The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,469 Toyota RAV4 SE | ||||
Difference: $21,661 | ||||
Lowest Total Invoice: $32,891 Toyota RAV4 SE | ||||
Difference: $19,270 | ||||
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Model Year | 2018 | 2018 | 2018 | 2013 |
Model | RAV4 | RAV4 | RAV4 | JX |
Trim | SE | Limited | Platinum | JX35 |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Base Price | $28,790 | $30,905 | $34,750 | $41,250 |
Base Invoice | $26,919 | $28,897 | $32,491 | $38,205 |
Advanced Technology Package | 2,460 | 1,935 | ||
Power Extra Value Package | 1,010 | |||
AWD | 1,400 | 1,400 | 1,400 | 1,400 |
Remote start | 499 | 499 | 499 | |
Roof rack crossbars | 315 | 315 | 315 | 295 |
Floor mats | 224 | |||
Door sill trim plates | 199 | |||
Technology Package | 3,100 | |||
Entertainment system with dual headrest screens | 1,700 | |||
Premium Package | 4,950 | |||
Deluxe Touring Package | 2,950 | |||
Roof rails | 490 | |||
Advanced Technology Package | 2,189 | 1,722 | ||
Power Extra Value Package | 959 | |||
AWD | 1,309 | 1,309 | 1,309 | 1,294 |
Remote start | 310 | 310 | 310 | |
Roof rack crossbars | 210 | 210 | 210 | 246 |
Floor mats | 139 | |||
Door sill trim plates | 179 | |||
Technology Package | 2,692 | |||
Entertainment system with dual headrest screens | 1,476 | |||
Premium Package | 4,298 | |||
Deluxe Touring Package | 2,562 | |||
Roof rails | 393 | |||
Options (change) | 5,684 | 4,572 | 2,214 | 14,885 |
Options (change) | 4,977 | 3,869 | 1,829 | 12,961 |
Destination | 995 | 995 | 995 | 995 |
Total Price | $35,469 | $36,472 | $37,959 | $57,130 |
Total Invoice | $32,891 | $33,761 | $35,315 | $52,161 |
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Lowest Adjusted Price and Invoice: Toyota RAV4 SE | ||||
TrueDelta Adjusted Price Difference: $15,756 | ||||
TrueDelta Adjusted Invoice Difference: $13,879 | ||||
Model Year | 2018 | 2018 | 2018 | 2013 |
Model | RAV4 | RAV4 | RAV4 | JX |
Trim | SE | Limited | Platinum | JX35 |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Engine | 176hp I4 | 176hp I4 | 176hp I4 | 265hp V6 |
Transmission | T6 | T6 | T6 | CVT-6 |
Drivetrain | AWD | AWD | AWD | AWD |
EPA Fuel Economy (city/highway) | 22/28 MPG | 22/28 MPG | 22/28 MPG | 18/23 MPG |
Audio (watts, speakers) | 576, 11 | 576, 11 | 576, 11 | ?, 16 |
Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-20 |
Total Price | $35,469 | $36,472 | $37,959 | $57,130 |
Adjustments for Features | 0 | -415 | -575 | -5,905 |
Feature-Adjusted Total Price | $35,469 | $36,057 | $37,384 | $51,225 |
Cost Above Minimum | $0 | $588 | $1,915 | $0 |
Total Invoice | $32,891 | $33,761 | $35,315 | $52,161 |
Adjustments for Features | 0 | -384 | -535 | -5,391 |
Feature-Adjusted Total Invoice | $32,891 | $33,377 | $34,780 | $46,770 |
Cost Above Minimum | $0 | $486 | $1,889 | $0 |
Model Year | 2018 | 2018 | 2018 | 2013 |
Model | RAV4 | RAV4 | RAV4 | JX |
Trim | SE | Limited | Platinum | JX35 |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
6-speed manually-shiftable CVT | $1100 | |||
AWD | $1700 | $1700 | $1700 | $1700 |
Accessories | ||||
AC power outlet | $100 | |||
Adaptive cruise control | $600 | $600 | $600 | |
Adaptive cruise control, all-speed | $850 | |||
Eco accelerator | $100 | |||
Hands-free trunk or liftgate | $100 | |||
Heated steering wheel | $100 | $100 | ||
Remote app | $25 | |||
