| 1 | 0 | 3 | 4 | 3 | 4 |
Mercedes-Benz E-Class vs. Kia Optima Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Mercedes-Benz E-Class vs. Kia Optima Invoice Comparison
Lowest Total Price: $37,270 Kia Optima SX | |||||
| Difference: $27,795 | |||||
Lowest Total Invoice: $34,571 Kia Optima SX | |||||
| Difference: $26,012 | |||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | E-Class | E-Class | E-Class | E-Class | Optima |
| Trim | E300 | E400 | AMG E43 | AMG E63 S | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $52,950 | $58,900 | $71,600 | $104,400 | $30,500 |
| Base Invoice | $49,244 | $54,777 | $66,588 | $97,092 | $28,380 |
| Premium 2 Package | 5,900 | 5,900 | 2,900 | ||
| Metallic paint (extra cost) | 720 | 720 | 720 | 720 | |
| Rear spoiler | 350 | 350 | |||
| Panoramic sunroof | 1,000 | 1,000 | 1,000 | 1,000 | |
| Leather seating surfaces | 1,620 | 1,620 | 1,620 | ||
| Cooled or ventilated front seats | 450 | 450 | 450 | ||
| Heated steering wheel | 250 | 250 | |||
| Heated second row seats | 580 | 580 | 580 | 580 | |
| Special order charge | 250 | 250 | |||
| Sport Package | 0 | ||||
| Sunshades, second row | 380 | 380 | 380 | ||
| Upgraded leather upholstery | 1,370 | ||||
| Wood trim | 0 | 0 | |||
| Advanced Lighting Package | 1,500 | ||||
| AMG Premium Package | 3,600 | ||||
| Technology Package | 3,000 | ||||
| Limited Package | 2,100 | ||||
| Universal garage door opener | 350 | ||||
| Remote start | 425 | ||||
| Premium 2 Package | 5,487 | 5,487 | 2,697 | ||
| Metallic paint (extra cost) | 670 | 670 | 670 | 670 | |
| Rear spoiler | 326 | 326 | |||
| Panoramic sunroof | 930 | 930 | 930 | 930 | |
| Leather seating surfaces | 1,507 | 1,507 | 1,507 | ||
| Cooled or ventilated front seats | 419 | 419 | 419 | ||
| Heated steering wheel | 233 | 233 | |||
| Heated second row seats | 539 | 539 | 539 | 539 | |
| Special order charge | 233 | 233 | |||
| Sport Package | 0 | ||||
| Sunshades, second row | 291 | 353 | 353 | ||
| Upgraded leather upholstery | 1,274 | ||||
| Wood trim | 0 | 0 | |||
| Advanced Lighting Package | 1,395 | ||||
| AMG Premium Package | 3,348 | ||||
| Technology Package | 2,727 | ||||
| Limited Package | 1,925 | ||||
| Universal garage door opener | 291 | ||||
| Remote start | 353 | ||||
| Options (change) | 11,120 | 11,500 | 9,020 | 7,780 | 5,875 |
| Options (change) | 10,344 | 10,635 | 8,389 | 7,235 | 5,296 |
| Destination | 995 | 995 | 995 | 995 | 895 |
| Total Price | $65,065 | $71,395 | $81,615 | $113,175 | $37,270 |
| Total Invoice | $60,583 | $66,407 | $75,972 | $105,322 | $34,571 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Mercedes-Benz E-Class dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Mercedes-Benz E-Class vs. Kia Optima
| Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
| TrueDelta Adjusted Price Difference: $25,765 | |||||
| TrueDelta Adjusted Invoice Difference: $24,122 | |||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | E-Class | E-Class | E-Class | E-Class | Optima |
| Trim | E300 | E400 | AMG E43 | AMG E63 S | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 241hp I4 | 329hp V6 | 396hp V6 | 603hp V8 | 245hp I4 |
| Transmission | T9 | T9 | T9 | T9 | T6 |
| Drivetrain | RWD | AWD | AWD | AWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 590, 13 | 590, 13 | 590, 13 | 590, 13 | 630, 10 |
| Tire (rear if not all the same) | x- | 245/45-18 | 245/40-19 | 265/35-20 | 235/45-18 |
| Total Price | $65,065 | $71,395 | $81,615 | $113,175 | $37,270 |
| Adjustments for Features | -2,030 | -3,855 | -6,030 | -9,030 | 0 |
| Feature-Adjusted Total Price | $63,035 | $67,540 | $75,585 | $104,145 | $37,270 |
| Cost Above Minimum | $0 | $4,505 | $12,550 | $41,110 | $0 |
| Total Invoice | $60,583 | $66,407 | $75,972 | $105,322 | $34,571 |
