Mercedes-Benz E-Class Mercedes-Benz E-Class 2012 Kia Optima Kia Optima 2018

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Mercedes-Benz E-Class vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Mercedes-Benz E-Class vs. Kia Optima Invoice Comparison

Lowest Total Price: $36,845

Kia Optima SX   
Difference: $38,685

Lowest Total Invoice: $34,218

Kia Optima SX   
Difference: $36,087

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  Down Payment Interest Rate Term
Model Year20122018
ModelE-ClassOptima
TrimE550SX
Body4dr Sedan4dr Sedan
Base Price $59,790 $30,500
Base Invoice $55,605 $28,380
Premium 2 Package 2,450  
Premium 1 Package 4,450  
Driver Assistance Package 2,950  
Rear Seat Package 440  
Sunshades, second row 380  
Heated second row seats 625  
Heated steering wheel 490  
Panoramic sunroof 1,090  
Rear spoiler 300  
Obstacle detection, rear 970  
Metallic paint (extra cost) 720  
Universal garage door opener   350
Technology Package   3,000
Limited Package   2,100
Premium 2 Package 2,279  
Premium 1 Package 4,139  
Driver Assistance Package 2,744  
Rear Seat Package 409  
Sunshades, second row 353  
Heated second row seats 581  
Heated steering wheel 456  
Panoramic sunroof 1,014  
Rear spoiler 279  
Obstacle detection, rear 902  
Metallic paint (extra cost) 669  
Universal garage door opener   291
Technology Package   2,727
Limited Package   1,925
Options (change) 14,865 5,450
Options (change) 13,825 4,943
Destination 875 895
Total Price $75,530 $36,845
Total Invoice $70,305 $34,218

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Mercedes-Benz E-Class dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Mercedes-Benz E-Class vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $35,505
TrueDelta Adjusted Invoice Difference: $33,127
Model Year20122018
ModelE-ClassOptima
TrimE550SX
Body4dr Sedan4dr Sedan
Engine402hp V8245hp I4
TransmissionT7T6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)610, 14630, 10
Tire (rear if not all the same)245/40-18235/45-18
Total Price$75,530$36,845
Adjustments for Features-3,1800
Feature-Adjusted Total Price$72,350$36,845
Total Invoice$70,305$34,218
Adjustments for Features-2,9600
Feature-Adjusted Total Invoice$67,345$34,218

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Features Comparison: Mercedes-Benz E-Class vs. Kia Optima

Model Year20122018
ModelE-ClassOptima
TrimE550SX
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
7-speed manually-shiftable automatic$1200 
6-speed manually-shiftable automatic $1100
AWD$1700 
FWD $0
Accessories 
Parking guidance system - passive$250 
Power trunk closer$350 
Proximity trunk or liftgate opener $125
Remote window/roof operation$15 
Sunshade, rear, power$225 
Tilt/telescoping steering wheel, manual $250
Tilt/telescoping steering wheel, power$350 
Brakes, Airbags, and Other Safety 
911 assist $25
Around view cameras $500
Automatic braking, low-speed $200
Blind spot collision prevention$150 
Cross-traffic warning, rear $100
Driver drowsiness monitor$150 
Lane departure prevention$150 
Obstacle detection, front$150 
Radar- or camera-based collision preparation system$0 
Rearview camera$200 
Vehicle health reports $0
Cargo Management 
Cargo mat $40
Console with shifter $150
Console without shifter$150 
Overhead sunglass holder $25
Rear seat pass-through$100 
Storage compartment under front seat(s)$50 
Climate Control 
Automatic air recirculation$100 
Heated windshield washer nozzles$15 
Rain-sensing wipers$175 
Residual heat$50 
Variable intermittent wipers $75
Exterior 
Body kit$0 
Bodyside moldings$75 
Laminated front side windows $200
Painted brake calipers (optional) $0
Infotainment 
Android Auto support $100
App support $0
Apple CarPlay support $100
CD changer, in-dash$325 
DVD-compatible player$0 
iPod integration$100 
Media drive$15 
MP3-compatible player$50 
SD Card slot$25 
SMS text-to-speech reader $25
Telematics service, such as OnStar$200 
USB port $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Analog clock$25 
Approach detection $25
Auto-dimming driver-side mirror$75 
Fog light, rear$100 
Fog lights $125
Headlight washers$50 
LED headlights $1000
Mirror tilt-down in reverse$25 
Power-folding mirrors $50
Xenon HID headlights$500 
Seats and Interior Trim 
Door sill trim plates$100 
Leather door panel trim$250 
Memory system, passenger seat$150 
Metal pedals $75
Power 4-way lumbar adjuster, passenger seat$150 
Power headrest height adjuster, driver seat$50 
Power headrest height adjuster, passenger seat$50 
Power lumbar adjuster, passenger seat $100
Power-folding headrests, second row seats$50 
Wood trim$300 
Suspension, Wheels, and Tires 
Adaptive dampers - mechanical$100 
Chrome-plated alloy wheels $850
Electronic systems calibration selector $200
Performance steering system (optional) $0
Polished alloy wheels$350 
Total Value of Features$8,645$5,465
Value of Feature Adjustments$3,180$0
Value of Feature Adjustments-2,9600

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Specifications Comparison: Mercedes-Benz E-Class vs. Kia Optima

Model Year20122018
ModelE-ClassOptima
Body4dr Sedan4dr Sedan
Wheelbase113.1 in110.4 in
Length191.7 in191.1 in
Width73.0 in73.2 in
Height57.7 in57.7 in
Curb Weight3,826 lb.3,220 lb.
Fuel Capacity21.1 gal.18.5 gal.
Row 1 Headroom37.9 in39.8 in
Row 1 Shoulder Room57.8 in58.1 in
Row 1 Hip Room0.0 in56.0 in
Row 1 Legroom41.3 in45.5 in
Row 2 Headroom38.2 in37.8 in
Row 2 Shoulder Room56.9 in56.4 in
Row 2 Hip Room0.0 in56.0 in
Row 2 Legroom35.8 in35.6 in
Cargo Volume15.9 ft315.9 ft3

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Option Package Details
Mercedes-Benz E-Class E550

Premium 2 Package
FeatureValueRequested?
Power decklid350No
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Headlight washers50No
Auto-dimming headlights200Yes
Proximity key250Yes
Total Requested110073%
Total Not Requested40027%
Premium 1 Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshade, rear, power225No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Harman/Kardon, 610W, 14 speakers (with subwoofer)350No
Heated front seats200Yes
Satellite radio200Yes
Surround sound250Yes
HD radio50Yes
iPod integration100Yes
Total Requested202577%
Total Not Requested59023%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Blind spot warning system200Yes
Lane departure prevention system150No
Automatic braking, high-speed200Yes
Forward collision warning200Yes
Blind spot intervention150No
Total Requested150083%
Total Not Requested30017%
Rear Seat Package
FeatureValueRequested?
Second-row 2-section 3-person split bench100No
Folding second row seats300Yes
Rear seat pass-through100No
Total Requested30060%
Total Not Requested20040%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Surround sound250Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Navigation system600Yes
Total Requested252582%
Total Not Requested55018%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery0No
Heated second row seats200Yes
Sunshades, second row125Yes
Heated steering wheel100Yes
Additional chrome trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Around view cameras300No
Chrome-plated alloy wheels500No
Total Requested42535%
Total Not Requested80065%

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