The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,795 Kia Optima SX | ||||
Difference: $12,044 | ||||
Lowest Total Invoice: $32,335 Kia Optima SX | ||||
Difference: $11,071 | ||||
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Model Year | 2017 | 2017 | 2017 | 2018 |
Model | IS | IS | IS | Optima |
Trim | 200t | 300 | 350 | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $37,825 | $40,200 | $41,370 | $30,500 |
Base Invoice | $35,178 | $37,386 | $38,474 | $28,380 |
F Sport Package | 3,545 | 3,145 | 3,155 | |
Blind spot warning system | 600 | 600 | 600 | |
Navigation System / Mark Levinson Pkg. | 2,835 | 2,835 | 2,835 | |
Rear spoiler | 389 | 389 | 389 | |
Cargo mat | 105 | 105 | 105 | |
Cargo net | 65 | 65 | 65 | 50 |
Obstacle detection, rear | 500 | 500 | 500 | |
Technology Package | 3,000 | |||
Universal garage door opener | 350 | |||
F Sport Package | 3,262 | 2,893 | 2,904 | |
Blind spot warning system | 552 | 552 | 552 | |
Navigation System / Mark Levinson Pkg. | 2,616 | 2,616 | 2,616 | |
Rear spoiler | 259 | 259 | 259 | |
Cargo mat | 65 | 65 | 65 | |
Cargo net | 39 | 39 | 39 | 42 |
Obstacle detection, rear | 460 | 460 | 460 | |
Technology Package | 2,727 | |||
Universal garage door opener | 291 | |||
Options (change) | 8,039 | 7,639 | 7,649 | 3,400 |
Options (change) | 7,253 | 6,884 | 6,895 | 3,060 |
Destination | 975 | 975 | 975 | 895 |
Total Price | $46,839 | $48,814 | $49,994 | $34,795 |
Total Invoice | $43,406 | $45,245 | $46,344 | $32,335 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $12,689 | ||||
TrueDelta Adjusted Invoice Difference: $11,670 | ||||
Model Year | 2017 | 2017 | 2017 | 2018 |
Model | IS | IS | IS | Optima |
Trim | 200t | 300 | 350 | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 241hp I4 | 255hp V6 | 306hp V6 | 245hp I4 |
Transmission | T8 | T6 | T8 | T6 |
Drivetrain | RWD | AWD | RWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 835, 15 | 835, 15 | 835, 15 | 630, 10 |
Tire (rear if not all the same) | 225/40-18 | 225/40-18 | 225/40-18 | 235/45-18 |
Total Price | $46,839 | $48,814 | $49,994 | $34,795 |
Adjustments for Features | 0 | -1,425 | -425 | -645 |
Feature-Adjusted Total Price | $46,839 | $47,389 | $49,569 | $34,150 |
Cost Above Minimum | $0 | $550 | $2,730 | $0 |
Total Invoice | $43,406 | $45,245 | $46,344 | $32,335 |
Adjustments for Features | 0 | -1,321 | -394 | -599 |
Feature-Adjusted Total Invoice | $43,406 | $43,924 | $45,950 | $31,736 |
Cost Above Minimum | $0 | $518 | $2,544 | $0 |
Model Year | 2017 | 2017 | 2017 | 2018 |
Model | IS | IS | IS | Optima |
Trim | 200t | 300 | 350 | SX |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
8-speed manually-shiftable automatic | $1300 | $1300 | ||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
RWD | $0 | $0 | ||
AWD | $1700 | |||
FWD | $0 | |||
Accessories | ||||
Adaptive cruise control | $600 | $600 | $600 | |
Adaptive cruise control, all-speed | $850 | |||
Electronic engine sound enhancement | $0 | $0 | ||
Proximity trunk or liftgate opener | $125 | |||
Remote app | $25 | $25 | $25 | |
Remote window/roof operation | $15 | $15 | $15 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Automatic braking, high-speed or partial | $200 | |||
High performance brake pads (optional) | $0 | $0 | $0 | |
Knee airbag, passenger | $75 | $75 | $75 | |
Lane departure prevention, steering-based | $200 | $200 | $200 | |
Obstacle detection, front | $150 | $150 | $150 | |
Pedestrian detection | $50 | $50 | $50 | |
Radar- or camera-based collision preparation system | $0 | $0 | $0 | |
Rear side airbags | $300 | $300 | $300 | |
Rollover sensor | $50 | |||
Climate Control | ||||
Automatic air recirculation | $100 | $100 | $100 | |
Water-repellent front-door glass | $15 | $15 | $15 | |
Exterior | ||||
Black exterior trim (optional) | $0 | |||
Laminated front side windows | $200 | |||
Painted brake calipers (optional) | $0 | |||
Panoramic sunroof | $1200 | |||
Sunroof | $900 | $900 | $900 | |
Infotainment | ||||
Android Auto support | $100 | |||
Apple CarPlay support | $100 | |||
CD player | $125 | $125 | $125 | |
DVD-compatible player | $0 | $0 | $0 | |
MP3-compatible player | $50 | $50 | $50 | |
Siri Eyes Free support | $0 | $0 | $0 | |
Telematics service, such as OnStar | $200 | $200 | $200 | |
Traffic + travel information | $25 | $25 | $25 | |
Traffic information | $25 | |||
Voice control for external devices | $0 | |||
Instruments, Lights, and Mirrors | ||||
Analog clock | $25 | $25 | $25 | |
Approach detection | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |
Auto-dimming passenger-side mirror | $75 | $75 | $75 | |
Boost gauge | $75 | |||
Compass | $0 | |||
Fog lights | $125 | |||
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | |
Performance meter | $150 | $150 | $150 | |
