The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $33,950 Kia Optima SX Turbo | |||||
Difference: $9,299 | |||||
Lowest Total Invoice: $31,793 Kia Optima SX Turbo | |||||
Difference: $8,409 | |||||
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Model Year | 2013 | 2013 | 2013 | 2014 | 2014 |
Model | IS | IS | IS | Optima | Optima |
Trim | 250 | 350 | F | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $35,065 | $40,320 | $61,750 | $27,500 | $35,300 |
Base Invoice | $32,611 | $37,496 | $57,430 | $25,763 | $32,963 |
F Sport Package | 2,440 | 2,440 | |||
Navigation System / Mark Levinson Pkg. | 3,410 | 3,410 | 3,410 | ||
Cargo net | 64 | 64 | 64 | 50 | 50 |
Obstacle detection, rear | 500 | 500 | 500 | ||
Xenon HID headlights | 875 | ||||
Premium Package | 3,300 | ||||
Technology Package | 2,300 | ||||
F Sport Package | 2,245 | 2,245 | |||
Navigation System / Mark Levinson Pkg. | 3,145 | 3,145 | 3,145 | ||
Cargo net | 39 | 39 | 39 | 42 | 42 |
Obstacle detection, rear | 460 | 460 | 460 | ||
Xenon HID headlights | 807 | ||||
Premium Package | 3,059 | ||||
Technology Package | 2,129 | ||||
Options (change) | 7,289 | 6,414 | 3,974 | 5,650 | 50 |
Options (change) | 6,696 | 5,889 | 3,644 | 5,230 | 42 |
Destination | 895 | 895 | 895 | 800 | 800 |
Total Price | $43,249 | $47,629 | $66,619 | $33,950 | $36,150 |
Total Invoice | $40,202 | $44,280 | $61,969 | $31,793 | $33,805 |
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Lowest Adjusted Price and Invoice: Kia Optima SX Turbo | |||||
TrueDelta Adjusted Price Difference: $9,619 | |||||
TrueDelta Adjusted Invoice Difference: $8,709 | |||||
Model Year | 2013 | 2013 | 2013 | 2014 | 2014 |
Model | IS | IS | IS | Optima | Optima |
Trim | 250 | 350 | F | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 204hp V6 | 306hp V6 | 416hp V8 | 274hp I4 | 274hp I4 |
Transmission | T6 | T6 | T8 | T6 | T6 |
Drivetrain | RWD | RWD | RWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 300, 14 | 300, 14 | 300, 14 | ?, 8 | ?, 8 |
Tire (rear if not all the same) | 225/40-18 | 225/40-18 | 225/40-19 | 225/45-18 | 225/45-18 |
Total Price | $43,249 | $47,629 | $66,619 | $33,950 | $36,150 |
Adjustments for Features | 0 | -50 | -1,125 | -320 | -1,670 |
Feature-Adjusted Total Price | $43,249 | $47,579 | $65,494 | $33,630 | $34,480 |
Cost Above Minimum | $0 | $4,330 | $22,245 | $0 | $850 |
Total Invoice | $40,202 | $44,280 | $61,969 | $31,793 | $33,805 |
Adjustments for Features | 0 | -46 | -1,046 | -300 | -1,562 |
Feature-Adjusted Total Invoice | $40,202 | $44,234 | $60,923 | $31,493 | $32,243 |
Cost Above Minimum | $0 | $4,032 | $20,721 | $0 | $750 |
Model Year | 2013 | 2013 | 2013 | 2014 | 2014 |
Model | IS | IS | IS | Optima | Optima |
Trim | 250 | 350 | F | SX Turbo | SX Limited Turbo |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
8-speed manually-shiftable automatic | $1300 | ||||
RWD | $0 | $0 | $0 | ||
FWD | $0 | $0 | |||
Accessories | |||||
Heated steering wheel | $100 | ||||
Remote window/roof operation | $15 | $15 | $15 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | ||||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | |||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | |||
Blind spot warning system | $200 | $200 | |||
Cross-traffic warning, rear | $100 | $100 | |||
Knee airbag, driver | $75 | $75 | $75 | ||
Knee airbag, passenger | $75 | $75 | $75 | ||
Obstacle detection, front | $150 | $150 | $150 | ||
Temporary spare tire | $150 | $150 | $150 | ||
Vehicle health reports | $0 | $0 | |||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | |||
Rear seat pass-through | $100 | $100 | $100 | ||
Second-row low console | $100 | ||||
Climate Control | |||||
Automatic air recirculation | $100 | $100 | $100 | ||
Ionizing air filtration | $50 | $50 | |||
Rain-sensing wipers | $175 | ||||
Variable intermittent wipers | $75 | $75 | $75 | $75 | |
Water-repellent front-door glass | $15 | $15 | $15 | ||
Exterior | |||||
Body kit | $0 | $0 | $0 | ||
Laminated front side windows | $200 | $200 | |||
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | |||
Rear spoiler | $200 | $200 | $200 | $200 | |
Sunroof | $900 | $900 | $900 | ||
Infotainment | |||||
CD changer, in-dash | $325 | $325 | $325 | ||
CD player | $125 | $125 | |||
DVD-compatible player | $0 | $0 | $0 | ||
Telematics service, such as OnStar | $200 | $200 | $200 | ||
Traffic + travel information | $25 | $25 | $25 | ||
Traffic information | $25 | $25 | |||
Voice control for external devices | $0 | $0 | |||
Instruments, Lights, and Mirrors | |||||
Auto-dimming driver-side mirror | $75 | ||||
Auto-dimming passenger-side mirror | $75 | ||||
Compass | $0 | $0 | |||
