| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Audi A6 / S6 Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Audi A6 / S6 Invoice Comparison
Lowest Total Price: $50,220 BMW 3-Series 328i | |||||
| Difference: $9,450 | |||||
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| Model Year | 2012 | 2012 | 2020 | 2020 | 2020 |
| Model | 3-Series | 3-Series | A6 / S6 | A6 / S6 | A6 / S6 |
| Trim | 328i | 335i | 45 | 55 | S6 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Base Price | $34,900 | $42,400 | $54,900 | $59,800 | $73,900 |
| Sport Line | 2,500 | 1,700 | |||
| Sunshade, rear, power | 575 | 575 | |||
| Premium Package | 3,600 | 1,900 | |||
| Parking Package | 1,550 | 1,550 | |||
| Technology Package | 2,550 | 2,550 | |||
| Cold Weather Package | 1,350 | 1,350 | 500 | 500 | 500 |
| Steering-linked headlights | 900 | ||||
| Satellite radio - one year subscription | 350 | 350 | |||
| Steering-wheel-mounted transmission controls | 500 | 500 | |||
| Metallic paint (extra cost) | 550 | 550 | 575 | 575 | 575 |
| Prestige Package | 2,700 | 2,700 | 2,500 | ||
| Sport Line | 2,275 | 1,545 | |||
| Sunshade, rear, power | 525 | 525 | |||
| Premium Package | 3,275 | 1,730 | |||
| Parking Package | 1,410 | 1,410 | |||
| Technology Package | 2,320 | 2,320 | |||
| Cold Weather Package | 1,230 | 1,230 | 467 | 467 | 467 |
| Steering-linked headlights | 820 | ||||
| Satellite radio - one year subscription | 320 | 320 | |||
| Steering-wheel-mounted transmission controls | 475 | 475 | |||
| Metallic paint (extra cost) | 500 | 500 | 536 | 536 | 536 |
| Prestige Package | 2,512 | 2,512 | 2,326 | ||
| Options (change) | 14,425 | 11,025 | 3,775 | 3,775 | 3,575 |
| Options (change) | 13,150 | 10,055 | 3,515 | 3,515 | 3,329 |
| Destination | 895 | 895 | 995 | 995 | 995 |
| Total Price | $50,220 | $54,320 | $59,670 | $64,570 | $78,470 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Audi A6 / S6 dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Audi A6 / S6
| Lowest Adjusted Price: BMW 3-Series 328i | |||||
| Lowest Adjusted Invoice: Audi A6 / S6 S6 | |||||
| TrueDelta Adjusted Price Difference: $3,825 | |||||
| TrueDelta Adjusted Invoice Difference: $42,411 | |||||
| Model Year | 2012 | 2012 | 2020 | 2020 | 2020 |
| Model | 3-Series | 3-Series | A6 / S6 | A6 / S6 | A6 / S6 |
| Trim | 328i | 335i | 45 | 55 | S6 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Engine | 240hp I4 | 300hp I6 | 335hp V6 H | 335hp V6 H | 444hp V6 H |
| Transmission | M6 | M6 | S7 | S7 | T8 |
| Drivetrain | RWD | RWD | AWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | ?, 9 | ?, 9 | 630, 14 | 630, 14 | 630, 14 |
| Tire (rear if not all the same) | 225/45-18 | 225/45-18 | 245/45-19 | 245/45-19 | 255/40-20 |
| Total Price | $50,220 | $54,320 | $59,670 | $64,570 | $78,470 |
| Adjustments for Features | 0 | 0 | -5,625 | -5,625 | -7,250 |
| Feature-Adjusted Total Price | $50,220 | $54,320 | $54,045 | $58,945 | $71,220 |
| Cost Above Minimum | $0 | $4,100 | $0 | $4,900 | $17,175 |
Features Comparison: BMW 3-Series vs. Audi A6 / S6
| Model Year | 2012 | 2012 | 2020 | 2020 | 2020 |
| Model | 3-Series | 3-Series | A6 / S6 | A6 / S6 | A6 / S6 |
| Trim | 328i | 335i | 45 | 55 | S6 |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manual | $150 | $150 | |||
| 7-speed automated manual | $1200 | $1200 | |||
| 8-speed manually-shiftable automatic | $1300 | ||||
| RWD | $0 | $0 | |||
| AWD | $1700 | $1700 | $1700 | ||
| Accessories | |||||
| Power trunk closer | $350 | $350 | $350 | ||
| Remote window/roof operation | $15 | $15 | |||
| Tilt/telescoping steering wheel, manual | $250 | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | ||
| Brakes, Airbags, and Other Safety | |||||
| Active or whiplash-reducing head restraints, front seats | $0 | $0 | |||
| Blind spot warning system | $200 | $200 | $200 | ||
| Collision preparation system, rear | $100 | $100 | $100 | ||
| Rollover sensor | $50 | $50 | $50 | ||
| Secondary collision brake assist | $25 | $25 | $25 | ||
| Temporary spare tire | $150 | $150 | $150 | ||
| Tires, run-flat | $150 | $150 | |||
| Wide-view rear camera | $0 | $0 | $0 | ||