Power-folding mirrors | $50 | |||
Steering-linked headlights | $150 | |||
Seats and Interior Trim | ||||
Door sill trim plates | $100 | $100 | $100 | |
Leather seating surfaces | $900 | |||
Memory system, driver seat | $200 | |||
Power 4-way lumbar adjuster, driver seat | $150 | |||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | |
Power lumbar adjuster, passenger seat | $100 | |||
Synthetic leather seating surfaces | $0 | $0 | $0 | |
Upholstered instrument cluster hood | $50 | $50 | $50 | |
Suspension, Wheels, and Tires | ||||
Adaptive dampers - electrical | $500 | |||
Alloy wheels | $350 | $350 | $350 | |
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | |||
Total Value of Features | $5,380 | $6,805 | $5,805 | $6,025 |
Value of Feature Adjustments | $0 | $1,425 | $425 | $645 |
Value of Feature Adjustments | 0 | -1,321 | -394 | -599 |
Model Year | 2017 | 2018 |
Model | IS | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.2 in | 110.4 in |
Length | 184.3 in | 191.1 in |
Width | 71.3 in | 73.2 in |
Height | 56.3 in | 57.7 in |
Curb Weight | 3,584 lb. | 3,220 lb. |
Fuel Capacity | 17.4 gal. | 18.5 gal. |
Row 1 Headroom | 38.2 in | 39.8 in |
Row 1 Shoulder Room | 55.9 in | 58.1 in |
Row 1 Hip Room | 54.3 in | 56.0 in |
Row 1 Legroom | 44.8 in | 45.5 in |
Row 2 Headroom | 36.9 in | 37.8 in |
Row 2 Shoulder Room | 53.4 in | 56.4 in |
Row 2 Hip Room | 54.0 in | 56.0 in |
Row 2 Legroom | 32.2 in | 35.6 in |
Cargo Volume | 10.8 ft3 | 15.9 ft3 |
F Sport Package | ||
Feature | Value | Requested? |
Boost gauge | 75 | No |
Special exterior trim | 0 | No |
Special interior trim | 0 | No |
Metal pedals | 75 | Yes |
Dark-colored headliner (optional) | 0 | No |
Performance meter | 150 | No |
LED headlights | 500 | Yes |
High performance brake pads (optional) | 0 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Sport suspension (upgrade) | 250 | Yes |
Front sport buckets | 100 | No |
255/35YR18 tires | 200 | No |
225/40YR18 tires | 200 | No |
Rearview camera | 200 | Yes |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Total Requested | 1525 | 61% |
Total Not Requested | 975 | 39% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 835W, 15 speakers (with subwoofer) | 350 | No |
Voice control for nav and audio | 75 | Yes |
SMS text-to-speech reader | 25 | Yes |
Speed limit information | 0 | No |
Navigation system | 550 | Yes |
App support | 0 | Yes |
Vehicle health reports | 0 | Yes |
Total Requested | 900 | 72% |
Total Not Requested | 350 | 28% |
F Sport Package | ||
Feature | Value | Requested? |
Electronic engine sound enhancement | 0 | No |
Special exterior trim | 0 | No |
Special interior trim | 0 | No |
Metal pedals | 75 | Yes |
Dark-colored headliner (optional) | 0 | No |
Performance meter | 150 | No |
LED headlights | 500 | Yes |
High performance brake pads (optional) | 0 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Sport suspension (upgrade) | 250 | Yes |
Front sport buckets | 100 | No |
255/35YR18 tires | 200 | No |
225/40YR18 tires | 200 | No |
Rearview camera | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Total Requested | 1325 | 60% |
Total Not Requested | 900 | 40% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 835W, 15 speakers (with subwoofer) | 350 | No |
Voice control for nav and audio | 75 | Yes |
SMS text-to-speech reader | 25 | Yes |
Speed limit information | 0 | No |
Navigation system | 550 | Yes |
App support | 0 | Yes |
Vehicle health reports | 0 | Yes |
Total Requested | 900 | 72% |
Total Not Requested | 350 | 28% |
F Sport Package | ||
Feature | Value | Requested? |
Adaptive dampers - electrical | 500 | No |
Electronic engine sound enhancement | 0 | No |
Special exterior trim | 0 | No |
Special interior trim | 0 | No |
Metal pedals | 75 | Yes |
Dark-colored headliner (optional) | 0 | No |
Performance meter | 150 | No |
LED headlights | 500 | Yes |
High performance brake pads (optional) | 0 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Sport suspension (upgrade) | 250 | Yes |
Front sport buckets | 100 | No |
255/35YR18 tires | 200 | No |
225/40YR18 tires | 200 | No |
Rearview camera | 200 | Yes |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Total Requested | 1525 | 52% |
Total Not Requested | 1400 | 48% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 835W, 15 speakers (with subwoofer) | 350 | No |
Voice control for nav and audio | 75 | Yes |
SMS text-to-speech reader | 25 | Yes |
Speed limit information | 0 | No |
Navigation system | 550 | Yes |
App support | 0 | Yes |
Vehicle health reports | 0 | Yes |
Total Requested | 900 | 72% |
Total Not Requested | 350 | 28% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | No |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 1825 | 59% |
Total Not Requested | 1250 | 41% |