Headlight washers | $50 | ||||
Mirror tilt-down in reverse | $25 | ||||
Power-folding mirrors | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | |||
Steering-linked headlights | $150 | $150 | $150 | ||
Seats and Interior Trim | |||||
Aluminum trim | $100 | ||||
Cooled or ventilated front seats | $300 | $300 | |||
Door sill trim plates | $100 | $100 | |||
Floor mats | $75 | $75 | $75 | ||
Folding second row seats | $300 | $300 | |||
Heated second row seats | $200 | $200 | |||
Illuminated door sill trim plates | $200 | $200 | $200 | ||
Leather door panel trim | $250 | $250 | $250 | $250 | |
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | |
Memory system, driver seat | $200 | $200 | $200 | ||
Power height adjuster, passenger seat | $100 | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | ||
Synthetic suede inserts in leather seating surfaces | $0 | $0 | |||
Wood trim | $300 | ||||
Wood/leather-wrapped steering wheel | $150 | ||||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Chrome-plated alloy wheels | $850 | ||||
Electronic systems calibration selector | $200 | $200 | |||
Total Value of Features | $5,130 | $5,180 | $6,255 | $5,450 | $6,800 |
Value of Feature Adjustments | $0 | $50 | $1,125 | $320 | $1,670 |
Value of Feature Adjustments | 0 | -46 | -1,046 | -300 | -1,562 |
Model Year | 2013 | 2014 |
Model | IS | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 107.5 in | 110.0 in |
Length | 180.1 in | 190.7 in |
Width | 70.9 in | 72.1 in |
Height | 56.1 in | 57.9 in |
Curb Weight | 3,456 lb. | 3,238 lb. |
Fuel Capacity | 17.2 gal. | 18.5 gal. |
Row 1 Headroom | 37.2 in | 40.0 in |
Row 1 Shoulder Room | 54.4 in | 57.3 in |
Row 1 Hip Room | 54.1 in | 54.7 in |
Row 1 Legroom | 43.9 in | 45.5 in |
Row 2 Headroom | 36.7 in | 37.6 in |
Row 2 Shoulder Room | 52.7 in | 55.7 in |
Row 2 Hip Room | 53.7 in | 54.5 in |
Row 2 Legroom | 30.6 in | 34.7 in |
Cargo Volume | 13.0 ft3 | 15.4 ft3 |
F Sport Package | ||
Feature | Value | Requested? |
Synthetic suede inserts in leather seating surfaces | 0 | No |
Door sill trim plates | 100 | Yes |
Sport suspension (upgrade) | 250 | Yes |
Heated front seats | 200 | Yes |
Rear spoiler | 200 | Yes |
Special exterior trim | 0 | No |
Special interior trim | 0 | No |
Sport front fascia (optional) | 0 | No |
Metal pedals | 75 | Yes |
Front sport buckets | 100 | No |
255/40YR18 tires | 200 | No |
225/40YR18 tires | 200 | No |
Total Requested | 825 | 62% |
Total Not Requested | 500 | 38% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 300W, 14 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
SMS text-to-speech reader | 25 | Yes |
Traffic + travel information | 25 | No |
Speed limit information | 0 | No |
App support | 0 | Yes |
Total Requested | 1225 | 77% |
Total Not Requested | 375 | 23% |
F Sport Package | ||
Feature | Value | Requested? |
Synthetic suede inserts in leather seating surfaces | 0 | No |
Door sill trim plates | 100 | Yes |
Sport suspension (upgrade) | 250 | Yes |
Heated front seats | 200 | Yes |
Rear spoiler | 200 | Yes |
Special exterior trim | 0 | No |
Special interior trim | 0 | No |
Sport front fascia (optional) | 0 | No |
Metal pedals | 75 | Yes |
Front sport buckets | 100 | No |
255/40YR18 tires | 200 | No |
225/40YR18 tires | 200 | No |
Total Requested | 825 | 62% |
Total Not Requested | 500 | 38% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 300W, 14 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
SMS text-to-speech reader | 25 | Yes |
Traffic + travel information | 25 | No |
Speed limit information | 0 | No |
App support | 0 | Yes |
Total Requested | 1225 | 77% |
Total Not Requested | 375 | 23% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 300W, 14 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
SMS text-to-speech reader | 25 | Yes |
Traffic + travel information | 25 | No |
Speed limit information | 0 | No |
App support | 0 | Yes |
Total Requested | 1225 | 77% |
Total Not Requested | 375 | 23% |
Premium Package | ||
Feature | Value | Requested? |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Rearview camera | 200 | Yes |
Surround sound | 250 | Yes |
Power-folding mirrors | 50 | No |
HD radio | 50 | Yes |
Infinity, 8 speakers (with subwoofer) | 350 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | Yes |
Vehicle health reports | 0 | No |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
App support | 0 | Yes |
Total Requested | 975 | 30% |
Total Not Requested | 2300 | 70% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Obstacle detection, rear | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 975 | 76% |
Total Not Requested | 300 | 24% |