| Adjustments for Features | -1,890 | -3,586 | -5,613 | -8,403 | 0 |
| Feature-Adjusted Total Invoice | $58,693 | $62,821 | $70,359 | $96,919 | $34,571 |
| Cost Above Minimum | $0 | $4,128 | $11,666 | $38,226 | $0 |
Features Comparison: Mercedes-Benz E-Class vs. Kia Optima
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | E-Class | E-Class | E-Class | E-Class | Optima |
| Trim | E300 | E400 | AMG E43 | AMG E63 S | SX |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 9-speed manually-shiftable automatic | $1400 | $1400 | $1400 | $1400 | |
| 6-speed manually-shiftable automatic | $1100 | ||||
| RWD | $0 | ||||
| AWD | $1700 | $1700 | $1700 | ||
| FWD | $0 | ||||
| Accessories | |||||
| Adaptive cruise control, all-speed | $850 | ||||
| Adaptive cruise control, all-speed, road sign aware | $1000 | ||||
| Automated lane change | $300 | ||||
| Cruise control | $150 | $150 | $150 | ||
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
| Heated steering wheel | $100 | $100 | $100 | ||
| Power trunk closer | $350 | $350 | $350 | $350 | |
| Proximity trunk or liftgate opener | $125 | ||||
| Remote app | $25 | $25 | $25 | $25 | |
| Remote climate control | $25 | $25 | $25 | $25 | |
| Remote start | $150 | ||||
| Remote start via app | $75 | $75 | $75 | $75 | |
| Remote window/roof operation | $15 | $15 | $15 | $15 | |
| Semi-automated parking system | $500 | $500 | $500 | $500 | |
| Sunshade, rear, power | $225 | $225 | $225 | $225 | |
| Sunshades, second row | $125 | $125 | $125 | $125 | |
| Tilt/telescoping steering wheel, manual | $250 | ||||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | ||||
| Active safety seat bolsters | $0 | ||||
| Around view cameras | $500 | $500 | |||
| Automated stopping system, inattentive driver | $0 | ||||
| Blind spot collision prevention | $150 | ||||
| Collision preparation system, rear | $100 | ||||
| Cross-traffic detection for collision preparation system | $0 | ||||
| Drift mode | $0 | ||||
| Driver drowsiness monitor | $150 | $150 | $150 | $150 | |
| Evasive maneuver assist | $200 | ||||
| Lane departure warning | $200 | $200 | |||
| Lane keeping assist | $400 | ||||
| Obstacle detection, front | $150 | $150 | $150 | $150 | |
| Pedestrian detection | $50 | $50 | $50 | $50 | |
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | |
| Rearview camera | $200 | $200 | $200 | ||
| Temporary spare tire | $150 | ||||
| Tires, run-flat | $150 | $150 | $150 | $150 | |
| Torque vectoring, brake-based | $100 | $100 | $100 | $100 | |
| Vehicle health reports | $0 | ||||
| Vehicle-to-X (V2X) communication | $0 | $0 | $0 | $0 | |
| Cargo Management | |||||
| Cargo mat | $40 | ||||
| Console with shifter | $150 | ||||
| Console without shifter | $150 | $150 | $150 | $150 | |
| Climate Control | |||||
| Automatic air recirculation | $100 | $100 | $100 | $100 | |
| Fragrance atomizer | $200 | $200 | $200 | ||
| Heated windshield washer nozzles | $15 | $15 | $15 | $15 | |
| Ionizing air filtration | $50 | $50 | $50 | ||
| Rain-sensing wipers | $175 | $175 | $175 | $175 | |
| Variable intermittent wipers | $75 | ||||
| Drivetrain | |||||
| Limited-slip rear differential | $300 | ||||
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | $150 | $150 | |
| Raised top speed limiter | $0 | ||||
| Exterior | |||||
| Body kit | $0 | $0 | $0 | ||
| Laminated front side windows | $200 | ||||
| Painted brake calipers (optional) | $0 | $0 | |||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | $0 | $0 | |
| Aux input | $50 | ||||
| In-vehicle Internet | $150 | $150 | $150 | $150 | |
| Media drive | $15 | $15 | $15 | $15 | |
| Navigation map updates, three years | $0 | $0 | $0 | $0 | |
| Near-field communications (NFC) | $25 | $25 | $25 | $25 | |
| SD Card slot | $25 | $25 | $25 | $25 | |
