The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $33,255 Toyota RAV4 SE | ||||||
Difference: $25,440 | ||||||
Lowest Total Invoice: $31,062 Toyota RAV4 SE | ||||||
Difference: $24,158 | ||||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2017 | 2017 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | X4 | X4 |
Trim | SE | Limited | Hybrid Limited | Platinum | xDrive28i | M40i |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Base Price | $28,790 | $30,905 | $34,030 | $34,750 | $45,550 | $58,100 |
Base Invoice | $26,919 | $28,897 | $31,988 | $32,491 | $43,040 | $54,715 |
Advanced Technology Package | 2,460 | 1,935 | 1,435 | |||
Power Extra Value Package | 1,010 | |||||
Floor mats | 224 | 224 | ||||
Door sill trim plates | 199 | 199 | ||||
Hands-free trunk or liftgate | 150 | |||||
Adaptive cruise control, all-speed | 1,900 | 1,200 | ||||
Navigation system | 1,950 | 1,950 | ||||
Text dictation | 0 | |||||
Driver Assistance Package | 700 | |||||
M Sport Package | 2,300 | |||||
Leather seating surfaces | 1,450 | |||||
LED headlights | 1,900 | 1,900 | ||||
Metallic paint (extra cost) | 700 | 700 | ||||
Heated front seats | 500 | 500 | ||||
Around view cameras | 750 | |||||
Driver Assistance Plus | 2,100 | |||||
Advanced Technology Package | 2,189 | 1,722 | 1,277 | |||
Power Extra Value Package | 959 | |||||
Floor mats | 139 | 139 | ||||
Door sill trim plates | 179 | 179 | ||||
Hands-free trunk or liftgate | 134 | |||||
Adaptive cruise control, all-speed | 1,750 | 1,105 | ||||
Navigation system | 1,795 | 1,795 | ||||
Text dictation | 0 | |||||
Driver Assistance Package | 645 | |||||
M Sport Package | 2,115 | |||||
Leather seating surfaces | 1,335 | |||||
LED headlights | 1,750 | 1,750 | ||||
Metallic paint (extra cost) | 645 | 645 | ||||
Heated front seats | 460 | 460 | ||||
Around view cameras | 690 | |||||
Driver Assistance Plus | 1,935 | |||||
Options (change) | 3,470 | 2,358 | 2,008 | 0 | 12,150 | 8,350 |
Options (change) | 3,148 | 2,040 | 1,729 | 0 | 11,185 | 7,690 |
Destination | 995 | 995 | 995 | 995 | 995 | 995 |
Total Price | $33,255 | $34,258 | $37,033 | $35,745 | $58,695 | $67,445 |
Total Invoice | $31,062 | $31,932 | $34,712 | $33,486 | $55,220 | $63,400 |
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Lowest Adjusted Price and Invoice: Toyota RAV4 SE | ||||||
TrueDelta Adjusted Price Difference: $20,530 | ||||||
TrueDelta Adjusted Invoice Difference: $19,539 | ||||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2017 | 2017 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | X4 | X4 |
Trim | SE | Limited | Hybrid Limited | Platinum | xDrive28i | M40i |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Engine | 176hp I4 | 176hp I4 | 150hp I4 H | 176hp I4 | 240hp I4 | 355hp I6 |
Transmission | T6 | T6 | CVT | T6 | T8 | T8 |
Drivetrain | FWD | FWD | AWD | FWD | AWD | AWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 576, 11 | 576, 11 | 576, 11 | 576, 11 | 205, 9 | 600, 16 |
Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 245/45-19 | 245/45-19 |
Total Price | $33,255 | $34,258 | $37,033 | $35,745 | $58,695 | $67,445 |
Adjustments for Features | 0 | -415 | -2,065 | -575 | -4,910 | -6,985 |
Feature-Adjusted Total Price | $33,255 | $33,843 | $34,968 | $35,170 | $53,785 | $60,460 |
Cost Above Minimum | $0 | $588 | $1,713 | $1,915 | $0 | $6,675 |
Total Invoice | $31,062 | $31,932 | $34,712 | $33,486 | $55,220 | $63,400 |
Adjustments for Features | 0 | -387 | -1,936 | -539 | -4,619 | -6,566 |
