The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $23,920 Kia Optima EX | |||||||
Difference: $16,840 | |||||||
Lowest Total Invoice: $22,175 Kia Optima EX | |||||||
Difference: $16,488 | |||||||
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Model Year | 2008 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | MKZ | MKZ | MKZ | MKZ | MKZ | MKZ |
Trim | EX | Select | Hybrid Select | Reserve | Hybrid Reserve | Black Label | Hybrid Black Label |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $19,895 | $38,340 | $38,340 | $40,010 | $40,010 | $47,830 | $47,830 |
Base Invoice | $18,510 | $36,377 | $36,377 | $37,809 | $37,809 | $44,960 | $44,960 |
Convenience Package | 700 | ||||||
Appearance Package | 700 | ||||||
Premium Package | 1,300 | ||||||
Stability control | 650 | ||||||
Aluminum trim | 0 | 0 | 0 | 0 | 0 | 0 | |
Sunroof | 1,200 | 1,200 | 1,200 | 1,200 | |||
Sunshade, rear, power | 295 | 295 | 295 | 295 | |||
Convenience Package | 625 | ||||||
Appearance Package | 625 | ||||||
Premium Package | 1,160 | ||||||
Stability control | 580 | ||||||
Aluminum trim | 0 | 0 | 0 | 0 | 0 | 0 | |
Sunroof | 1,092 | 1,092 | 1,092 | 1,092 | |||
Sunshade, rear, power | 269 | 269 | 269 | 269 | |||
Options (change) | 3,350 | 1,495 | 1,495 | 1,495 | 1,495 | 0 | 0 |
Options (change) | 2,990 | 1,361 | 1,361 | 1,361 | 1,361 | 0 | 0 |
Destination | 675 | 925 | 925 | 925 | 925 | 925 | 925 |
Total Price | $23,920 | $40,760 | $40,760 | $42,430 | $42,430 | $48,755 | $48,755 |
Total Invoice | $22,175 | $38,663 | $38,663 | $40,095 | $40,095 | $45,885 | $45,885 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
TrueDelta Adjusted Price Difference: $9,905 | |||||||
TrueDelta Adjusted Invoice Difference: $9,910 | |||||||
Model Year | 2008 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | MKZ | MKZ | MKZ | MKZ | MKZ | MKZ |
Trim | EX | Select | Hybrid Select | Reserve | Hybrid Reserve | Black Label | Hybrid Black Label |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 162hp I4 | 245hp I4 | 141hp I4 H | 245hp I4 | 141hp I4 H | 245hp I4 | 141hp I4 H |
Transmission | T5 | T6 | CVT | T6 | CVT | T6 | CVT |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | ?, 11 | ?, 11 | ?, 14 | ?, 14 | ?, 20 | ?, 20 |
Tire (rear if not all the same) | 215/50-17 | 245/45-18 | 245/45-18 | 245/40-19 | 245/40-19 | 245/40-19 | 245/40-19 |
Total Price | $23,920 | $40,760 | $40,760 | $42,430 | $42,430 | $48,755 | $48,755 |
Adjustments for Features | 0 | -6,785 | -6,935 | -7,385 | -7,285 | -9,385 | -9,285 |
Feature-Adjusted Total Price | $23,920 | $33,975 | $33,825 | $35,045 | $35,145 | $39,370 | $39,470 |
Cost Above Minimum | $0 | $150 | $0 | $1,220 | $1,320 | $5,545 | $5,645 |
Total Invoice | $22,175 | $38,663 | $38,663 | $40,095 | $40,095 | $45,885 | $45,885 |
Adjustments for Features | 0 | -6,436 | -6,578 | -6,979 | -6,884 | -8,833 | -8,738 |
Feature-Adjusted Total Invoice | $22,175 | $32,227 | $32,085 | $33,116 | $33,211 | $37,052 | $37,147 |
Cost Above Minimum | $0 | $142 | $0 | $1,031 | $1,126 | $4,967 | $5,062 |
Model Year | 2008 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | MKZ | MKZ | MKZ | MKZ | MKZ | MKZ |
Trim | EX | Select | Hybrid Select | Reserve | Hybrid Reserve | Black Label | Hybrid Black Label |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||||
5-speed manually-shiftable automatic | $1000 | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||||
CVT | $1000 | $1000 | $1000 | ||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||||
AC power outlet | $100 | $100 | $100 | $100 | $100 | $100 | |
Active noise reduction | $0 | $0 | $0 | $0 | $0 | $0 | |
Keyless entry keypad | $50 | $50 | $50 | $50 | $50 | $50 | |
Power trunk closer | $350 | $350 | $350 | $350 | $350 | $350 | |
Power-adjustable pedals | $125 | ||||||
Proximity key | $250 | $250 | $250 | $250 | $250 | $250 | |
Remote app | $25 | $25 | $25 | $25 | |||
Remote climate control | $25 | $25 | $25 | $25 | |||
Remote start | $150 | $150 | $150 | $150 | $150 | $150 | |
Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | |
Sunshade, rear | $125 | ||||||
Sunshade, rear, power | $225 | $225 | $225 | $225 | $225 | $225 | |
Tilt/telescoping steering wheel, manual | $250 | ||||||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||||||
911 assist | $25 | $25 | $25 | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | ||||||
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | $100 | |
