The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $21,570 Kia Optima EX | |||||||
Difference: $18,895 | |||||||
Lowest Total Invoice: $19,860 Kia Optima EX | |||||||
Difference: $18,534 | |||||||
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Model Year | 2006 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | MKZ | MKZ | MKZ | MKZ | MKZ | MKZ |
Trim | EX | Select | Hybrid Select | Reserve | Hybrid Reserve | Black Label | Hybrid Black Label |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $19,100 | $38,340 | $38,340 | $40,010 | $40,010 | $47,830 | $47,830 |
Base Invoice | $17,605 | $36,377 | $36,377 | $37,809 | $37,809 | $44,960 | $44,960 |
Leather Package | 1,000 | ||||||
Floor mats | 85 | ||||||
Antilock brakes (ABS) | 795 | ||||||
Sunroof | 1,200 | 1,200 | 1,200 | 1,200 | |||
Leather Package | 890 | ||||||
Floor mats | 65 | ||||||
Antilock brakes (ABS) | 710 | ||||||
Sunroof | 1,092 | 1,092 | 1,092 | 1,092 | |||
Options (change) | 1,880 | 1,200 | 1,200 | 1,200 | 1,200 | 0 | 0 |
Options (change) | 1,665 | 1,092 | 1,092 | 1,092 | 1,092 | 0 | 0 |
Destination | 590 | 925 | 925 | 925 | 925 | 925 | 925 |
Total Price | $21,570 | $40,465 | $40,465 | $42,135 | $42,135 | $48,755 | $48,755 |
Total Invoice | $19,860 | $38,394 | $38,394 | $39,826 | $39,826 | $45,885 | $45,885 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
TrueDelta Adjusted Price Difference: $9,710 | |||||||
TrueDelta Adjusted Invoice Difference: $9,819 | |||||||
Model Year | 2006 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | MKZ | MKZ | MKZ | MKZ | MKZ | MKZ |
Trim | EX | Select | Hybrid Select | Reserve | Hybrid Reserve | Black Label | Hybrid Black Label |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 138hp I4 | 245hp I4 | 141hp I4 H | 245hp I4 | 141hp I4 H | 245hp I4 | 141hp I4 H |
Transmission | T4 | T6 | CVT | T6 | CVT | T6 | CVT |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 120, 6 | ?, 11 | ?, 11 | ?, 14 | ?, 14 | ?, 20 | ?, 20 |
Tire (rear if not all the same) | 205/60-15 | 245/45-18 | 245/45-18 | 245/40-19 | 245/40-19 | 245/40-19 | 245/40-19 |
Total Price | $21,570 | $40,465 | $40,465 | $42,135 | $42,135 | $48,755 | $48,755 |
Adjustments for Features | 0 | -9,035 | -9,185 | -9,635 | -9,685 | -10,960 | -11,010 |
Feature-Adjusted Total Price | $21,570 | $31,430 | $31,280 | $32,500 | $32,450 | $37,795 | $37,745 |
Cost Above Minimum | $0 | $150 | $0 | $1,220 | $1,170 | $6,515 | $6,465 |
Total Invoice | $19,860 | $38,394 | $38,394 | $39,826 | $39,826 | $45,885 | $45,885 |
Adjustments for Features | 0 | -8,573 | -8,715 | -9,107 | -9,154 | -10,315 | -10,362 |
Feature-Adjusted Total Invoice | $19,860 | $29,821 | $29,679 | $30,719 | $30,672 | $35,570 | $35,523 |
Cost Above Minimum | $0 | $142 | $0 | $1,040 | $993 | $5,891 | $5,844 |
Model Year | 2006 | 2018 | 2018 | 2018 | 2018 | 2018 | 2018 |
Model | Optima | MKZ | MKZ | MKZ | MKZ | MKZ | MKZ |
Trim | EX | Select | Hybrid Select | Reserve | Hybrid Reserve | Black Label | Hybrid Black Label |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||||
4-speed manually-shiftable automatic | $900 | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||||
CVT | $1000 | $1000 | $1000 | ||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||||
AC power outlet | $100 | $100 | $100 | $100 | $100 | $100 | |
Active noise reduction | $0 | $0 | $0 | $0 | $0 | $0 | |
Keyless entry keypad | $50 | $50 | $50 | $50 | $50 | $50 | |
Power trunk closer | $350 | $350 | $350 | $350 | $350 | $350 | |
Proximity key | $250 | $250 | $250 | $250 | $250 | $250 | |
Remote app | $25 | $25 | $25 | $25 | |||
Remote climate control | $25 | $25 | $25 | $25 | |||
Remote start | $150 | $150 | $150 | $150 | $150 | $150 | |
Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | |
Sunshade, rear, power | $225 | $225 | |||||
Tilt steering wheel, manual | $150 | ||||||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||||||
911 assist | $25 | $25 | $25 | $25 | $25 | $25 | |
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | $200 | |
Brake assist | $50 | $50 | $50 | $50 | $50 | $50 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | $100 | $100 | |
Inflatable rear seat belts | $200 | $200 | |||||
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | $75 | |
Knee airbag, passenger | $75 | $75 | $75 | $75 | $75 | $75 | |
Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | $250 | |
Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | |
