The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $29,600 Kia Optima EX Turbo | ||
Difference: $10,865 | ||
Lowest Total Invoice: $27,535 Kia Optima EX Turbo | ||
Difference: $10,552 | ||
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Model Year | 2009 | 2011 |
Model | S60 | Optima |
Trim | T5 | EX Turbo |
Body | 4dr Sedan | 4dr Sedan |
Base Price | $36,400 | $24,700 |
Base Invoice | $34,216 | $23,080 |
Climate Package | 595 | |
Metallic paint (extra cost) | 525 | |
Navigation system | 2,120 | |
Technology Package | 2,000 | |
Premium Package | 2,150 | |
Climate Package | 559 | |
Metallic paint (extra cost) | 494 | |
Navigation system | 1,993 | |
Technology Package | 1,785 | |
Premium Package | 1,920 | |
Options (change) | 3,240 | 4,150 |
Options (change) | 3,046 | 3,705 |
Destination | 825 | 750 |
Total Price | $40,465 | $29,600 |
Total Invoice | $38,087 | $27,535 |
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Lowest Adjusted Price and Invoice: Kia Optima EX Turbo | ||
TrueDelta Adjusted Price Difference: $10,665 | ||
TrueDelta Adjusted Invoice Difference: $10,364 | ||
Model Year | 2009 | 2011 |
Model | S60 | Optima |
Trim | T5 | EX Turbo |
Body | 4dr Sedan | 4dr Sedan |
Engine | 257hp I5 | 274hp I4 |
Transmission | T5 | T6 |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 18/26 MPG | 22/34 MPG |
Audio (watts, speakers) | 325, 13 | 550, 12 |
Tire (rear if not all the same) | 235/45-17 | 215/55-17 |
Total Price | $40,465 | $29,600 |
Adjustments for Features | -200 | 0 |
Feature-Adjusted Total Price | $40,265 | $29,600 |
Total Invoice | $38,087 | $27,535 |
Adjustments for Features | -188 | 0 |
Feature-Adjusted Total Invoice | $37,899 | $27,535 |
Model Year | 2009 | 2011 |
Model | S60 | Optima |
Trim | T5 | EX Turbo |
Body | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||
5-speed manually-shiftable automatic | $1000 | |
6-speed manually-shiftable automatic | $1100 | |
FWD | $0 | $0 |
Accessories | ||
Heated steering wheel | $100 | |
Proximity key | $250 | |
Brakes, Airbags, and Other Safety | ||
Obstacle detection, rear | $250 | |
Rearview camera | $200 | |
Cargo Management | ||
Air-conditioned storage compartment | $50 | |
Cargo organizer | $100 | |
Rear seat pass-through | $100 | |
Climate Control | ||
Automatic air recirculation | $100 | |
Rain-sensing wipers | $175 | |
Variable intermittent wipers | $75 | |
Exterior | ||
Bodyside moldings | $75 | |
Panoramic sunroof | $1200 | |
Sunroof | $900 | |
Infotainment | ||
Aux input | $50 | |
Bluetooth audio streaming | $25 | |
Bluetooth cell phone link | $100 | |
CD changer, in-dash | $325 | |
CD player | $125 | |
Surround sound | $250 | |
Traffic information | $25 | |
USB port | $25 | |
Voice control for nav and audio | $100 | |
Instruments, Lights, and Mirrors | ||
Automatic headlights | $125 | |
Automatic-off headlights | $25 | |
Fog light, rear | $100 | |
Headlight washers | $50 | |
Speaker lights | $100 | |
Seats and Interior Trim | ||
Aluminum trim | $100 | |
Cooled or ventilated front seats | $300 | |
Door sill trim plates | $100 | |
Folding passenger seat | $150 | |
Heated second row seats | $200 | |
Manual lumbar adjuster, driver seat | $50 | |
Manual lumbar adjuster, passenger seat | $50 | |
Power height adjuster, passenger seat | $100 | |
Power lumbar adjuster, driver seat | $100 | |
Power tilt adjuster, passenger seat | $100 | |
Power-folding headrests, second row seats | $50 | |
Wood trim | $300 | |
Suspension, Wheels, and Tires | ||
Sport suspension (upgrade) | $0 | |
Total Value of Features | $4,450 | $4,250 |
Value of Feature Adjustments | $200 | $0 |
Value of Feature Adjustments | -188 | 0 |
Model Year | 2009 | 2011 |
Model | S60 | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 106.9 in | 110.0 in |
Length | 180.2 in | 190.7 in |
Width | 71.4 in | 72.1 in |
Height | 56.2 in | 57.3 in |
Curb Weight | 3,393 lb. | 3,385 lb. |
Fuel Capacity | 18.0 gal. | 18.5 gal. |
Row 1 Headroom | 38.7 in | 40.0 in |
Row 1 Shoulder Room | 56.2 in | 57.2 in |
Row 1 Hip Room | 49.0 in | 54.7 in |
Row 1 Legroom | 42.6 in | 45.5 in |
Row 2 Headroom | 37.9 in | 37.6 in |
Row 2 Shoulder Room | 55.5 in | 55.7 in |
Row 2 Hip Room | 55.2 in | 54.5 in |
Row 2 Legroom | 33.3 in | 34.7 in |
Cargo Volume | 13.9 ft3 | 15.4 ft3 |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Rain-sensing wipers | 100 | No |
Headlight washers | 50 | No |
Total Requested | 200 | 57% |
Total Not Requested | 150 | 43% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | No |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Bluetooth audio streaming | 25 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 600 | 46% |
Total Not Requested | 700 | 54% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Total Requested | 600 | 25% |
Total Not Requested | 1800 | 75% |