Inflatable rear seat belts | $200 | $200 | |||||
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | $250 | |
Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | |
Safety key | $5 | $5 | $5 | $5 | $5 | $5 | |
Temporary spare tire | $150 | $150 | $150 | $150 | $150 | ||
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | |||||||
Cargo mat | $40 | $40 | $40 | $40 | $40 | $40 | |
Console with shifter | $150 | ||||||
Console without shifter | $150 | $150 | $150 | $150 | $150 | $150 | |
Rear seat pass-through | $100 | $100 | $100 | $100 | $100 | $100 | |
Climate Control | |||||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | $100 | |
Engine / Motor | |||||||
Automatic start / stop | $150 | $150 | $150 | ||||
Exterior | |||||||
Bodyside cladding | $350 | $350 | $350 | $350 | $350 | $350 | |
Bodyside moldings | $75 | ||||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | |
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | $200 | |
Infotainment | |||||||
Android Auto support | $100 | $100 | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | $100 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | |
CD changer, in-dash | $325 | ||||||
CD player | $125 | $125 | $125 | $125 | $125 | $125 | |
Concierge Services - 4 year subscription | $200 | $200 | |||||
HD radio | $50 | $50 | $50 | $50 | |||
Navigation system | $600 | $600 | $600 | $600 | $600 | $600 | |
Satellite radio | $200 | $200 | $200 | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | |||
Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | |
USB port | $25 | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | |||||||
Approach detection | $25 | $25 | $25 | $25 | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | $75 | |
Compass | $0 | $0 | $0 | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | $100 | $100 | ||||
Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | $250 | $250 | |
LED headlights | $1000 | $1000 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | $50 | |
Spotter mirror(s) | $50 | $50 | |||||
Steering-linked headlights | $150 | $150 | $150 | $150 | $150 | $150 | |
Xenon HID headlights | $500 | $500 | $500 | $500 | |||
Seats and Interior Trim | |||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | |||
Door sill trim plates | $100 | ||||||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | $200 | $200 | |
Leather door panel trim | $250 | $250 | |||||
Manual lumbar adjuster, driver seat | $50 | ||||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
Synthetic suede headliner | $650 | $650 | |||||
Upgraded floor mats | $0 | $0 | |||||
Upholstered instrument cluster hood, leather | $200 | $200 | |||||
Suspension, Wheels, and Tires | |||||||
Adaptive dampers - electrical | $500 | $500 | $500 | $500 | $500 | $500 | |
Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | $200 | |
Transmission | |||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | |||
Total Value of Features | $2,350 | $9,135 | $9,285 | $9,735 | $9,635 | $11,735 | $11,635 |
Value of Feature Adjustments | $0 | $6,785 | $6,935 | $7,385 | $7,285 | $9,385 | $9,285 |
Value of Feature Adjustments | 0 | -6,436 | -6,578 | -6,979 | -6,884 | -8,833 | -8,738 |
Model Year | 2008 | 2018 |
Model | Optima | MKZ |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 107.1 in | 112.2 in |
Length | 186.4 in | 193.9 in |
Width | 71.1 in | 73.4 in |
Height | 58.3 in | 58.1 in |
Curb Weight | 3,143 lb. | 3,740 lb. |
Fuel Capacity | 17.0 gal. | 16.5 gal. |
Row 1 Headroom | 39.8 in | 37.9 in |
Row 1 Shoulder Room | 57.1 in | 57.7 in |
Row 1 Hip Room | 54.5 in | 55.1 in |
Row 1 Legroom | 43.7 in | 41.8 in |
Row 2 Headroom | 38.0 in | 36.6 in |
Row 2 Shoulder Room | 56.3 in | 55.3 in |
Row 2 Hip Room | 54.7 in | 53.8 in |
Row 2 Legroom | 37.8 in | 37.0 in |
Cargo Volume | 14.8 ft3 | 15.4 ft3 |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | Yes |
Power-adjustable pedals | 125 | No |
Total Requested | 525 | 81% |
Total Not Requested | 125 | 19% |
Appearance Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Upgraded instruments | 0 | No |
Aluminum trim | 100 | Yes |
Special exterior trim | 0 | No |
Total Requested | 100 | 20% |
Total Not Requested | 400 | 80% |
Premium Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
MP3-compatible player | 50 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 950 | 63% |
Total Not Requested | 550 | 37% |