Remote window/roof operation | $15 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | |||
Brakes, Airbags, and Other Safety | ||||
Active or whiplash-reducing head restraints, front seats | $0 | |||
Automatic braking, low-speed | $200 | $200 | $200 | |
Backup collision intervention | $150 | |||
Blind spot collision prevention | $150 | |||
Knee airbag, driver | $75 | $75 | $75 | |
Lane departure prevention | $150 | |||
Lane departure prevention, steering-based | $200 | $200 | $200 | |
Moving object detection, front | $25 | |||
Moving object detection, rear | $25 | |||
Pedestrian detection | $50 | $50 | $50 | |
Perimeter scan | $25 | $25 | $25 | |
Seat cushion airbag, passenger | $75 | $75 | $75 | |
Side curtain airbags | $350 | $350 | $350 | |
Side curtain airbags, three rows | $500 | |||
Torque vectoring, brake-based | $100 | |||
Trailer sway control | $25 | $25 | ||
Cargo Management | ||||
Cargo cover | $75 | $75 | $75 | |
Cargo mat | $40 | |||
Climate Control | ||||
Automatic air recirculation | $100 | |||
Ionizing air filtration | $50 | |||
Rain-sensing wipers | $175 | |||
Rear air vents with automatic controls | $250 | |||
Rear HVAC unit | $400 | |||
Variable intermittent wipers | $75 | $75 | $75 | |
Drivetrain | ||||
Lockable center differential | $150 | $150 | $150 | |
Exterior | ||||
Glass roof panel(s) | $300 | |||
Wheel-lip moldings | $75 | $75 | $75 | |
Infotainment | ||||
App support | $0 | $0 | $0 | |
Concierge Services - 4 year subscription | $200 | |||
Entertainment system with dual headrest screens | $1200 | |||
HD radio | $50 | $50 | $50 | |
Media drive | $15 | |||
Siri Eyes Free support | $0 | $0 | $0 | |
SMS text-to-speech reader | $25 | $25 | $25 | |
Telematics service, such as OnStar | $200 | |||
Instruments, Lights, and Mirrors | ||||
Auto-dimming headlights | $200 | $200 | $200 | |
Compass | $0 | $0 | $0 | |
Interior ambient lighting | $150 | |||
LED headlights, single projector or low beam only | $750 | $750 | $750 | |
Mirror tilt-down in reverse | $25 | |||
Power-folding mirrors | $50 | |||
Turn signals on or near mirrors | $25 | $25 | $25 | |
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | |||
Folding third row seats | $600 | |||
Heated second row seats | $200 | |||
Leather seating surfaces | $900 | |||
Manual fore-aft adjuster, second row seats | $75 | |||
Manual recliner, third row seats | $125 | |||
Memory system, driver seat | $200 | $200 | $200 | |
Power fore-aft adjuster, passenger seat | $100 | |||
Power height adjuster, passenger seat | $100 | |||
Power recliner, passenger seat | $100 | |||
Synthetic leather seating surfaces | $0 | $0 | $0 | |
Wood trim | $300 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | ||
Chrome-coated alloy wheels | $600 | $600 | ||
Sport suspension (upgrade) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $6,500 | $6,915 | $7,075 | $12,405 |
Value of Feature Adjustments | $0 | $415 | $575 | $5,905 |
Value of Feature Adjustments | 0 | -384 | -535 | -5,391 |
Model Year | 2018 | 2013 |
Model | RAV4 | JX |
Body | 4dr SUV | 4dr SUV |
Wheelbase | 104.7 in | 114.2 in |
Length | 183.5 in | 196.4 in |
Width | 72.6 in | 77.2 in |
Height | 65.9 in | 67.8 in |
Curb Weight | 3,570 lb. | 4,419 lb. |
Fuel Capacity | 15.9 gal. | 19.5 gal. |
Row 1 Headroom | 39.8 in | 40.7 in |
Row 1 Shoulder Room | 57.3 in | 60.3 in |
Row 1 Hip Room | 54.3 in | 56.8 in |
Row 1 Legroom | 42.6 in | 42.3 in |
Row 2 Headroom | 38.9 in | 38.3 in |
