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Kia Optima vs. Volkswagen Passat Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Volkswagen Passat Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $4,845

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $4,570

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102010
ModelOptimaOptimaPassat
TrimEXSXKomfort
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $20,995 $21,975 $27,195
Base Invoice $19,620 $20,370 $25,412
Premium Package 2,200 2,000  
Navigation system 1,200 1,200 1,990
Premium Package 1,960 1,790  
Navigation system 1,075 1,075 1,758
Options (change) 3,400 3,200 1,990
Options (change) 3,035 2,865 1,758
Destination 695 695 750
Total Price $25,090 $25,870 $29,935
Total Invoice $23,350 $23,930 $27,920

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Volkswagen Passat dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Volkswagen Passat

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $5,665
TrueDelta Adjusted Invoice Difference: $5,333
Model Year201020102010
ModelOptimaOptimaPassat
TrimEXSXKomfort
Body4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4175hp I4200hp I4
TransmissionT5T5S6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)22/32 MPG22/32 MPG22/31 MPG
Audio (watts, speakers)360, 7360, 780, 8
Tire (rear if not all the same)215/50-17215/50-17235/45-17
Total Price$25,090$25,870$29,935
Adjustments for Features-820-7700
Feature-Adjusted Total Price$24,270$25,100$29,935
Cost Above Minimum$0$830$0
Total Invoice$23,350$23,930$27,920
Adjustments for Features-763-7120
Feature-Adjusted Total Invoice$22,587$23,218$27,920
Cost Above Minimum$0$631$0

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Features Comparison: Kia Optima vs. Volkswagen Passat

Model Year201020102010
ModelOptimaOptimaPassat
TrimEXSXKomfort
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000 
6-speed automated manual  $1100
FWD$0$0$0
Accessories 
Power-adjustable pedals$125  
Proximity key $250 
Sunshades, second row  $125
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Full-size spare tire  $225
Temporary spare tire$150$150 
Cargo Management 
Rear seat pass-through  $100
Climate Control 
Automatic climate control, front$200$200 
Heated windshield washer nozzles  $15
Rear air vents  $100
Infotainment 
Bluetooth cell phone link  $100
DVD-compatible player  $0
Media drive  $15
SD Card slot  $25
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150 
Seats and Interior Trim 
Aluminum trim $100 
Door sill trim plates$100$100 
Leather seating surfaces$900  
Manual height adjuster, passenger seat  $50
Manual lumbar adjuster, driver seat$50$50 
Manual lumbar adjuster, passenger seat  $50
Metal pedals $75 
Partial leather seating sufaces $450 
Power 4-way lumbar adjuster, driver seat  $150
Power fore-aft adjuster, passenger seat$100$100 
Power recliner, passenger seat$100$100 
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$2,975$2,925$2,155
Value of Feature Adjustments$820$770$0
Value of Feature Adjustments-763-7120

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See a complete comparison of Kia Optima vs. Volkswagen Passat features.

Specifications Comparison: Kia Optima vs. Volkswagen Passat

Model Year20102010
ModelOptimaPassat
Body4dr Sedan4dr Sedan
Wheelbase107.1 in106.7 in
Length189.0 in188.2 in
Width71.1 in71.7 in
Height58.3 in58.0 in
Curb Weight3,197 lb.3,344 lb.
Fuel Capacity16.4 gal.18.5 gal.
Row 1 Headroom39.8 in38.4 in
Row 1 Shoulder Room57.1 in55.7 in
Row 1 Hip Room54.5 in0.0 in
Row 1 Legroom43.7 in41.4 in
Row 2 Headroom38.0 in37.8 in
Row 2 Shoulder Room56.3 in54.6 in
Row 2 Hip Room54.7 in0.0 in
Row 2 Legroom37.8 in37.7 in
Cargo Volume15.0 ft314.2 ft3

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See a complete comparison of Kia Optima vs. Volkswagen Passat specs.

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125Yes
Heated front seats200Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested122549%
Total Not Requested127551%

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125Yes
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested122562%
Total Not Requested75038%

Option Package Details
Volkswagen Passat Komfort

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive, large15No
USB port25Yes
SD Card slot25No
Total Requested62594%
Total Not Requested406%

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