| Telematics service, such as OnStar, with navigation | $225 | $225 | $225 | $225 | |
| Traffic + travel information | $25 | $25 | $25 | $25 | |
| Traffic information | $25 | ||||
| Voice control for external devices | $0 | ||||
| Wi-Fi hotspot | $50 | $50 | $50 | $50 | |
| Wireless charging station | $75 | $75 | $75 | $75 | |
| Instruments, Lights, and Mirrors | |||||
| Adaptive headlights | $200 | $200 | $200 | $200 | |
| Analog clock | $25 | $25 | |||
| Approach detection | $25 | ||||
| Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | |
| Boost gauge | $75 | $75 | |||
| Chronometer | $100 | $100 | |||
| Compass | $0 | ||||
| Fog light, rear | $100 | $100 | $100 | $100 | |
| Fog lights | $125 | ||||
| Head-up display (HUD) | $350 | ||||
| Interior ambient lighting | $150 | ||||
| Interior ambient lighting, configurable | $150 | $150 | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | |||
| Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | |
| Steering-linked headlights | $150 | ||||
| Seats and Interior Trim | |||||
| Door sill trim plates | $100 | $100 | |||
| Illuminated door sill trim plates | $200 | $200 | |||
| Memory system, passenger seat | $150 | $150 | $150 | $150 | |
| Metal pedals | $75 | $75 | $75 | ||
| Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | |
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | $50 | |
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | $50 | |
| Power lumbar adjuster, passenger seat | $100 | ||||
| Power thigh support length adjuster, driver seat | $100 | $100 | $100 | $100 | |
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | $100 | |
| Upholstered instrument panel | $300 | $300 | |||
| Wood trim | $300 | $300 | $300 | $300 | |
| Suspension, Wheels, and Tires | |||||
| Adaptive dampers - electrical | $500 | $500 | |||
| Adaptive dampers - mechanical | $100 | $100 | |||
| Air suspension, auto-leveling and height adjustable | $1000 | $1000 | |||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Chrome-plated alloy wheels | $850 | ||||
| Crosswind stabilization | $50 | $50 | $50 | $50 | |
| Performance steering system (optional) | $0 | ||||
| Sport suspension (upgrade) | $0 | $0 | $0 | ||
| Ultra-sport suspension (upgrade) | $0 | ||||
| Transmission | |||||
| Launch control | $100 | ||||
| Total Value of Features | $7,620 | $9,445 | $11,620 | $14,620 | $5,590 |
| Value of Feature Adjustments | $2,030 | $3,855 | $6,030 | $9,030 | $0 |
| Value of Feature Adjustments | -1,890 | -3,586 | -5,613 | -8,403 | 0 |
Specifications Comparison: Mercedes-Benz E-Class vs. Kia Optima
| Model Year | 2018 | 2018 |
| Model | E-Class | Optima |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 115.7 in | 110.4 in |
| Length | 193.8 in | 191.1 in |
| Width | 73.7 in | 73.2 in |
| Height | 57.8 in | 57.7 in |
| Curb Weight | 4,035 lb. | 3,220 lb. |
| Fuel Capacity | 17.4 gal. | 18.5 gal. |
| Row 1 Headroom | 37.4 in | 39.8 in |
| Row 1 Shoulder Room | 57.8 in | 58.1 in |
| Row 1 Hip Room | 0.0 in | 56.0 in |
| Row 1 Legroom | 41.7 in | 45.5 in |
| Row 2 Headroom | 38.2 in | 37.8 in |
| Row 2 Shoulder Room | 57.1 in | 56.4 in |
| Row 2 Hip Room | 0.0 in | 56.0 in |
| Row 2 Legroom | 36.2 in | 35.6 in |
| Cargo Volume | 13.1 ft3 | 15.9 ft3 |
Option Package Details
Mercedes-Benz E-Class E300
| Premium 2 Package | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | No |
| Power trunk closer | 350 | No |
| Ionizing air filtration | 50 | No |
| Fragrance atomizer | 200 | No |
| Satellite radio | 200 | Yes |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | Yes |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Semi-automated parking system | 500 | No |
| Cross-traffic warning, rear | 100 | Yes |
| Hands-free trunk or liftgate | 100 | Yes |