| Cargo Management | |||||
| Air-conditioned storage compartment | $50 | $50 | |||
| Cargo net | $40 | $40 | $40 | ||
| Rear seat pass-through | $100 | $100 | $100 | ||
| Climate Control | |||||
| Rear air vents with automatic controls | $250 | $250 | $250 | ||
| Rear air vents with manual controls | $150 | $150 | |||
| Rear dual-zone climate control | $125 | $125 | $125 | ||
| Engine / Motor | |||||
| Dual-mode exhaust, switchable | $500 | ||||
| Exterior | |||||
| Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
| Laminated front side windows | $200 | $200 | $200 | ||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | $0 | ||
| Android Auto support | $100 | $100 | $100 | ||
| Apple CarPlay support | $100 | $100 | $100 | ||
| Bluetooth audio streaming | $25 | $25 | $25 | ||
| DVD-compatible player | $0 | $0 | $0 | ||
| Handwriting recognition | $200 | $200 | $200 | ||
| In-vehicle Internet | $150 | $150 | $150 | ||
| Satellite radio | $200 | $200 | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |||
| SD Card slot | $25 | $25 | $25 | ||
| Surround sound | $250 | $250 | $250 | ||
| Traffic + travel information | $25 | $25 | $25 | ||
| Traffic information | $25 | $25 | |||
| Voice control for external devices | $0 | $0 | |||
| Wi-Fi hotspot | $50 | $50 | $50 | ||
| Instruments, Lights, and Mirrors | |||||
| Fog light, rear | $100 | $100 | $100 | ||
| Fog lights | $125 | $125 | |||
| Headlight washers | $50 | $50 | |||
| LED headlights | $1000 | $1000 | $1000 | ||
| Steering-linked headlights | $150 | $150 | |||
| Xenon HID headlights | $500 | $500 | |||
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | $300 | |||
| Door sill trim plates | $100 | $100 | |||
| Illuminated door sill trim plates | $200 | $200 | $200 | ||
| Leather door panel trim | $250 | ||||
| Manual thigh support length adjuster, driver seat | $50 | $50 | |||
| Manual thigh support length adjuster, passenger seat | $50 | $50 | |||
| Metal pedals | $75 | ||||
| Power seatback bolsters, driver seat | $100 | $100 | |||
| Power seatback bolsters, passenger seat | $100 | $100 | |||
| Wood trim | $300 | $300 | $300 | ||
| Suspension, Wheels, and Tires | |||||
| Air suspension, auto-leveling and height adjustable | $1000 | ||||
| Sport suspension (upgrade) | $0 | $0 | $0 | ||
| Total Value of Features | $2,265 | $2,265 | $7,890 | $7,890 | $9,515 |
| Value of Feature Adjustments | $0 | $0 | $5,625 | $5,625 | $7,250 |
| Value of Feature Adjustments | 0 | 0 | -425 | -393 | -400 |
Specifications Comparison: BMW 3-Series vs. Audi A6 / S6
| Model Year | 2012 | 2020 |
| Model | 3-Series | A6 / S6 |
| Body | 4dr Sedan | 4dr Sedan |
| Wheelbase | 110.6 in | 115.1 in |
| Length | 182.5 in | 194.4 in |
| Width | 71.3 in | 74.3 in |
| Height | 56.3 in | 57.4 in |
| Curb Weight | 3,407 lb. | 4,102 lb. |
| Fuel Capacity | 15.8 gal. | 19.3 gal. |
| Row 1 Headroom | 40.3 in | 38.0 in |
| Row 1 Shoulder Room | 55.1 in | 57.8 in |
| Row 1 Legroom | 42.0 in | 41.3 in |
| Row 2 Headroom | 37.7 in | 38.1 in |
| Row 2 Shoulder Room | 55.1 in | 56.5 in |
| Row 2 Legroom | 35.1 in | 37.4 in |
| Cargo Volume | 13.0 ft3 | 13.7 ft3 |
Option Package Details
BMW 3-Series 328i
| Sport Line | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| Special exterior trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Door sill trim plates | 100 | Yes |
| 225/45YR18 tires | 400 | No |
| Manual thigh support adjuster, driver seat | 50 | No |
| Power seatback bolsters, driver | 100 | No |
| Manual thigh support adjuster, passenger seat | 50 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Front sport buckets | 100 | Yes |
| Total Requested | 450 | 39% |
| Total Not Requested | 700 | 61% |
| Premium Package | ||
| Feature | Value | Requested? |
| Sunroof | 900 | Yes |
| Proximity key | 250 | Yes |
| Hands-free trunk or liftgate | 100 | Yes |
| Leather seating surfaces | 900 | Yes |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 100 | Yes |
| Power tilt adjuster, driver seat | 50 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 100 | Yes |
| Power tilt adjuster, passenger seat | 50 | Yes |
