Mitsubishi Lancer Mitsubishi Lancer 2010 Kia Optima Kia Optima 2017

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Mitsubishi Lancer vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Mitsubishi Lancer vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,024

Mitsubishi Lancer GTS   
Difference: $5,811

Lowest Total Invoice: $23,499

Mitsubishi Lancer GTS   
Difference: $5,261

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  Down Payment Interest Rate Term
Model Year2010201020172017
ModelLancerLancerOptimaOptima
TrimGTSEvolution MRSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $18,990 $38,990 $26,855 $36,090
Base Invoice $18,092 $36,748 $25,023 $33,481
Touring Package 1,500 2,000    
Sun and Sound Package 1,900      
Navigation system 1,800 1,999    
Cargo mat 89 89    
SX Base Package     3,085  
Touring Package 1,328 1,885    
Sun and Sound Package 1,682      
Navigation system 1,593 1,725    
Cargo mat 59 59    
SX Base Package     2,842  
Options (change) 5,289 4,088 3,085 0
Options (change) 4,662 3,669 2,842 0
Destination 745 745 895 895
Total Price $25,024 $43,823 $30,835 $36,985
Total Invoice $23,499 $41,162 $28,760 $34,376

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Mitsubishi Lancer vs. Kia Optima

Lowest Adjusted Price and Invoice: Mitsubishi Lancer GTS
TrueDelta Adjusted Price Difference: $2,371
TrueDelta Adjusted Invoice Difference: $2,052
Model Year2010201020172017
ModelLancerLancerOptimaOptima
TrimGTSEvolution MRSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine168hp I4291hp I4245hp I4245hp I4
TransmissionM5S6T6T6
DrivetrainFWDAWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)710, 9710, 9?, 6630, 10
Tire (rear if not all the same)215/45-18245/40-18235/45-18235/45-18
Total Price$25,024$43,823$30,835$36,985
Adjustments for Features0-3,925-3,440-9,115
Feature-Adjusted Total Price$25,024$39,898$27,395$27,870
Cost Above Minimum$0$14,874$0$475
Total Invoice$23,499$41,162$28,760$34,376
Adjustments for Features0-3,687-3,209-8,472
Feature-Adjusted Total Invoice$23,499$37,475$25,551$25,904
Cost Above Minimum$0$13,976$0$353

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Features Comparison: Mitsubishi Lancer vs. Kia Optima

