The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $26,300 Kia Optima SX | ||||||
Difference: $5,764 | ||||||
Lowest Total Invoice: $24,677 Kia Optima SX | ||||||
Difference: $4,943 | ||||||
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Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2010 |
Model | Optima | Optima | Optima | Optima | Optima | Passat |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Komfort |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $23,950 | $31,995 | $25,500 | $27,500 | $35,300 | $27,195 |
Base Invoice | $22,429 | $29,670 | $23,877 | $25,763 | $32,963 | $25,412 |
Technology Package | 2,300 | 2,300 | ||||
Premium Package | 3,300 | 3,300 | ||||
Panoramic sunroof | 1,500 | |||||
Navigation system | 1,990 | |||||
Rear spoiler | 479 | |||||
Body kit | 1,650 | |||||
Technology Package | 2,129 | 2,129 | ||||
Premium Package | 3,059 | 3,059 | ||||
Panoramic sunroof | 1,395 | |||||
Navigation system | 1,758 | |||||
Rear spoiler | 310 | |||||
Body kit | 1,390 | |||||
Options (change) | 5,600 | 1,500 | 0 | 5,600 | 0 | 4,119 |
Options (change) | 5,188 | 1,395 | 0 | 5,188 | 0 | 3,458 |
Destination | 800 | 800 | 800 | 800 | 800 | 750 |
Total Price | $30,350 | $34,295 | $26,300 | $33,900 | $36,100 | $32,064 |
Total Invoice | $28,417 | $31,865 | $24,677 | $31,751 | $33,763 | $29,620 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||||
TrueDelta Adjusted Price Difference: $5,359 | ||||||
TrueDelta Adjusted Invoice Difference: $4,569 | ||||||
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2010 |
Model | Optima | Optima | Optima | Optima | Optima | Passat |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Komfort |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 192hp I4 | 159hp I4 H | 192hp I4 | 274hp I4 | 274hp I4 | 200hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 | S6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 8 | 550, 12 | ?, 6 | ?, 8 | ?, 8 | 80, 8 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 225/45-18 | 225/45-18 | 225/45-18 | 235/45-17 |
Total Price | $30,350 | $34,295 | $26,300 | $33,900 | $36,100 | $32,064 |
Adjustments for Features | -3,925 | -4,325 | 0 | -4,900 | -6,250 | -405 |
Feature-Adjusted Total Price | $26,425 | $29,970 | $26,300 | $29,000 | $29,850 | $31,659 |
Cost Above Minimum | $125 | $3,670 | $0 | $2,700 | $3,550 | $0 |
Total Invoice | $28,417 | $31,865 | $24,677 | $31,751 | $33,763 | $29,620 |
Adjustments for Features | -3,675 | -4,019 | 0 | -4,589 | -5,845 | -374 |
Feature-Adjusted Total Invoice | $24,742 | $27,846 | $24,677 | $27,162 | $27,918 | $29,246 |
Cost Above Minimum | $65 | $3,169 | $0 | $2,485 | $3,241 | $0 |
Model Year | 2014 | 2014 | 2014 | 2014 | 2014 | 2010 |
Model | Optima | Optima | Optima | Optima | Optima | Passat |
Trim | EX | Hybrid EX | SX | SX Turbo | SX Limited Turbo | Komfort |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
6-speed automated manual | $1100 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | $100 | |||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Sunshade, rear | $125 | |||||
Sunshades, second row | $125 | |||||
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
Blind spot warning system | $200 | $200 | $200 | |||
Cross-traffic warning, rear | $100 | $100 | $100 | |||
Full-size spare tire | $225 | |||||
Obstacle detection, rear | $250 | $250 | $250 | |||
Rearview camera | $200 | $200 | $200 | $200 | ||
Vehicle health reports | $0 | $0 | $0 | $0 | ||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | $50 | |
Rear seat pass-through | $100 | $100 | ||||
Climate Control | ||||||
Automatic climate control, front | $200 | $200 | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
Heated windshield washer nozzles | $15 | |||||
Ionizing air filtration | $50 | $50 | $50 | $50 | $50 | |
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | $0 | $0 | $0 | $0 | |
Bodyside moldings | $75 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | $25 | ||
Laminated front side windows | $200 | $200 | $200 | $200 | $200 | |
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | $200 | |||
Sunroof | $900 | |||||
Infotainment | ||||||
App support | $0 | $0 | $0 | $0 | ||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||
DVD-compatible player | $0 | |||||
HD radio | $50 | $50 | $50 | $50 | ||
Media drive | $15 | |||||
Navigation system | $600 | $600 | $600 | $600 | $600 | |
SD Card slot | $25 | |||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | $250 | $250 | ||
Traffic information | $25 | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | $100 | $100 | ||
Instruments, Lights, and Mirrors | ||||||
Auto-dimming rearview mirror | $150 | $150 | $150 | $150 | $150 | |
Detailed driving style feedback | $100 | |||||
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | $100 | $100 | |
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | ||
Floor mats | $75 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated front seats | $200 | $200 | $200 | $200 | $200 | |
Heated second row seats | $200 | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | $200 | $200 | ||
Leather door panel trim | $250 | |||||
Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | |
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual height adjuster, passenger seat | $50 | |||||
Manual lumbar adjuster, passenger seat | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | ||
Metal pedals | $75 | $75 | $75 | |||
Power 4-way lumbar adjuster, driver seat | $150 | |||||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | $100 | $100 | ||
Synthetic leather seating surfaces | $0 | |||||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | |||||
Electronic systems calibration selector | $200 | $200 | ||||
Sport suspension (upgrade) | $0 | $0 | $0 | |||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | ||
Total Value of Features | $8,450 | $8,850 | $4,525 | $9,425 | $10,775 | $4,930 |
Value of Feature Adjustments | $3,925 | $4,325 | $0 | $4,900 | $6,250 | $405 |
Value of Feature Adjustments | -3,675 | -4,019 | 0 | -4,589 | -5,845 | -374 |
Model Year | 2014 | 2010 |
Model | Optima | Passat |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.0 in | 106.7 in |
Length | 190.7 in | 188.2 in |
Width | 72.1 in | 71.7 in |
Height | 57.9 in | 58.0 in |
Curb Weight | 3,238 lb. | 3,345 lb. |
Fuel Capacity | 18.5 gal. | 18.5 gal. |
Row 1 Headroom | 40.0 in | 38.4 in |
Row 1 Shoulder Room | 57.3 in | 55.7 in |
Row 1 Hip Room | 54.7 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.4 in |
Row 2 Headroom | 37.6 in | 37.8 in |
Row 2 Shoulder Room | 55.7 in | 54.6 in |
Row 2 Hip Room | 54.5 in | 0.0 in |
Row 2 Legroom | 34.7 in | 37.7 in |
Cargo Volume | 15.4 ft3 | 14.2 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 600 | 47% |
Total Not Requested | 675 | 53% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Panoramic sunroof | 1200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 200 | 6% |
Total Not Requested | 3175 | 94% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 600 | 47% |
Total Not Requested | 675 | 53% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Rearview camera | 200 | No |
Surround sound | 250 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Memory system, driver seat | 200 | No |
Infinity, 8 speakers (with subwoofer) | 350 | No |
App support | 0 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 200 | 6% |
Total Not Requested | 3075 | 94% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Media drive, large | 15 | No |
USB port | 25 | Yes |
SD Card slot | 25 | No |
Total Requested | 625 | 94% |
Total Not Requested | 40 | 6% |