The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,300 Kia Optima EX | |||||||
Difference: $1,900 | |||||||
Lowest Total Invoice: $26,310 Kia Optima EX | |||||||
Difference: $1,864 | |||||||
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Model Year | 2008 | 2008 | 2008 | 2012 | 2012 | 2012 | 2012 |
Model | Outback | Outback | Outback | Optima | Optima | Optima | Optima |
Trim | 2.5i L.L. Bean | 2.5 XT Limited | 3.0R L.L. Bean | EX | EX Turbo | SX | Hybrid |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $26,295 | $30,995 | $31,495 | $23,200 | $25,100 | $26,500 | $25,700 |
Base Invoice | $24,659 | $28,795 | $29,350 | $21,675 | $23,455 | $24,760 | $24,020 |
Stability control | 300 | ||||||
Limited Package | 2,700 | ||||||
Auto-dimming rearview mirror | 183 | 183 | |||||
Universal garage door opener | 77 | 77 | 77 | ||||
Navigation system | 2,000 | 2,000 | 1,400 | 1,400 | 1,400 | ||
Metal pedals | 149 | ||||||
Premium Package | 2,950 | 2,950 | 2,950 | ||||
Premium Technology Package | 5,350 | ||||||
Stability control | 275 | ||||||
Limited Package | 2,426 | ||||||
Auto-dimming rearview mirror | 119 | 119 | |||||
Universal garage door opener | 50 | 50 | 50 | ||||
Navigation system | 1,822 | 1,822 | 1,250 | 1,250 | 1,250 | ||
Metal pedals | 94 | ||||||
Premium Package | 2,635 | 2,635 | 2,635 | ||||
Premium Technology Package | 4,780 | ||||||
Options (change) | 3,260 | 2,260 | 2,226 | 4,350 | 4,350 | 4,350 | 5,350 |
Options (change) | 2,870 | 1,991 | 1,966 | 3,885 | 3,885 | 3,885 | 4,780 |
Destination | 645 | 645 | 645 | 750 | 750 | 750 | 750 |
Total Price | $30,200 | $33,900 | $34,366 | $28,300 | $30,200 | $31,600 | $31,800 |
Total Invoice | $28,174 | $31,431 | $31,961 | $26,310 | $28,090 | $29,395 | $29,550 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||||
TrueDelta Adjusted Price Difference: $860 | |||||||
TrueDelta Adjusted Invoice Difference: $894 | |||||||
Model Year | 2008 | 2008 | 2008 | 2012 | 2012 | 2012 | 2012 |
Model | Outback | Outback | Outback | Optima | Optima | Optima | Optima |
Trim | 2.5i L.L. Bean | 2.5 XT Limited | 3.0R L.L. Bean | EX | EX Turbo | SX | Hybrid |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 170hp H4 | 243hp H4 | 245hp H6 | 200hp I4 | 274hp I4 | 274hp I4 | 166hp I4 H |
Transmission | T4 | M5 | T5 | T6 | T6 | T6 | T6 |
Drivetrain | AWD | AWD | AWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 100, 6 | 100, 6 | 100, 6 | 550, 12 | 550, 12 | 550, 12 | 550, 12 |
Tire (rear if not all the same) | 225/55-17 | 225/55-17 | 225/55-17 | 215/55-17 | 215/55-17 | 225/45-18 | 215/55-17 |
Total Price | $30,200 | $33,900 | $34,366 | $28,300 | $30,200 | $31,600 | $31,800 |
Adjustments for Features | -1,040 | -615 | -1,815 | 0 | 0 | -625 | -825 |
Feature-Adjusted Total Price | $29,160 | $33,285 | $32,551 | $28,300 | $30,200 | $30,975 | $30,975 |
Cost Above Minimum | $0 | $4,125 | $3,391 | $0 | $1,900 | $2,675 | $2,675 |
Total Invoice | $28,174 | $31,431 | $31,961 | $26,310 | $28,090 | $29,395 | $29,550 |
Adjustments for Features | -970 | -570 | -1,688 | 0 | 0 | -581 | -767 |
Feature-Adjusted Total Invoice | $27,204 | $30,861 | $30,273 | $26,310 | $28,090 | $28,814 | $28,783 |
Cost Above Minimum | $0 | $3,657 | $3,069 | $0 | $1,780 | $2,504 | $2,473 |
Model Year | 2008 | 2008 | 2008 | 2012 | 2012 | 2012 | 2012 |
Model | Outback | Outback | Outback | Optima | Optima | Optima | Optima |
Trim | 2.5i L.L. Bean | 2.5 XT Limited | 3.0R L.L. Bean | EX | EX Turbo | SX | Hybrid |
Body | 4dr Wagon | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||||
4-speed manually-shiftable automatic | $900 | ||||||
5-speed manual | $0 | ||||||
5-speed manually-shiftable automatic | $1000 | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |||
AWD | $1700 | $1700 | $1700 | ||||
FWD | $0 | $0 | $0 | $0 | |||
Accessories | |||||||
Heated steering wheel | $100 | $100 | $100 | ||||
Proximity key | $250 | $250 | $250 | $250 | |||
Brakes, Airbags, and Other Safety | |||||||
Brake assist | $50 | $50 | $50 | $50 | |||
Rearview camera | $200 | $200 | $200 | $200 | |||
Temporary spare tire | $150 | $150 | $150 | $150 | |||
Cargo Management | |||||||
Air-conditioned storage compartment | $50 | $50 | $50 | $50 | |||
Cargo cover | $75 | $75 | $75 | ||||
Cargo tray | $40 | $40 | $40 | ||||
Overhead sunglass holder | $25 | $25 | $25 | $25 | |||
Rear seat pass-through | $100 | ||||||
Roof rack | $300 | $300 | $300 | ||||
Trailering equipment (4 wire) | $125 | $125 | $125 | ||||
Climate Control | |||||||
Rear air vents | $100 | $100 | $100 | $100 | |||
Rear wiper | $175 | $175 | $175 | ||||
Wiper de-icer | $25 | $25 | $25 | ||||
Drivetrain | |||||||
Limited-slip rear differential | $300 | $300 | $300 | ||||
Engine / Motor | |||||||
Automatic start / stop | $150 | ||||||
Exterior | |||||||
