Kia Optima Kia Optima 2010 Ford Fiesta Ford Fiesta 2019

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Kia Optima vs. Ford Fiesta Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Fiesta Invoice Comparison

Lowest Total Price: $19,340

Ford Fiesta SE   
Difference: $6,750

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102019
ModelOptimaOptimaFiesta
TrimEXSXSE
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $20,995 $21,975 $15,490
Navigation system 1,200 1,200 795
Premium Package 2,200 2,000  
2.7L V6 1,000 1,000  
Cold Weather Package     290
Appearance Package     995
Sunroof     795
Navigation system 1,075 1,075 755
Premium Package 1,960 1,790  
2.7L V6 940 930  
Cold Weather Package     276
Appearance Package     945
Sunroof     755
Options (change) 4,400 4,200 2,875
Options (change) 3,975 3,795 2,731
Destination 695 695 975
Total Price $26,090 $26,870 $19,340

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Fiesta dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Fiesta

Lowest Adjusted Price and Invoice: Ford Fiesta SE
TrueDelta Adjusted Price Difference: $4,175
TrueDelta Adjusted Invoice Difference: $18,187
Model Year201020102019
ModelOptimaOptimaFiesta
TrimEXSXSE
Body4dr Sedan4dr Sedan4dr Sedan
Engine194hp V6194hp V6120hp I4
TransmissionT5T5M5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)20/28 MPG20/28 MPG25/32 MPG
Audio (watts, speakers)360, 7360, 780, 6
Tire (rear if not all the same)215/50-17215/50-17195/50-16
Total Price$26,090$26,870$19,340
Adjustments for Features-2,575-2,5250
Feature-Adjusted Total Price$23,515$24,345$19,340
Cost Above Minimum$0$830$0

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Features Comparison: Kia Optima vs. Ford Fiesta

Model Year201020102019
ModelOptimaOptimaFiesta
TrimEXSXSE
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000 
5-speed manual  $0
FWD$0$0$0
Accessories 
Power-adjustable pedals$125  
Proximity key $250 
Sunshade, rear$125$125 
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150 
911 assist  $25
Active or whiplash-reducing head restraints, front seats$0$0 
Brake assist$50$50 
Knee airbag, driver  $75
Rollover sensor  $50
Safety key  $5
Torque vectoring, brake-based  $100
Vehicle health reports  $0
Cargo Management 
Overhead sunglass holder$25$25 
Exterior 
Bodyside moldings$75$75 
Bright-finished exhaust tip(s)$25$25 
Rear spoiler  $200
Infotainment 
Android Auto support  $100
App support  $0
Apple CarPlay support  $100
Aux input$50$50 
Bluetooth audio streaming  $25
Bluetooth cell phone link  $100
SMS text-to-speech reader  $25
Traffic + travel information  $25
Voice control for external devices  $0
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150 
Compass$0$0 
Illuminated visor mirror, driver$50$50 
Illuminated visor mirror, passenger$50$50 
Interior ambient lighting$150$150 
Interior ambient lighting, configurable  $150
Spotter mirror(s)  $50
Visor mirror, driver  $10
Visor mirror, passenger  $10
Seats and Interior Trim 
Aluminum trim $100 
Center armrest(s), second row$50$50 
Door sill trim plates$100$100 
Leather seating surfaces$900  
Manual height adjuster, driver seat  $50
Metal pedals $75 
Partial leather seating sufaces $450 
Power fore-aft adjuster, driver seat$100$100 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, driver seat$100$100 
Power recliner, driver seat$100$100 
Power recliner, passenger seat$100$100 
Power tilt adjuster, driver seat$100$100 
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls $100 
Total Value of Features$3,775$3,725$1,200
Value of Feature Adjustments$2,575$2,525$0
Value of Feature Adjustments-2,397-2,3360

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Specifications Comparison: Kia Optima vs. Ford Fiesta

Model Year20102019
ModelOptimaFiesta
Body4dr Sedan4dr Sedan
Wheelbase107.1 in98.0 in
Length189.0 in173.6 in
Width71.1 in67.8 in
Height58.3 in58.1 in
Curb Weight3,294 lb.2,783 lb.
Fuel Capacity16.4 gal.12.4 gal.
Row 1 Headroom39.8 in39.1 in
Row 1 Shoulder Room57.1 in52.7 in
Row 1 Hip Room54.5 in50.6 in
Row 1 Legroom43.7 in42.2 in
Row 2 Headroom38.0 in37.1 in
Row 2 Shoulder Room56.3 in49.0 in
Row 2 Hip Room54.7 in49.2 in
Row 2 Legroom37.8 in31.2 in
Cargo Volume15.0 ft312.8 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110044%
Total Not Requested140056%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110056%
Total Not Requested87544%

Option Package Details
Ford Fiesta SE

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75No
Traffic + travel information25No
Total Requested60086%
Total Not Requested10014%
Cold Weather Package
FeatureValueRequested?
Automatic climate control, front200Yes
Heated mirrors25Yes
Heated front seats200Yes
Total Requested425100%
Total Not Requested00%
Appearance Package
FeatureValueRequested?
Manual lumbar adjuster, driver seat50Yes
Fog lights125Yes
Rear spoiler200No
Satellite radio200Yes
195/50HR16 tires400No
Apple CarPlay support100No
Android Auto support100No
Total Requested37532%
Total Not Requested80068%

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