The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,320 Kia Optima SX | |||
Difference: $25,045 | |||
Lowest Total Invoice: $34,613 Kia Optima SX | |||
Difference: $22,975 | |||
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Model Year | 2018 | 2018 | 2018 |
Model | Optima | Continental | Continental |
Trim | SX | Reserve | Black Label |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $54,625 | $65,255 |
Base Invoice | $28,380 | $50,460 | $60,180 |
Universal garage door opener | 350 | ||
Limited Package | 2,100 | ||
Technology Package | 3,000 | 4,215 | 4,215 |
Cargo net | 50 | ||
Remote start | 425 | ||
Climate Package | 850 | ||
Panoramic sunroof | 1,750 | ||
Universal garage door opener | 291 | ||
Limited Package | 1,925 | ||
Technology Package | 2,727 | 3,836 | 3,836 |
Cargo net | 42 | ||
Remote start | 353 | ||
Climate Package | 774 | ||
Panoramic sunroof | 1,593 | ||
Options (change) | 5,925 | 6,815 | 4,215 |
Options (change) | 5,338 | 6,203 | 3,836 |
Destination | 895 | 925 | 925 |
Total Price | $37,320 | $62,365 | $70,395 |
Total Invoice | $34,613 | $57,588 | $64,941 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Lincoln Continental dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $19,915 | |||
TrueDelta Adjusted Invoice Difference: $18,238 | |||
Model Year | 2018 | 2018 | 2018 |
Model | Optima | Continental | Continental |
Trim | SX | Reserve | Black Label |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 335hp V6 | 335hp V6 |
Transmission | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | ?, 13 | ?, 13 |
Tire (rear if not all the same) | 235/45-18 | 255/45-19 | 245/40-20 |
Total Price | $37,320 | $62,365 | $70,395 |
Adjustments for Features | 0 | -5,130 | -6,530 |
Feature-Adjusted Total Price | $37,320 | $57,235 | $63,865 |
Cost Above Minimum | $0 | $0 | $6,630 |
Total Invoice | $34,613 | $57,588 | $64,941 |
Adjustments for Features | 0 | -4,737 | -6,024 |
Feature-Adjusted Total Invoice | $34,613 | $52,851 | $58,917 |
Cost Above Minimum | $0 | $0 | $6,066 |
Model Year | 2018 | 2018 | 2018 |
Model | Optima | Continental | Continental |
Trim | SX | Reserve | Black Label |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 |
Accessories | |||
AC power outlet | $100 | $100 | |
Active noise reduction | $0 | $0 | |
Hands-free trunk or liftgate | $100 | $100 | |
Keyless entry keypad | $50 | $50 | |
Power door closers | $300 | $300 | |
Power trunk closer | $350 | $350 | |
Proximity trunk or liftgate opener | $125 | ||
Remote app | $25 | $25 | |
Remote climate control | $25 | $25 | |
Remote window/roof operation | $15 | $15 | |
Semi-automated parking system | $500 | $500 | |
Sunshade, rear, power | $225 | $225 | |
Sunshades, second row | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||
Active glove box | $100 | $100 | |
Active or whiplash-reducing head restraints, front seats | $0 | ||
Inflatable rear seat belts | $200 | ||
Lane departure prevention, steering-based | $200 | $200 | |
Obstacle detection, front | $150 | $150 | |
Pedestrian detection | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | |
Rollover sensor | $50 | ||
Safety key | $5 | $5 | |
Wide-view front camera | $150 | $150 | |
Wide-view rear camera | $0 | $0 | |
Cargo Management | |||
Cargo mat | $40 | ||
Console with shifter | $150 | ||
Console without shifter | $150 | $150 | |
Rear seat pass-through | $100 | $100 | |
Climate Control | |||
Rain-sensing wipers | $175 | $175 | |
Rear air vents | $100 | ||
Rear air vents with automatic controls | $250 | $250 | |
Variable intermittent wipers | $75 | ||
Wiper de-icer | $25 | $25 | |
Exterior | |||
Active grille shutters | $0 | $0 | |
Laminated rear side windows | $100 | $100 | |
Painted brake calipers (optional) | $0 | ||
Rear spoiler | $200 | ||
Infotainment | |||
4G LTE connectivity | $0 | $0 | |
Aux input | $50 | ||
CD player, remote | $100 | ||
Concierge Services - 4 year subscription | $200 | ||
MP3-compatible player | $50 | ||
Traffic + travel information | $25 | $25 | |
Traffic information | $25 | ||
Wi-Fi hotspot | $50 | $50 | |
Instruments, Lights, and Mirrors | |||