Feature-Adjusted Total Invoice | $31,062 | $31,545 | $32,776 | $32,947 | $50,601 | $56,834 |
Cost Above Minimum | $0 | $483 | $1,714 | $1,885 | $0 | $6,233 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2017 | 2017 |
Model | RAV4 | RAV4 | RAV4 | RAV4 | X4 | X4 |
Trim | SE | Limited | Hybrid Limited | Platinum | xDrive28i | M40i |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |||
CVT | $1000 | |||||
8-speed manually-shiftable automatic | $1300 | $1300 | ||||
FWD | $0 | $0 | $0 | |||
AWD | $1700 | $1700 | $1700 | |||
Accessories | ||||||
Adaptive cruise control | $600 | $600 | $600 | $600 | ||
Adaptive cruise control, all-speed | $850 | $850 | ||||
Hands-free trunk or liftgate | $100 | $100 | $100 | |||
Heated steering wheel | $100 | |||||
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Remote app | $25 | $25 | ||||
Remote window/roof operation | $15 | $15 | ||||
Brakes, Airbags, and Other Safety | ||||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||||
Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | |
Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | $100 | $100 | ||
Driver drowsiness monitor | $150 | |||||
Hill descent control | $250 | $250 | ||||
Knee airbag, driver | $75 | $75 | $75 | $75 | ||
Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | ||
Pedestrian detection | $50 | $50 | $50 | $50 | $50 | |
Perimeter scan | $25 | $25 | $25 | $25 | ||
Rollover sensor | $50 | $50 | $50 | $50 | ||
Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | ||
Temporary spare tire | $150 | $150 | $150 | $150 | ||
Tires, run-flat | $150 | $150 | ||||
Torque vectoring, brake-based | $100 | $100 | ||||
Trailer sway control | $25 | $25 | $25 | |||
Wide-view front camera | $150 | $150 | ||||
Cargo Management | ||||||
Cargo area rails w/tie downs | $50 | $50 | ||||
Cargo mat | $40 | $40 | $40 | $40 | ||
Overhead sunglass holder | $25 | $25 | $25 | $25 | ||
Trailering equipment (4 wire) | $125 | $125 | ||||
Climate Control | ||||||
Automatic air recirculation | $100 | $100 | ||||
Heated windshield washer nozzles | $15 | $15 | ||||
Rain-sensing wipers | $175 | $175 | ||||
Rear air vents with manual controls | $150 | $150 | ||||
Rear wiper | $175 | $175 | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | $75 | $75 | ||
Engine / Motor | ||||||
Automatic start / stop | $150 | $150 | ||||
Regenerative braking | $0 | $0 | ||||
Exterior | ||||||
Black exterior trim (optional) | $0 | $0 | ||||
Bodyside cladding | $350 | $350 | ||||
Bodyside cladding (gray/black) | $250 | $250 | $250 | $250 | ||
Bright-finished exhaust tip(s) | $25 | |||||
Sport rocker panels (optional) | $0 | $0 | ||||
Infotainment | ||||||
4G LTE connectivity | $0 | $0 | ||||
Handwriting recognition | $200 | $200 | ||||
In-vehicle Internet | $150 | $150 | ||||
Media drive | $15 | $15 | ||||
Navigation map updates, three years | $0 | $0 | ||||
S Voice support | $0 | $0 | ||||
Satellite radio | $200 | $200 | $200 | $200 | ||
Satellite radio - one year subscription | $250 | |||||
Surround sound | $250 | $250 | $250 | $250 | $250 | |
Telematics service, such as OnStar | $200 | $200 | ||||
Text dictation | $50 | |||||
Voice control for external devices | $0 | $0 | ||||
Voice recorder | $0 | $0 | ||||
Instruments, Lights, and Mirrors | ||||||
Auto-dimming driver-side mirror | $75 | $75 | ||||
Compass | $0 | $0 | $0 | $0 | ||
Interior ambient lighting | $150 | $150 | ||||
Large energy flow and fuel economy display | $25 | |||||
LED headlights | $1000 | $1000 | ||||
LED headlights, single projector or low beam only | $750 | $750 | $750 | $750 | ||