Safety key | $5 | $5 | $5 | $5 | $5 | $5 | |
Side curtain airbags | $350 | $350 | $350 | $350 | $350 | $350 | |
Stability control | $400 | $400 | $400 | $400 | $400 | $400 | |
Tire-pressure monitor | $75 | $75 | $75 | $75 | $75 | $75 | |
Traction control | $100 | $100 | $100 | $100 | $100 | $100 | |
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | |||||||
Cargo mat | $40 | $40 | $40 | $40 | $40 | $40 | |
Console with shifter | $150 | ||||||
Console without shifter | $150 | $150 | $150 | $150 | $150 | $150 | |
Overhead sunglass holder | $25 | $25 | $25 | $25 | $25 | $25 | |
Rear seat pass-through | $100 | $100 | $100 | $100 | $100 | $100 | |
Climate Control | |||||||
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | $125 | |
Interior air filter | $0 | $0 | $0 | $0 | $0 | $0 | |
Rear air vents | $100 | $100 | $100 | $100 | $100 | $100 | |
Engine / Motor | |||||||
Automatic start / stop | $150 | $150 | $150 | ||||
Exterior | |||||||
Bodyside cladding | $350 | $350 | $350 | $350 | $350 | $350 | |
Bodyside moldings | $75 | ||||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | $25 | $25 | |
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | $200 | |
Infotainment | |||||||
Android Auto support | $100 | $100 | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | $100 | |
Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | $125 | |
Aux input | $50 | $50 | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | $100 | $100 | $100 | |
Cassette player | $50 | ||||||
Concierge Services - 4 year subscription | $200 | $200 | |||||
HD radio | $50 | $50 | $50 | $50 | |||
MP3-compatible player | $50 | $50 | $50 | $50 | $50 | $50 | |
Navigation system | $600 | $600 | $600 | $600 | $600 | $600 | |
Satellite radio | $200 | $200 | $200 | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | |||
Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | $100 | $100 | $100 | $100 | $100 | |
Instruments, Lights, and Mirrors | |||||||
Approach detection | $25 | $25 | $25 | $25 | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | $75 | |
Compass | $0 | $0 | $0 | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | $100 | $100 | ||||
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | $250 | $250 | |
LED headlights | $1000 | $1000 | |||||
Outside temperature display | $50 | $50 | $50 | $50 | $50 | $50 | |
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | $50 | |
Spotter mirror(s) | $50 | $50 | |||||
Steering-linked headlights | $150 | $150 | $150 | $150 | $150 | $150 | |
Trip computer | $150 | $150 | $150 | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | $500 | $500 | |||
Seats and Interior Trim | |||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | |||
Heated front seats | $200 | $200 | $200 | $200 | $200 | $200 | |
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | $200 | $200 | |
Manual lumbar adjuster, driver seat | $50 | ||||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | $100 | |
Upgraded floor mats | $0 | $0 | |||||
Upholstered instrument cluster hood, leather | $200 | $200 | |||||
Wood trim | $300 | $300 | $300 | $300 | |||
Wood trim, alternative type | $300 | $300 | |||||
Suspension, Wheels, and Tires | |||||||
Adaptive dampers - electrical | $500 | $500 | $500 | $500 | $500 | $500 | |
Electronic systems calibration selector | $200 | $200 | $200 | $200 | $200 | $200 | |
Transmission | |||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | |||
Total Value of Features | $1,375 | $10,410 | $10,560 | $11,010 | $11,060 | $12,335 | $12,385 |
Value of Feature Adjustments | $0 | $9,035 | $9,185 | $9,635 | $9,685 | $10,960 | $11,010 |
Value of Feature Adjustments | 0 | -8,573 | -8,715 | -9,107 | -9,154 | -10,315 | -10,362 |
Model Year | 2006 | 2018 |
Model | Optima | MKZ |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 106.3 in | 112.2 in |
Length | 185.8 in | 193.9 in |
Width | 71.5 in | 73.4 in |
Height | 55.5 in | 58.1 in |
Curb Weight | 3,282 lb. | 3,740 lb. |
Fuel Capacity | 17.2 gal. | 16.5 gal. |
Row 1 Headroom | 39.0 in | 37.9 in |
Row 1 Shoulder Room | 56.9 in | 57.7 in |
Row 1 Hip Room | 55.8 in | 55.1 in |
Row 1 Legroom | 43.3 in | 41.8 in |
Row 2 Headroom | 37.6 in | 36.6 in |
Row 2 Shoulder Room | 55.7 in | 55.3 in |
Row 2 Hip Room | 54.4 in | 53.8 in |
Row 2 Legroom | 36.2 in | 37.0 in |
Cargo Volume | 13.6 ft3 | 15.4 ft3 |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Total Requested | 1100 | 100% |
Total Not Requested | 0 | 0% |