Auto-dimming driver-side mirror | $75 | $75 | |
Boost gauge | $75 | $75 | |
Fog lights | $125 | ||
Head-up display (HUD) | $350 | $350 | |
Interior ambient lighting | $150 | ||
Interior ambient lighting, configurable | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | $250 | |
LED headlights | $1000 | $1000 | |
Xenon HID headlights | $500 | ||
Seats and Interior Trim | |||
Cooled or ventilated front seats | $300 | $300 | |
Illuminated door sill trim plates | $200 | $200 | |
Leather door panel trim | $250 | ||
Memory system, passenger seat | $150 | ||
Metal pedals | $75 | ||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | ||
Power headrest fore-aft adjuster, driver seat | $50 | ||
Power headrest fore-aft adjuster, passenger seat | $50 | ||
Power headrest height adjuster, driver seat | $50 | ||
Power headrest height adjuster, passenger seat | $50 | ||
Power lumbar adjuster, driver seat | $100 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | |
Power seatback bolsters, driver seat | $100 | ||
Power seatback bolsters, passenger seat | $100 | ||
Power thigh bolsters, driver seat | $100 | ||
Power thigh bolsters, passenger seat | $100 | ||
Power thigh support length adjuster, driver seat | $100 | ||
Power thigh support length adjuster, passenger seat | $100 | ||
Power upper seatback recliner, driver seat | $100 | ||
Power upper seatback recliner, passenger seat | $100 | ||
Synthetic suede headliner | $650 | ||
Upgraded floor mats | $0 | ||
Upholstered instrument panel, leather | $1000 | ||
Wood trim | $300 | ||
Wood trim, alternative type | $300 | ||
Suspension, Wheels, and Tires | |||
Active steering | $1000 | $1000 | |
Adaptive dampers - electrical | $500 | $500 | |
Chrome-plated alloy wheels | $850 | ||
Performance steering system (optional) | $0 | ||
Polished alloy wheels | $350 | $350 | |
Sport suspension (upgrade) | $0 | ||
Total Value of Features | $5,040 | $10,170 | $11,570 |
Value of Feature Adjustments | $0 | $5,130 | $6,530 |
Value of Feature Adjustments | 0 | -4,737 | -6,024 |
Model Year | 2018 | 2018 |
Model | Optima | Continental |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 117.9 in |
Length | 191.1 in | 201.4 in |
Width | 73.2 in | 75.3 in |
Height | 57.7 in | 58.5 in |
Curb Weight | 3,220 lb. | 4,225 lb. |
Fuel Capacity | 18.5 gal. | 18.0 gal. |
Row 1 Headroom | 39.8 in | 39.3 in |
Row 1 Shoulder Room | 58.1 in | 58.3 in |
Row 1 Hip Room | 56.0 in | 55.9 in |
Row 1 Legroom | 45.5 in | 42.3 in |
Row 2 Headroom | 37.8 in | 37.7 in |
Row 2 Shoulder Room | 56.4 in | 55.9 in |
Row 2 Hip Room | 56.0 in | 54.8 in |
Row 2 Legroom | 35.6 in | 41.3 in |
Cargo Volume | 15.9 ft3 | 16.7 ft3 |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | Yes |
Sunshades, second row | 125 | No |
Heated steering wheel | 100 | Yes |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | Yes |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 600 | 49% |
Total Not Requested | 625 | 51% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2725 | 89% |
Total Not Requested | 350 | 11% |
Climate Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Rain-sensing wipers | 100 | No |
Heated steering wheel | 100 | Yes |
Wiper de-icer | 25 | No |
Auto-dimming headlights | 200 | Yes |
Total Requested | 650 | 84% |
Total Not Requested | 125 | 16% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Rain-sensing wipers | 100 | No |
Head-up display (HUD) | 350 | No |
Wiper de-icer | 25 | No |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Wide-view front camera | 150 | No |
Wide-view rear camera | 0 | No |
Lane departure prevention, steering-based | 200 | No |
Pedestrian detection | 50 | No |
Total Requested | 1950 | 59% |
Total Not Requested | 1375 | 41% |
Technology Package | ||
Feature | Value | Requested? |
Head-up display (HUD) | 350 | No |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Wide-view front camera | 150 | No |
Wide-view rear camera | 0 | No |
Lane departure prevention, steering-based | 200 | No |
Pedestrian detection | 50 | No |
Total Requested | 1800 | 59% |
Total Not Requested | 1250 | 41% |