The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $19,254 Toyota Prius Standard | ||||
Difference: $1,536 | ||||
Lowest Total Invoice: $17,892 Toyota Prius Standard | ||||
Difference: $1,247 | ||||
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Model Year | 2008 | 2008 | 2008 | 2006 |
Model | Prius | Prius | Prius | Optima |
Trim | Standard | Base | Touring | EX |
Body | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Sedan |
Base Price | $21,500 | $22,875 | $23,770 | $19,100 |
Base Invoice | $20,210 | $21,064 | $21,816 | $17,605 |
Floor mats | 184 | 184 | 184 | 85 |
Rear spoiler | 220 | |||
Antilock brakes (ABS) | 795 | |||
Floor mats | 112 | 112 | 112 | 65 |
Rear spoiler | 169 | |||
Antilock brakes (ABS) | 710 | |||
Options (change) | 184 | 184 | 184 | 1,100 |
Options (change) | 112 | 112 | 112 | 944 |
Destination | 720 | 720 | 720 | 590 |
Gas Tax | -3,150 | -3,150 | -3,150 | 0 |
Total Price | $19,254 | $20,629 | $21,524 | $20,790 |
Total Invoice | $17,892 | $18,746 | $19,498 | $19,139 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota Prius dealer quotes or Kia Optima dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Toyota Prius Standard | ||||
TrueDelta Adjusted Price Difference: $276 | ||||
TrueDelta Adjusted Invoice Difference: $87 | ||||
Model Year | 2008 | 2008 | 2008 | 2006 |
Model | Prius | Prius | Prius | Optima |
Trim | Standard | Base | Touring | EX |
Body | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Sedan |
Engine | 76hp I4 H | 76hp I4 H | 76hp I4 H | 138hp I4 |
Transmission | CVT | CVT | CVT | T4 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | ?, 6 | ?, 6 | 120, 6 |
Tire (rear if not all the same) | 185/65-15 | 185/65-15 | 195/55-16 | 205/60-15 |
Total Price | $19,254 | $20,629 | $21,524 | $20,790 |
Adjustments for Features | 0 | -250 | -875 | -1,260 |
Feature-Adjusted Total Price | $19,254 | $20,379 | $20,649 | $19,530 |
Cost Above Minimum | $0 | $1,125 | $1,395 | $0 |
Total Invoice | $17,892 | $18,746 | $19,498 | $19,139 |
Adjustments for Features | 0 | -227 | -793 | -1,160 |
Feature-Adjusted Total Invoice | $17,892 | $18,519 | $18,705 | $17,979 |
Cost Above Minimum | $0 | $627 | $813 | $0 |
Model Year | 2008 | 2008 | 2008 | 2006 |
Model | Prius | Prius | Prius | Optima |
Trim | Standard | Base | Touring | EX |
Body | 4dr Hatch | 4dr Hatch | 4dr Hatch | 4dr Sedan |
Transmission and Drivetrain | ||||
CVT | $1000 | $1000 | $1000 | |
4-speed manually-shiftable automatic | $900 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Cruise control | $150 | $150 | $150 | |
Universal garage door opener | $100 | |||
Brakes, Airbags, and Other Safety | ||||
4-wheel disc brakes | $150 | |||
Brake assist | $50 | $50 | $50 | |
Side curtain airbags | $350 | $350 | $350 | |
Tire-pressure monitor | $75 | $75 | $75 | |
Traction control | $100 | $100 | $100 | |
Cargo Management | ||||
Cargo cover | $75 | $75 | ||
Cargo mat | $40 | $40 | $40 | |
Console with shifter | $150 | |||
Console without shifter | $150 | $150 | $150 | |
Overhead sunglass holder | $25 | $25 | $25 | |
Climate Control | ||||
Interior air filter | $0 | $0 | $0 | |
Rear wiper | $175 | $175 | $175 | |
Exterior | ||||
Bodyside moldings | $75 | |||
Larger rear spoiler | $200 | |||
Rear spoiler | $200 | $200 | $200 | |
Sunroof | $900 | |||
Infotainment | ||||
Audio controls on steering wheel | $125 | $125 | $125 | |
Cassette player | $50 | |||
Instruments, Lights, and Mirrors | ||||
Auto-dimming rearview mirror | $150 | |||
Automatic headlights | $125 | |||
Digital instruments | $0 | $0 | $0 | |
Fog lights | $125 | $125 | ||
Heated mirrors | $25 | $25 | $25 | |
Large energy flow and fuel economy display | $25 | $25 | $25 | |
Outside temperature display | $50 | $50 | $50 | |
Tachometer | $75 | |||
Trip computer | $150 | $150 | $150 | |
Xenon HID headlights | $500 | |||
Seats and Interior Trim | ||||
Leather-wrapped steering wheel | $150 | |||
Manual lumbar adjuster, driver seat | $50 | |||
Power fore-aft adjuster, driver seat | $100 | |||
Power height adjuster, driver seat | $100 | |||
Power recliner, driver seat | $100 | |||
Power tilt adjuster, driver seat | $100 | |||
Suspension, Wheels, and Tires | ||||
Sport suspension (upgrade) | $0 | |||
Total Value of Features | $2,515 | $2,765 | $3,390 | $3,775 |
Value of Feature Adjustments | $0 | $250 | $875 | $1,260 |
Value of Feature Adjustments | 0 | -227 | -793 | -1,160 |
Model Year | 2008 | 2006 |
Model | Prius | Optima |
Body | 4dr Hatch | 4dr Sedan |
Wheelbase | 106.3 in | 106.3 in |
Length | 175.0 in | 185.8 in |
Width | 67.9 in | 71.5 in |
Height | 58.1 in | 55.5 in |
Curb Weight | 2,891 lb. | 3,282 lb. |
Fuel Capacity | 11.9 gal. | 17.2 gal. |
Row 1 Headroom | 39.1 in | 39.0 in |
Row 1 Shoulder Room | 55.3 in | 56.9 in |
Row 1 Hip Room | 51.0 in | 55.8 in |
Row 1 Legroom | 41.9 in | 43.3 in |
Row 2 Headroom | 37.1 in | 37.6 in |
Row 2 Shoulder Room | 53.0 in | 55.7 in |
Row 2 Hip Room | 51.6 in | 54.4 in |
Row 2 Legroom | 38.6 in | 36.2 in |
Cargo Volume | 14.4 ft3 | 13.6 ft3 |