 | No |
| Total Requested | 450 | 50% |
| Total Not Requested | -450 | 50% |
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