The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,380 Kia Optima Hybrid EX | ||
Difference: $10,040 | ||
Lowest Total Invoice: $34,676 Kia Optima Hybrid EX | ||
Difference: $9,995 | ||
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Model Year | 2018 | 2013 |
Model | Optima | MKZ |
Trim | Hybrid EX | Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $30,990 | $35,925 |
Base Invoice | $28,752 | $34,129 |
Technology Package | 5,000 | 2,250 |
Universal garage door opener | 350 | |
Cargo mat | 95 | |
Cargo net | 50 | 25 |
Preferred Package | 5,330 | |
Sunroof, large | 2,995 | |
Technology Package | 4,618 | 2,048 |
Universal garage door opener | 291 | |
Cargo mat | 78 | |
Cargo net | 42 | 23 |
Preferred Package | 4,850 | |
Sunroof, large | 2,726 | |
Options (change) | 5,495 | 10,600 |
Options (change) | 5,029 | 9,647 |
Destination | 895 | 895 |
Total Price | $37,380 | $47,420 |
Total Invoice | $34,676 | $44,671 |
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Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX | ||
TrueDelta Adjusted Price Difference: $7,095 | ||
TrueDelta Adjusted Invoice Difference: $7,221 | ||
Model Year | 2018 | 2013 |
Model | Optima | MKZ |
Trim | Hybrid EX | Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Engine | 154hp I4 H | 141hp I4 H |
Transmission | T6 | CVT |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 39/46 MPG | 38/37 MPG |
Audio (watts, speakers) | 630, 10 | 700, 14 |
Tire (rear if not all the same) | 215/55-17 | 245/40-19 |
Total Price | $37,380 | $47,420 |
Adjustments for Features | 0 | -2,945 |
Feature-Adjusted Total Price | $37,380 | $44,475 |
Total Invoice | $34,676 | $44,671 |
Adjustments for Features | 0 | -2,774 |
Feature-Adjusted Total Invoice | $34,676 | $41,897 |
Model Year | 2018 | 2013 |
Model | Optima | MKZ |
Trim | Hybrid EX | Hybrid |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
CVT | $1000 | |
FWD | $0 | $0 |
Accessories | ||
AC power outlet | $100 | |
Active noise reduction | $0 | |
Adaptive cruise control | $600 | |
Adaptive cruise control, all-speed | $850 | |
Keyless entry keypad | $50 | |
Power trunk closer | $350 | |
Proximity trunk or liftgate opener | $125 | |
Remote start | $150 | |
Remote window/roof operation | $15 | |
Semi-automated parking system | $500 | |
Sunshades, second row | $125 | |
Tilt/telescoping steering wheel, manual | $250 | |
Tilt/telescoping steering wheel, power | $350 | |
Brakes, Airbags, and Other Safety | ||
Active or whiplash-reducing head restraints, front seats | $0 | |
Automatic braking, high-speed or partial | $200 | |
Automatic braking, low-speed | $200 | |
Driver drowsiness monitor | $150 | |
Knee airbag, passenger | $75 | |
Lane departure prevention, steering-based | $200 | |
Obstacle detection, front | $150 | |
Radar- or camera-based collision preparation system | $0 | |
Rollover sensor | $50 | |
Safety key | $5 | |
Torque vectoring, brake-based | $100 | |
Cargo Management | ||
Console with shifter | $150 | |
Console without shifter | $150 | |
Rear seat pass-through | $100 | |
Climate Control | ||
Rain-sensing wipers | $175 | |
Variable intermittent wipers | $75 | |
Exterior | ||
Active grille shutters | $0 | |
Body kit | $0 | |
Bodyside cladding | $350 | |
Bright-finished exhaust tip(s) | $25 | |
Panoramic sunroof | $1200 | |
Sunroof, large | $1100 | |
Infotainment | ||
Android Auto support | $100 | |
App support | $0 | |
Apple CarPlay support | $100 | |
CD player | $125 | |
MP3-compatible player | $50 | |
Navigation, turn-by-turn | $25 | |
SD Card slot | $25 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Wi-Fi hotspot capability | $0 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Auto-dimming driver-side mirror | $75 | |
Fog lights | $125 | |
Large color reconfigurable instrument cluster display | $250 | |
Large energy flow and fuel economy display | $25 | |
Seats and Interior Trim | ||
Illuminated door sill trim plates | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power lumbar adjuster, driver seat | $100 | |
Upgraded floor mats | $0 | |
Wood trim | $300 | |
Suspension, Wheels, and Tires | ||
Adaptive dampers - electrical | $500 | |
Alloy wheels | $350 | |
Electronic systems calibration selector | $200 | |
Polished alloy wheels | $350 | |
Total Value of Features | $5,100 | $8,045 |
Value of Feature Adjustments | $0 | $2,945 |
Value of Feature Adjustments | 0 | -2,774 |
Model Year | 2018 | 2013 |
Model | Optima | MKZ |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 112.2 in |
Length | 191.1 in | 194.1 in |
Width | 73.2 in | 73.4 in |
Height | 57.7 in | 58.2 in |
Curb Weight | 3,486 lb. | 3,828 lb. |
Fuel Capacity | 18.5 gal. | 16.5 gal. |
Row 1 Headroom | 39.8 in | 37.9 in |
Row 1 Shoulder Room | 58.1 in | 57.7 in |
Row 1 Hip Room | 56.0 in | 55.1 in |
Row 1 Legroom | 45.5 in | 41.8 in |
Row 2 Headroom | 37.8 in | 36.6 in |
Row 2 Shoulder Room | 56.4 in | 55.3 in |
Row 2 Hip Room | 56.0 in | 53.8 in |
Row 2 Legroom | 35.6 in | 37.0 in |
Cargo Volume | 15.9 ft3 | 15.4 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | Yes |
Blind spot warning system | 200 | Yes |
LED headlights | 1000 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Total Requested | 3550 | 59% |
Total Not Requested | 2425 | 41% |
Preferred Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Polished alloy wheels | 0 | No |
AC power outlet | 100 | No |
Surround sound | 250 | Yes |
THX-certified, 700W, 14 speakers (with subwoofer) | 350 | No |
245/40VR19 tires | 400 | No |
Upgraded floor mats | 0 | No |
Navigation system | 600 | Yes |
Tilt/telescoping steering wheel, power | 100 | No |
Cooled or ventilated front seats | 300 | Yes |
Power decklid | 300 | No |
Voice control for nav and audio | 75 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
HD radio | 50 | Yes |
Interior ambient lighting | 150 | Yes |
Total Requested | 2475 | 65% |
Total Not Requested | 1325 | 35% |
Technology Package | ||
Feature | Value | Requested? |
Rain-sensing wipers | 100 | No |
Adaptive cruise control | 450 | Yes |
Obstacle detection, front | 150 | No |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Parking guidance system - active | 500 | No |
Driver drowsiness monitor | 150 | No |
Forward collision alert | 200 | Yes |
Lane keeping assist system | 200 | No |
Total Requested | 1050 | 49% |
Total Not Requested | 1100 | 51% |