Row 2 Shoulder Room | 55.4 in | 60.4 in |
Row 2 Hip Room | 48.9 in | 55.8 in |
Row 2 Legroom | 37.2 in | 41.7 in |
Row 3 Headroom | 0.0 in | 36.5 in |
Row 3 Shoulder Room | 0.0 in | 57.1 in |
Row 3 Hip Room | 0.0 in | 42.0 in |
Row 3 Legroom | 0.0 in | 30.8 in |
Cargo Volume, Minimum | 38.4 ft3 | 15.8 ft3 |
Cargo Volume, Behind R2 | 38.4 | 40.8 ft3 |
Cargo Volume, Maximum | 73.4 ft3 | 76.5 ft3 |
Advanced Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | Yes |
Obstacle detection, rear | 250 | Yes |
Surround sound | 250 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Around view cameras | 300 | Yes |
Perimeter scan | 25 | No |
App support | 0 | No |
Navigation system | 550 | Yes |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 75 | Yes |
Total Requested | 1575 | 81% |
Total Not Requested | 375 | 19% |
Power Extra Value Package | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Cross-traffic warning, rear | 100 | Yes |
Power liftgate | 350 | Yes |
Proximity key | 250 | Yes |
Blind spot warning system | 200 | Yes |
Total Requested | 1150 | 100% |
Total Not Requested | 0 | 0% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
Around view cameras | 300 | Yes |
JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
Perimeter scan | 25 | No |
Total Requested | 550 | 59% |
Total Not Requested | 375 | 41% |
Entertainment system with dual headrest screens | ||
Feature | Value | Requested? |
Entertainment system with dual headrest screens | 1200 | No |
AC power outlet | 100 | No |
A/V input jacks | 25 | No |
Total Requested | 0 | 0% |
Total Not Requested | 1325 | 100% |
Technology Package | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | Yes |
Lane departure warning system | 200 | Yes |
Lane departure prevention system | 150 | Yes |
Blind spot intervention | 150 | No |
Adaptive cruise control, all-speed | 700 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Eco accelerator | 100 | No |
Torque vectoring / active trace control | 100 | No |
Backup collision intervention | 150 | No |
Heated steering wheel | 100 | Yes |
Remote start | 150 | Yes |
Total Requested | 1300 | 52% |
Total Not Requested | 1200 | 48% |
Premium Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Power lumbar adjuster, driver seat | 100 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Memory system, driver seat | 200 | Yes |
Telematics service, such as OnStar | 200 | No |
Obstacle detection, front | 150 | Yes |
Obstacle detection, rear | 250 | Yes |
DVD-compatible player | 0 | Yes |
Voice control for nav and audio | 100 | Yes |
Mirror tilt-down in reverse | 25 | No |
Media drive, large | 15 | No |
Around view cameras | 300 | Yes |
Traffic + travel information | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Bose, 13 speakers (with subwoofer) | 350 | No |
Remote app | 25 | No |
Moving object detection, front | 25 | No |
Moving object detection, rear | 25 | No |
Total Requested | 2000 | 75% |
Total Not Requested | 665 | 25% |
Deluxe Touring Package | ||
Feature | Value | Requested? |
Wood trim | 300 | No |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Rain-sensing wipers | 25 | No |
Surround sound | 250 | Yes |
Glass roof panel(s) | 300 | No |
Automatic air recirculation | 100 | No |
Ionizing air filtration | 50 | No |
235/55HR20 tires | 400 | No |
Bose, 16 speakers (with subwoofer) | 350 | No |
Total Requested | 250 | 11% |
Total Not Requested | 2025 | 89% |