Mirror tilt-down in reverse | $25 | $25 | ||||
Power-folding mirrors | $50 | $50 | ||||
Steering-linked headlights | $150 | $150 | ||||
Tachometer | $75 | $75 | $75 | $75 | $75 | |
Seats and Interior Trim | ||||||
Aluminum trim | $100 | |||||
Leather seating surfaces | $900 | $900 | ||||
Manual recliner, second row seats | $75 | $75 | $75 | $75 | ||
Manual thigh support length adjuster, driver seat | $50 | $50 | ||||
Manual thigh support length adjuster, passenger seat | $50 | $50 | ||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | |||||
Power 4-way lumbar adjuster, passenger seat | $150 | |||||
Power fore-aft adjuster, passenger seat | $100 | $100 | ||||
Power height adjuster, passenger seat | $100 | $100 | ||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | ||||
Power seatback bolsters, driver seat | $100 | $100 | ||||
Power seatback bolsters, passenger seat | $100 | $100 | ||||
Power tilt adjuster, passenger seat | $100 | $100 | ||||
Synthetic leather seating surfaces | $0 | $0 | $0 | $0 | ||
Wood trim | $300 | |||||
Suspension, Wheels, and Tires | ||||||
Adaptive dampers - electrical | $500 | |||||
Alloy wheels | $350 | $350 | $350 | |||
Chrome-coated alloy wheels | $600 | $600 | $600 | |||
Performance steering system (optional) | $0 | |||||
Sport suspension (upgrade) | $0 | $0 | ||||
Transmission | ||||||
Launch control | $100 | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | |||
Total Value of Features | $5,500 | $5,915 | $7,565 | $6,075 | $10,410 | $12,485 |
Value of Feature Adjustments | $0 | $415 | $2,065 | $575 | $4,910 | $6,985 |
Value of Feature Adjustments | 0 | -387 | -1,936 | -539 | -4,619 | -6,566 |
Model Year | 2018 | 2017 |
Model | RAV4 | X4 |
Body | 4dr SUV | 4dr SUV |
Wheelbase | 104.7 in | 110.6 in |
Length | 183.5 in | 184.3 in |
Width | 72.6 in | 74.1 in |
Height | 65.9 in | 63.9 in |
Curb Weight | 3,456 lb. | 4,131 lb. |
Fuel Capacity | 15.9 gal. | 17.7 gal. |
Row 1 Headroom | 39.8 in | 40.0 in |
Row 1 Shoulder Room | 57.3 in | 57.2 in |
Row 1 Hip Room | 54.3 in | 0.0 in |
Row 1 Legroom | 42.6 in | 40.4 in |
Row 2 Headroom | 38.9 in | 37.4 in |
Row 2 Shoulder Room | 55.4 in | 56.0 in |
Row 2 Hip Room | 48.9 in | 0.0 in |
Row 2 Legroom | 37.2 in | 34.8 in |
Cargo Volume, Minimum | 38.4 ft3 | 17.7 ft3 |
Cargo Volume, Maximum | 73.4 ft3 | 49.4 ft3 |
Advanced Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | Yes |
Obstacle detection, rear | 250 | Yes |
Surround sound | 250 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Around view cameras | 300 | Yes |
Perimeter scan | 25 | No |
Navigation system | 550 | Yes |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 75 | Yes |
App support | 0 | Yes |
Total Requested | 1575 | 81% |
Total Not Requested | 375 | 19% |
Power Extra Value Package | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Power liftgate | 350 | Yes |
Proximity key | 250 | Yes |
Blind spot warning system | 200 | Yes |
Cross-traffic warning, rear | 100 | No |
Total Requested | 1050 | 91% |
Total Not Requested | 100 | 9% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
Around view cameras | 300 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Perimeter scan | 25 | No |
Total Requested | 550 | 59% |
Total Not Requested | 375 | 41% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
Around view cameras | 300 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Perimeter scan | 25 | No |
Total Requested | 550 | 59% |
Total Not Requested | 375 | 41% |
Adaptive cruise control, all-speed | ||
Feature | Value | Requested? |