| Wireless charging station | 75 | No |
| Near-field communications (NFC) | 25 | No |
| Heated front seats | 200 | Yes |
| Burmester, 590W, 13 speakers (with subwoofer) | 350 | No |
| LED headlights | 250 | Yes |
| Adaptive headlights | 200 | No |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 2000 | 48% |
| Total Not Requested | 2125 | 52% |
Option Package Details
Mercedes-Benz E-Class E400
| Premium 2 Package | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | No |
| Power trunk closer | 350 | No |
| Ionizing air filtration | 50 | No |
| Fragrance atomizer | 200 | No |
| Satellite radio | 200 | Yes |
| Obstacle detection, front | 150 | No |
| Obstacle detection, rear | 250 | Yes |
| Surround sound | 250 | Yes |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Semi-automated parking system | 500 | No |
| Cross-traffic warning, rear | 100 | Yes |
| Hands-free trunk or liftgate | 100 | Yes |
| Wireless charging station | 75 | No |
| Near-field communications (NFC) | 25 | No |
| Heated front seats | 200 | Yes |
| Burmester, 590W, 13 speakers (with subwoofer) | 350 | No |
| LED headlights | 250 | Yes |
| Adaptive headlights | 200 | No |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 2000 | 48% |
| Total Not Requested | 2125 | 52% |
| Sport Package | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| Body kit | 0 | No |
| Sport front fascia (optional) | 0 | No |
| Sport rear fascia, e.g. diffuser (optional) | 0 | No |
| 245/45HR18 tires | 400 | No |
| Total Requested | 250 | 38% |
| Total Not Requested | 400 | 62% |
Option Package Details
Mercedes-Benz E-Class AMG E43
| Premium 2 Package | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | No |
| Ionizing air filtration | 50 | No |
| Fragrance atomizer | 200 | No |
| LED headlights | 250 | Yes |
| Adaptive headlights | 200 | No |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 450 | 40% |
| Total Not Requested | 675 | 60% |
Option Package Details
Mercedes-Benz E-Class AMG E63 S
| Advanced Lighting Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| LED headlights | 250 | Yes |
| Adaptive headlights | 200 | No |
| Total Requested | 450 | 69% |
| Total Not Requested | 200 | 31% |
| AMG Premium Package | ||
| Feature | Value | Requested? |
| Sunshade, rear, power | 225 | No |
| Active safety seat bolsters | 0 | No |
| Around view cameras | 300 | Yes |
| Speed limit information | 0 | No |
| Adaptive cruise control, all-speed, road sign aware | 850 | Yes |
| Automated lane change | 300 | No |
| Evasive maneuver assist | 200 | No |
| Automated stopping system, inattentive driver | 0 | No |
| Head-up display (HUD) | 350 | No |
| Cross-traffic detection for collision preparation system | 0 | No |
| Collision preparation system, rear | 100 | No |
| Lane keeping assist | 400 | No |
| Lane departure warning | 200 | Yes |
| Blind spot collision prevention | 150 | No |
| Total Requested | 1350 | 44% |
| Total Not Requested | 1725 | 56% |
Option Package Details
Kia Optima SX
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Compass | 0 | No |
| Total Requested | 100 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Surround sound | 250 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Navigation system | 600 | Yes |
| Total Requested | 2725 | 89% |
| Total Not Requested | 350 | 11% |
| Limited Package | ||
| Feature | Value | Requested? |
| Upgraded leather upholstery | 0 | No |
| Heated second row seats | 200 | Yes |
| Sunshades, second row | 125 | Yes |
| Heated steering wheel | 100 | Yes |
| Additional chrome trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Around view cameras | 300 | Yes |
| Chrome-plated alloy wheels | 500 | No |
| Total Requested | 725 | 59% |
| Total Not Requested | 500 | 41% |
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