| Total Requested | 3800 | 100% |
| Total Not Requested | 0 | 0% |
| Parking Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Around view cameras | 500 | Yes |
| Wide-view front camera | 150 | Yes |
| Total Requested | 1050 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Head-up display (HUD) | 350 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 1090 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Folding second row seats | 300 | Yes |
| Heated steering wheel | 100 | Yes |
| Headlight washers | 50 | No |
| Second-row 3-section 3-person split bench | 150 | No |
| Total Requested | 800 | 80% |
| Total Not Requested | 200 | 20% |
Option Package Details
BMW 3-Series 335i
| Sport Line | ||
| Feature | Value | Requested? |
| Sport suspension (upgrade) | 250 | Yes |
| Special exterior trim | 0 | No |
| Special interior trim | 0 | No |
| Dark-colored headliner (optional) | 0 | No |
| Door sill trim plates | 100 | Yes |
| 225/45YR18 tires | 400 | No |
| Manual thigh support adjuster, driver seat | 50 | No |
| Power seatback bolsters, driver | 100 | No |
| Manual thigh support adjuster, passenger seat | 50 | No |
| Power seatback bolsters, passenger seat | 100 | No |
| Front sport buckets | 100 | Yes |
| Total Requested | 450 | 39% |
| Total Not Requested | 700 | 61% |
| Premium Package | ||
| Feature | Value | Requested? |
| Proximity key | 250 | Yes |
| Hands-free trunk or liftgate | 100 | Yes |
| Leather seating surfaces | 900 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming driver-side mirror | 75 | Yes |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | Yes |
| Auto-dimming passenger-side mirror | 75 | Yes |
| Total Requested | 1550 | 100% |
| Total Not Requested | 0 | 0% |
| Parking Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Around view cameras | 500 | Yes |
| Wide-view front camera | 150 | Yes |
| Total Requested | 1050 | 100% |
| Total Not Requested | 0 | 0% |
| Technology Package | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Head-up display (HUD) | 350 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Total Requested | 1090 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Folding second row seats | 300 | Yes |
| Heated steering wheel | 100 | Yes |
| Headlight washers | 50 | No |
| Second-row 3-section 3-person split bench | 150 | No |
| Total Requested | 800 | 80% |
| Total Not Requested | 200 | 20% |
Option Package Details
Audi A6 / S6 45
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
| Prestige Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Power trunk closer | 350 | No |
| Head-up display (HUD) | 350 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Hands-free trunk or liftgate | 100 | Yes |
| Wide-view rear camera | 0 | No |
| Sunshades, second row | 125 | Yes |
| Sunshade, rear, power | 225 | Yes |
| Total Requested | 1400 | 68% |
| Total Not Requested | 650 | 32% |
Option Package Details
Audi A6 / S6 55
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
| Prestige Package | ||
| Feature | Value | Requested? |
| Cooled or ventilated front seats | 300 | No |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Power trunk closer | 350 | No |
| Head-up display (HUD) | 350 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Hands-free trunk or liftgate | 100 | Yes |
| Wide-view rear camera | 0 | No |
| Sunshades, second row | 125 | Yes |
| Sunshade, rear, power | 225 | Yes |
| Total Requested | 1400 | 68% |
| Total Not Requested | 650 | 32% |
Option Package Details
Audi A6 / S6 S6
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Total Requested | 300 | 100% |
| Total Not Requested | 0 | 0% |
| Prestige Package | ||
| Feature | Value | Requested? |
| Sunshades, second row | 125 | Yes |
| Sunshade, rear, power | 225 | Yes |
| Power trunk closer | 350 | No |
| Head-up display (HUD) | 350 | Yes |
| Around view cameras | 300 | Yes |
| Wide-view front camera | 150 | Yes |
| Hands-free trunk or liftgate | 100 | Yes |
| Wide-view rear camera | 0 | No |
| Total Requested | 1250 | 78% |
| Total Not Requested | 350 | 22% |
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