Adaptive cruise control, all-speed | 700 | No |
Radar- or camera-based collision preparation system | 0 | Yes |
Lane departure warning system | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 600 | 46% |
Total Not Requested | 700 | 54% |
LED headlights | ||
Feature | Value | Requested? |
LED headlights | 500 | No |
Auto-dimming headlights | 200 | Yes |
Total Requested | 200 | 29% |
Total Not Requested | 500 | 71% |
Around view cameras | ||
Feature | Value | Requested? |
Around view cameras | 300 | Yes |
Wide-view front camera | 150 | No |
Total Requested | 300 | 67% |
Total Not Requested | 150 | 33% |
Navigation system | ||
Feature | Value | Requested? |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
In-vehicle Internet | 150 | No |
Handwriting recognition | 200 | No |
Siri Eyes Free support | 0 | Yes |
S Voice support | 0 | No |
4G LTE connectivity | 0 | No |
Navigation map updates, three years | 0 | No |
App support | 0 | Yes |
Remote app | 25 | No |
Navigation system | 600 | Yes |
Traffic + travel information | 25 | Yes |
Total Requested | 725 | 65% |
Total Not Requested | 390 | 35% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | Yes |
Rearview camera | 200 | Yes |
Total Requested | 350 | 100% |
Total Not Requested | 0 | 0% |
M Sport Package | ||
Feature | Value | Requested? |
Manual thigh support length adjuster, passenger seat | 50 | No |
Power seatback bolsters, passenger seat | 100 | No |
Bodyside cladding | 100 | No |
Sport front fascia (optional) | 0 | No |
Sport rear fascia, e.g. diffuser (optional) | 0 | No |
Steering-wheel-mounted transmission controls | 100 | Yes |
Dark-colored headliner (optional) | 0 | No |
Door sill trim plates | 100 | Yes |
Sport rocker panels (optional) | 0 | No |
Black exterior trim (optional) | 0 | No |
Manual thigh support length adjuster, driver seat | 50 | No |
Power seatback bolsters, driver seat | 100 | No |
Front sport buckets | 100 | Yes |
245/45WR19 tires | 200 | No |
Total Requested | 300 | 33% |
Total Not Requested | 600 | 67% |
Adaptive cruise control, all-speed | ||
Feature | Value | Requested? |
Adaptive cruise control, all-speed | 700 | No |
Radar- or camera-based collision preparation system | 0 | Yes |
Lane departure warning system | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 600 | 46% |
Total Not Requested | 700 | 54% |
LED headlights | ||
Feature | Value | Requested? |
LED headlights | 500 | No |
Auto-dimming headlights | 200 | Yes |
Total Requested | 200 | 29% |
Total Not Requested | 500 | 71% |
Driver Assistance Plus | ||
Feature | Value | Requested? |
Blind spot warning system | 200 | Yes |
Around view cameras | 500 | Yes |
Driver drowsiness monitor | 150 | No |
Wide-view front camera | 150 | No |
Forward collision warning | 200 | Yes |
Speed limit information | 0 | No |
Pedestrian detection | 50 | Yes |
Lane departure warning system | 200 | Yes |
Automatic braking, low-speed | 200 | Yes |
Total Requested | 1350 | 82% |
Total Not Requested | 300 | 18% |
Navigation system | ||
Feature | Value | Requested? |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 100 | Yes |
Media drive | 15 | No |
In-vehicle Internet | 150 | No |
Handwriting recognition | 200 | No |
Siri Eyes Free support | 0 | Yes |
S Voice support | 0 | No |
4G LTE connectivity | 0 | No |
Navigation map updates, three years | 0 | No |
App support | 0 | Yes |
Remote app | 25 | No |
Navigation system | 600 | Yes |
Traffic + travel information | 25 | Yes |
Total Requested | 725 | 65% |
Total Not Requested | 390 | 35% |