The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,300 Kia Optima SX | ||
Difference: $2,275 | ||
Lowest Total Invoice: $32,755 Kia Optima SX | ||
Difference: $2,083 | ||
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Model Year | 2018 | 2017 |
Model | Optima | Forester |
Trim | SX | 2.0XT Touring |
Body | 4dr Sedan | 4dr SUV |
Base Price | $30,500 | $34,295 |
Base Invoice | $28,380 | $32,028 |
Technology Package | 3,000 | |
Universal garage door opener | 350 | 76 |
Cargo tray | 80 | |
Cargo net | 50 | 90 |
Remote start | 425 | 445 |
Auto-dimming rearview mirror | 199 | |
Navigation and Eyesight Package | 1,595 | |
Technology Package | 2,727 | |
Universal garage door opener | 291 | 49 |
Cargo tray | 67 | |
Cargo net | 42 | 58 |
Remote start | 353 | 333 |
Auto-dimming rearview mirror | 129 | |
Navigation and Eyesight Package | 1,366 | |
Options (change) | 3,905 | 2,405 |
Options (change) | 3,480 | 1,935 |
Destination | 895 | 875 |
Total Price | $35,300 | $37,575 |
Total Invoice | $32,755 | $34,838 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||
TrueDelta Adjusted Price Difference: $130 | ||
TrueDelta Adjusted Invoice Difference: $94 | ||
Model Year | 2018 | 2017 |
Model | Optima | Forester |
Trim | SX | 2.0XT Touring |
Body | 4dr Sedan | 4dr SUV |
Engine | 245hp I4 | 250hp H4 |
Transmission | T6 | CVT-8 |
Drivetrain | FWD | AWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 23/27 MPG |
Audio (watts, speakers) | 630, 10 | 440, 8 |
Tire (rear if not all the same) | 235/45-18 | 225/55-18 |
Total Price | $35,300 | $37,575 |
Adjustments for Features | 0 | -2,145 |
Feature-Adjusted Total Price | $35,300 | $35,430 |
Total Invoice | $32,755 | $34,838 |
Adjustments for Features | 0 | -1,989 |
Feature-Adjusted Total Invoice | $32,755 | $32,849 |
Model Year | 2018 | 2017 |
Model | Optima | Forester |
Trim | SX | 2.0XT Touring |
Body | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
8-speed manually-shiftable CVT | $1100 | |
FWD | $0 | |
AWD | $1700 | |
Accessories | ||
Adaptive cruise control | $600 | |
Adaptive cruise control, all-speed | $850 | |
Heated steering wheel | $100 | |
Lead vehicle start alert | $25 | |
PIN Code Access | $10 | |
Power liftgate | $350 | |
Proximity trunk or liftgate opener | $125 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |
Backup collision intervention | $150 | |
Hill descent control | $250 | |
Lane departure prevention, steering-based | $200 | |
Lane sway warning | $25 | |
Pedestrian detection | $50 | |
Radar- or camera-based collision preparation system | $0 | |
Terrain selector | $200 | |
Torque vectoring, brake-based | $100 | |
Cargo Management | ||
Cargo mat | $40 | |
Roof rails | $250 | |
Climate Control | ||
Rear air vents | $100 | |
Rear wiper | $175 | |
Wiper de-icer | $25 | |
Exterior | ||
Black exterior trim (optional) | $0 | |
Bodyside cladding (gray/black) | $250 | |
Deep-tinted rear windows | $275 | |
Laminated front side windows | $200 | |
Painted brake calipers (optional) | $0 | |
Panoramic sunroof | $1200 | |
Sunroof, large | $1100 | |
Infotainment | ||
Android Auto support | $100 | |
Apple CarPlay support | $100 | |
CD player | $125 | |
MP3-compatible player | $50 | |
Navigation map updates, three years | $0 | |
Siri Eyes Free support | $0 | |
Surround sound | $250 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Power-folding mirrors | $50 | |
Seats and Interior Trim | ||
Cooled or ventilated front seats | $300 | |
Manual recliner, second row seats | $75 | |
Metal pedals | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power height adjuster, passenger seat | $100 | |
Power lumbar adjuster, driver seat | $100 | |
Power lumbar adjuster, passenger seat | $100 | |
Power recliner, passenger seat | $100 | |
Power release, second row seats | $50 | |
Power tilt adjuster, passenger seat | $100 | |
Suspension, Wheels, and Tires | ||
Alloy wheels | $350 | |
Electronic systems calibration selector | $200 | |
Machined alloy wheels | $350 | |
Performance steering system (optional) | $0 | |
Total Value of Features | $5,765 | $7,910 |
Value of Feature Adjustments | $0 | $2,145 |
Value of Feature Adjustments | 0 | -1,989 |
Model Year | 2018 | 2017 |
Model | Optima | Forester |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 103.9 in |
Length | 191.1 in | 180.9 in |
Width | 73.2 in | 70.7 in |
Height | 57.7 in | 66.4 in |
Curb Weight | 3,494 lb. | 3,624 lb. |
Fuel Capacity | 18.5 gal. | 15.9 gal. |
Row 1 Headroom | 39.8 in | 41.4 in |
Row 1 Shoulder Room | 58.1 in | 57.0 in |
Row 1 Hip Room | 56.0 in | 53.9 in |
Row 1 Legroom | 45.5 in | 43.0 in |
Row 2 Headroom | 37.8 in | 39.8 in |
Row 2 Shoulder Room | 56.4 in | 56.5 in |
Row 2 Hip Room | 56.0 in | 53.0 in |
Row 2 Legroom | 35.6 in | 38.0 in |
Cargo Volume, Minimum | 15.9 ft3 | 34.4 ft3 |
Cargo Volume, Maximum | 15.9 | 74.7 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 1775 | 58% |
Total Not Requested | 1300 | 42% |
Auto-dimming rearview mirror | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 150 | 100% |
Total Not Requested | 0 | 0% |
Navigation and Eyesight Package | ||
Feature | Value | Requested? |
Torque vectoring, brake-based | 100 | No |
Obstacle detection, rear | 250 | Yes |
Backup collision intervention | 150 | No |
Lane departure prevention system, steering-based | 200 | No |
Adaptive cruise control | 450 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane sway warning system | 25 | No |
Lead vehicle start alert | 25 | No |
Pedestrian detection | 50 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic + travel information | 25 | No |
Navigation map updates, three years | 0 | No |
Total Requested | 2200 | 79% |
Total Not Requested | 575 | 21% |