Model Year2010201020172017
ModelLancerLancerOptimaOptima
TrimGTSEvolution MRSXSX Limited
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manual$0   
6-speed automated manual $1100  
6-speed manually-shiftable automatic  $1100$1100
FWD$0 $0$0
AWD $1700  
Accessories 
Adaptive cruise control, all-speed   $850
Cruise control$150$150$150 
Heated steering wheel  $100$100
Proximity trunk or liftgate opener  $125$125
Sunshades, second row  $125$125
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, manual  $250$250
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Active or whiplash-reducing head restraints, front seats$0 $0$0
Around view cameras   $500
Automatic braking, high-speed or partial   $200
Automatic braking, low-speed   $200
Blind spot warning system   $200
Brake assist  $50$50
Cross-traffic warning, rear   $100
Forward collision warning   $200
Lane departure warning   $200
Obstacle detection, rear   $250
Rearview camera  $200 
Rollover sensor  $50$50
Vehicle health reports  $0$0
Cargo Management 
Overhead sunglass holder  $25$25
Climate Control 
Dual-zone climate control  $125$125
Rain-sensing wipers$175   
Rear air vents  $100$100
Variable intermittent wipers $75$75$75
Drivetrain 
Active rear differential $500  
Adjustable center differential $275  
Limited-slip front differential $500  
Exterior 
Body kit$0$0  
Hood scoop $100  
Laminated front side windows  $200$200
Painted brake calipers (optional)  $0$0
Panoramic sunroof   $1200
Sunroof$900$900  
Infotainment 
Android Auto support  $100$100
App support  $0$0
Apple CarPlay support  $100$100
Bluetooth audio streaming  $25$25
CD changer, in-dash$325$325  
DVD-compatible player$0$0  
HD radio  $50$50
Media drive$15$15  
MP3-compatible player$50$50  
SMS text-to-speech reader  $25$25
Surround sound   $250
USB port  $25$25
Voice control for external devices  $0$0
Voice control for nav and audio  $100$100
Wireless charging station   $75
Instruments, Lights, and Mirrors 
Approach detection  $25$25
Auto-dimming headlights   $200
Auto-dimming rearview mirror  $150$150
Automatic headlights$125 $125$125
Automatic-off headlights $25  
Fog lights$125$125  
Heated mirrors $25$25$25
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Interior ambient lighting   $150
LED headlights  $1000$1000
Power-folding mirrors  $50$50
Steering-linked headlights  $150$150
Visor mirror, driver$10$10  
Visor mirror, passenger$10$10  
Xenon HID headlights$500$500  
Seats and Interior Trim 
Cooled or ventilated front seats   $300
Door sill trim plates  $100$100
Folding second row seats$300 $300$300
Heated second row seats   $200
Manual height adjuster, driver seat$50   
Manual height adjuster, passenger seat  $50 
Memory system, driver seat  $200$200
Metal pedals $75$75$75
Power 4-way lumbar adjuster, driver seat  $150$150
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat   $100
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat   $100
Power lumbar adjuster, passenger seat   $100
Power recliner, driver seat  $100$100
Power recliner, passenger seat   $100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat   $100
Suspension, Wheels, and Tires 
Alloy wheels$350$350  
Chrome-plated alloy wheels   $850
Electronic systems calibration selector  $200$200
Machined alloy wheels  $350 
Performance steering system (optional)  $0$0
Sport suspension (upgrade)$0 $0$0
Ultra-sport suspension (upgrade) $0  
Transmission 
Launch control $100  
Steering-wheel-mounted transmission controls $100$100$100
Total Value of Features$3,235$7,160$6,675$12,350
Value of Feature Adjustments$0$3,925$3,440$9,115
Value of Feature Adjustments0-3,687-3,209-8,472

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Specifications Comparison: Mitsubishi Lancer vs. Kia Optima

Model Year20102017
ModelLancerOptima
Body4dr Sedan4dr Sedan
Wheelbase103.7 in110.4 in
Length180.0 in191.1 in
Width69.4 in73.2 in
Height58.7 in57.7 in
Curb Weight2,923 lb.3,220 lb.
Fuel Capacity15.3 gal.18.5 gal.
Row 1 Headroom39.6 in39.8 in
Row 1 Shoulder Room54.7 in58.1 in
Row 1 Hip Room53.3 in56.0 in
Row 1 Legroom42.2 in45.5 in
Row 2 Headroom36.9 in37.8 in
Row 2 Shoulder Room54.3 in56.4 in
Row 2 Hip Room54.1 in56.0 in
Row 2 Legroom36.1 in35.6 in
Cargo Volume11.6 ft315.9 ft3

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Option Package Details
Mitsubishi Lancer GTS

Touring Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Rain-sensing wipers100No
Automatic headlights100Yes
Xenon HID headlights500Yes
Total Requested170094%
Total Not Requested1006%
Sun and Sound Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Satellite radio200Yes
Proximity key250Yes
Rockford Fosgate, 710W, 9 speakers (with subwoofer)350No
Total Requested135071%
Total Not Requested55029%

Option Package Details
Mitsubishi Lancer Evolution MR

Touring Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated mirrors25Yes
Heated front seats200Yes
Sunroof900Yes
Sound insulation, additional0No
Total Requested2025100%
Total Not Requested00%

Option Package Details
Kia Optima SX

SX Base Package
FeatureValueRequested?
Auto-dimming rearview mirror150No
Steering-linked headlights150No
Door sill trim plates100No
LED headlights1000No
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25Yes
HD radio50No
Proximity key250Yes
Perimeter approach lighting25No
Approach detection25No
Proximity trunk or liftgate opener125No
Total Requested87534%
Total Not Requested172566%

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