The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,369 Toyota Prius v Five | ||
Difference: $2,011 | ||
Lowest Total Invoice: $32,783 Toyota Prius v Five | ||
Difference: $1,893 | ||
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Model Year | 2018 | 2015 |
Model | Optima | Prius v |
Trim | Hybrid EX | Five |
Body | 4dr Sedan | 4dr Wagon |
Base Price | $30,990 | $30,935 |
Base Invoice | $28,752 | $28,798 |
Technology Package | 5,000 | |
Cargo mat | 95 | |
Universal garage door opener | 350 | |
Cargo net | 50 | 49 |
Floor mats | 225 | |
Advanced Technology Package | 3,335 | |
Technology Package | 4,618 | |
Cargo mat | 78 | |
Universal garage door opener | 291 | |
Cargo net | 42 | 32 |
Floor mats | 140 | |
Advanced Technology Package | 2,988 | |
Options (change) | 5,495 | 3,609 |
Options (change) | 5,029 | 3,160 |
Destination | 895 | 825 |
Total Price | $37,380 | $35,369 |
Total Invoice | $34,676 | $32,783 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX | ||
TrueDelta Adjusted Price Difference: $2,189 | ||
TrueDelta Adjusted Invoice Difference: $2,003 | ||
Model Year | 2018 | 2015 |
Model | Optima | Prius v |
Trim | Hybrid EX | Five |
Body | 4dr Sedan | 4dr Wagon |
Engine | 154hp I4 H | 98hp I4 H |
Transmission | T6 | CVT |
Drivetrain | FWD | FWD |
EPA Fuel Economy (city/highway) | 39/46 MPG | 44/40 MPG |
Audio (watts, speakers) | 630, 10 | 120, 8 |
Tire (rear if not all the same) | 215/55-17 | 215/50-17 |
Total Price | $37,380 | $35,369 |
Adjustments for Features | -4,200 | 0 |
Feature-Adjusted Total Price | $33,180 | $35,369 |
Total Invoice | $34,676 | $32,783 |
Adjustments for Features | -3,896 | 0 |
Feature-Adjusted Total Invoice | $30,780 | $32,783 |
Model Year | 2018 | 2015 |
Model | Optima | Prius v |
Trim | Hybrid EX | Five |
Body | 4dr Sedan | 4dr Wagon |
Transmission and Drivetrain | ||
6-speed manually-shiftable automatic | $1100 | |
CVT | $1000 | |
FWD | $0 | $0 |
Accessories | ||
Adaptive cruise control | $600 | |
Adaptive cruise control, all-speed | $850 | |
Heated steering wheel | $100 | |
Proximity trunk or liftgate opener | $125 | |
Sunshades, second row | $125 | |
Brakes, Airbags, and Other Safety | ||
911 assist | $25 | |
Automatic braking, high-speed or partial | $200 | |
Automatic braking, low-speed | $200 | |
Blind spot warning system | $200 | |
Cross-traffic warning, rear | $100 | |
Forward collision warning | $200 | |
Obstacle detection, rear | $250 | |
Radar- or camera-based collision preparation system | $0 | |
Rollover sensor | $50 | |
Temporary spare tire | $150 | |
Vehicle health reports | $0 | |
Cargo Management | ||
Cargo cover | $75 | |
Console with shifter | $150 | |
Console without shifter | $150 | |
Climate Control | ||
Dual-zone climate control | $125 | |
Rear air vents | $100 | |
Rear wiper | $175 | |
Exterior | ||
Active grille shutters | $0 | |
Body kit | $0 | |
Laminated front side windows | $200 | |
Rear spoiler | $200 | |
Infotainment | ||
Android Auto support | $100 | |
Apple CarPlay support | $100 | |
CD player | $125 | |
DVD-compatible player | $0 | |
MP3-compatible player | $50 | |
Surround sound | $250 | |
Telematics service, such as OnStar | $200 | |
Traffic + travel information | $25 | |
Traffic information | $25 | |
Voice control for external devices | $0 | |
Instruments, Lights, and Mirrors | ||
Approach detection | $25 | |
Compass | $0 | |
Detailed driving style feedback | $100 | |
Digital instruments | $0 | |
Fog lights | $125 | |
Interior ambient lighting | $150 | |
Large energy flow and fuel economy display | $25 | |
Steering-linked headlights | $150 | |
Tachometer | $75 | |
Turn signals on or near mirrors | $25 | |
Seats and Interior Trim | ||
Cooled or ventilated front seats | $300 | |
Heated second row seats | $200 | |
Leather seating surfaces | $900 | |
Leather-wrapped steering wheel | $150 | |
Manual fore-aft adjuster, second row seats | $75 | |
Manual recliner, second row seats | $75 | |
Memory system, driver seat | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | |
Power fore-aft adjuster, passenger seat | $100 | |
Power height adjuster, passenger seat | $100 | |
Power lumbar adjuster, driver seat | $100 | |
Power lumbar adjuster, passenger seat | $100 | |
Power recliner, passenger seat | $100 | |
Power tilt adjuster, passenger seat | $100 | |
Synthetic leather seating surfaces | $0 | |
Suspension, Wheels, and Tires | ||
Electronic systems calibration selector | $200 | |
Total Value of Features | $7,525 | $3,325 |
Value of Feature Adjustments | $4,200 | $0 |
Value of Feature Adjustments | -3,896 | 0 |
Model Year | 2018 | 2015 |
Model | Optima | Prius v |
Body | 4dr Sedan | 4dr Wagon |
Wheelbase | 110.4 in | 109.4 in |
Length | 191.1 in | 181.7 in |
Width | 73.2 in | 69.9 in |
Height | 57.7 in | 62.0 in |
Curb Weight | 3,486 lb. | 3,274 lb. |
Fuel Capacity | 18.5 gal. | 11.9 gal. |
Row 1 Headroom | 39.8 in | 39.6 in |
Row 1 Shoulder Room | 58.1 in | 55.9 in |
Row 1 Hip Room | 56.0 in | 53.5 in |
Row 1 Legroom | 45.5 in | 41.3 in |
Row 2 Headroom | 37.8 in | 38.6 in |
Row 2 Shoulder Room | 56.4 in | 55.2 in |
Row 2 Hip Room | 56.0 in | 53.5 in |
Row 2 Legroom | 35.6 in | 35.9 in |
Cargo Volume, Minimum | 15.9 ft3 | 34.3 ft3 |
Cargo Volume, Maximum | 15.9 | 67.3 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | No |
Steering-linked headlights | 150 | No |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | No |
Auto-dimming headlights | 200 | Yes |
Blind spot warning system | 200 | No |
LED headlights | 1000 | Yes |
Cross-traffic warning, rear | 100 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | Yes |
Interior ambient lighting | 150 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Total Requested | 2750 | 46% |
Total Not Requested | 3225 | 54% |
Floor mats | ||
Feature | Value | Requested? |
Floor mats | 75 | Yes |
Cargo mat | 40 | Yes |
Total Requested | 115 | 100% |
Total Not Requested | 0 | 0% |
Advanced Technology Package | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Telematics service, such as OnStar | 200 | No |
Panoramic sunroof | 1200 | Yes |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
JBL, 120W, 8 speakers | 350 | No |
Total Requested | 2050 | 79% |
Total Not Requested | 550 | 21% |