BMW 3-Series BMW 3-Series 2010 Audi A6 / S6 Audi A6 / S6 2007

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BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Audi A6 / S6 Invoice Comparison

Lowest Total Price: $69,630

BMW 3-Series M3   
Difference: $9,480

Lowest Total Invoice: $64,300

BMW 3-Series M3   
Difference: $8,500

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  Down Payment Interest Rate Term
Model Year20102007
Model3-SeriesA6 / S6
TrimM3S6
Body4dr Sedan4dr Sedan
Base Price $55,400 $72,000
Base Invoice $51,150 $66,148
7-speed automated manual 2,900  
Cold Weather Package 1,000  
Premium Package 2,000  
Technology Package 3,250 3,900
Sunshade, rear, power 575  
Metallic paint (extra cost) 550  
Sunroof 1,050  
Wood trim 0  
Obstacle detection, rear 380  
Rear spoiler 0  
Satellite radio - one year subscription 350  
Warm Weather Package   1,190
7-speed automated manual 2,640  
Cold Weather Package 910  
Premium Package 1,820  
Technology Package 2,960 3,549
Sunshade, rear, power 525  
Metallic paint (extra cost) 500  
Sunroof 955  
Wood trim 0  
Obstacle detection, rear 345  
Rear spoiler 0  
Satellite radio - one year subscription 320  
Warm Weather Package   1,083
Options (change) 12,055 5,090
Options (change) 10,975 4,632
Destination 875 720
Gas Tax 1,300 1,300
Total Price $69,630 $79,110
Total Invoice $64,300 $72,800

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TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6

Lowest Adjusted Price and Invoice: BMW 3-Series M3
TrueDelta Adjusted Price Difference: $8,260
TrueDelta Adjusted Invoice Difference: $7,377
Model Year20102007
Model3-SeriesA6 / S6
TrimM3S6
Body4dr Sedan4dr Sedan
Engine414hp V8435hp V10
TransmissionS7T6
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)14/20 MPG15/21 MPG
Audio (watts, speakers)?, 6330, 13
Tire (rear if not all the same)245/40-18265/35-19
Total Price$69,630$79,110
Adjustments for Features0-1,220
Feature-Adjusted Total Price$69,630$77,890
Total Invoice$64,300$72,800
Adjustments for Features0-1,123
Feature-Adjusted Total Invoice$64,300$71,677

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Features Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20102007
Model3-SeriesA6 / S6
TrimM3S6
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
7-speed automated manual$1200 
6-speed manually-shiftable automatic $1100
RWD$0 
AWD $1700
Accessories 
Remote window/roof operation$15 
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Rearview camera $200
Cargo Management 
Air-conditioned storage compartment$50 
Cargo mat$40 
Cargo net $40
Storage compartment under front seat(s) $50
Climate Control 
Rear air vents $100
Rear air vents with manual controls$150 
Residual heat $50
Drivetrain 
Limited-slip rear differential$300 
Exterior 
Bodyside cladding $350
Rear spoiler$200 
Solar panel $300
Sport rocker panels (optional)$0 
Infotainment 
Aux input$50 
CD changer, remote $200
CD player$125 
Media drive$15 
Surround sound $250
Telematics service, such as OnStar$200 
Traffic information$25 
Instruments, Lights, and Mirrors 
Fog light, rear $100
Fog lights $125
Seats and Interior Trim 
Aluminum trim$100 
Floor mats $75
Manual thigh support length adjuster, passenger seat$50 
Power seatback bolsters, driver seat$100 
Power seatback bolsters, passenger seat$100 
Suspension, Wheels, and Tires 
Adaptive dampers - electrical$500 
Electronic systems calibration selector$200 
Sport suspension (upgrade) $0
Ultra-sport suspension (upgrade)$0 
Transmission 
Launch control$100 
Total Value of Features$3,770$4,990
Value of Feature Adjustments$0$1,220
Value of Feature Adjustments0-1,123

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Specifications Comparison: BMW 3-Series vs. Audi A6 / S6

Model Year20102007
Model3-SeriesA6 / S6
Body4dr Sedan4dr Sedan
Wheelbase108.7 in111.9 in
Length178.2 in193.5 in
Width71.5 in73.1 in
Height55.9 in57.5 in
Curb Weight3,693 lb.4,486 lb.
Fuel Capacity15.9 gal.21.1 gal.
Row 1 Headroom38.5 in38.7 in
Row 1 Shoulder Room55.4 in57.1 in
Row 1 Legroom41.5 in41.3 in
Row 2 Headroom37.5 in37.8 in
Row 2 Shoulder Room55.1 in55.9 in
Row 2 Legroom34.6 in36.9 in
Cargo Volume12.0 ft315.9 ft3

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Option Package Details
BMW 3-Series M3

Cold Weather Package
FeatureValueRequested?
Second-row 2-section 3-person split bench100No
Folding second row seats300Yes
Heated front seats200Yes
Rear seat pass-through100Yes
Headlight washers50Yes
Ski sack50Yes
Total Requested70088%
Total Not Requested10012%
Premium Package
FeatureValueRequested?
Leather seating surfaces450Yes
Universal garage door opener100Yes
Telematics service, such as OnStar200No
Bluetooth cell phone link100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Aluminum trim100No
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Total Requested85074%
Total Not Requested30026%
Technology Package
FeatureValueRequested?
Adaptive shocks - electrical500No
Navigation system600Yes
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Electronic systems calibration selector200No
Total Requested95056%
Total Not Requested74044%

Option Package Details
Audi A6 / S6 S6

Technology Package
FeatureValueRequested?
Navigation system600Yes
Obstacle detection, rear250Yes
Rearview camera200No
Proximity key250Yes
Voice control for nav and audio100Yes
Total Requested120086%
Total Not Requested20014%
Warm Weather Package
FeatureValueRequested?
Sunshades, second row125Yes
Sunshade, rear, power225Yes
Solar panel300No
Total Requested35054%
Total Not Requested30046%

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