Body kit | $0 | $0 | |||||
Bodyside cladding | $350 | $350 | $350 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||||
Hood scoop | $100 | ||||||
Panoramic sunroof | $1200 | $1200 | $1200 | $1200 | |||
Rear spoiler | $200 | $200 | $200 | $200 | $200 | ||
Sunroof, large | $1100 | $1100 | $1100 | ||||
Wheel-lip moldings | $75 | $75 | $75 | ||||
Infotainment | |||||||
Audio controls on steering wheel | $125 | $125 | $125 | $125 | $125 | ||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | |||
Bluetooth cell phone link | $100 | $100 | $100 | $100 | |||
CD changer, in-dash | $325 | $325 | $325 | ||||
CD player | $125 | $125 | $125 | $125 | |||
HD radio | $50 | $50 | $50 | $50 | |||
Satellite radio | $200 | $200 | $200 | $200 | |||
Surround sound | $250 | $250 | $250 | ||||
Traffic information | $25 | $25 | $25 | ||||
USB port | $25 | $25 | $25 | $25 | |||
Voice control for nav and audio | $100 | $100 | $100 | ||||
Instruments, Lights, and Mirrors | |||||||
Automatic headlights | $125 | $125 | $125 | $125 | |||
Automatic-off headlights | $25 | $25 | $25 | ||||
Detailed driving style feedback | $100 | ||||||
Interior ambient lighting | $150 | $150 | $150 | ||||
Large energy flow and fuel economy display | $25 | ||||||
Power-folding mirrors | $50 | $50 | $50 | $50 | |||
Speaker lights | $100 | $100 | $100 | $100 | |||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | $25 | |
Xenon HID headlights | $500 | $500 | |||||
Seats and Interior Trim | |||||||
Aluminum trim | $100 | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | |||
Door sill trim plates | $100 | $100 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | |||
Illuminated door sill trim plates | $200 | $200 | |||||
Leather seating surfaces | $900 | $900 | $900 | $900 | $900 | $900 | |
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | $50 | $50 | ||||
Manual lumbar adjuster, passenger seat | $50 | $50 | |||||
Memory system, driver seat | $200 | $200 | $200 | $200 | |||
Metal pedals | $75 | $75 | |||||
Partial leather seating sufaces | $450 | ||||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | |||
Wood/leather-wrapped steering wheel | $150 | ||||||
Suspension, Wheels, and Tires | |||||||
Electronic systems calibration selector | $200 | $200 | |||||
Raised heavy-duty suspension | $0 | $0 | $0 | ||||
Sport suspension (upgrade) | $0 | ||||||
Transmission | |||||||
Steering-wheel-mounted transmission controls | $100 | $100 | |||||
Total Value of Features | $7,515 | $7,090 | $8,290 | $6,475 | $6,475 | $7,100 | $7,300 |
Value of Feature Adjustments | $1,040 | $615 | $1,815 | $0 | $0 | $625 | $825 |
Value of Feature Adjustments | -970 | -570 | -1,688 | 0 | 0 | -581 | -767 |
Model Year | 2008 | 2012 |
Model | Outback | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 105.1 in | 110.0 in |
Length | 188.7 in | 190.7 in |
Width | 69.7 in | 72.1 in |
Height | 63.2 in | 57.3 in |
Curb Weight | 3,331 lb. | 3,207 lb. |
Fuel Capacity | 16.9 gal. | 18.5 gal. |
Row 1 Headroom | 40.5 in | 40.0 in |
Row 1 Shoulder Room | 54.4 in | 57.2 in |
Row 1 Hip Room | 51.0 in | 54.7 in |
Row 1 Legroom | 44.1 in | 45.5 in |
Row 2 Headroom | 39.1 in | 37.6 in |
Row 2 Shoulder Room | 53.7 in | 55.7 in |
Row 2 Hip Room | 52.6 in | 54.5 in |
Row 2 Legroom | 33.9 in | 34.7 in |
Cargo Volume, Minimum | 33.5 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 66.2 ft3 | 15.4 ft3 |
Limited Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Center armrest(s), second row | 50 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Sunroof, large | 1100 | Yes |
Total Requested | 1500 | 63% |
Total Not Requested | 900 | 37% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Total Requested | 600 | 83% |
Total Not Requested | 125 | 17% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 400 | 13% |
Total Not Requested | 2705 | 87% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Total Requested | 600 | 83% |
Total Not Requested | 125 | 17% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 400 | 13% |
Total Not Requested | 2705 | 87% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Total Requested | 600 | 83% |
Total Not Requested | 125 | 17% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 400 | 13% |
Total Not Requested | 2605 | 87% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | No |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | No |
Heated steering wheel | 100 | No |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Interior ambient lighting | 150 | No |
Illuminated door sill trim plates | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | No |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power recliner, driver seat | 100 | Yes |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
Total Requested | 1600 | 25% |
Total Not Requested | 4855 | 75% |