Kia Optima Kia Optima 2010 Volkswagen Passat Volkswagen Passat 2013

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Kia Optima vs. Volkswagen Passat Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Volkswagen Passat Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $6,130

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $6,623

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201320132013
ModelOptimaPassatPassatPassat
TrimEX2.5L SEL PremiumTDI SEL PremiumV6 SEL Premium
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $20,995 $30,425 $32,915 $33,525
Base Invoice $19,620 $29,178 $31,564 $32,151
Premium Package 2,200      
Navigation system 1,200      
Premium Package 1,960      
Navigation system 1,075      
Options (change) 3,400 0 0 0
Options (change) 3,035 0 0 0
Destination 695 795 795 795
Total Price $25,090 $31,220 $33,710 $34,320
Total Invoice $23,350 $29,973 $32,359 $32,946

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Volkswagen Passat dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Volkswagen Passat

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $4,550
TrueDelta Adjusted Invoice Difference: $5,106
Model Year2010201320132013
ModelOptimaPassatPassatPassat
TrimEX2.5L SEL PremiumTDI SEL PremiumV6 SEL Premium
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4170hp I5140hp I4 D280hp V6
TransmissionT5T6S6S6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)360, 7400, 9400, 9400, 9
Tire (rear if not all the same)215/50-17215/55-17235/45-18235/45-18
Total Price$25,090$31,220$33,710$34,320
Adjustments for Features0-1,580-1,580-1,680
Feature-Adjusted Total Price$25,090$29,640$32,130$32,640
Cost Above Minimum$0$0$2,490$3,000
Total Invoice$23,350$29,973$32,359$32,946
Adjustments for Features0-1,517-1,517-1,613
Feature-Adjusted Total Invoice$23,350$28,456$30,842$31,333
Cost Above Minimum$0$0$2,386$2,877

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Features Comparison: Kia Optima vs. Volkswagen Passat

Model Year2010201320132013
ModelOptimaPassatPassatPassat
TrimEX2.5L SEL PremiumTDI SEL PremiumV6 SEL Premium
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000   
6-speed manually-shiftable automatic $1100  
6-speed automated manual  $1100$1100
FWD$0$0$0$0
Accessories 
Power-adjustable pedals$125   
Proximity key $250$250$250
Remote start $150$150$150
Sunshade, rear$125   
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0   
Rearview camera $200$200$200
Cargo Management 
Rear seat pass-through $100$100$100
Climate Control 
Dual-zone climate control $125$125$125
Heated windshield washer nozzles $15$15$15
Rear air vents $100$100$100
Infotainment 
Bluetooth audio streaming $25$25$25
Bluetooth cell phone link $100$100$100
DVD-compatible player $0$0$0
HD radio $50$50$50
iPod integration $100$100$100
Media drive $15$15$15
SD Card slot $25$25$25
Traffic information $25$25$25
USB port$25   
Instruments, Lights, and Mirrors 
Analog clock $25$25$25
Compass$0   
Cornering lights $50$50$50
Seats and Interior Trim 
Door sill trim plates$100   
Memory system, driver seat $200$200$200
Power height adjuster, passenger seat $100$100$100
Power lumbar adjuster, passenger seat $100$100$100
Power tilt adjuster, passenger seat $100$100$100
Synthetic suede inserts in leather seating surfaces $0$0$0
Transmission 
Steering-wheel-mounted transmission controls   $100
Total Value of Features$1,375$2,955$2,955$3,055
Value of Feature Adjustments$0$1,580$1,580$1,680
Value of Feature Adjustments0-1,517-1,517-1,613

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Specifications Comparison: Kia Optima vs. Volkswagen Passat

Model Year20102013
ModelOptimaPassat
Body4dr Sedan4dr Sedan
Wheelbase107.1 in110.4 in
Length189.0 in191.6 in
Width71.1 in72.2 in
Height58.3 in58.5 in
Curb Weight3,158 lb.3,167 lb.
Fuel Capacity16.4 gal.18.5 gal.
Row 1 Headroom39.8 in38.3 in
Row 1 Shoulder Room57.1 in56.9 in
Row 1 Hip Room54.5 in0.0 in
Row 1 Legroom43.7 in42.4 in
Row 2 Headroom38.0 in37.8 in
Row 2 Shoulder Room56.3 in57.0 in
Row 2 Hip Room54.7 in0.0 in
Row 2 Legroom37.8 in39.1 in
Cargo Volume15.0 ft315.9 ft3

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Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested130052%
Total Not Requested120048%

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